--- title: Brandwatch Social Media Management Reviews meta_title: 'Brandwatch Social Media Management Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 983 reviews by the users' company size, role or industry to find out how Brandwatch Social Media Management works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 983 scale: '5' date_modified: '2026-08-04' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Social Media Management Reviews **Vendor:** Brandwatch **Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Average Rating:** 4.0/5.0 **Total Reviews:** 983 ## About Brandwatch Social Media Management Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. ## Brandwatch Social Media Management Pros & Cons **What users like:** - Users appreciate the **ease of use** of Brandwatch, enabling seamless management and integration of social media platforms. (70 reviews) - Users appreciate the **fantastic scheduling feature** of Brandwatch, making content publishing seamless across multiple platforms. (45 reviews) - Users praise Brandwatch Social Media Management for its **seamless content publishing** , enhancing efficiency across multiple platforms. (45 reviews) - Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks and enhancing overall efficiency. (43 reviews) - Users love the **seamless content publishing** of Brandwatch, enhancing workflow efficiency and simplifying social media management. (41 reviews) - Multi-platform (36 reviews) - Social Media Integration (35 reviews) - Users appreciate the **excellent customer support** from Brandwatch Social Media Management, enhancing their overall experience with the platform. (30 reviews) - Helpfulness (28 reviews) - Scheduling (28 reviews) **What users dislike:** - Users report significant **improvement needed** in Brandwatch, citing bugs and slow support that hinder effective usage. (31 reviews) - Users encounter **publishing limitations** with Brandwatch, struggling with bugs and cumbersome scheduling processes that hinder efficiency. (27 reviews) - Users express frustration with **limited features** in Brandwatch, impacting effective social media management and planning. (24 reviews) - Users report **missing features** in Brandwatch Social Media Management, complicating post management and social media planning. (21 reviews) - Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface. (17 reviews) - Users face a **steep learning curve** , struggling with onboarding and various technical issues that hinder effective usage. (16 reviews) - Software Glitches (16 reviews) - Users find **AI limitations** in Brandwatch, especially in integration and insights compared to competitors. (15 reviews) - Scheduling Issues (15 reviews) - Inadequate Support (13 reviews) ## Brandwatch Social Media Management Reviews ### 1. Brandwatch Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch helps you monitor and manage multiple social media accounts all in one convenient place. Publishing is quick and easy, and getting insights and analytics is extremely easy. **What do you dislike about Brandwatch Social Media Management?** I would like to see improved functionality for Instagram on Brandwatch, particularly getting full access to all IG features for Stories and Reels. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Making future scheduling and approval of social media posts easy ### 2. Functionality, Updates, Great Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** The customer support system, fast response times, and thorough follow-up. The interface is easy to use, intuitive, and constantly improving to fit social media platforms. Integrations are top-of-mind and are actually useful. **What do you dislike about Brandwatch Social Media Management?** The reporting modules leave a little to be desired. Sometimes, odd formatting issues occur in the publisher. The listen module (while beginning to improve) is the least useful of the platform's features. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We were able to have a seamless transition from one enterprise-level social media management tool to Falcon. The onboarding process, regular trainings, and frequent touchbases with our reps has been a breath of fresh air when compared to our experience with other similar platforms. Certain features within Falcon have allowed us to ensure our clients have the exact level of involvement in their social media process that they need, and features like shareable views give us more control over how much larger teams can be aware of what is being published on social media. ### 3. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Jacqui D. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Brandwatch Social Media Management?** The ease of use, workflow and custmer service. Implementation easy. **What do you dislike about Brandwatch Social Media Management?** Nothing at all! We love the product so much. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We can track everything. ### 4. Easy to use, comprehensive social media management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Brandwatch Social Media Management?** Brandwatch is super user friendly and easy to navigate, while also offering a ton of great features for publishing, engaging, analyzing, and more. Their customer support is also incredibly helpful. **What do you dislike about Brandwatch Social Media Management?