--- title: Brandwatch Social Media Management Reviews meta_title: 'Brandwatch Social Media Management Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 983 reviews by the users' company size, role or industry to find out how Brandwatch Social Media Management works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 983 scale: '5' date_modified: '2026-08-04' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Social Media Management Reviews **Vendor:** Brandwatch **Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Average Rating:** 4.0/5.0 **Total Reviews:** 983 ## About Brandwatch Social Media Management Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. ## Brandwatch Social Media Management Pros & Cons **What users like:** - Users appreciate the **ease of use** of Brandwatch, enabling seamless management and integration of social media platforms. (70 reviews) - Users appreciate the **fantastic scheduling feature** of Brandwatch, making content publishing seamless across multiple platforms. (45 reviews) - Users praise Brandwatch Social Media Management for its **seamless content publishing** , enhancing efficiency across multiple platforms. (45 reviews) - Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks and enhancing overall efficiency. (43 reviews) - Users love the **seamless content publishing** of Brandwatch, enhancing workflow efficiency and simplifying social media management. (41 reviews) - Multi-platform (36 reviews) - Social Media Integration (35 reviews) - Users appreciate the **excellent customer support** from Brandwatch Social Media Management, enhancing their overall experience with the platform. (30 reviews) - Helpfulness (28 reviews) - Scheduling (28 reviews) **What users dislike:** - Users report significant **improvement needed** in Brandwatch, citing bugs and slow support that hinder effective usage. (31 reviews) - Users encounter **publishing limitations** with Brandwatch, struggling with bugs and cumbersome scheduling processes that hinder efficiency. (27 reviews) - Users express frustration with **limited features** in Brandwatch, impacting effective social media management and planning. (24 reviews) - Users report **missing features** in Brandwatch Social Media Management, complicating post management and social media planning. (21 reviews) - Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface. (17 reviews) - Users face a **steep learning curve** , struggling with onboarding and various technical issues that hinder effective usage. (16 reviews) - Software Glitches (16 reviews) - Users find **AI limitations** in Brandwatch, especially in integration and insights compared to competitors. (15 reviews) - Scheduling Issues (15 reviews) - Inadequate Support (13 reviews) ## Brandwatch Social Media Management Reviews ### 1. Experience with Brandwatch Social Media Management as a Digital Marketer's Perspective **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Brandwatch Social Media Management?** What I love most about Brandwatch Social Media Management is the depth of insights it provides. It’s not just about scheduling posts or tracking engagement. the platform give deep into audience sentiment and trends. It feels like having a backstage pass for what people are really thinking and feeling about your brand. The ability to monitor conversations across different social channels in real-time gives you a sense of control and responsiveness that’s invaluable in today’s fast-paced digital world. Plus the AI-driven analytics which has genuinely improved the performance of my campaigns. **What do you dislike about Brandwatch Social Media Management?** One thing that frustrates me about Brandwatch Social Media Management is the complexity of the interface. While it's powerful, it can feel a bit overwhelming, especially for someone who’s not as technically inclined. There’s a bit of a learning curve, and at times, I find myself clicking through multiple sections to get to the data I need. Also, the customization of reports, while robust, can feel limited in terms of design flexibility. I sometimes wish the user experience were a bit more intuitive and especially when trying to move quickly during high-pressure campaigns. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch Social Media Management is solving one of the biggest challenges I face as a digital marketer: understanding and staying ahead of online conversations. It helps me monitor brand mentions, competitor activity, and industry trends all in one place. Before using it, I struggled to keep track of what people were saying about the brand across different platforms , it felt scattered. Now, I can consolidate all of that data and get real-time insights, which means I can respond faster and more strategically. ### 2. Best Social Media Management Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Zain A. | Sr. SEO Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Brandwatch Social Media Management?** By using this tool I manage my all social media accounts like facebook, instagram and twitter. I can easily track my performance through customizable dashboard. It's helps me to check my content workflows in all social media platforms. Some of major features: - Easy to use - Easy to implementation - Easy to Integration **What do you dislike about Brandwatch Social Media Management?** I like Brandwatch Social Media Management Tool. I am not find any error or bug in this software. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Before using this software, I can not track my content workflows and performance on my social media platforms. But now I use this software, he provide me customizable dashboard for check all workflows, performance reports and integrations. ### 3. So far so good. **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron A. | Digital Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2024 **What do you like best about Brandwatch Social Media Management?** The ability to track content using labels connected to a Measure dashboard and giving our clients one live link to see how their campaigns are going in real-time. **What do you dislike about Brandwatch Social Media Management?** Some metrics are not available in Measure such as audience active times for different channels. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Ability to easily track our client sponsored content and the ease at which it's possible to give them real-time data on their campaigns. ### 4. SMM great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Walace F. | Analista, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Brandwatch Social Media Management?** The strong point is scheduling my posts and the different modules that help me a lot with my demands. **What do you dislike about Brandwatch Social Media Management?** I don't see any negative points, as the platform is very complete **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Perfect platform, one of my favorite modules is influencer, I can search for influencers on different topics ### 5. Brandwatch - a must have for social media management! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch makes managing multiple social media channels a breeze! Being able to check the metrics, schedule posts, and respond to comments all from one platform for multiple channels has mad social media management less of a hassle! I use this platform daily and the customer support team is always ready to answer any questions I might have in a timely fashion! **What do you dislike about Brandwatch Social Media Management?** I have not ran into anything with brand watch that is complicated or hard to master! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Bradnwatchis making the intergrationof 5 pages into one system a breeze! ### 6. Great Social Media Management Tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Michaela K. | Member Board of Directors, Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2024 **What do you like best about Brandwatch Social Media Management?** I love that I can schedule, share with others for approval, and easily copy posts to other platforms. Customer support was great when I needed it. **What do you dislike about Brandwatch Social Media Management?** I would love to see further social media integration (e.g. stickers/polls/etc. on IG) but understand that is also due to access limitations. Can be a little tricky to navigate at times but the learning curve is quite quick. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch is solving my scheduling for my brand. I can easily share my content with the wider marketing team for review and approval. ### 7. Great customer support! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Brandwatch Social Media Management?** I enjoy the user-friendly, simple layout on the web (publishing calendar, analytics section, engage section) and the super helpful and quick customer support. **What do you dislike about Brandwatch Social Media Management?** The app version and the look of both the app and the desktop versions could be better! There could also be an option to schedule more types of Instagram content. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I can schedule and publish all my content from one place and access all comments and messages there as well ### 8. Nice tool to collaborate globally regarding SM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about Brandwatch Social Media Management?** Being able to check other colleagues content (to just localize it) + metrics **What do you dislike about Brandwatch Social Media Management?** Dashboards possibilities. Also, I dont find it really easy to create them... **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to publish in Global Channels just with an approval needed (I used to send Excel files to global Team and they created the posts) + have an overview of what other colleagues are doing so I can maybe "copy" them + métrica ### 9. Very resourceful **Rating:** 4.0/5.0 stars **Reviewed by:** Talal Sohail B. | Customer Service Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Brandwatch Social Media Management?** You can manage all the social media platforms in one page that is the best part of the Brandwatch. Moreover, it seamlessly integrates with all the social media platforms. Love the UI design as well. **What do you dislike about Brandwatch Social Media Management?** I have never used the customer support so I cannot comment on it. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps in reporting and provides you with anaylytics that how my posts or content performed all on one page for all the social media platforms. ### 10. Amazing support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Brandwatch Social Media Management?** All in one place!! and super quick feedback and support **What do you dislike about Brandwatch Social Media Management?** a few issues getting set up but easy to fix **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** UX and interface that makes it easy to see and manage content ### 11. Intuitive platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2024 **What do you like best about Brandwatch Social Media Management?** The ease of managing my social networks, and artificial intelligence **What do you dislike about Brandwatch Social Media Management?** I can't post on multiple social networks at the same time **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to manage all accounts in one place, and do SAC in one place too ### 12. Solid social media management tool with a strong social listening element **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron C. | Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2023 **What do you like best about Brandwatch Social Media Management?** Brandwatch has most of the functionality you would expect from a social media management tool. The publishing feature is easy to use, the inbox collates messages in a simple to view format and analytics are easy to view and interprete. The Listen module makes this tool stand out from the crowd - allowing you to create powerful search queries to see the view online about your brand or themes which are important to your business. **What do you dislike about Brandwatch Social Media Management?** The tool is a little buggy. Going to a user's profile from an engage message is very hit and miss. The audience feature isn't particularly useful. There are limits to the social listening element with video content and review sites not being picked up. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch allows us to automate our social media monitoring which means we are alerted in real-time if there is a spike in coversations online about our brand or key topics. ### 13. Excellent **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Brandwatch Social Media Management?