# Feathr Reviews
**Vendor:** Feathr  
**Category:** [Other Event Management Software](https://www.g2.com/categories/other-event-management)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 31
## About Feathr
Feathr is a marketing and communications platform purpose-built for associations, nonprofits, and arts and culture organizations. With email, digital advertising, retargeting, geofencing, audience targeting, automation, and reporting in one platform, Feathr helps lean teams reach the right people and connect outreach to measurable outcomes. Associations use Feathr to drive event registrations, grow membership, reach audiences beyond email, and activate sponsors. Nonprofits and arts organizations use Feathr to grow awareness, bring supporters back, promote programs and events, and prove marketing’s impact.



## Feathr Pros & Cons
**What users like:**

- Users love the **user-friendly platform** of Feathr, enabling easy setup of targeted advertising and email campaigns. (1 reviews)
- Users appreciate the **fantastic customer support** from Feathr, ensuring quick resolutions to any issues they encounter. (1 reviews)
- Users appreciate the **ease of use** in setting up campaigns, benefiting from a user-friendly platform and excellent support. (1 reviews)
- Users commend the **easy integrations** with other systems, enhancing data accuracy and streamlining campaign setups. (1 reviews)
- Users appreciate the **user-friendly platform** of Feathr, finding it easy to set up effective advertising and campaigns. (1 reviews)
- Performance Results (1 reviews)
- Users commend the **ease of setup** with Feathr, appreciating its user-friendly implementation and integration capabilities. (1 reviews)
- Targeting (1 reviews)

**What users dislike:**

- Users find **difficult reporting** in Feathr, lacking necessary insights and updates for better user experience. (1 reviews)
- Users express concerns about **poor analytics** , lacking desired reports and insights, impacting overall effectiveness and usability. (1 reviews)

## Feathr Reviews
  ### 1. Lacking the Reports and Insights I Needed

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 20, 2026

**What do you like best about Feathr?**

The concept behind Feather is great, and the geofencing technology is what really sets the application apart from others.

**What do you dislike about Feathr?**

I didn’t find it very user-friendly, and it didn’t include many of the reports and insights I was looking for. I believe the application could use more updates. I didn't see the results I was looking for.

**What problems is Feathr solving and how is that benefiting you?**

Geofencing areas for greater outreach and improved visibility.

  ### 2. Feathr has been a gamechanger for my organization!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emily W. | Chief Digital Content &amp; Communications Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Feathr?**

I like the user-friendly platform, and the ease of use in setting up hyper-targeted advertising and email campaigns. The program was easy to implement in our organization from day one. I use the platform every day, and have utilized a variety of integrations, including with our donor database, that makes our data even more robust and accurate. All of the employees at Feathr are fantastic, and any issues I have are quickly answered by customer support!

**What do you dislike about Feathr?**

The platform is still growing, so my only complaint is that I want to do more! However, their developers are always adapting the platform and hearing feedback from customers, which I love.

**What problems is Feathr solving and how is that benefiting you?**

Feathr is solving the issue of how do we reach the most engaged, best prospect audiences to expand our impact and funding. We have seen an increase in small gifts, and overall visibility to the communities we serve.

  ### 3. Good platform with a few notable downsides

**Rating:** 3.0/5.0 stars

**Reviewed by:** Kyle C. | Director of Development, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2024

**What do you like best about Feathr?**

I found Feathr to be very easy to use and to implement. I have been a user since July 2022. If you want to grow your community and expand your audience, Feathr is a great tool. I am very impressed with the insights and reporting features. The platform is truly becoming an all-in-one marketing tool.

**What do you dislike about Feathr?**

Feathr is still a young company. Over the past two years, my biggest negative takeaway has been the customer support. When you don't need support, their team always wants your attention, and when you do, they vanish. The level of support you receive solely comes down to how committed your CSM is. I've had CSM's with them who were eager to help me and others who have never even responded to an email I've sent. Their accounting department is incredibly disorganized. Keep an eye on them to ensure invoices are paid and funds are allocated correctly (especially prepaid media funds). Also, Feathr's price has risen every single year -- by thousands.