** Some of the user/group settings are a little confusing - I wish you could share metrics reports with individual users, rather than just groups. **Recommendations to others considering Brandwatch Social Media Management:** Very good for publishing to social platforms **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** An all in one tool for publishing, engaging, and analyzing. ### 5. A great platform for community management and social media marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Brandwatch Social Media Management?** It allows me to manage multiple platforms at once, ensuring I can engage with our audience evenly across all our socials. **What do you dislike about Brandwatch Social Media Management?** There is no dislike! I have thoroughly enjoyed using Brandwatch and haven't had a major issue **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch is assiting to create ease for community management purposes, allowing our audience to be responded to efficiently across all our social media platforms. We can actively see any negative comments, which can then be handled instantaneously. ### 6. One Stop Shop **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel M. | Director of Content, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Brandwatch Social Media Management?** I deal with the analytics side of our company and I absolutely love the Measure Dashboards. Not only are they customizable but in the 2 years we've used the product, they continuously improve. **What do you dislike about Brandwatch Social Media Management?** There are occasional publishing issues. The tagging when creating a post in Publish does not always load and can be a bit tiresome. We have also had issues with Instagram publishing. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We manage over 60 individual platforms and Falcon allows us to keep all of our social media in one place. We also appreciate the review function, it allows us to keep everything in Falcon but make sure the content follows our internal review process. ### 7. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Camille F. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Brandwatch Social Media Management?** Publish and advertise works very well. Love the fact that we can copy posts **What do you dislike about Brandwatch Social Media Management?** We don't have every emoji and I don't like how the Audience and Listen sections works. I find it a bit hard to understand **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I can program my post way faster and the advertise section help me doing my thing more efficient ### 8. Full featured social media management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Brandwatch Social Media Management?** Our organisation has reviewed a number of social media management tools over the past 5 or so years, and Brandwatch/Falcon's offer remains a clear leader in this space. With many highly useful features such as detailed labelling and feed creation, internal user profile maintenance, and the ability to control organic and paid moderation workflow for large, complex organisational structures we found that this was the obvious choice for us. **What do you dislike about Brandwatch Social Media Management?** The few things I would improve would be the reporting (more customisation for graphs/tables), built-in alerts (though I imagine this could be done via listen). **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Detailed workflow management for collaborative moderation across large and complex teams including external agencies. Covers paid and organic, in and out of hours. Label reporting on incoming messages and community management including user profile details and notes + historical conversation view are vital for us. ### 9. Good, could be better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Brandwatch Social Media Management?** I like the Engage functionality. It allows me to see and interact with all owned-conversations taking place across our social channels. **What do you dislike about Brandwatch Social Media Management?** The reliability of the data within Measure has been questionable and therefore cannot be relied upon. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon is a one-stop shop for our team, meaning we can schedule posts and I can engage with our community, and we can also benchmark against competitors. ### 10. Caio evaluation Brandwatch **Rating:** 5.0/5.0 stars **Reviewed by:** Caio A. | Estagiário, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Brandwatch Social Media Management?** Possibility to manage various networks, use the feed to manage. **What do you dislike about Brandwatch Social Media Management?** Lack of customization of posts by individual network. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Network management, this benefits the proactivity of my processes. ### 11. Brandwatch is a powerful suite of Social Media management tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch Social Media Management is very customisable and easy to configure feeds for moderation in ther Engage module which you can do by user, by team as well as viewing a single feed unified inbox. **What do you dislike about Brandwatch Social Media Management?** As an agency we have had challenges using Brandwatch when both us and our clients use the platform as we have been unable to connect to both instances of Brandwatch. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We are an agency who need to moderate ads and messenger on behalf of our clients ### 12. Robust tool, continual innovations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Brandwatch Social Media Management?** Love that the account management team is always listening to our needs and passing along to the PD team so that we can have true innovation, often in real time. **What do you dislike about Brandwatch Social Media Management?