--- title: Brandwatch Social Media Management Reviews meta_title: 'Brandwatch Social Media Management Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 983 reviews by the users' company size, role or industry to find out how Brandwatch Social Media Management works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 983 scale: '5' date_modified: '2026-08-04' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Brandwatch Social Media Management Reviews **Vendor:** Brandwatch **Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Average Rating:** 4.0/5.0 **Total Reviews:** 983 ## About Brandwatch Social Media Management Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. ## Brandwatch Social Media Management Pros & Cons **What users like:** - Users appreciate the **ease of use** of Brandwatch, enabling seamless management and integration of social media platforms. (70 reviews) - Users appreciate the **fantastic scheduling feature** of Brandwatch, making content publishing seamless across multiple platforms. (45 reviews) - Users praise Brandwatch Social Media Management for its **seamless content publishing** , enhancing efficiency across multiple platforms. (45 reviews) - Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks and enhancing overall efficiency. (43 reviews) - Users love the **seamless content publishing** of Brandwatch, enhancing workflow efficiency and simplifying social media management. (41 reviews) - Multi-platform (36 reviews) - Social Media Integration (35 reviews) - Users appreciate the **excellent customer support** from Brandwatch Social Media Management, enhancing their overall experience with the platform. (30 reviews) - Helpfulness (28 reviews) - Scheduling (28 reviews) **What users dislike:** - Users report significant **improvement needed** in Brandwatch, citing bugs and slow support that hinder effective usage. (31 reviews) - Users encounter **publishing limitations** with Brandwatch, struggling with bugs and cumbersome scheduling processes that hinder efficiency. (27 reviews) - Users express frustration with **limited features** in Brandwatch, impacting effective social media management and planning. (24 reviews) - Users report **missing features** in Brandwatch Social Media Management, complicating post management and social media planning. (21 reviews) - Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface. (17 reviews) - Users face a **steep learning curve** , struggling with onboarding and various technical issues that hinder effective usage. (16 reviews) - Software Glitches (16 reviews) - Users find **AI limitations** in Brandwatch, especially in integration and insights compared to competitors. (15 reviews) - Scheduling Issues (15 reviews) - Inadequate Support (13 reviews) ## Brandwatch Social Media Management Reviews ### 1. Very functionable when using multiple social media platforms. **Rating:** 4.0/5.0 stars **Reviewed by:** Spencer M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Brandwatch Social Media Management?** One submission posts for all platforms is my favorite. **What do you dislike about Brandwatch Social Media Management?** I dislike that it is not compatible on mobile device apps. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Good when working with others that struggle with social media. ### 2. Pretty good product **Rating:** 3.0/5.0 stars **Reviewed by:** Jonathan S. | Social Media Manager/ Digital Content Producer, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** Many different, customizable ways to do reporting on analytics. **What do you dislike about Brandwatch Social Media Management?** Publishing is not as easy as I've seen on other platforms. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Better listening and seeing what people are saying about my company. ### 3. Helpful for scheduling and sharing across platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Alison M. | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2020 **What do you like best about Brandwatch Social Media Management?** Ability to schedule content/calendar feature. Their customer service and training is also great. **What do you dislike about Brandwatch Social Media Management?** Not being able to post carousels or videos to Instagram, but I realize that is a limitation of IG currently. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I am able to better plan for a continuous stream of social media content. I take a few hours each week to plan some "known" content for the following week and then I'm better able to fill gaps in the moment. I know our channels won't be stagnate for too long. Since using Falcon, our engagement on all platforms has increased. ### 4. Falcon Review **Rating:** 3.5/5.0 stars **Reviewed by:** Livia H. | Social media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Brandwatch Social Media Management?** I like the ability to see your social media calendar in a monthly and weekly view. This helps visualize our social media activity and how frequently we are posting on each social media channel. Another plus is custom URL tracking. We're able to add parameters to every URL we post so we can easily track traffic in Google Analytics, which helps us build reports around our social media. **What do you dislike about Brandwatch Social Media Management?** One major point that has been an issue is the lack of LinkedIn analytics within the platform. We have to manually look at our metrics and numbers within the native LinkedIn platform, which takes a longer time and sort of defeats the purpose of having a social media management platform. Another issue has been the lack of targeting posts on Facebook and Twitter. Also, there is no way to do competitor comparison reports, an ability that many other social media management platforms have. Instagram analytics are also very basic and could be improved upon. **Recommendations to others considering Brandwatch Social Media Management:** They have many integrations possible that can make your experience easier. Make sure to utilize the platform to its full extent. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** The problems being solved are pretty basic. We're able to easily post and schedule social media posts across all of our platforms. ### 5. falcon review - u of g alumni affairs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Brandwatch Social Media Management?** I most like the image sizing per platform function **What do you dislike about Brandwatch Social Media Management?** I don't like how the stats cannot go back over a year. I needed to pull fiscal year stats compared to the year before and was unable to get those through Falcon **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Staying more organized and posting on all platforms. I love the campaign function to keep organized. ### 6. The product is good (not great), and don't expect much support. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** The scheduling tool has been very helpful in managing multiple platforms. **What do you dislike about Brandwatch Social Media Management?** We've had to create a fair number of workarounds for things Falcon can't do. Admittedly, some of those things may be API limitations. Also, our customer service rep has been incredibly difficult to get ahold of. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It has provided a platform for scheduling posts on multiple accounts at once. ### 7. Social Media Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Trent H. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** Easy access for scheduling to multiple channels. **What do you dislike about Brandwatch Social Media Management?** sometimes channels tend to disconnect for future posts. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** social media manager, using each channel organically ### 8. Content strategy as a brand expansion medium. **Rating:** 4.0/5.0 stars **Reviewed by:** Noelia V. | Brand Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Brandwatch Social Media Management?** I like Falcon.io because it allows me to have an interface that adapts to what I want, that is, everything is well organized and very fluid. I also like the module system because it allows me to add all the channels in one place. It should be noted that this software optimizes planning, it is very convenient to add calendar views. It is impressive what Falcon.io proposes with the interaction of the client and the management of social networks, it helps me to establish my brand advertising strategy. **What do you dislike about Brandwatch Social Media Management?** It should be noted that I would like to bulk upload images on Instagram. It is important to highlight, Falcon.io does not refer to the conversations that exist between the clients and the chat; which is a problem for messaging marketing. On the other hand, the support should respond more quickly, although it has helped me a lot, a greater commitment would be great. **Recommendations to others considering Brandwatch Social Media Management:** I do not have much more to say just to use it with all the confidence, it is a program with high levels of functionality to send content via social networks and amplify the strategy capacity. It definitely deserves a good recognition and the results support it. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon.io is being used by the entire content marketing team with the main mission of providing information and customer acquisition by multichannels of social networks. He has also done a formidable job that has increased teamwork and strategic advertising planning. ### 9. Great Tool for Large Agencies! **Rating:** 3.5/5.0 stars **Reviewed by:** Madison K. | Social Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Brandwatch Social Media Management?** What I love about Falcon is how easy it is to cross-post content to different social media channels in a pinch, especially using the "Copy" feature. It is also easy to separate content using the label feature and to see what has been posted during a specified timeframe with the customizable calendar and day views. **What do you dislike about Brandwatch Social Media Management?** What I dislike about Falcon is that I am unable to post to multiple Twitter or Instagram accounts at once, as this sometimes hampers productivity when pushing out a lot of posts. I also wish there was a way to access stock images libraries and re-order carousel images in a post, instead of having to delete all of the images and re-upload them. **Recommendations to others considering Brandwatch Social Media Management:** It is really good for large agencies given the price. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We occasionally run into posting errors that are caused by Falcon misfunctioning or accounts randomly getting disconnected. Other than the benefits I mentioned above (the copy feature, day/calendar views, etc), I really like the setup of the Engage tool for easily tracking and monitoring social comments. ### 10. Easy Access to Multiple Forms of Social Media **Rating:** 4.0/5.0 stars **Reviewed by:** Katie B. | Digital Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Brandwatch Social Media Management?** I like to be able to duplicate post to share on different platforms at the same time. It is a great way to stay organized with a multitude of clients and projects. I enjoy being able to see different metrics on posts. Having the ability to send post for approval for a supervisor makes tasks and communication much more effective. One plus with the Hub app is being able to hard post on Instagram and have the option to set a cover on videos. This is something that most clients enjoy seeing, opposed to a black square on their Instagram page. As well, being sent a reminder by the App allows for post to be shared at the right times. It keeps posts on schedule and and on time. **What do you dislike about Brandwatch Social Media Management?