**What problems is Feathr solving and how is that benefiting you?**

Feathr makes it accessible for our non-profit to advertise to our community at large and engage with our donors.

  ### 4. Long-time Feathr user for digital advertising

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lisa M. T. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about Feathr?**

Feathr does lead to event registration conversions which far outweighs our digital advertising spend.

**What do you dislike about Feathr?**

It's not the fault of the platform but it really does take time to build up your audience and see a conversion ROI from digital advertising in Feathr

**What problems is Feathr solving and how is that benefiting you?**

Feathr gives us another avenue for reaching people that may have unsubscribed from our emails or need additional touchpoints before registering for events.

  ### 5. Feathr is the best!

**Rating:** 4.5/5.0 stars

**Reviewed by:** JK D. | Digital Production Coordinator, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2023

**What do you like best about Feathr?**

Feathr makes digital advertising easy. You can use Feathr to advertise to your target audience across various sites as they browse the web while shopping or reading the latest news. You can pinpoint the specific audience you want to target with these ads by running various campaign types through Feathr, such as retargeting (targeting your previous website visitors), email mapping (targeting your email lists), geofencing (targeting users in a specific location), and much more! Feathr also allows you to advertise through your own social media accounts and even send emails directly through the platform! Feathr continues to develop new features and capabilities, and I am excited to see what they offer next.

**What do you dislike about Feathr?**

The only downside to Feathr would be the financial investment required, but at our organization, it has been worth it! I would not let the financial investment hold you back from utilizing Feathr if you have the means to do so.

**What problems is Feathr solving and how is that benefiting you?**

Feathr helps us simplify our digital advertising strategy and consistently produce successful ad campaigns. Feathr's support team is extremely accessible and helpful, providing assistance and guidance whenever needed.

  ### 6. helping us expand our audience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2023

**What do you like best about Feathr?**

Feathr is a big financial investment, bigger than I've ever been able to make for advertising, so what do I like about it? 

With Feathr, I can dig into a set of tools and think about what I'm trying to accomplish, I can come up with a strategy, and their help desk and our success manager are incredibly responsive and will double-check me and offer advice on other ways to approach the work. As a result, I've learned a lot.

Using this platform has helped us expand our audience and hone in on key audiences. An example - we run weekly events for families of K-12 kids and now we're layering in digital ads to complement our other outreach efforts. To give a snapshot of the impact: before running these ads, traffic to our event landing page was maxing out at around 300 views. 6 weeks later, 2,239 views are coming from people in the geographic communities where we hold these weekly family events and our weekly attendance doubled the week following the week we started the ads.

**What do you dislike about Feathr?**

There are a few things I'm not thrilled with but they aren't deal-breakers for us. 

We will never use the email feature to replace Constant Contact - it just isn't as good. But we will use the email for a targeted campaign - like an end-of-year solicitation. 

The ad design widget can be glitchy. Sometimes the changes don't take or get hung up. Luckily there's a way around it and I just use Canva to create the assets and then upload them. Works fine that way.  

We're also hampered by the integration capabilities of our sites - particularly our donation platform. It doesn't play well with others so we miss out on conversion stats. That's not Feathr's fault, but buyers should know that some things like other third-party platforms won't work well.

**What problems is Feathr solving and how is that benefiting you?**

I feel like we're able to get our ads to those in our orbit and those we don't know yet. Both are important and the tools help me think about the best approach for both. I like that I get the satisfaction of seeing in real time if the messages are resonating and if folks are coming to our website and taking action.

  ### 7. Small but mighty - Feathr makes omnichannel marketing accessible at any price point.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Olivia K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 29, 2023

**What do you like best about Feathr?**

Feathr has an intuitive UI that makes it easy to build audiences and create multi-channel marketing campaigns that instantly deliver tangible results.  Compared with other platforms, Feathr is more affordable while still offering an extensive toolkit to fundraise, build brand awareness, and increase your company or organization's impact. 

The Feathr team is responsive and supportive, which made it easy for us to onboard our team and start using their products within the first week of signing!