** The only complaint I have about this tool is one I would have about any other tool of its kind- we are prohibited by the alogirthm from accessing absolutely everything we would need in the platform. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Streamlining Data Integrity ### 13. Easy to use, time saving, practical. **Rating:** 4.5/5.0 stars **Reviewed by:** Laura Ann S. | Social Media & Marketing Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Brandwatch Social Media Management?** I adore how much it seamlessely gives ,me all the options I need in one view point, when scheduling. **What do you dislike about Brandwatch Social Media Management?** It isnt helpful for planning as it needs a photo for IG, I would love to stop using Asana to plan and put text in just to copy it over when I have the image **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Solving the problem of knowing when to post, and what to post by having the information available, also the scheduling and posting with comments and correct times. ### 14. Great tool for a great price **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Brandwatch Social Media Management?** I really like how cost-effective Brandwatch is. The integrations make it easy for scheduling and monitoring **What do you dislike about Brandwatch Social Media Management?** I wish there was an easier way to schedule on different platforms all at the same time. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's providing us a hub for all of our social media management. ### 15. Dynamic and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Lucila B. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2024 **What do you like best about Brandwatch Social Media Management?** It delivers efficiencies to my team, while getting local customer support. **What do you dislike about Brandwatch Social Media Management?** Reporting doesn't enable bespoke date comparison. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Ease management of our social media channels and collated reporting data ### 16. Brandwatch for social media manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Brandwatch Social Media Management?** The ability have an easily digestable set of dashboards that can be shared to non-social media related stakeholders. **What do you dislike about Brandwatch Social Media Management?** The fact that I cannot easily calculate ROI. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Organic content performance (via dashboards) that are viewable by internal stakeholders. ### 17. Made me a better Social Media Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Amrita S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Brandwatch Social Media Management?** Easy to navigate, schedule posts and respond to comments. I also find it very useful while checking account performance and creating my month-end social media reports. **What do you dislike about Brandwatch Social Media Management?** I am not able to edit a post after publishing. I've to delete the post and then repost it rectifying the mistakes (if any). **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It saves time obviously. I can do multiple postings/scheduling at one go. It has been my loyal friend in keeping track of the social media metrics! ### 18. Very good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Brandwatch Social Media Management?** I can manage all my social media in one place and also, I can include Google my business **What do you dislike about Brandwatch Social Media Management?** I`d like to have a easy to use sentiment setting and also sentiment mentions using rules **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I can manage all my social media in one place ### 19. Very efficient tool to engage with users on social media. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Brandwatch Social Media Management?** I'm able to engage with more customers if I compare this platform to the previous one we were using. It's easy to find all the old conversations to have a better understanding of the entire message. **What do you dislike about Brandwatch Social Media Management?** I would like Brandwatch to have an option to have a case number in each customer's profile. This way it's easier to share cases with other team members. I also think that the search option doesn't work really well, since it's not displaying quite random bunch of messages if you try to search using certain words. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It allows our team to engage with customers more efficiently and there haven't really been many errors that we've noticed. ### 20. One of the best Social listening and analytical platform **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed Aqib A. | ORM Manager (Online Reputation Management) , Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2023 **What do you like best about Brandwatch Social Media Management?** Brandwatch is one of the best Social listening platform. Content engagement and analyticsis way more easier. It's GUI is superb and user-friendly. You all can use it for business purpose. And can recommend to others without hesitation. Using brandwatch, it is easier to handle the customer escalations, targeted audience. **What do you dislike about Brandwatch Social Media Management?** Nothing as such so far, however, the download feature needs to be improved. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps to measure/monitor the performance of the brand campaigns. ### 21. Social Media Strategist **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Brandwatch Social Media Management?