--- title: Faraday Reviews meta_title: 'Faraday Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how Faraday works for a business like yours. aggregate_rating: rating_value: 3.4 review_count: 14 scale: '5' date_modified: '2026-08-07' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Faraday Reviews **Vendor:** Faraday **Category:** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) **Average Rating:** 3.4/5.0 **Total Reviews:** 14 ## About Faraday Through both an intuitive, no-code UI and a robust API, Faraday enables the modern marketer to easily describe and deploy predictions for virtually any customer behavior–no PhD required. Make your marketing strategies proactive by using proven machine learning techniques to predict for propensity to buy, convert, churn, and more. With hundreds of integrations, Faraday lets you embed AI in workflows throughout your stack to make your favorite tools perform even better. Try it for free. ## Faraday Reviews ### 1. Sounds really great, until you use it **Rating:** 0.0/5.0 stars **Reviewed by:** Colby M. | Marketing Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Faraday?** It sounds great - more customer data, custom audiences, and customer profiles, especially in IOS-world, awesome, right? When push comes to shove, it's a lot of fluff and very limited-quality performance. What I liked best was when we could finally cancel the contract. **What do you dislike about Faraday?** The new audiences did not perform better than our business as usual, and it only cost us an arm and a leg to find that out. The only thing more disappointing than the performance is the account management. Stay far away. **What problems is Faraday solving and how is that benefiting you?** We no longer work with Faraday but had hoped their custom audiences would improve our Facebook and Google performance. For whatever reason, they didn't outperform our business-as-usual performance. ### 2. Overpromised, Underdelivered and Poor Account Management **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Faraday?** Data engineering/ technical implementation team was easy to work with when we were getting set up. **What do you dislike about Faraday?** Difficult to read campaign/ segment performances; Age and HHI enrichment data is inaccurate. We've compared their data to other sources to validate and noticed the Faraday data was terribly overstating age and HHI. Account management is underwhelming and unproductive. The UI is not intutitive. The latest company changes to the tool and personnel seem chaotic and poorly managed. **What problems is Faraday solving and how is that benefiting you?** We were hoping to build additional segments and find new audiences on reliable models and enrichment data, but they are performing WORSE than non-Faraday segmentation. Waste of time, money and effort. **Official Response from Andrew Rossmeissl:** > Hi there, Thank you for taking the time to leave a review. Feedback, both positive and negative, is always valuable. I'm sorry we couldn't meet your brand's needs. With your review being anonymous, I'm only able to dig into some of the issues you describe. Regarding campaign performance being difficult to read, we don't provide in-app analytics for performance, which is why we encourage clients to create separate campaigns–and let them run for an appropriate amount of time–so that they can be compared side-by-side in the platform that a client uses. Our data is our pride and joy, so I would love to look into these discrepancies for you if you contact me at andy AT faraday DOT ai. I'd also like to apologize that your Account Manager wasn't helpful to you, and I've made the appropriate people aware of this feedback. We've heard similar feedback regarding the UI being unintuitive in the past, which is why the team has been working hard this year to make our in-app experience more accessible, intuitive, and streamlined, with the end-goal of making consumer predictions and AI accessible for all. ## Faraday Discussions - [What is Faraday used for?](https://www.g2.com/discussions/what-is-faraday-used-for) - [View Faraday pricing details and edition comparison](https://www.g2.com/products/faraday/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A11%3A31+-0500&secure%5Bsession_id%5D=980c27fe-fee1-4ab4-8880-ac52d82381a5&secure%5Btoken%5D=2d951533239a65668376e2ae9927feafe8c6aee22c31d71b090945a5646c78f8&format=llm_user) ## Faraday Features **Statistical Tool** - Scripting - Data Mining - Algorithms **Data Analysis** - Analysis - Data Interaction - Time Series Analysis - Trend Analysis **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification - Customizable Reports **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Demand Forecasting - AI/Machine Learning - Drag & Drop - For Healthcare - Forecasting - Data Extraction - Third-Party Integrations - Decision Support - Modeling & Simulation - Alerts/Notifications - Reporting/Analytics - Multiple Data Sources - For Retail - For Education - Data Discovery - Graphical Workflow Editor - Performance Metrics - Business Rules Management - AI Copilot - Natural Language Processing - Data Transformation - Data Clustering - API - Data Blending - Data Classification - Workflow Management - Workflow Automation ## Top Faraday Alternatives - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) - 4.6/5.0 (539 reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) - 4.3/5.0 (522 reviews) - [Clari](https://www.g2.com/products/clari/reviews) - 4.6/5.0 (5,503 reviews)