**What do you dislike about Feathr?**

So far, nothing. We have been using Feathr for over a year, and whenever there has been an issue, the Feathr team resolves it quickly and effectively. If I were to mention anything, it would be that I would like to see Feathr integrate 2FA and a mailing list sign-up feature.

**What problems is Feathr solving and how is that benefiting you?**

Feathr has allowed us to reach a wider audience and serve ads to more targeted segments of our general audience. It has also given us the tools to track visitor behavior across our different websites and social media platforms.

  ### 8. Great product and easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** dylan k. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2023

**What do you like best about Feathr?**

The customer support is a great feature, Stephanie was awesome to work with and helped us implement feather seamlessly. This made using feathr easy and has been paying dividends for our company already.

**What do you dislike about Feathr?**

Occasionally crashes but all softwares do.

**What problems is Feathr solving and how is that benefiting you?**

Helping us realize our cumultive marketing efforts and insight regarding those. We have been able to track data and conversions and monetize our audience. It has been amazing and will help our decide where to put our marketing efforts by using clear and concise data.

  ### 9. Easy To Use, Highest Referral Rate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 31, 2023

**What do you like best about Feathr?**

It's real easy to upload and launch campaigns, the reports are excellent and it's great to hear people say we saw you everywhere.

**What do you dislike about Feathr?**

I wish we could upload lists of people to take off the campaign, some of our third-party vendors don't allow us to add the pixel to track conversions.

**What problems is Feathr solving and how is that benefiting you?**

It allows us to reach members and nonmembers who either are on our do not call or email list and otherwise wouldn't know about the event or initiatives.

  ### 10. Executive Director

**Rating:** 5.0/5.0 stars

**Reviewed by:** Susan B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about Feathr?**

My CSM is Fabulous!  Very helpful.  It's also an relatively easy-to-use platform

**What do you dislike about Feathr?**

Some things a a bit confusing in setting up campaigns.  Wish the cast was lower

**What problems is Feathr solving and how is that benefiting you?**

Spreading the word about our association and events

  ### 11. Easy to use format. Results are clearly shown. Support is speedy fast and super helpful.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 09, 2023

**What do you like best about Feathr?**

Autonomy-able to start/stop ads within a minute
Audience Choices-effective audience and market choices available in platform
Budget-NO LIMIT to ad spend

**What do you dislike about Feathr?**

I have no dislikes. The autonomy the platform provides for the advertiser is preferred and favorable. As the administrator I have total control of the ad spend, the ad reach and the ad duration.

**What problems is Feathr solving and how is that benefiting you?**

I am able to duplicate messages to in-market audiences with continued ad drips.

  ### 12. Easy way to get started with digital marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2023

**What do you like best about Feathr?**

I love tracking the data and seeing which ads really resonate with our audience. And the customer service is fantastic!

**What do you dislike about Feathr?**

It takes a while to understand everything you can do with Feathr because there is so much. You have to just start with one thing and then branch out.

**What problems is Feathr solving and how is that benefiting you?**

It's nice to reach out to people who aren't on our email list but are still interested in our content.

  ### 13. An incredible tool for reaching specific individuals!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Josie T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 22, 2023

**What do you like best about Feathr?**

I like the ability to track conversions the best.

**What do you dislike about Feathr?**

You need to be WordPress and Google Tag Manager Fluent to succeed. That was a learning curve for me.

**What problems is Feathr solving and how is that benefiting you?**

Feathr allows us to talk to people who don't prefer email communication, new folks who never heard of our organization, and the younger generation that is active online.

  ### 14. Marketing and Publishing Associate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2022

**What do you like best about Feathr?**

Feathr's customer service has been great! They offer multiple options for ad retargeting campaigns. The platform is very easy to use.

**What do you dislike about Feathr?**

Only thing I dislike is you have to have all the information ready to set up a campaign. You can't jump around. For example, with the email mapping campaign, you have to upload the email list before you can complete the other steps.

**What problems is Feathr solving and how is that benefiting you?**

Feathr has been a big help with our annual event. They help plan and execute the campaigns and provide live reports. I also see our sponsorship program growing with their sponsor ad retargeting.