** Brandwatch provides robust social analytics that help me create better strategies and content for my clients. My favorite features are the measure tool and listening. **What do you dislike about Brandwatch Social Media Management?** There are certain aspects of the platform that are not as user friendly as they could be. Additionally, there are occasionally glitches in the software that require the user to clear their cookies. This is frustrating is the user has multiple passwords saved on their computer. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch is continuing to make improvements in their user experience and the data they are able to gather. Because of these improvements, I am able to get a more complete data set for my reports. ### 22. Our Social is FINALLY manageable! **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie S. | Founder, Principal Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Brandwatch Social Media Management?** The most beneficial aspect of Falcon.io is the ability to set up feeds to prioritize our community management and the ability to add lite users and share content with these users. We have several hundred accounts; this has been unmanageable until Falcon.io. **What do you dislike about Brandwatch Social Media Management?** I do not dislike anything about Falcon.io. Everything is working well, and the Brandwatch team is super accommodating. I wish I could share my Feed setup - I have a lot of users that I would like to use my exact way of setting up the feeds so we can manage them the same way. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We did not have a centralized way to manage many users across several hundred accounts outside of FB Business Manager, which NO ONE that was a "social media civilian" could figure out. ### 23. Using it for twitter posting **Rating:** 4.5/5.0 stars **Reviewed by:** Andrei B. | Senior SEO Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Brandwatch Social Media Management?** We really like scheduling posts in Twitter and labels for reporting. Working with multiple departments and its easy to differentiate reports based on internal software labels.Also easy to find @ people and tag them directly in the posts. **What do you dislike about Brandwatch Social Media Management?** I think there are no option to delete posted content on twitter, but i'm not sure. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Solving problem with shared access to different teams, without providing actual passwords. ### 24. Brandwatch user experience tailored for medical and Healthcare industry **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Brandwatch Social Media Management?** - user accessibility - multiple logins at the same time **What do you dislike about Brandwatch Social Media Management?** -Limited sample size -slow download and dashboard updating time -Absence of social media platforms - inaccurate data -Competitors possess advantages over Brandwatch, particularly within the pharmaceutical industry. - lack of post on boarding support, inability to resolve issues. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Social media listening related to corporate and brands under medical and Healthcare industry. It is providing satisfactory insights. ### 25. This is an excellent program for Social Listening and responding to customer concerns and comments **Rating:** 5.0/5.0 stars **Reviewed by:** Michele A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Brandwatch Social Media Management?** It has a great ease of use and flexibility to keep up with our needs and reporting. It works very well across many social platforms and we are quite impressed with it. **What do you dislike about Brandwatch Social Media Management?** I would like it if the tag list and canned responses list was more easily scrollable. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We have multiple busy channels to cover with listening and responding and it effectively handles them all. ### 26. It helped us a lot in monitoring brand on social networks **Rating:** 4.5/5.0 stars **Reviewed by:** Mansi R. | Social Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2023 **What do you like best about Brandwatch Social Media Management?** It easy to use and collabortive tool for SMM for big clients. It Delivers much better results and good coverage also time saving. Customer support are helpful. **What do you dislike about Brandwatch Social Media Management?** a bit expensive and their are more affordable options in market. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch's social media monitoring tools help businesses and organizations analyze and make sense of the vast amount of data generated on social media platforms. ### 27. A time savior, a best solution for social management need!! **Rating:** 5.0/5.0 stars **Reviewed by:** Ayushi S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Brandwatch Social Media Management?** This platform has saved my so much time and energy giving data and anaytics at one place. **What do you dislike about Brandwatch Social Media Management?** It's been quite some time since i have been using this, so far no coplains. Must try platform!! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** This platform has been consistently improving it's user interface and also helped me to understand audience engaged with my brand. ### 28. A real, value of money product **Rating:** 4.5/5.0 stars **Reviewed by:** Monali G. | Self Employed, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Brandwatch Social Media Management?