** The broad management of posts and receipt of information **What do you dislike about Brandwatch Social Media Management?** I don't find anything that cannot add value at the moment. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Meeting the demand for information and management regarding our posts and other information ### 14. "Crack social Media Success" **Rating:** 5.0/5.0 stars **Reviewed by:** Prateek S. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 02, 2024 **What do you like best about Brandwatch Social Media Management?** The most feature I like about Brandwatch Social Media Management tool is that we can easily track all the social media platform in a single place and create interactive dashboards for reporting purpose , we also schedule are advertising, see the targeted audience and many more. **What do you dislike about Brandwatch Social Media Management?** Here are some points which i have to covered like connectivity error with the channels which cause wrong data and information. They have also some limitations like it can't connect with all social media channels.Sometimes delayed in assistance from customer support. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It really helps to solve the problem like tracking our competitor, targeting the right audience, bulk listing , campaigns tracking from different platform in a single place.It also helps to solve the challenges of monitoring and analyzing social media activities , providing valuable insights for effective brand strategy. ### 15. User-friendly social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Thomas H. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Brandwatch Social Media Management?** The user interface is very user-friendly. Navigating through the platform is intuitive. The team didn't need a tech manual to figure out how to schedule posts, track engagements, and keep an eye on our social presence. Scheduling posts is the favorite feature. Being able to plan and organize content in advance saves lots of time. The analytics dashboard is like a crystal ball. Even without a background in analytics,the team can understand how our posts are performing. The visual reports are a game-changer. GREAT CUSTOMER SUPPORT! **What do you dislike about Brandwatch Social Media Management?** Scheduling posts on twitter is not so seamless particularly those with video media . Cant add a thumbnail from the get go. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Posting and programming media. Organizing moderation and conversation with all our DMS ### 16. Comprehensive and Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Rob E. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Brandwatch Social Media Management?** This is a complete solution allowing you to schedule posts, check performance and easily view and respond to comments. Ability to add tags and filter based on specific tags makes tracking specific posts easy. **What do you dislike about Brandwatch Social Media Management?** I am not sure if this is a setting controlled by my company or if it is part of the system but I cannot find a way to edit a post after it has been published. This would be a useful featue as sometimes a spelling or factual error is discovered but I have no way to fix. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Provides and easy way track post metrics and compare month over month results. I can easily generate reports for my management team and even. I can view prime times for my users and post content when they are more likely online. ### 17. Good for a company but missing features. **Rating:** 3.0/5.0 stars **Reviewed by:** chris c. | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch is a great tool for a company to review all content before putting it out meaning that all guide lines can be followed for that company when posting on socials. Maximising efficiency and minimising risk. **What do you dislike about Brandwatch Social Media Management?** It is missing a fair few features that you would have access to if you were to simply use the platforms themselves, thus limiting the conent that you can post on the various platforms. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is sovling the issue of having content that isn't approved by the business being put out by members of staff. As well as allowing for scheduling content, thus allowing members of staff to put it on when less busy to be posted during busier times. ### 18. User Friendly Tool and Great Staff and Product Transparency **Rating:** 4.0/5.0 stars **Reviewed by:** Chelsea C. | Social Media Specialist, Writing and Editing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch has been very user friendly for myself. It rarely has any slow-downs. Great for an all-in-one management, reporting, and social care/community management, social listening, and imnfluencer tool. Getting the tool implemented was quick and our account manager was incredibly helpful. I live inside Brandwatch every day. **What do you dislike about Brandwatch Social Media Management?** Any issues we have are solved by customer support chat or our CSM. And if neither know, they have looped in the product teams for help. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Labels and tagging - Having reporting around how our type of content, products, etc, respond to has been beneficial. This tells us what is working, how it's working, and what products our customers like the most. ### 19. It was a great, collaborative experience! **Rating:** 4.0/5.0 stars **Reviewed by:** Bethany L. | Associate Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Brandwatch Social Media Management?** I love the clear communication from Brandwatch Social Media Management **What do you dislike about Brandwatch Social Media Management?** I cannot pinpoint anything that I dislike about Brandwatch. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's helping me connect with local businesses and events. ### 20. An additional half a person **Rating:** 4.5/5.0 stars **Reviewed by:** Lena K. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Brandwatch Social Media Management?