  ### 15. Featr was a disappointmenr

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 14, 2022

**What do you like best about Feathr?**

In the beginning of using it they were so friendly and helpful.. when they changed our contact person everything went down hill with NO attempt to resolve the probmem!!

**What do you dislike about Feathr?**

Un friendly service and being billed every time you breath...every dot costs money and the more you use it the more services you need and suddenly bills and charges started to occur rapidly

**Recommendations to others considering Feathr:**

Dont!!

**What problems is Feathr solving and how is that benefiting you?**

We have decreased our membership by two thirds since starting featr!!!  No benefits just headaches!

  ### 16. Feathr has been an amazing platform and the customer service has been outstanding.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 21, 2020

**What do you like best about Feathr?**

Multiple options for launching campaigns.

**What do you dislike about Feathr?**

As I progress and get more involved in various campaigns, it does become tougher to keep track of everything. I have also had trouble understanding some of the tracking elements.

**Recommendations to others considering Feathr:**

I would like to see additional re-targeting options such as targeting those who visited a particular website, if that' s possible.

**What problems is Feathr solving and how is that benefiting you?**

We are mainly working on getting attendees to our Convention. We've seen great success.

  ### 17. Easy to use, excellent reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 28, 2021

**What do you like best about Feathr?**

Feathr is a highly intuitive and easy-to-learn platform. Everything is organized logically. The reporting is detailed and easy to use, share, and understand. Customer service is excellent as well. They are adding new features to enhance your marketing regularly.

**What do you dislike about Feathr?**

There's nothing I dislike. If I had to point to one thing that might be a hurdle for some companies, it is a significant upfront cost. However, the cost of media is through Feathr is very reasonable, so it balances out.

**What problems is Feathr solving and how is that benefiting you?**

Promoting events to both new and known audiences. Great ROI, increased event registrations.

  ### 18. Welcome addition to my digital marketing and advertising efforts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robb C. | Director of Marketing, Education, Membership, and Events, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 27, 2021

**What do you like best about Feathr?**

The ability to pay for individual campaigns when you need them and focus on where you need them without needing to involve layers of development support.

**What do you dislike about Feathr?**

I Only negative so far has been the inability to have Google keywords.

**What problems is Feathr solving and how is that benefiting you?**

More intuitive and manageable implementation of my retargeting campaigns.

  ### 19. Feathr gives us the tools we need for digital advertising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amy G. | Digital Technology and Product Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2020

**What do you like best about Feathr?**

I like the ease of use. There is a short learning curve to get started with Feathr as opposed to other digital advertising services I have tried. Feathr also provides top notch customer service. Questions are answered quickly and their online help and tutorials are very useful.

**What do you dislike about Feathr?**

There is nothing that I dislike about the platform and there have only been small issues or questions that I have encountered that have been resolved almost immediately with Feathr's customer service reps on chat.

**Recommendations to others considering Feathr:**

To get practice and see results, I recommend implementing Feathr with a good 6-8 month lead time before an event or product launch, to have a chance to build up the advertising and see an ROI. Other recommendations - think outside the box. Feathr is not just for meeting registration, there are a lot of tools within the platform that are highly useful!

**What problems is Feathr solving and how is that benefiting you?**

We're reaching our audience in other areas of the web and bringing them back to our websites. This is a huge benefit for meeting registration and other calls to action where our audience needs gentle reminders in unexpected locations rather than a barrage of email marketing. We also use Feathr's geofencing technology to reach prospective audiences who may not already know about us. This has been helpful for broadening our reach. The easy-to-use platform with many different features in one place works well for our small staff organization. And the data provided within the Feathr platform allows us to easily see our ROI from their services, which has definitely been positive after a year of working with them.

  ### 20. Feathr's people make the difference

**Rating:** 4.0/5.0 stars

**Reviewed by:** Holly B. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 21, 2020

**What do you like best about Feathr?**

What I like best about Feathr are the people. I appreciate their level of knowledge, attention to detail, quick response times & valuable input to optimize each campaign. They help me create an effective collection of campaigns for each event. They take the time to learn more about who our audience is and how we might best target them. They consistently follow-up with new ideas, recommendations & examples of other campaigns that have had good returns.

