--- title: Feefo Reviews meta\_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 155 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Feefo Reviews & Product Details Visit Website Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers  * * * Product Website Feefo Seller [Feefo](https://www.g2.com/sellers/feefo) Discussions [Feefo Community](https://www.g2.com/products/feefo/discuss) Languages Supported Bulgarian, Catalan, Czech, Welsh, Danish, German, Greek, English, Finnish, French, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Turkish, Chinese (Simplified), Chinese (Traditional) Solution Type Best-of-Breed Overview by Ian Dollimore Show More ## Pricing Pricing provided by Feefo. ### Essentials Starting at £149.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/feefo/pricing) ## Feefo Integrations (22) What do users say about integrations? Verified by Feefo [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Calendly ](https://www.g2.com/products/calendly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Confluence ](https://www.g2.com/products/confluence/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Discord ](https://www.g2.com/products/textaify-discord/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") EventMobi ](https://www.g2.com/products/eventmobi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Freshdesk ](https://www.g2.com/products/freshdesk/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Smart CRM ](https://www.g2.com/products/hubspot-smart-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Miro ](https://www.g2.com/products/miro/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Power BI Solutions ](https://www.g2.com/products/power-bi-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PrestaShop ](https://www.g2.com/products/prestashop/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce CRM Connector ](https://www.g2.com/products/salesforce-crm-connector/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Squarespace ](https://www.g2.com/products/squarespace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Webflow ](https://www.g2.com/products/webflow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WooCommerce ](https://www.g2.com/products/woocommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Customer Service ](https://www.g2.com/products/zendesk-for-customer-service/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) Show More ![Damian C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Damian C.") DC Damian C. Small-Business (50 or fewer emp.) 8/10/2026 "Enhanced Engagement with User-Friendly Integration" 4/5 What do you like best about Feefo? I think the Feefo interface has gotten much better over the last few years; they’ve spent a lot of time and effort improving it. The integration of reviews into our website is very, very important for us. There are now a number of little widgets you can put into your website, and they just import the reviews directly from your customers, which looks very appealing and might help with converting customers. The initial setup was quite easy, as I remember it. Review collected by and hosted on G2.com. What do you dislike about Feefo? There's a couple of things. I think Feefo, on the basis of two reviews per sale, one for service and one for the product, doesn't always align well for a travel business. I know a lot of our customers are confused as to why they have to leave two reviews. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps us integrate customer reviews directly into our website, making it appealing and improving conversion rates. The interface has improved a lot over the years, which adds to its usefulness. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") ER Verified User in Retail Enterprise (\> 1000 emp.) 8/7/2025 "Trusted Reviews Platform with Room for Speed Improvement" 4/5 What do you like best about Feefo? I like using Feefo because it significantly boosts the number of reviews on our site, increasing by 90% compared to trying to do it ourselves. I appreciate their robust software systems and the fact that they are a trusted name in the market, which is critical when dealing with reviews. Their prices are relatively good, and the initial setup of Feefo was relatively easy. Switching to Feefo from BazaarVoice was motivated by the cheaper price and better software. Review collected by and hosted on G2.com. What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay certain features by quite a while. They should deliver faster in cases where a client needs a critical feature, especially if a feature is deemed as critical in specific markets like the Nordic market. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo significantly increases our reviews by 90%, helping build trust and stability with their robust software and trusted market presence. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11505056/official_response/edit) Hi Matjan, Thanks for your feedback! We're so glad you're happy with our customer support and fast IT solutions. We appreciate your comment about the timeliness of our software enhancements. We understand how important it is to deliver on time, and we'll certainly take this on board as we work to improve our development and communication processes. The Feefo Team 7/29/2026 Validated ReviewerSource: Seller invite ![Lorin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorin M.") LM Lorin M. Small-Business (50 or fewer emp.) 6/29/2026 "Trusted Reviews from Real People, Not Bots" 3.5/5 What do you like best about Feefo? I like that Feefo helps us collect customer reviews in a trustworthy way. I know our reviews are verified and they're from real people. I like the fact that it's recognized as a brand that is all about trust, so when you see a Feefo review, you know there's a human behind it and not a bot. Review collected by and hosted on G2.com. What do you dislike about Feefo? It's mostly to do with our integration with Feefo been done a long time ago.","On our side, sometimes we don't know how things work. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It helps us collect customer reviews in a trustworthy way, so we know our reviews are verified and from real people. When you see a Feefo review, you know there's a human behind it and not a bot. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Enterprise (\> 1000 emp.) 7/29/2026 "Collecting Richer Customer Insights with Additional Data" 4/5 What do you like best about Feefo? The additional information we can collect from the customer Review collected by and hosted on G2.com. What do you dislike about Feefo? Have had issues displaying images of products. Inconsistencies on data across campaigns. Poor reporting function on custom questions Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Al reporting making it easier to analyse verbatim comments. Alternative ways to request feedback improving response rates. Better integration with other systems Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Mid-Market (51-1000 emp.) 7/6/2026 "Awards and Automation That Help Us Stand Out" 4/5 What do you like best about Feefo? The awards, they helps us standout in a crowded market. The automation helps, we set it up and let it run. Review collected by and hosted on G2.com. What do you dislike about Feefo? Only thing that springs to mind is cost, but the ROI outweighs that Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Reviews Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Emily S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily S.") ES Emily S. Digital Lead Enterprise (\> 1000 emp.) 8/7/2025 "Easy tool to work with and helpful support, but basic reporting" 4/5 What do you like best about Feefo? I find Feefo easy to work with, the syndication of products is very reliable, and on the whole, it works seamlessly. The support team are responsive, and the account management and directors are friendly and eager to please. I find the platform basic but user-friendly and functional. Review collected by and hosted on G2.com. What do you dislike about Feefo? As mentioned the platform and reports are very basic and cluncky. Areas for improvement would be to provide recommendations and optimisation suggestions, as to which there are none. Introduction, to AI within responses or review display would be very welcome. There have also been a few feed or processing which have always been self-identified, so no alerts for unusual activity are in place or account knowledge/management from the team. These issues were always very slow to be resolved with myself identifying the how the issue could be solved. Quarterly reviews were always last-minute slide presentations put together with little account knowledge and more of a sales pitch. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Product review collection and syndication. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11506550/official_response/edit) Hi Emily, Thank you for your detailed and candid feedback. We're glad to hear that you find our product syndication reliable and our team friendly and responsive. However, we are sorry to hear about the frustrations you've experienced with our platform, reporting, and customer success management. Your comments about the need for optimisation suggestions, AI integration, and improved communication around technical issues are incredibly valuable to us. We've recently launched our AI replies capability which we will contact you to go over how this might help you. Beyond that we're taking your feedback on board as we work to enhance our platform, support, and reporting to provide a much better experience for you and all our customers. The Feefo Team [See how Feefo improved](https://business.feefo.com/features/ai-replies) Current UserValidated ReviewerSource: Seller invite ![Lorin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorin M.") LM Lorin M. Lead Product Manager Small-Business (50 or fewer emp.) 8/8/2025 "Delivering on trust in the era of review overload" 3.5/5 What do you like best about Feefo? The verified, trusted reviews - it's so important these days that consumers can trust reviews are from real people who have had a real experience and are not gamed in any way. I also appreciate how flexible their team are to to work with and the level of support we have received has been first class. Review collected by and hosted on G2.com. What do you dislike about Feefo? The platform we use is a bit old fashioned on the UI and usability and can do with a bit of an upgrade! Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? As a marketplace connecting small brands to consumers trust is of paramount importance to our customers. It is the bridge connecting our consumers to our partners - hence having reviews from real people with real experiences is super important to us. It gives the signal to customers that you should buy from this brand (you might not have heard of before) as it is truly trusted. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11510678/official_response/edit) Hi Lorin, Thanks for the great feedback! We're so glad to hear that you value our verified review model and have received first-class support from our team. We appreciate your comments on the platform's UI and usability. We’re always working on improving our product, and your feedback is really helpful in guiding our future developments. Thanks for helping us get better! The Feefo Team Current UserValidated ReviewerSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") ER Verified User in Retail Small-Business (50 or fewer emp.) 8/8/2025 "Very Happy with our Feefo Experience" 4/5 What do you like best about Feefo? Feefo has been a great partner of ours for over over five years. We've had a great relationship with our account manager for a long time, which is rare these days with software companies. They have responsive support, are frequently updating the service with new enhancements, and provide everything our small business needs as a review aggregator at a good price. We use the product every day and it's always been very stable and reliable. Any technical issues we've experience over the years were resolved by feefo quickly. Review collected by and hosted on G2.com. What do you dislike about Feefo? Some new features they implement, which I think should be included in our subscription for free, are behind a pay wall. Our Feefo business reviews page displays on Google searches lower than some of their competitors. Meaning potential customers searching for business reviews about our company will see another reviews company show first. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Collecting product and service reviews from our customers and displaying them in meaningful ways on our website and search engines. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11511782/official_response/edit) Hi there, Thank you for being a long-standing partner of ours! We're so pleased to hear that you have a great relationship with your Customer Success Manager, and that you find our support responsive and our platform stable. We appreciate you bringing your concerns about new features and Google search rankings to our attention. We understand the importance of both and are always working to provide the best value and visibility for our customers. Your feedback is truly valuable as we continue to evolve our services. The Feefo Team Current UserValidated ReviewerSource: Seller invite ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Director of Customer Success Small-Business (50 or fewer emp.) 8/12/2025 "Excellent partner to expand on your platform reach capabilities" 4/5 What do you like best about Feefo? With Feefo we are able to provide extended and exclusive access to important platforms for our clients. Quick support, friendly contacts and easy to reach, Feefo makes a great partner! Review collected by and hosted on G2.com. What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Access to platforms that are usually difficult to reach in review programs. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11531637/official_response/edit) Hi Paula, We're so glad to hear that you see Feefo as a great partner! It's fantastic that we're helping you provide extended access to important platforms for your clients, and we're grateful for your kind words about our quick and friendly support. We appreciate your honesty about the support levels for some platforms, and we'll certainly take this on board as we continue to enhance our integrations. Your feedback helps us improve, so thank you! The Feefo Team Current UserValidated ReviewerSource: Organic Review from Pop Up ![Verified User in Wine and Spirits](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wine and Spirits") AW Verified User in Wine and Spirits Small-Business (50 or fewer emp.) 8/11/2025 "Responsive team, useful trust signals" 4/5 What do you like best about Feefo? Our point of contact is very responsive at short notice which is extremely helpful if anything comes up. Although we use Feefo a little differently to other companies, we have been able to collaborate together to make it work for us and generate important reviews that are displayed on our website and social media. Review collected by and hosted on G2.com. What do you dislike about Feefo? It is more difficult for our business to effectively use it as intended. But, there are workarounds. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It is helping our website appear up to date, helping highlight issues when we get critical feedback and more. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11525383/official_response/edit) Hi there, Thank you for sharing your experience! We’re so glad to hear that your point of contact is responsive and that we’ve been able to collaborate to make Feefo work for your unique business needs. We appreciate your feedback about the challenges of using the platform in a non-standard way. It's great to hear that you've found workarounds, and we're committed to continuing to work with you to make sure Feefo is as effective as possible. The Feefo Team 8/14/2025 Current UserValidated ReviewerSource: Organic ## Questions about Feefo? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Feefo ](https://www.g2.com/products/feefo/discussions/new) GU Guest User • Last activity over 2 years ago What is Feefo used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-feefo-used-for) [ View all Discussions ](https://www.g2.com/products/feefo/discuss) ## Pricing Options Pricing provided by Feefo. ### Essentials Starting at £149.00 Per Month ### Enhanced Starting at £299.00 Per Month ### Upgrades Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/feefo/pricing) Feefo Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Product Avatar Image") Trustpilot 3.4/5(262) [ Compare Now ](https://www.g2.com/compare/feefo-vs-trustpilot) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d0cd1b70034667ce9659a6bd9ca996a4/reviews-io.png "Product Avatar Image") Reviews.io 4.8/5(652) [ Compare Now ](https://www.g2.com/compare/feefo-vs-reviews-io) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b04d863662684f874f87be341b22a633/yotpo.png "Product Avatar Image") Yotpo 4.3/5(265) [ Compare Now ](https://www.g2.com/compare/feefo-vs-yotpo) ##### ##### Feefo Features Collection Authentication Review Forms Personalization Moderation Reviewer Validation Response Types Legal Agreements Use Cases E-commerce Retail Customer Service Administration Insights Content [ View More Features ](https://www.g2.com/products/feefo/features) ## Top-Rated Alternatives [ ![Bazaarvoice](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bazaarvoice") Bazaarvoice 4.2/5(809) ](https://www.g2.com/products/bazaarvoice/reviews) [ ![Reviews.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reviews.io") Reviews.io 4.8/5(652) ](https://www.g2.com/products/reviews-io/reviews) [ ![Yotpo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yotpo") Yotpo 4.3/5(265) ](https://www.g2.com/products/yotpo/reviews) [ View All Alternatives ](https://www.g2.com/products/feefo/competitors/alternatives) ##### Categories on G2 [Online Reputation Management](https://www.g2.com/categories/online-reputation-management)[Experience Management](https://www.g2.com/categories/experience-management)[Review Management](https://www.g2.com/categories/review-management-software) ##### Explore More [User Research Platforms](https://www.g2.com/discussions/has-any-user-research-platforms-worked-really-well-for-you)[Help me pick the best time tracking software](https://www.g2.com/discussions/i-am-looking-for-some-real-users-time-tracking-software-reviews-that-can-help-me-pick-the-best-one)[Which platform offers the most advanced account segmentation analytics?](https://www.g2.com/discussions/which-platform-offers-the-most-advanced-account-segmentation-analytics) [Top tools for creating secure and scalable APIs](https://www.g2.com/discussions/top-tools-for-creating-secure-and-scalable-apis)[Best customer loyalty software for service businesses](https://www.g2.com/discussions/best-customer-loyalty-software-for-service-businesses)[Pros and Cons Details](https://www.g2.com/products/feefo/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)