--- title: Feefo Reviews meta_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 155 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 155 scale: '5' date_modified: '2026-08-14' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Feefo Reviews **Vendor:** Feefo **Category:** [Review Management Software](https://www.g2.com/categories/review-management-software) **Average Rating:** 4.6/5.0 **Total Reviews:** 155 ## About Feefo Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers  ## Feefo Pros & Cons **What users like:** - Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. (59 reviews) - Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. (49 reviews) - Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. (41 reviews) - Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. (31 reviews) - Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. (25 reviews) - Intuitive (22 reviews) - User Interface (22 reviews) - Easy Setup (21 reviews) - Customer Feedback (20 reviews) - Users value Feefo for its **proactive support and insightful reporting** , significantly enhancing customer experience and business growth. (20 reviews) **What users dislike:** - Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. (9 reviews) - Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. (9 reviews) - Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. (7 reviews) - Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. (7 reviews) - Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. (6 reviews) - Users find the **report complexity** of Feefo limiting, despite improvements, affecting the ease of managing reviews. (6 reviews) - Users experience **delays** in implementation and support resolution, impacting overall satisfaction with Feefo's services. (5 reviews) - Users find **difficult reporting** issues due to complex brand hierarchies, affecting navigation and overall engagement. (5 reviews) - Feature Deficiency (5 reviews) - Inefficiency (5 reviews) ## Feefo Reviews ### 1. Continue excellent experience with a long-time trusted platform partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Head of Digital Products, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know that the responses you are getting are genuine and trustworthy. The platform continues to improve (the recent brand refresh and updated widgets have been a great introduction), and that has helped improve the performance of the reviews on our website as more customers are interacting with the widgets to support their buying decisions. They continue to innovate and are always open to conversations around new integrations we are interested in. The technical support is great, and there has been a noticeable improvement in the customer success team in the last couple of years. We work with James Hanson, who has been fantastic in understanding our brand and challenges, and is always proactive in suggesting new ways we can improve our performance. They are well priced in the market and keen to work with you to get the most out of the platform **What do you dislike about Feefo?** It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. **What problems is Feefo solving and how is that benefiting you?** Feefo service reviews are a key KPI for our business on how we are performing at all touchpoints of the customer journey. Getting honest feedback from our customers about the products we sell helps other customers make the right choice when they are looking to buy. It gives us market insights that help us manage relationships with suppliers by sharing positive and negative feedback. Because we provide the list of customers who will receive the survey, we can quickly identify and address any issues that need attention, which forms a large part of our overall review strategy at our business. The constant stream of new feedback supports our SEO performance and the platform generates UGC that we can use throughout our marketing activity. **Official Response from Steven Powell:** > Hi there, Thank you so much for this brilliant and detailed feedback! We are absolutely thrilled to hear that you're so happy with the platform. It's fantastic that you're seeing genuine value from our verified review model, our support team, and our pricing. We're also delighted that you've noticed the benefits of our recent brand refresh and updated widget designs. It's wonderful to know that Feefo is helping you gain market insights, manage supplier relationships, and improve your SEO performance. We truly value hearing about the positive impact our platform has on your business! We also appreciate you raising the points about reporting and customisation. Your feedback is invaluable as we continuously work to enhance our platform to better serve our clients. We're committed to having that open dialogue and building a product that helps you achieve your goals. The Feefo Team ### 2. Easy to setup, great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Feefo?** The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always help bring a few new ideas around, and it's great to get more insight from them on how I could improve the collection and display of my reviews. **What do you dislike about Feefo?** Quite limited on how much feedback request emails can be customised. **What problems is Feefo solving and how is that benefiting you?