**What do you dislike about Feathr?**

Because it's so comprehensive, the platform can be challenging to learn. There are many questions & settings to dial in for each campaign that it can sometimes be overwhelming if you don't understand the intent of each one. However, with the assistance of the people at Feathr, campaigns can be easily optimized, even after being launched.

**Recommendations to others considering Feathr:**

My events have really benefited from using Feathr's concierge services. Before, I was using a resource from within my company to manage my campaigns and make recommendations. We're still only mid-stream, switching to the Concierge program & I can already see a huge difference in the effectiveness of our campaigns. We were able to launch registration for our event and have had three very strong weeks of registrations from the very start, due in part to the campaigns we have in place through Feathr. I feel very strongly that anyone using Feathr, and this service they provide will find a trusted & effective partner to execute digital retargeting campaigns.

**What problems is Feathr solving and how is that benefiting you?**

We're reaching new people everyday with our campaigns through Feathr. Last year, we had more new people attend Coffee Fest events than ever before and have helped us grow our marketing base. Before Feathr, we weren't doing any retargeting ads at all and I believe the new attendees we've attracted in the last year has been due to adding retargeting campaigns to our marketing strategy. Ads have also helped to reinforce a high number of attendees actually come to the show - keeping the event top-of-mind for registered attendees and motivating them to actually attend the show.

  ### 21. Feathr has become an invaluable marketing tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sharon L. | Marketing Operations Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 28, 2020

**What do you like best about Feathr?**

The Feathr system is so easy to use! We are able to quickly and easily set up multiple ad campaigns and view impressions and clicks in real-time. This is so much more effective than having to set up ad campaigns on multiple sites.

**What do you dislike about Feathr?**

The stats can be a little difficult to understand. I hope Feathr continues to improve its reporting dashboard.

**What problems is Feathr solving and how is that benefiting you?**

Feathr has freed up a lot of my time as I am able to set up an ad campaign in one place and have it run on many websites. I no longer have to set up separate ad campaigns through Facebook, LinkedIn, Google, etc

  ### 22. Great asset to both our visitor and exhibitor marketing programs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ali R. | Marketing & Conference Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2020

**What do you like best about Feathr?**

Geofencing ads are a great way to target audiences of competing or similar events. Also love the option for managed services like partner dashboards. It enables us to utilize the full range of feathr services with a small team.

**What do you dislike about Feathr?**

New platform is a little less intuitive than the original setup, but we are figuring it out!

**What problems is Feathr solving and how is that benefiting you?**

Activating our exhibitors as our #1 word-of-mouth marketing tool

  ### 23. Great Event Marketing Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Meredith  R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 28, 2020

**What do you like best about Feathr?**

Feathr is great for many reasons but their customer service is unmatched! The dashboard chat function connects you with a Feathr representative immediately to answer all of your burning questions.

**What do you dislike about Feathr?**

I like the old dashboard view, was easier to follow. :)

**What problems is Feathr solving and how is that benefiting you?**

One of the great tools Feathr provides are the invite campaigns allowing you to build customized emails and landing pages to share with your event exhibitors or even speakers. Personally, we have found this to be an effective tool for our speakers and they love to use this free tool!

  ### 24. Feathr Rocks!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nancy R. | Director - Marketing and Creative Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 21, 2020

**What do you like best about Feathr?**

Feathr is highly responsive and offers excellent reporting and quality customer service.

**What do you dislike about Feathr?**

I can't think of anything right now.  The service has been great.

**What problems is Feathr solving and how is that benefiting you?**

We are using Feathr to drive more registrations and acquire a larger audience for our international space conference.