** Sometimes the site is not user friendly. As well, scheduling videos on Instagram is difficult due to not being able to set a cover for the video. This leaves the Instagram page with a black post and is not aesthetically pleasing. Most clients do not enjoy seeing a black box on their Instagram page. This is something that could definitely be improved. **Recommendations to others considering Brandwatch Social Media Management:** Familiarize yourself with the program before fully diving in. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to schedule out post and get them approved by clients in advanced. It is a great way to stay on track with client work. The option to send posts for approval before sharing is a very effective way to communicate with supervisors and clients. ### 11. Great Support & Service **Rating:** 4.5/5.0 stars **Reviewed by:** Jasmeet G. | Associate Director Of Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2020 **What do you like best about Brandwatch Social Media Management?** What sets Falcon apart is the level of customer service and support we receive from our designated account managers, especially Anthony. They are always available to answer questions and provide guidance on how to accomplish a given task using the platform, offer demos, or jump on the phone at a moment's notice to help set up a project. My role is not traditionally in social/digital, and they make it very easy to understand. **What do you dislike about Brandwatch Social Media Management?** As with any platform, there are some limitation on functionality, but that's about it! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I haven't had any problems, but it's been great to be able to use analytics to better understand our brand audience - who they are, where they come from, etc. ### 12. Motorize the management of your social networks. **Rating:** 4.5/5.0 stars **Reviewed by:** Natalia B. | Social Media Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Brandwatch Social Media Management?** It is an application whose objective is to create a kind of alliance between marketing and the management of social networks because they are two different factors that complement each other, that is why Falcon.io is a tool that incredibly simplifies my daily activities in the department, because I plan my advertising campaigns and as a team we project marketing management and then publish the content on the company's social networks, this is where the platform becomes our best ally. **What do you dislike about Brandwatch Social Media Management?** I believe that your management would be much more complete and personalized if you had the option of integrating Linkedin analysis within your platform to further automate the use of the application and therefore of the workday, in the same way, the analysis generated by itself They are only very basic and I think they can be improved. **Recommendations to others considering Brandwatch Social Media Management:** It is recommended for those companies whose management is secured to social media publications, because Falcon.io is nothing more than a tool that optimizes this action and allows you to manage several accounts and / or social networks at the same time, in the same way, It is recommended on a personal level to carry out personal projects with personal brands, blogs and other options. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It helps me to complete my marketing activities, I say to complete because I complement the content made and give it a strategic and addressed purpose when publishing it on social networks, it is an application that automates the management of my social networks and that is why Marketing campaigns have a greater reach and therefore a greater impact, expanding the results and the analysis capacity. ### 13. An excellent tool for a copywriter at heart **Rating:** 4.0/5.0 stars **Reviewed by:** Shane S. | Marketing Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Brandwatch Social Media Management?** Being a rookie when it comes to Social, I'm only scraping the surface as of now. For now, my favorite module is the 'Publish' module, which allows me to create content very flexibly yet structured. **What do you dislike about Brandwatch Social Media Management?** I still haven't looked much at the 'Audience' module, so I haven't drawn much benefit from this yet. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon.io allows me to think months ahead without the need for long spreadsheets. I can create content on the fly whenever I feel inspired to do so. Falcon.io is also brilliant when clustering campaign content, which can be found and measured using labels. ### 14. Exclusive services **Rating:** 4.0/5.0 stars **Reviewed by:** Angel S. | Bachelor's degree, Accounting; Technology and Management Minor, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Brandwatch Social Media Management?** In my opinion Falcon.io is well organized which makes the user experience flow easily and can observe in detail when different publications are scheduled. It also adds well the data in its metrics section **What do you dislike about Brandwatch Social Media Management?** It does not show the conversations that take place between clients which generates many problems for our company. It would be very useful if they provided an error while creating the publication instead of publishing it later, nor does it currently publish in instagram stories **Recommendations to others considering Brandwatch Social Media Management:** Falcon.io provides a set of functionalities that encompasses a broad spectrum of services that would usually be requested by any administrator and analyst in the social media community. In addition, it has some exclusive features that will not be on other platforms **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It is ideal because it offers many features similar to any other social media management platform. As an agency that offers many services to different clients, it is always looking for new tools to create exclusive services and functions. One of the exclusive features allowed us to carry out large advertising campaigns on Facebook that reached the best publication rates of CPC and CPM ### 15. Robust, Complete Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** The scheduling component, breadth of social channels, UI, UX, and reporting. **What do you dislike about Brandwatch Social Media Management?