Fanz is a white-label ticketing and event management platform that helps event organizers, venues, and brands sell tickets and manage events under their own brand identity, without relying on a third-party marketplace.
The platform is designed for producers and organizations that need full control over their checkout experience, payment flow, and audience data. It operates in 50+ countries and supports events of any format — from small standalone shows to large multi-venue productions with numbered seating.
Key features include:
White-label checkout and custom domain: Buyers complete their purchase on the organizer's own branded page, with no redirection to an external ticketing site.
Direct payment processing: Organizers receive funds directly via Mercado Pago or Stripe, with no intermediary holding payments.
Numbered seating and floor plan builder: A drag-and-drop tool for creating assigned seating maps for venues of any layout.
Real-time analytics dashboard: Live sales tracking, revenue reporting, and audience data accessible at any point during the event sales cycle.
Fanzly — AI-powered remarketing bot: Automated re-engagement campaigns targeting users who abandoned the purchase flow.
QR-based ticket validation: Web-based access control with QR scanning, requiring no additional hardware or app installation.
CRM and audience management: Includes access groups, referral system, memberships, and review collection tools.
Marketing integrations: Native support for Meta Pixel, Google Analytics 4, and Google Tag Manager.
Builders suite: Email builder, website builder, ticket builder, seatmap builder, and own-domain transactional email sending.
AFIP-compatible invoicing: Available for organizers operating in Argentina.
Fanz is used by event producers, entertainment venues, sports organizations, and brands that require a ticketing infrastructure they can operate under their own name, with direct access to their revenue and customer data.