** To be able to schdeule content from one place and to be able to analyse the data is a great deal. **What do you dislike about Brandwatch Social Media Management?** It's bit expensive and also the downloaded data doesn't show detailed data. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It has sum up all the things at one platform be it campaign insights, performance of a brand, brand objective and more.. ### 29. Easy to use and very intuiative **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Brandwatch Social Media Management?** It´s easy and intuitive to use. The function that allows it to plan a post vor different plattforms with one click is also very usefull. **What do you dislike about Brandwatch Social Media Management?** It took some getting used to the teams set-up and the different views for the teams. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Easy Management of all our plattforms. ### 30. Great for managers of multiple accounts! **Rating:** 3.0/5.0 stars **Reviewed by:** Justin H. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Brandwatch Social Media Management?** The Engage module UI is easy to learn and intuitive. **What do you dislike about Brandwatch Social Media Management?** I think there are opportunities to improve the Twitter images thumbnail and description of inquiries regarding Instagram direct messages, a solid tool for managers of multiple accounts nonetheless. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch enables myself and my peers to keep an organized pulse across multiple platforms with relevant features to interact with various social communities. ### 31. Wonderful Genie-like Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ronak S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Brandwatch Social Media Management?** Ease of Use Ease of getting support Better Accessibility and Easy Integration Large Numbers of Features to Choose from Can work with a large team together and tool can handle high frequency It can be implemented easily **What do you dislike about Brandwatch Social Media Management?** No downside as such but I look forward to more features **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Helps listen to social sentiments and helps create better strategy ### 32. One solution for social media **Rating:** 2.5/5.0 stars **Reviewed by:** Navin k. | Digital marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Brandwatch Social Media Management?** In Brandwatch we can track, schedule and manage all our social media accounts in one place that is so awesome about it. **What do you dislike about Brandwatch Social Media Management?** We have to integrate some more features into like AI designing and content creation etc. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I can schedule my posts at a time for all social media platforms if needed and easy to see Analytics at one place. ### 33. Best Social Media Management tool forever **Rating:** 4.5/5.0 stars **Reviewed by:** Naveen S. | SEO Specialist, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Brandwatch Social Media Management?** It is the best tool that helps us to complete all social media related tasks with ease like upcoming posts scheduling, monitor their performance, etc **What do you dislike about Brandwatch Social Media Management?** Till now I can't find any kind of things that I dislike. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I publish all my social media posts in one shot and monitor them easily. ### 34. Takes care of a lot of unnecessary manual tasks **Rating:** 4.0/5.0 stars **Reviewed by:** Falko P. | CEO & Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandwatch Social Media Management?** .csv import shareable link reliability good overview good filter possibilities **What do you dislike about Brandwatch Social Media Management?** no import of media directly into the posts (equivalent to the .csv import) new interface takes more clicks to get where I want **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** automatic posting instead of manual in timely manner good overview for the clients ### 35. Experience and feedback on brand watch SMM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Brandwatch Social Media Management?** Holistic overview on social media efforts and analysis on the key matrics to optimize your brand campaigns and create strategic plans that can make more impact towards growth. **What do you dislike about Brandwatch Social Media Management?** Reporting takes a long time to compile from different tools. But it is very easy to use and customer support is good. Implementation is also very quick and all the documentation is available. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is helping me to track social media campaigns, brand's mention monitoring, and analytical view of my social media pages. ### 36. Great experience and an holistic way to keep all your digital assets in one place **Rating:** 4.5/5.0 stars **Reviewed by:** Alex D. J. | Digital Marketing Colombia, Ecuador, Perú, Central America and Caribbean, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Brandwatch Social Media Management?** Monitoring metrics and keep historical data to check performance **What do you dislike about Brandwatch Social Media Management?** Time to include features. for example It's not available publish PDF in LinkedIn and check metrics of these post, or program the first comment of the post **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Monitor performance ### 37. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Brandwatch Social Media Management?