Fantasy Funds is an interactive game that lets users build and track virtual investment portfolios using real market data. Users can create “fantasy” portfolios, follow their performance over time, and compare strategies - all without financial risk. The game is designed to attract and engage new audiences and existing subscribers and build financial confidence by allowing users to explore investment decisions in a realistic but safe environment. Coupled with expert journalism and expert funds that players can follow, the game positions news brands as proven experts and helps build a long-lasting relationship with new audiences. Fantasy Funds is used by leading business and news publishers such as Roularta Media Group, Bonnier Group, Kauppalehti, Børsen (DK), Finanz und Wirtschaft, the Globe & Mail and more to increase user engagement, time spent, and financial literacy through gamified learning. Best for: - News publishers and media brands - Audience engagement - Learning experiences - Building confidence in investing