** It's not the only solution that lets you bring all your channels into one spot, but it seems to be the most effective and the most user-friendly and easy to implement and integrate (no need to engage IT departmetn if you're able to copy-paste a several URLs yourself). Content analytics widgets are exceptional, the number of custom reports that can be set up and automated is a time-saver. The best part in my view is the social media listening tool. As good as all other features are, this is the most valuable thing about the platform. Equally as good is the customer support. Probably the most responsive, patient and non-judgemental team of professionals helping out with answers in real-time. Answers. Not just links to "How to" and manuals. With all that, on a good day I estimate that Brandwatch probably does the work of a 0.3 FTE. **What do you dislike about Brandwatch Social Media Management?** The limitations of Brandwatch are those typical to most social media management/listening SaaS and are generally driven by the social media (source) channels and what those are sharing via APi rather than the SaaS itself. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Social Media Management and Listening ### 21. Brandwatch is a powerful platform for social listening and content monitoring insight. **Rating:** 5.0/5.0 stars **Reviewed by:** James O. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 01, 2024 **What do you like best about Brandwatch Social Media Management?** I most like the comprehensive nature of the search results. I also like the simple user interfaces which have led me to develop more discipline for my social media practice. My sales rep was among the best I have ever worked with while purchasing a tech service which have been many over decades as an agency owner and marketing exec- so incredibly helpful solving two very real business problems for me before I even purchased. It showed real partnership. **What do you dislike about Brandwatch Social Media Management?** I'm not sure if this is a dislike as much as a reality- It takes time to understand how to produce the best results. Training reources are much better than their competitors I have worked with but I always feel like me and my ADD want it to be easier to learn. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I can tell my clients and show them with authority what is happening with their content and brand in the context of their competition and entire industry. I'm still early in my relationship but I think the customer loyalty being generated is high. **Official Response from Lisa Sinare:** > Our Academy team greatly values your feedback, James! They'd love to better understand your learning goals and ideas for more useful "easier learning" content - you can always leave us your feedback via academy@brandwatch.com. We'd appreciate that. Thanks! ### 22. Great integrated tool for social media management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** December 24, 2023 **What do you like best about Brandwatch Social Media Management?** Brandwatch provides a great analytics tool to see what type of content is performing well. Their benchmarking feature was one of the reasons we selected them, and allows for us to see how we are performing not just against the industry standard, but also against peers we can select. It's easy to get set up and use if you are familiar with other social media publishing tools. We also love that there is one log in for all their tools, so we don't have to set up multiple accounts or handle different passwords. We use brandwatch daily to schedule our posts and to analyze mentions, and it's easy to navigate and understand. Our onboarding specialist has been wonderful in helping us learn the tool and getting everything set up. **What do you dislike about Brandwatch Social Media Management?** Be careful in demos to ask for exactly what you want. We thought we were getting a particular offering and wound up having to upgrade for it. Our account manager was extremely helpful in getting this resolved though. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** social media monitoring/listening, more robust analytics. The tool has allowed for us to report on performance on a deeper level and analyze how we are being mentioned on social media ### 23. It helps me a lot in my activity of collecting information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch Social Media Management offers several features that you’d expect from a social media management tool. Notably, it provides an easy-to-use publishing feature, a simple inbox for message collation, and straightforward analytics **What do you dislike about Brandwatch Social Media Management?** Social Listening Limitations: Brandwatch’s social listening capabilities have some limitations. For instance, video content and review sites may not always be picked up effectively **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** market research, statistics ### 24. Good for scheduling social media posts **Rating:** 3.5/5.0 stars **Reviewed by:** Sarah O. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Brandwatch Social Media Management?** I like being able to schedule posts ahead of time, especially for LinkedIn and X (formerly Twitter), where I normally would not have that ability. Being able to schedule posts allows me to consolidate the time I'd need to post on social. **What do you dislike about Brandwatch Social Media Management?** I don't like that I have to schedule the posts for each platform individually. I can post to multiple channels on a platform at the same time, but for example I cannot post to Facebook and LinkedIn at the same time. I have to copy the post and post it again. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I needed a solution to help me schedule my social media posts on various platforms. ### 25. Complete Social Media tool, with infinite reporting possibilities **Rating:** 3.5/5.0 stars **Reviewed by:** Alex C. | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Brandwatch Social Media Management?** You can work on both Community Management and Analysis, with integration with multiple platforms. **What do you dislike about Brandwatch Social Media Management?** They don't have integrations with some relevant platforms, and the Influencer feature is still weak. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** 1. Problem: Analysis and SM Management from different platforms 1. Solution: you can manage everything from Brandwatch 2. Problem: sometimes queries get lost if you're dealing with native apps 2. Solution: Community management properly handled 3. Listenning tool was needed, and with Brandwatch we can analyse the sentiment related with our content and the tone of voice of the brand image. ### 26. Brandwatch has Made Managing our Social Media Accounts Simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Chase B. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch's calendar allows me to easily schedule content, and then copy that content to our other social media accounts. The platform was easy to set up and easy to navigate! **What do you dislike about Brandwatch Social Media Management?** The only complaint I have is that out current package is limited to monitoring 20 channels for benchmarking purposes. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** With so many social media channels to manage, it is easy to miss direct messages and comments. Having them all in one place simplifies that process and helps us make sure nothing slips through the cracks. ### 27. A bit clunky but it gets the job done. **Rating:** 2.5/5.0 stars **Reviewed by:** Cassie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Brandwatch Social Media Management?** The onboard photo editor is really helpful when sharing a single image or set of images across multiple platforms. **What do you dislike about Brandwatch Social Media Management?** I wish that it were easier to schedule a single message across multiple platforms. Right now, you have to copy paste across all networks and it is time consuming and I constantly worry that something will get missed. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** BW enables our team to engage with customers well. I like that it makes all the interactions into a single feed that I can easily clear out or respond to. Our team is small so I don't utilize the assignments feature. ### 28. Continues innovation that is easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Brenda S. | Professional Consultant and Business Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Brandwatch Social Media Management?** Brandwatch is easy to use without watching videos or reading a lot of text. I am noticing a wonderful responds to posts that I do not see with other platforms. Also, Brandwatch is innovative and has direct links to many other popular software such as Salesforce. The integrations are seamless and the account management team is knowledgeable. **What do you dislike about Brandwatch Social Media Management?** The software is quite good. The key is understanding what you are buying and ensuring your Backoffice is programmed with everything you expected. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Bradwatch makes it easy for me to identify trends and communicate directly with our customers in real time. ### 29. Brandwatch Social Media Management **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Brandwatch Social Media Management?** The interface is visaully appealing and the knowledge base they provide offers some great resources for self paced training. **What do you dislike about Brandwatch Social Media Management?** The system doesn't allow you to post to multiple platforms at the same time, which is how they advertise themselves on Google. Support is hit or miss on how quickly they respond, and although we clear our cache regualarly there are a lot of strange bugs within the system. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's a centralized place to post content on multiple platforms, also easy for leadership to check in and see what the team has going on their social media accounts. ### 30. Higher Ed Communications Pro Uses Brandwatch Social Media Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Shawn K. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about Brandwatch Social Media Management?** I have found Brandwatch Social Media Management platform to be very useful and easy to use. The different expects of the platform provide an integrated system to schedule and monitor my posts across all the social media outlets. The reports and components of the platform are essential to my success with our social media outlets. **What do you dislike about Brandwatch Social Media Management?** I have found that occasionally the social media channel gets disconnected. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Trying to make the disconnects less frequent. ### 31. Social Media Platform Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Brandwatch Social Media Management?** One tool for everything. If you are managing several social media accounts, Brandwatch is a great solution for managing your channels. Through one platform you can create content, publish, interact with users and analyse the performance of your content and pages. Also have an AI tool that will help you to create the best content and will guide on the engagement of your page. **What do you dislike about Brandwatch Social Media Management?** The only think that is missing on the brandwatch tool is a more complete advertising module. Having the possibility of creating, managing and analyzing your ads (from several platforms) in a unique tool would be amazing. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Time-saving!! With Brandwatch i can save time creating content for several channels. I also have a better control and overview of my channels and content. ### 32. Middle Man with Bugs **Rating:** 0.5/5.0 stars **Reviewed by:** Rebecca R. | Content Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Brandwatch Social Media Management?** Brandwatch is built to provide a range of services at a decent price point. From analytics to measuring as well as a simple approval functionality when publishing content. Built for teams from two to multiple users. **What do you dislike about Brandwatch Social Media Management?** Brandwatch has a lot of dreams but falls short when it comes to regular use. There were many times when the basic usability just wasn't there such as tagging companies when posting to LinkedIn from the system (which we would then have to go back and add later when published when time allows) as well as issues with posts failing to publish but then publishing later after being deleted from the system. You tend to get handed from person to person when seeking assistance and the chatbot seems to be the go-to when needing any type of support even if you get your own account manager. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It offered more functionality at a better price point than our previous social media publishing service. It allowed for multiple approvers of social media posts which was good when a manger was out, another one could jump in and approve posts. ### 33. Great all-round social management **Rating:** 4.5/5.0 stars **Reviewed by:** Leanne W. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Brandwatch Social Media Management?** An easy-to-use tool with every social media management function I need to run multiple accounts across multiple channels efficiently. 'Publish' and 'Measure' are the main two sections that I use every single day. 'Listen' is also a brilliant tool to complement my other more traditional reporting metrics - I have email alerts set up for brand mentions which are super handy, and the sentiment volume breakdown has helped me to quanitfy something that would otherwise be near impossible. Customer support is excellent too, with rapid responses and troubleshooting. **What do you dislike about Brandwatch Social Media Management?** The text editor in the 'Publish' segment can sometimes be a bit choppy, misreading paragraph breaks as double spaces or sometimes missing them completly. This can make inputting text more fiddly than it needs to be. Posts do occasionally fail but having used other social tools, I don't think this is a Brandwatch-specific probelm. It is also worth noting that this is one of the more expensive suites on the market. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The main advantage of Brandwatch is having all of my social tools within one suite, making publishing and reporting seamless, alongside brand sentiment tracking. The 'Measure' functionality is also highly customisable, allowing users to build their own dashboards featuring the analytics that are important to them. ### 34. consistent and complete **Rating:** 5.0/5.0 stars **Reviewed by:** Gil C. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Brandwatch Social Media Management?** The possibility to manage all social media content in a single place. **What do you dislike about Brandwatch Social Media Management?** My most minor favorite thing about SMM is that although I see listening content in feeds I can't respond to it directly in the feed **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** SMM helps us to be in control of the contents and facilitates the work with teams from different countries, as it allows the customization of the platform in different zones. Another thing that is incredible is the possibility of TikTok publication and coverage. ### 35. Brilliant platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Brandwatch Social Media Management?** Having everything in one place and an extremely easy user experience makes our day to day role so much easier. The features and intuition of the platform are fantastic. **What do you dislike about Brandwatch Social Media Management?** We do have some improvements that would make life easier and the Brandwatch team are great at taking these on board. We'd love to see some Engage features improved in terms of feed structure and peer to peer management. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch shows us all of our platforms in one place and really does keep up to date with the ever changing landscape of social media and it's capabilities. It allows us to timely react to our customers and filter by keywords/importance too. ### 36. Above the Competition **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Brandwatch Social Media Management?** Really appreciate the automation features as well as the tagging features that can be set us using simple keywords. This feature alone helps short response times for the team. **What do you dislike about Brandwatch Social Media Management?** The feature that I find lacking in Brandwatch is the ability to run individual user reports to see every response that is being given and the comments/dms they are answering that user is giving. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to have all comments and direct messages in one place helps our team answer all customers' comments and concerns promptly. Also, being able to schedule content helps our publishing team plan media strategy for the week ahead. ### 37. Brandwatc, a very useful tool for work **Rating:** 5.0/5.0 stars **Reviewed by:** Sam S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about Brandwatch Social Media Management?** Helps keep mutipal uesful pieces of work in one place, easy to use and quick to use. keeps you accountable to the work you are doing. **What do you dislike about Brandwatch Social Media Management?** i cant really fault brandwatch so far, has been very useful to use. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch allows me to keep track of fedback from multipal sights all in one setting. ### 38. Good tool for managing social media channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Brandwatch Social Media Management?** Having all our social media channels in once place to be able to engage with and moderate is really helpful. The Brandwatch team are always availabe to speak to and will always try to resolve any issues as quickly as possible. **What do you dislike about Brandwatch Social Media Management?** The only real issues we've encountered with Brandwatch are when there are technical issues or difficulties or when some functions aren't available, yet. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The ability to manage all our social media channels in once place which means we don't need to be checking each natively. Also the ability to schedule posts within Brandwatch. ### 39. Falcon Review **Rating:** 4.5/5.0 stars **Reviewed by:** Arnel D. | Customer Experience Analyst, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Brandwatch Social Media Management?