** Feefo makes it easy for us to collect, manage, respond to and publish our reviews automatically. The process is easy to monitor and edit from how/when reviews are collected, and how they are displayed on the website. **Official Response from Steven Powell:** > Hi there, Thanks for the great feedback! We're thrilled that you found the integration and review transfer process so smooth. It's also wonderful to hear that our customer support team has been quick and helpful in improving your customer journey. We appreciate your comment about the customisation options for feedback request emails. We understand the importance of branding and will definitely take this into consideration as we continue to develop our platform. The Feefo Team ### 3. Great Experience – Intuitive Tool, Strong Support & Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Ben M. | Head of Ecommerce, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Feefo?** The setup process was straightforward, and the Feefo team were incredibly helpful from the start, making onboarding smooth and stress-free. The platform itself is intuitive and easy to navigate, even for those who aren't especially technical. I particularly like the wide range of features – the social sharing functionality stands out as a great way to amplify customer feedback. It also integrated seamlessly with our existing systems, which saved us a lot of time and hassle. Customer support has been consistently responsive and knowledgeable whenever we've had questions. **What do you dislike about Feefo?** Honestly, there isn’t much I dislike. That said, I can see how some users might want deeper customization options for widgets or a more modern design for some of the dashboard elements. Reporting is good overall, but occasionally it takes a few more clicks than expected to get to the data you need. Also, it would be useful to have more real-time alerts or notifications when new reviews come in. **What problems is Feefo solving and how is that benefiting you?** Feefo helps us highlight the quality of our service through genuine customer feedback. It automates the review process and integrates easily with our systems, saving us time and ensuring consistent collection. Sharing positive reviews has helped build trust and reinforce our reputation for excellent support. **Official Response from Steven Powell:** > Hi Ben, Thank you for such a detailed and positive review! We're so glad you had a smooth onboarding and that our platform has been so intuitive for you. It’s brilliant to hear that you're loving our social sharing features and that our support team has been consistently responsive. We appreciate your constructive feedback on customisation, dashboard design, reporting, and notifications. We are always working to improve the user experience, and your suggestions are incredibly helpful as we plan for future updates. The Feefo Team ### 4. Working in partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Catherine D. | Communications Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Feefo?** Our account manager Kim, is always on hand to help us out whether it is queries on our account or discussing new features. She helps us get the most out of our account. The online portal is easy to use and has everything we need. **What do you dislike about Feefo?** The only small thing I can think of is that it would be useful if we could make our own changes to the feedback request form rather than having to ask Feefo to make them **What problems is Feefo solving and how is that benefiting you?** We want to understand how our customers feel at various different stages of their journey with us. We have only rolled this out for onboarding but are looking to roll out to other key events. It is giving us insight which we would not have and which we can use to improve **Official Response from Steven Powell:** > Hi Catherine, Thank you so much for your feedback! We're delighted to hear that your Customer Success Manager, Kim, is doing a great job supporting you and helping you get the most out of your account. We also appreciate you bringing your suggestion about making changes to the feedback request form to our attention. Your feedback is so important as we continue to develop and improve our platform. We love hearing from our clients about how we can make their lives easier. Thanks again! The Feefo Team ### 5. Reliable Review Platform **Rating:** 5.0/5.0 stars **Reviewed by:** sehrish r. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Feefo?** Feefo provides a simple and user friendly platform for collecting and managing feedback. The integration with our system is smooth and the verified reviews help build trust with our customers **What do you dislike about Feefo?** Analytics could be more customisable and would be helpful to have more flexibility in branding and design for review request emails. **What problems is Feefo solving and how is that benefiting you?** Helps build trust with our customers. **Official Response from Steven Powell:** > Hi Sehrish, Thank you for the positive feedback! We're so glad you find our platform simple and user-friendly, and that our verified reviews are helping you build trust. We really appreciate your suggestions about more customisable analytics and greater flexibility in branding for review request emails. Your input is invaluable as we work to enhance our platform and provide even more value to our customers. The Feefo Team ### 6. Outstanding Support, But Limited Email Customisation Options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Feefo?** The support is excellent, Ollie has always got time to help out and answer any questions I have. **What do you dislike about Feefo?** I find the options for customizing the review request emails to be somewhat limited. **What problems is Feefo solving and how is that benefiting you?