** The timeliness and dedication to creativity sets them apart. Also, the customer support is extremely commendable. There are multiple features, ehich helps with better social media post optimization. It is easy to implement and integrate with the existing campaigns. **What do you dislike about Brandwatch Social Media Management?** Nothing for now but I look forward to more innovation. It is easy to use and our team uses it frequently. So, we need more innovation **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps get the pulse of the audience and gaps in the current social media campaigns. ### 38. A smooth social media management platform - Falcon.io delivers one of the best Engage platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Brock T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Brandwatch Social Media Management?** Falcon.io beautifully combines social media messages with a silky-smooth refresh button for all Engage feeds. It's easy to reply to customers in the Engage feeds, even with lots of engagement across many channels! **What do you dislike about Brandwatch Social Media Management?** The label button switches around when you add the first label on a message, and it can be risky to misclick like/RT accidentally at times. It's sometimes challenging to go back and find previously labeled tweets in the Engage feeds because you have to sort through too many other tweets before finding the message you're looking for. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon.io allows us to provide social media support to our customers from around the world 24 hours a day, seven days a week. We also use Falcon.io to gather appropriate Listening data. ### 39. Keeps me organized! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Brandwatch Social Media Management?** I like how organized everything is. All of the different functions keep me in line from drafting the post to measuring success. It makes it really easy to see how specific content performed previously, test and learn and adapt to trends. algorithms etc. The measurement dhasboards offer great visualizations! **What do you dislike about Brandwatch Social Media Management?** Currently no specific issues or feedback. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Content planning and calendar, metrics and data visualisation, moderating comments and feedback. ### 40. Falcon is a good worker for multi-member teams with reliable operation and helpful CS. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2023 **What do you like best about Brandwatch Social Media Management?** The complexity of the tool with the ability to clearly record and transfer tasks. Team is always kept informed of changes. **What do you dislike about Brandwatch Social Media Management?** I would welcome a greater possibility of user personalization from a visual point of view and, for example, more distinct differentiation of tasks from individual social networks **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I only encountered general errors that were quickly resolved when reported. ### 41. I enjoy using Flacon. **Rating:** 5.0/5.0 stars **Reviewed by:** Erica L. | Assistant Manager Social Media, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Brandwatch Social Media Management?** I like the social media publishing the best. Engage is also a great product. The labeling makes it easy to sort content and see what perfroms better than others. **What do you dislike about Brandwatch Social Media Management?** I don't love the listen fuction. I don't think it include enough sources and is hard to use. I also don't love the reports. I would like to be able to filter an entire report and not just each widget. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being our social media management platform. It allows us to schedule content. We also use the listen tool for our social listening and engage for our community mangement. ### 42. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Brandwatch Social Media Management?** How easy it is to answer comments and schedule posts. I wish there was a cover photo option but that's not a falcon issue. More of a meta issue. **What do you dislike about Brandwatch Social Media Management?** No cover photo option, and sometimes paid ads get mixed in with organic. But it's customizable so I can adjust it **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Time management for sure! And accuracy with analytics ### 43. Watch brands growing with simple application **Rating:** 4.5/5.0 stars **Reviewed by:** Khamisah Z. | Software Programmer, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Brandwatch Social Media Management?** I like that the tools are very simple to operate, and all the integration with the social media profiles is flawless and can integrate quickly. We need to join the social media venture so our brand can survive in this digital marketplace. **What do you dislike about Brandwatch Social Media Management?** Finding and discovering influencers with the same goal and philosophy as our brands weren't as easy as we thought. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Publishing a social media post across all our channels in one button click is impressive. Track and measure our progress in social media channel growth, finding our lacks and weakness against competitors is what Brandwatch can do best. ### 44. Brand Watch is a great social media management tool that caters the need of social media marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Brandwatch Social Media Management?