AF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/9/2023

"Easy to use format. Results are clearly shown. Support is speedy fast and super helpful."

5/5

What do you like best about Feathr?

Autonomy-able to start/stop ads within a minute

Audience Choices-effective audience and market choices available in platform

Budget-NO LIMIT to ad spend Review collected by and hosted on G2.com.

What do you dislike about Feathr?

I have no dislikes. The autonomy the platform provides for the advertiser is preferred and favorable. As the administrator I have total control of the ad spend, the ad reach and the ad duration. Review collected by and hosted on G2.com.

UN

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

10/10/2023

"Easy way to get started with digital marketing"

5/5

What do you like best about Feathr?

I love tracking the data and seeing which ads really resonate with our audience. And the customer service is fantastic! Review collected by and hosted on G2.com.

What do you dislike about Feathr?

It takes a while to understand everything you can do with Feathr because there is so much. You have to just start with one thing and then branch out. Review collected by and hosted on G2.com.

JT

Josie T.

Small-Business (50 or fewer emp.)

3/22/2023

"An incredible tool for reaching specific individuals!"

5/5

What do you like best about Feathr?

I like the ability to track conversions the best. Review collected by and hosted on G2.com.

What do you dislike about Feathr?

You need to be WordPress and Google Tag Manager Fluent to succeed. That was a learning curve for me. Review collected by and hosted on G2.com.

AN

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

2/21/2022

"Marketing and Publishing Associate"

5/5

What do you like best about Feathr?

Feathr's customer service has been great! They offer multiple options for ad retargeting campaigns. The platform is very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Feathr?

Only thing I dislike is you have to have all the information ready to set up a campaign. You can't jump around. For example, with the email mapping campaign, you have to upload the email list before you can complete the other steps. Review collected by and hosted on G2.com.

EH

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

1/14/2022

"Featr was a disappointmenr"

0/5

What do you like best about Feathr?

In the beginning of using it they were so friendly and helpful.. when they changed our contact person everything went down hill with NO attempt to resolve the probmem!! Review collected by and hosted on G2.com.

What do you dislike about Feathr?

Un friendly service and being billed every time you breath...every dot costs money and the more you use it the more services you need and suddenly bills and charges started to occur rapidly Review collected by and hosted on G2.com.

AN

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

1/21/2020

"Feathr has been an amazing platform and the customer service has been outstanding."

5/5

What do you like best about Feathr?

Multiple options for launching campaigns. Review collected by and hosted on G2.com.

What do you dislike about Feathr?

As I progress and get more involved in various campaigns, it does become tougher to keep track of everything. I have also had trouble understanding some of the tracking elements. Review collected by and hosted on G2.com.

Recommendations to others considering Feathr:

I would like to see additional re-targeting options such as targeting those who visited a particular website, if that' s possible. Review collected by and hosted on G2.com.

What problems is Feathr solving and how is that benefiting you?

We are mainly working on getting attendees to our Convention. We've seen great success. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/28/2021

"Easy to use, excellent reporting"

5/5

What do you like best about Feathr?

Feathr is a highly intuitive and easy-to-learn platform. Everything is organized logically. The reporting is detailed and easy to use, share, and understand. Customer service is excellent as well. They are adding new features to enhance your marketing regularly. Review collected by and hosted on G2.com.

What do you dislike about Feathr?

There's nothing I dislike. If I had to point to one thing that might be a hurdle for some companies, it is a significant upfront cost. However, the cost of media is through Feathr is very reasonable, so it balances out. Review collected by and hosted on G2.com.

RC

Robb C.

Director of Marketing, Education, Membership, and Events

Small-Business (50 or fewer emp.)

4/27/2021

"Welcome addition to my digital marketing and advertising efforts"

5/5

What do you like best about Feathr?

The ability to pay for individual campaigns when you need them and focus on where you need them without needing to involve layers of development support. Review collected by and hosted on G2.com.

What do you dislike about Feathr?

I Only negative so far has been the inability to have Google keywords. Review collected by and hosted on G2.com.

AG

Amy G.

Digital Technology and Product Development Manager

Small-Business (50 or fewer emp.)

1/21/2020

"Feathr gives us the tools we need for digital advertising"

5/5

What do you like best about Feathr?

I like the ease of use. There is a short learning curve to get started with Feathr as opposed to other digital advertising services I have tried. Feathr also provides top notch customer service. Questions are answered quickly and their online help and tutorials are very useful. Review collected by and hosted on G2.com.

What do you dislike about Feathr?

There is nothing that I dislike about the platform and there have only been small issues or questions that I have encountered that have been resolved almost immediately with Feathr's customer service reps on chat. Review collected by and hosted on G2.com.

Recommendations to others considering Feathr:

To get practice and see results, I recommend implementing Feathr with a good 6-8 month lead time before an event or product launch, to have a chance to build up the advertising and see an ROI. Other recommendations - think outside the box. Feathr is not just for meeting registration, there are a lot of tools within the platform that are highly useful! Review collected by and hosted on G2.com.

What problems is Feathr solving and how is that benefiting you?

We're reaching our audience in other areas of the web and bringing them back to our websites. This is a huge benefit for meeting registration and other calls to action where our audience needs gentle reminders in unexpected locations rather than a barrage of email marketing. We also use Feathr's geofencing technology to reach prospective audiences who may not already know about us. This has been helpful for broadening our reach. The easy-to-use platform with many different features in one place works well for our small staff organization. And the data provided within the Feathr platform allows us to easily see our ROI from their services, which has definitely been positive after a year of working with them. Review collected by and hosted on G2.com.

HB

Holly B.

Marketing Manager

Mid-Market (51-1000 emp.)

1/21/2020

"Feathr's people make the difference"

4/5

What do you like best about Feathr?

What I like best about Feathr are the people. I appreciate their level of knowledge, attention to detail, quick response times & valuable input to optimize each campaign. They help me create an effective collection of campaigns for each event. They take the time to learn more about who our audience is and how we might best target them. They consistently follow-up with new ideas, recommendations & examples of other campaigns that have had good returns. Review collected by and hosted on G2.com.

What do you dislike about Feathr?

Because it's so comprehensive, the platform can be challenging to learn. There are many questions & settings to dial in for each campaign that it can sometimes be overwhelming if you don't understand the intent of each one. However, with the assistance of the people at Feathr, campaigns can be easily optimized, even after being launched. Review collected by and hosted on G2.com.

Recommendations to others considering Feathr:

My events have really benefited from using Feathr's concierge services. Before, I was using a resource from within my company to manage my campaigns and make recommendations. We're still only mid-stream, switching to the Concierge program & I can already see a huge difference in the effectiveness of our campaigns. We were able to launch registration for our event and have had three very strong weeks of registrations from the very start, due in part to the campaigns we have in place through Feathr. I feel very strongly that anyone using Feathr, and this service they provide will find a trusted & effective partner to execute digital retargeting campaigns. Review collected by and hosted on G2.com.

What problems is Feathr solving and how is that benefiting you?

We're reaching new people everyday with our campaigns through Feathr. Last year, we had more new people attend Coffee Fest events than ever before and have helped us grow our marketing base. Before Feathr, we weren't doing any retargeting ads at all and I believe the new attendees we've attracted in the last year has been due to adding retargeting campaigns to our marketing strategy. Ads have also helped to reinforce a high number of attendees actually come to the show - keeping the event top-of-mind for registered attendees and motivating them to actually attend the show. Review collected by and hosted on G2.com.