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Faro Index

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Faro Index is an AI brand intelligence platform that monitors what most companies cannot see: whether AI recommends you when buyers ask about your category, whether what AI says about you is factually accurate, and whether AI is consuming your published content without giving you credit. Every week, millions of buyers ask AI assistants which companies to evaluate, which products to compare, and which vendors to shortlist. The responses they receive are increasingly the consideration set. Companies that are absent from these responses, inaccurately described in them, or having their content absorbed without attribution are losing ground in ways they cannot currently measure.

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