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Fantasy Funds

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Fantasy Funds is Norkon’s stock market game and a Pulse engagement module that helps publishers turn readers into active participants. Players build virtual portfolios, follow real market movements and compete individually or in leagues, testing investment ideas and learning by doing. Publishers can create branded competitions that support audience acquisition, registration, subscriber engagement and sponsorship opportunities. As part of a broader Pulse platform, Fantasy Funds connects readers’ interest in companies and investing with relevant journalism and investor tools, giving publishers more ways to sustain engagement beyond the competition. Fantasy Funds is used by leading business and news publishers such as the Financial Times, Roularta Media Group, Bonnier Group, Børsen, Finanz und Wirtschaft, the Globe & Mail and more to increase user engagement, time spent, and financial literacy through gamified learning. Best for: - News publishers and media brands - Audience engagement - Learning experiences - Building confidence in investing

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