** Falcon.io is a social media marketing tool that helps businesses manage their social media accounts all in one place. It allows users to schedule and publish posts, listen to what people are saying about their brand, engage with followers, and track how well their social media efforts are performing. It's like a convenient hub for businesses to handle their social media presence effectively. **What do you dislike about Brandwatch Social Media Management?** I don't have much dislkes about Falcon.io. One thing maybe is how its interface looklike and somehow sometimes confusing to me. There are a lot of fields and buttons confuses me where to go or what to look for. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It allows us to monitor our social media accounts especially we have hundreds of brands. We are able to address customer's issues or concerns raised via social media, identify the areas of improvement by looking at relevant comments or reviews of customers. ### 40. Brandwatch is the Only Social Media Platform I will Use. **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlyn R. | Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Brandwatch Social Media Management?** Falcon.io, now Brandwatch Social Media Management, is the most robust platform with the best customer experience for the price. No other platform that I've used or researched comes even close to the quality you get for the price. It's also intuitive, growing and evolving its product roadmap beautifully, provides superb customer support and training resources. Brian McKittrick is my team's Brandwatch rep, and he's the most stellar, supportive, most knowledgable rep I've ever worked with. Thank you for everything, Brian! **What do you dislike about Brandwatch Social Media Management?** Nothing. It's a fantastic platform and I would recommend it for any social media manager or professional. However, it would be great to have a mobile app for being able to schedule posts, do social listening and engagement. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Scheduling with efficiency, collaboration across teams and departments, social listening, reporting and analytics, finding target and new audiences and meeting my goals. ### 41. Great tool for monitoring **Rating:** 3.0/5.0 stars **Reviewed by:** Thomas P. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Brandwatch Social Media Management?** As written in the title for the review the thing I like best about Falcon is that one tool monitors all our social media activity. It makes it a lot more convenient to monitor Linkedin, Facebook and Instagram comments **What do you dislike about Brandwatch Social Media Management?** The user interface in browser. The user interface on desktop is acceptable but the most recent update has done more harm than good in my opinion. Eventhough there is an app available on mobile platform accessing Falcon.io via browser on mobile is bad experience. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps monitoring all the social media platforms we use at one place. It saves time and especially after work hours it makes it not a burden to check our social media. And then i forgot all about being able to plan posts is a great tool aswell. ### 42. A solid tool for Social Media monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Brandwatch Social Media Management?** It's very easy and comfortable to use when you're part of a team. I love that we can all work on stuff in different moments and leave each other important notes. It's flexible and allows you to create your own views so everyone can create their own dashboard, crafted specifically for their needs. **What do you dislike about Brandwatch Social Media Management?** I really don't like that you can't bulk review a whole view. It seems like an easy thing to implement, and it would make my team's lives easier. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** My team manage and monitor more than 20 different accounts, it would have been a nightmare to keep logging in and out of each account separately to reply to comments. With Brandwatch, everything is in one place. ### 43. Solid tool for scheduling, engagement and metrics. **Rating:** 4.0/5.0 stars **Reviewed by:** Ben H. | Director of Digital Engagement, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2023 **What do you like best about Brandwatch Social Media Management?** Scheduling and metrics are great features and provide a solid user experience and functionality. **What do you dislike about Brandwatch Social Media Management?** The Engagement feature could do with including more types of engagement, as well as better previews and other functionality. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Coordinating social media campaigns and content. Collating feedback across channels in a single place, as much as is possible. ### 44. Brandwatch makes social media management easy **Rating:** 5.0/5.0 stars **Reviewed by:** Anna M. | Digital Marketing Officer: Global Digital Recruitment, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Brandwatch Social Media Management?** The best feature of Brandwatch is the ability to asign queries to anyone in the organisation. **What do you dislike about Brandwatch Social Media Management?** Some channels don't have the ability to block users. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch allows us to respond to our prospects in a timely manner. It allows us to save time when creating content and to then measure the performance of that content. ### 45. Efficient but frequent small issues when re-connecting channels **Rating:** 4.0/5.0 stars **Reviewed by:** Savannah G. | Social Media Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Brandwatch Social Media Management?** I love the look of the interface, it's so easy to read and very streamlined. I love that they make the chat to connect with an agent for help so easy, although sometimes it takes awhile for someone to answer. It's very easy to create automations and tags, and to create feeds based on our business needs. **What do you dislike about Brandwatch Social Media Management?** I love falcon! We used meltwater recently and hated it. I just wish we had the option to hide the new menu in Engage on the left hand side. I don't care for that update. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Well just from the point of view that I and my coworker use it, it has been very efficient and helps us get things, like replying to customers, done quickly. The interface is so user-friendly! ### 46. Great experience! **Rating:** 5.0/5.0 stars **Reviewed by:** sierra l. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Brandwatch Social Media Management?** The team is very responsive and willing to help. They do periodic checkins that are useful and help optmize our useage of the platform. It compares to competitors in a great way. You get a lot of value for what you pay for. If you're an agency or work for a group of companies it's the perfect management tool. **What do you dislike about Brandwatch Social Media Management?** There's a few features that I'd like to see rolled out. When talking to my account manager she mentioned getting them added in some kind of "beta" but never followed up. Though this is a small issue and I love the product. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It's helping with effeciency, time management and marketing optimization. It provides our clients with clarity and understanding, and is easy to teach new employees ### 47. More Comprehensive than Sprout **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Brandwatch Social Media Management?** Brandwatch's tools are comprehensive and can fit unique needs. I appreciate how customizable their reporting functions are, and they also offer useful tools for DMs and generating copy. Their support staff are attentive and available for assistance whenever you encounter a bump in the road. **What do you dislike about Brandwatch Social Media Management?** Some tools in the reporting dashboard do not offer differentiation between Paid and Organic content. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It offers many tools in one platform and theoretically could save me from hopping between management tools. ### 48. Everything in one platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Brandwatch Social Media Management?** Falcon.io is easy to copy posts to different platforms and customize them based on specs and character counts. It's also great for insights and comment moderating. **What do you dislike about Brandwatch Social Media Management?** I wish you could schedule posts for multiple platforms at once. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Scheduling social media posts for multiple platforms at once - major time saver. The ability to monitor comments and post interactions is also great for our business as we have several clients in the e-commerce industry. ### 49. Powerful social media management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Brandwatch Social Media Management?** Falcon helps me stay organized. I like the ability to collaborate with teammeates (tagging, comments, assignments). Plus, the response templates, tag features and dashboard functions are useful. **What do you dislike about Brandwatch Social Media Management?** There can be discrepancies in the metrics reports. For example, the Brandwatch analytics and Facebook's native analytics can differ. I'd like to see more accuracy there. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Brandwatch helps us keep track of all our socials in one places. It keeps us organized and on-top of what's going on. It allows us to provide excellent customer service as well. ### 50. Management, Marketing, and Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Brandwatch Social Media Management?** Brandwatch Social Media Management is ideal for clients who have a high social media presence or are looking to bolster their online game with a more linear, faster, and structured analysis. Having dealt with and helped small and mid-level clients, as well as big companies around the globe, the company has a good understanding of how different clients have unique expectations and needs. Brandwatch works with clients from different industry verticals, ranging from retail, education, media, and healthcare. Having expertise in multiple roles to provide for the clients is another positive aspect the organization enjoys. **What do you dislike about Brandwatch Social Media Management?** A person or a client will first have to get familiar with the working of the processes and offers that Brandwatch Social Media Management provides to enjoy the best user experience. the user experience of the same. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** To search for the right customer base for the Company. Performance tracking across different social media platforms for the company. Instead of managing different social media platforms in different times Brandwatch gives the flexibility to manage all in one place. As well as to see all the data provided in one place. ## Brandwatch Social Media Management Discussions - [Can I use this to track the best time to post online?](https://www.g2.com/discussions/37704-can-i-use-this-to-track-the-best-time-to-post-online) - 1 comment, 1 upvote - [Can we add color options to the emojis panel?](https://www.g2.com/discussions/37702-can-we-add-color-options-to-the-emojis-panel) - 1 comment, 1 upvote - [You might already have this - but I would like an in-depth training on how to use the new reporting feature and building out widgets within that feature.](https://www.g2.com/discussions/you-might-already-have-this-but-i-would-like-an-in-depth-training-on-how-to-use-the-new-reporting-feature-and-building-out-widgets-within-that-feature) - 1 comment, 1 upvote - [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) - 7 comments, 1 upvote - [What have you got planned for the future?](https://www.g2.com/discussions/15057-what-have-you-got-planned-for-the-future) - 1 comment, 1 upvote - [View Brandwatch Social Media Management pricing details and edition comparison](https://www.g2.com/products/brandwatch-social-media-management/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+23%3A28%3A13+-0500&secure%5Bsession_id%5D=a4d1ed6a-814d-4e4d-87c9-a3d11c2888f6&secure%5Btoken%5D=cd230f5d6c1281a58552060bbaa32e3b22c5d97d8cce12b85aafbdc778a04bf0&format=llm_user) ## Brandwatch Social Media Management Integrations - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) ## Brandwatch Social Media Management Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Brandwatch Social Media Management Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,354 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,801 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,637 reviews)