** It provides our customers with an independent platform to leave their reviews, and it makes managing reviews extremely simple for us. ### 7. Excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2024 **What do you like best about Feefo?** Verfied client reviews ensures only clients who have experienced our service can leave their valid opinions. **What do you dislike about Feefo?** The recent upgrade means we can no longer customise forms ourselves and need to ask Feefo support to amend. Although their support team have been very helpful, I find it frustrating. **What problems is Feefo solving and how is that benefiting you?** Good from a scaleable perspective **Official Response from Bobby Thorpe:** > Thank you for your recent feedback on Feefo. We're thrilled to hear about your excellent experience with our support team. Providing top-notch support is fundamental to our commitment to you. I will take your comments regarding the form customisation back to the team. Your insights are invaluable to us as we strive to enhance our platform and better serve our clients. Thank you for choosing Feefo as your feedback platform. Best regards, The Feefo Team ## Feefo Discussions - [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) - 1 comment - [View Feefo pricing details and edition comparison](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+19%3A11%3A18+-0500&secure%5Bsession_id%5D=842a54d4-18e4-49dd-a380-425e6f34066e&secure%5Btoken%5D=0f5e22a762bcd1d94185d92e63ac968cae4f85e4cab15a11781ae463fd07996d&format=llm_user) ## Feefo Integrations - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Calendly](https://www.g2.com/products/calendly/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Confluence](https://www.g2.com/products/confluence/reviews) - [Discord](https://www.g2.com/products/textaify-discord/reviews) - [EventMobi](https://www.g2.com/products/eventmobi/reviews) - [Freshdesk](https://www.g2.com/products/freshdesk/reviews) - [HubSpot Smart CRM](https://www.g2.com/products/hubspot-smart-crm/reviews) - 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Customer Effort Score (CES) - Gamification **Collection** - Authentication - Review Forms - Personalization - Engagement **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction - Multi-Language **Additional Functionality** - Reminders - Review Monitoring - Email Reminders - Monitoring - Performance Metrics - Surveys & Feedback - Activity Tracking - Data Import/Export - Review Notification - Reporting & Statistics - Feedback Management - AI Copilot - Real-Time Analytics - Survey/Poll Management - Activity Dashboard - SMS Messaging - CRM - Visual Analytics - Purchasing & Receiving - Real-Time Notifications - Customizable Reports - Response Management - Customizable Branding - SEO Management - Engagement Tracking - Review Badge Management - Negative Feedback Management - Social Sharing - Real-Time Data - Dashboard - Communication Management - Sentiment Analysis - Alerts/Notifications - Customizable Templates - Commenting/Notes - Template Management - Customer Experience Management - Social Promotion - Campaign Management - Email Management - Review Request - Multi-Location - Multi-Channel Campaigns - Chat/Messaging **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis - Competitive Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions - Customizable Branding - Knowledge Management - Workflow Management - Email Management - Feedback Management - Survey/Poll Management - Negative Feedback Management **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Reporting** - Revenue Reporting - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Digital Media Monitoring - Review Monitoring - Brand Management - Template Management - SEO Management - Response Management - Customer Experience Management - Negative Feedback Management - Keyword Tracking **Use Cases** - E-commerce - Retail - Customer Service **Generative AI** - AI Text Summarization - Generative AI **Administration** - Syndication - Insights - Content - Sampling **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Third-Party Integrations - Social Media Integration - Multi-Language **Additional Functionality** - Real-Time Reporting - Drag & Drop - Surveys & Feedback - Dashboard - NPS Survey Structure - Customizable Forms - Visual Analytics - Data Visualization - Customer Segmentation - Tagging - Customer Journey Mapping - Text Analysis - Customizable Reports - Real-Time Notifications - Alerts/Notifications - Access Controls/Permissions - CRM - Multi-Channel Data Collection - Multi-Channel Communication - Customizable Fields - Real-Time Analytics - Predictive Analytics - Collaboration Tools - Sentiment Analysis - Trend Analysis - API - AI Copilot - Engagement Tracking - Customizable Templates - Reporting/Analytics **Display Options** - Badges - Widgets - Third-Party Integrations - Marketing - Social Media Integration - Website Integration **Generative AI** - AI Text Generation - Generative AI **Generative AI** - Generative AI **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - CRM Integration - Third-Party Integrations - Social Media Integration **Additional Functionality** - White Label - Hashtag Tracking - Review Sharing - Reporting/Analytics - Predictive Analytics - Customer Advocacy - Automated Responses - Multi-Channel Distribution - AI Copilot - Employee Advocacy - Widgets - Search/Filter - Scoring - API - Customizable Reports - Alerts/Notifications - Customizable Fields - Review Request - Engagement Tracking ## Top Feefo Alternatives - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) - 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