** What I really like about Brandwatch is that this tool helps you to really gauge your audience. **What do you dislike about Brandwatch Social Media Management?** I don't have anything to say. I like everything about this. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It really helps to understand the mood of the audience and it helps us to tune our tone according to it ### 45. Easy and intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Brandwatch Social Media Management?** Easy and intuitive platform, helpful customer service staff. **What do you dislike about Brandwatch Social Media Management?** Lacks insights to LinkedIn conversations in Listen but probably more due to API limitations **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The Listen feature is a nice alternative to the full BW product so we can quickly and easily get the info we need. ### 46. Great product, difficult to configure **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Brandwatch Social Media Management?** The publishing tool is very useful and easy to use. **What do you dislike about Brandwatch Social Media Management?** The Listening tool is very very difficult to configure, questionable B2B benefits, and support is not great **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Centralised view of all organic and most paid social posts. Topline reporting ### 47. Falcon has been extremely helpful to our organization. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Brandwatch Social Media Management?** It is great for scheduling posts and keeping on top of engagement. **What do you dislike about Brandwatch Social Media Management?** Nothing! We have been enjoying it a lot. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** They are solving organization problems and helping us stay on top of engagement and scheduling posts. ### 48. Even with a few tools I use daily, it gives a great oversight across all posts & campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Heather T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Brandwatch Social Media Management?** The ability to listen and provide accurate responses through templates makes community management easy **What do you dislike about Brandwatch Social Media Management?** I'm not a fan of Falcon dark posting system. It is still not as good as doing it natively. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon delivers all of our vital social media into one platform, making it easier to monitor and just on any new issues that come from the listening tool. ### 49. All-in-one social platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Brandwatch Social Media Management?** For all your social media needs, you have it with Falcon.io. It is an easy UX and integrates well with all outlets. It was scalable, as needed, especially since there are A LOT of features. You also have the latest features, as they keep iterating and pushing out new tech, etc. **What do you dislike about Brandwatch Social Media Management?** It is more expensive than most. And, it can be a lot to learn all at once, or to set up for your needs. But, you can definitely get started easily with the basics. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Scheduling + Analytics + finding articles to post ### 50. Helpful tool for SoMe posts **Rating:** 4.0/5.0 stars **Reviewed by:** Katri K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Brandwatch Social Media Management?** Falcon helps our entire team to plan, share, copy, schedule and make reposts of our SoMe posts. Calendar view is nice and that is the only calendar I use for planning. **What do you dislike about Brandwatch Social Media Management?** Some channels don't show all data and that is annoying. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon saves time as I can copy and manage posts for all channels from one place. ## Brandwatch Social Media Management Discussions - [Can I use this to track the best time to post online?](https://www.g2.com/discussions/37704-can-i-use-this-to-track-the-best-time-to-post-online) - 1 comment, 1 upvote - [Can we add color options to the emojis panel?](https://www.g2.com/discussions/37702-can-we-add-color-options-to-the-emojis-panel) - 1 comment, 1 upvote - [You might already have this - but I would like an in-depth training on how to use the new reporting feature and building out widgets within that feature.](https://www.g2.com/discussions/you-might-already-have-this-but-i-would-like-an-in-depth-training-on-how-to-use-the-new-reporting-feature-and-building-out-widgets-within-that-feature) - 1 comment, 1 upvote - [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) - 7 comments, 1 upvote - [What have you got planned for the future?](https://www.g2.com/discussions/15057-what-have-you-got-planned-for-the-future) - 1 comment, 1 upvote - [View Brandwatch Social Media Management pricing details and edition comparison](https://www.g2.com/products/brandwatch-social-media-management/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+00%3A10%3A40+-0500&secure%5Bsession_id%5D=85feedf5-0429-4250-bb5f-a90d248714e5&secure%5Btoken%5D=d01c50e7650be24b3a86b51b8bf5f487dfee1227f7e867da8777c27b6bbf0ae4&format=llm_user) ## Brandwatch Social Media Management Integrations - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) ## Brandwatch Social Media Management Features **** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management ## Top Brandwatch Social Media Management Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,364 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,803 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,637 reviews)