--- title: Feefo Reviews meta\_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 155 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Feefo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [(59 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [(49 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [(41 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [(31 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [(25 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [(6 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Feefo ##### 1. Customer Support Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [ See 59 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he ##### 2. Ease of Use Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [ See 49 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed RC rob c. Small-Business (50 or fewer emp.) 5.0/5 "Great product and great service" What do you like about Feefo? The ability to upload multiple invites at one time ##### 3. Helpful Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [ See 41 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) See Related User Reviews MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you like about Feefo? Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know ##### 4. User-Friendly Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [ See 31 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ##### 5. Team Helpfulness Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [ See 25 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ### 5 Cons or Disadvantages of Feefo ##### 1. Missing Features Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) See Related User Reviews ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Small-Business (50 or fewer emp.) 4.0/5 "Excellent partner to expand on your platform reach capabilities" What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. ##### 2. Poor Reporting Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) See Related User Reviews AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Authentic Feedback Made Easy" What do you dislike about Feefo? Could have a more comprehensive reporting suite. ##### 3. Improvement Needed Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Trusted Reviews Platform with Room for Speed Improvement" What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay c HR Helen R. 4.5/5 "Cost-Effective and Easy Setup with Stellar Support" What do you dislike about Feefo? I find the AI review writer tedious as it is too long. ##### 4. Limited Customization Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you dislike about Feefo? Quite limited on how much feedback request emails can be customised. AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ##### 5. Limited Features Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [ See 6 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) See Related User Reviews ![Glendon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glendon L.") GL Glendon L. Small-Business (50 or fewer emp.) 4.5/5 "Trusted Verified Reviews, Ever Evolving Platform." What do you dislike about Feefo? Widgets are being updated as I type. This will allow for greater customisation and site 'fit'. The widgets will apparently be lighter 'weight' ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would KU Kate U. Digital Marketing & Social Media Assistant Small-Business (50 or fewer emp.) 8/8/2025 "Quick and easy." 4.5/5 What do you like best about Feefo? I love the fact that it's incredibly easy to use I've never used Feefo until starting at Blue Chip, and if there's ever anything I need help with, the team is very quick to respond and fix the issue. Review collected by and hosted on G2.com. What do you dislike about Feefo? There isn't anything in particular I dislike. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Currently Feefo are looking into how we can get high quality images from feedback. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11511952/official_response/edit) Hi Kate, We're so glad you've had such a great experience with Feefo since starting at Blue Chip! It's fantastic to hear that you find our platform easy to use and that our team is quick to help whenever you need it. We’re thrilled that there’s nothing you dislike - that's what we love to hear! The Feefo Team Validated ReviewerSource: Organic NM Natalie M. Membership Specialist Small-Business (50 or fewer emp.) 11/22/2024 "Feefo saved the day! Amazing customer service. Staff went the extra mile to help!" 5/5 What do you like best about Feefo? Zoe (and Dee) have been absolutely wonderful. Zoe has helped me get to grips with Feefo for Kings Camps. I'm new to my role and she was extremely supportive and patient too. Her help with our feedback emails has such a knock on effect. She has truly help our members not only review our camps but made it possible for us to reward them for their support. Review collected by and hosted on G2.com. What do you dislike about Feefo? FRom what I've seen so far, there's a lot to learn but Zoe has assurd me that she will be there every step of the way to help. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? We has some issues with our customer feedback email being received by our members. Zoe help re-issue these emails in order for us to log their reviews. Zoe is also going to help us with amendments to our future feedback emails and possibly loook at using a tag to narrow down our stats for future use. Review collected by and hosted on G2.com. Show More Response from Bobby Thorpe of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-10550914/official_response/edit) Thank you for sharing, Natalie! It’s wonderful to hear how supportive Zoe and Dee have been in helping you navigate Feefo, especially as you transition into a new role. The fact that Zoe’s assistance with your feedback emails has had a positive ripple effect is a fantastic example of how Feefo's personalised support can make a difference. If there’s anything you’d like more guidance on, don’t hesitate to reach out! The Feefo Team Current UserValidated ReviewerSource: Organic SR sehrish r. Marketing Manager Small-Business (50 or fewer emp.) 8/8/2025 "Reliable Review Platform" 5/5 What do you like best about Feefo? Feefo provides a simple and user friendly platform for collecting and managing feedback. The integration with our system is smooth and the verified reviews help build trust with our customers Review collected by and hosted on G2.com. What do you dislike about Feefo? Analytics could be more customisable and would be helpful to have more flexibility in branding and design for review request emails. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Helps build trust with our customers. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11511585/official_response/edit) Hi Sehrish, Thank you for the positive feedback! We're so glad you find our platform simple and user-friendly, and that our verified reviews are helping you build trust. We really appreciate your suggestions about more customisable analytics and greater flexibility in branding for review request emails. Your input is invaluable as we work to enhance our platform and provide even more value to our customers. The Feefo Team Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 10/28/2025 "Outstanding Support, But Limited Email Customisation Options" 4/5 What do you like best about Feefo? The support is excellent, Ollie has always got time to help out and answer any questions I have. Review collected by and hosted on G2.com. What do you dislike about Feefo? I find the options for customizing the review request emails to be somewhat limited. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It provides our customers with an independent platform to leave their reviews, and it makes managing reviews extremely simple for us. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Professional Training & Coaching](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Professional Training & Coaching") AP Verified User in Professional Training & Coaching Small-Business (50 or fewer emp.) 8/12/2025 "Amazing team, keeping us on track." 4.5/5 What do you like best about Feefo? The team have been amazing at helping us to create our Feefo review strategy, and have been great at keeping us on track with achieving our goals. We have been platinum with Feefo for 5+ years and Feefo have been an amazing help us supporting us to achieve this. Review collected by and hosted on G2.com. What do you dislike about Feefo? Can be difficult to update campaigns to receive reviews, and manual process can be a bit time consuming Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Gives us a great opportunity to understand what our customers say about us publicly, and allows us to respond publicly too. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11530806/official_response/edit) Hi there, Thank you for sharing your experience. We are thrilled to hear that the team has been amazing in helping you with your review strategy and that you've been a Platinum partner for over 5 years - that's a fantastic achievement! We appreciate your feedback regarding the difficulty and time-consuming nature of updating campaigns. We also understand how important efficiency is, and we’ll definitely keep this in mind as we work to make our platform even better. The Feefo Team Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/8/2025 "Great Account Management Support" 4/5 What do you like best about Feefo? The one to one account management is the best part of Feefo - they work closely with you to make sure you're getting the most from their service, using their knowledge to really help make a difference and not trying to sell you add-ons all the time, like other companies do. Review collected by and hosted on G2.com. What do you dislike about Feefo? No issues with the service itself. My only concern is that they are starting to be shadowed by similar sites, such as Trustpilot. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Lots of ways that we can promote our brand and reviews via Feefo's suite of widgets. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11510405/official_response/edit) Hi there, Thank you for this wonderful feedback! We're so happy that you feel our one-to-one Customer Success Management is the best part of our service and that you appreciate our collaborative, non-sales approach. We also appreciate you sharing your concern about brand recognition. We're committed to showcasing the value and trust that our verified reviews bring to our customers, and we'll definitely keep your feedback in mind. The Feefo Team Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 8/12/2025 "Attentive account manager" 4.5/5 What do you like best about Feefo? Our account manager Emma Parson is very attentive and checks in to ensure we have all the latest information and understand the reporting used on the portal. Review collected by and hosted on G2.com. What do you dislike about Feefo? I can think of no downsides to using Feefo Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo are able to provide an easy portal to use regarding reporting and dashboards. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11526753/official_response/edit) Hi there, Thank you for the wonderful feedback! It's fantastic to hear that your Customer Success Manager, Emma Parson, is so attentive and is helping you get the most out of our portal. We’re delighted that you can't think of any downsides - that's what we love to hear! Thanks again for being a Feefo customer. The Feefo Team Current UserValidated ReviewerSource: Organic ![Graham P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham P.") GP Graham P. Founder Small-Business (50 or fewer emp.) 8/11/2025 "The "GO TO" Consumer Review Platform" 5/5 What do you like best about Feefo? FEEFO is a business with a team of people that are truly passionate about its products and services and what they can bring to the table. It hands down beats the comp. brands. Review collected by and hosted on G2.com. What do you dislike about Feefo? The partner programme needs more work to educate its members.. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? none your dealing with my clients Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11525577/official_response/edit) Hi Graham, Thank you for the fantastic review! We're so proud to have a team that is passionate about what we do, and we're thrilled to hear that you feel we beat the competition. We truly appreciate your feedback about our partner programme, and we will definitely take this into account as we strive to improve our educational resources for our members. The Feefo Team Validated ReviewerSource: Seller invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 8/14/2025 "Feefo Review" 5/5 What do you like best about Feefo? Our Customer Success Manager, Frazer, is always on hand to help and assist to maximise the use of our Feefo account. His product knowledge has helped us transform our customer surveys! Review collected by and hosted on G2.com. What do you dislike about Feefo? The annual rise in costs, but this is in line across the board Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo is helping us to make our customers feel heard and it gives them a platform to voice their opinions. We can then use this to make changes and adjustments where necessary to improve customer satisfaction. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11542565/official_response/edit) Hi there, Thank you for taking the time to share your feedback! We’re so glad to hear that Frazer has been such a huge help in transforming your customer surveys and that you feel well-supported. We also appreciate your understanding regarding our annual costs. It’s our mission to provide great value and we're committed to doing so. Thanks again! The Feefo Team Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 11/11/2025 "Authentic Feedback Made Easy" 4.5/5 What do you like best about Feefo? Ease of use. Genuine feedback tool. Ease of Integration. Review collected by and hosted on G2.com. What do you dislike about Feefo? Could have a more comprehensive reporting suite. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Helps users understand the excellent quality of our products and the good customer service we provide. Review collected by and hosted on G2.com. 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