  ### 25. I love Feathr!

**Rating:** 2.5/5.0 stars

**Reviewed by:** Lanre K. | Digital Services Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2020

**What do you like best about Feathr?**

It's user-interface and the easy-to-learn ad functions

**What do you dislike about Feathr?**

I wish the turnaround time for geo-fence ads was shorter

**What problems is Feathr solving and how is that benefiting you?**

I'm realizing how easy it is to connect with the right audiences for our shows

  ### 26. A great tool to gather new leads from your exhibitors and speakers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 21, 2020

**What do you like best about Feathr?**

I love can create custom landing pages for different groups so I can customize the messaging. I love the new dashboard feature that allows me to add custom graphics and other information to make it easier for the end user.

**What do you dislike about Feathr?**

I wish that it was easier to make the custom banner graphics.

**What problems is Feathr solving and how is that benefiting you?**

Feathr is my largest lead generator for my show.

  ### 27. Great Digital Marketing Partner

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sarah  B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2020

**What do you like best about Feathr?**

We are new to Feathr but have already seen a boost in our website traffic since we ran our first campaign.

**What do you dislike about Feathr?**

Not sure. Everything seems pretty awesome so far.

**Recommendations to others considering Feathr:**

Great way to boost your digital marketing and reach a bigger audience.

**What problems is Feathr solving and how is that benefiting you?**

We are able to cast a wider net to get people interested in our association membership and events.

  ### 28. Feathr is ridiculously easy to use, the support is stellar, and our results are measurable.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.)

**Reviewed Date:** January 29, 2020

**What do you like best about Feathr?**

I like how fast we can launch campaigns.

**What do you dislike about Feathr?**

The new reporting is not as user friendly

**What problems is Feathr solving and how is that benefiting you?**

We are able to get in front of our customers more often and get new leads.  It is a set-it-and-forget-it way to get new attendees.

  ### 29. Review  on Feathr Introduction/Training

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 28, 2019

**What do you like best about Feathr?**

Partnership Promotion ("Invites"); ability to keep track of web traffic after they've filled out a form; determing geo-locations of each web visitor; partnership invites; etc.

**What do you dislike about Feathr?**

Missing many intuitive elements like having a field text in their conversations, easy duplication of emails/webpages/etc., easy way to share files across users, etc.

**Recommendations to others considering Feathr:**

They're still developing many elements, such as being able to include field texts in their pop-up chats, making it easier to clone webpages to emails, etc. Developing what you can do int their conversations.

**What problems is Feathr solving and how is that benefiting you?**

Monitoring web traffic and leads and engaging sponsors/exhibitors to help promote our events

  ### 30. interesting product but lacking in customer support

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 19, 2019

**What do you like best about Feathr?**

it is a way to track user activity and to continue to monitor what a customer does after leaving your site. 

**What do you dislike about Feathr?**

getting feathr set up took months and even once it was live it was still clunky. this was not a user-friendly experience. the people on my team did not have experience working with a software like feathr but there was little to no customer support or tutorials to assist in the process so it was basically a guessing game

**What problems is Feathr solving and how is that benefiting you?**

trying to collect attendee activity information and behavior data

  ### 31. Fairly easy to use platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 26, 2018

**What do you like best about Feathr?**

the platform is easy to use and the UI is nice if not always intuitive

**What do you dislike about Feathr?**

implimentations for conversion that are not based on a static URL have proven tricky to track correctly

**What problems is Feathr solving and how is that benefiting you?**

running digital marketing ads


## Feathr Discussions
  - [What is Feathr used for?](https://www.g2.com/discussions/what-is-feathr-used-for)

- [View Feathr pricing details and edition comparison](https://www.g2.com/products/feathr/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+01%3A53%3A31+-0500&secure%5Bsession_id%5D=9adc6be9-5cf0-44d9-a16e-c2189773c06f&secure%5Btoken%5D=cd6edc9c3948c2b436eb3a3f24f7a483bd862a032a35e31794011ef783c28263&format=llm_user)

## Feathr Features
**Retargeting**
- A/B Testing
- Audience Segmentation
- Behavioral Targeting
- Reporting & Analytics
- Geo Targeting
- Cross-channel Retargeting
- Personalization

**Agentic AI - Retargeting**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Feathr Alternatives
  - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)
  - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,196 reviews)
  - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (646 reviews)

