1. [Home](https://www.g2.com/) 2. ... 3. [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) 4. [Fathom Analytics Discussions](https://www.g2.com/products/fathom-analytics/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ad8bb8fe1d6d580bcf5e1f81bb99df24/fathom-analytics.png "Product Avatar Image") ](/products/fathom-analytics/reviews) [ Fathom Analytics ](/products/fathom-analytics/reviews) (17)4.6/5 Fathom Analytics is a fast, lightweight, privacy-first alternative to Google Analytics. We help you understand your website traffic without invading your visitors' privacy or drowning you in complexity. Our script is tiny and blazingly fast, so it won't slow down your site. Our dashboard cuts through the noise to show you what's actually driving growth: visitors, pageviews, conversions, referrers, and campaigns. No training required. No data sampling. No complexity. We're trusted by over 1,000,000 websites — from solo founders to enterprises. Fathom scales effortlessly. We're GDPR, CCPA, PECR, and ePrivacy compliant by design. No cookie banners. No invasive tracking. Just clear, actionable insights that respect your visitors and keep you on the right side of privacy laws. If you're tired of bloated, privacy-invasive analytics, Fathom is a refreshingly simple way to see the data that matters. Show More * * * ### 70.0 Nps Score Already have Fathom Analytics? ### All Fathom Analytics Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Fathom Analytics used for? ](/discussions/what-is-fathom-analytics-used-for) What is Fathom Analytics used for? [ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Fathom+Analytics+questions+and+get+answers+from+expert+users+in+our+Fathom+Analytics+Discussions+section.&title=Fathom+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffathom-analytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Fathom+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffathom-analytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffathom-analytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Fathom+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffathom-analytics%2Fdiscuss%0aAsk+Fathom+Analytics+questions+and+get+answers+from+expert+users+in+our+Fathom+Analytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Fathom+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffathom-analytics%2Fdiscuss%0aAsk+Fathom+Analytics+questions+and+get+answers+from+expert+users+in+our+Fathom+Analytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/fathom-analytics/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/a4e4bea17d3c16d3bf4fe44322491365/fathom-analytics.svg "Product Avatar Image") ### Have you used Fathom Analytics before? Answer a few questions to help the Fathom Analytics community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffathom-analytics%2Fdiscuss%3Fsmall_ask%3Dfathom-analytics) No