** Wish the training on all of the capabilities was more complete + more follow-up from customer care person would be ideal vs. me chasing him down. A little pricey compared to others. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Time Efficiencies, Productivity ### 16. Global Social Media Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Danny C. | Digital Marketing Assistant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Brandwatch Social Media Management?** The user interface is definitely the best part of the Falcon platform. It is easy to use, and intuitive. There are few bugs and glitches, and it is easy to set up your post schedule, which is great, especially when you are working across multiple countries etc. **What do you dislike about Brandwatch Social Media Management?** I believe that there is a strong need for better LinkedIn analytics and functionality, which I know is something that the development team are working on at the moment. **Recommendations to others considering Brandwatch Social Media Management:** For those looking to use Falcon, definitely try and sandbox session, and think about how the platform can work for your business as a suite of functions with posting, monitoring etc. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** With Falcon, sometimes it can be difficult to copy a post from one team to another, which can be a frustrating factor when posting in multiple territories in different countries. ### 17. I have had a great experience in my short time using Falcon **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** Insight and listening tools have been very helpful **What do you dislike about Brandwatch Social Media Management?** Limitations to scheduling content raise some questions **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Collaboration amongst departments at our university, scheduling social content, and running analytic reports. All of these things are done well through falcon and are benefits for my department ### 18. It does the job, but could be better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2020 **What do you like best about Brandwatch Social Media Management?** The option to see posts on a weekly basis, to copy, to schedule. The measure tools are useful as well **What do you dislike about Brandwatch Social Media Management?** The messaging function is useless, some KPIs are missing from the measuring tools. It's not very intuitive overall **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Scheduling posts, measuring KPIs ### 19. Effective for our business needs **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Brandwatch Social Media Management?** Their scheduling tool is very easy to use to post to multiple channels as well as copy posts. It is also easy to implement tagging. I also really enjoy the social listening tool. I find it very helpful versus trying to search through Twitter and Facebook for key hashtags. **What do you dislike about Brandwatch Social Media Management?** Their reporting is a pain point for us. The reporting is very difficult to use and custom to our business needs. I also feel like the reporting is limited on some channels like instagram which makes it very difficult for us to have insights. **Recommendations to others considering Brandwatch Social Media Management:** I would make sure that Falcon supports your business needs, right now I think there are tools out there that work for all different businesses, just make sure this one meets what you are looking to do! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We use falcon to make sure we are scheduling posts well in advance especially when people are out of the office. We also like the tagging structure which keeps us organized and able to dive into GA a bit more to gain more insights. I also like how you can toggle between account and copy posts. ### 20. Very good application **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Brandwatch Social Media Management?** Ability to schedule instagram photos and videos **What do you dislike about Brandwatch Social Media Management?** No able to directly schedule carousel post and video post without using Hub app. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Able to plan the calender for the month on socail media and use common pool of content ### 21. Great platform for all social media needs! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2019 **What do you like best about Brandwatch Social Media Management?** Being able to have everything in one place - scheduling ahead of time lets us publish posts when it is convenient for us. I love being able to see individual profiles and see how each customer has been interacting with us through various social channels. In addition to all of this, my absolute favorite function is the live chat support they provide. The customer support agents are incredibly helpful and friendly, and always respond quickly. It's so great to have tailored answers to my questions right when I need it! **What do you dislike about Brandwatch Social Media Management?** Sometimes the "engage" function does not update as quickly as it should, so some changes don't always get saved. But I've only experienced this when volume of messages is very high. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** As a very small social media team at our company, we are able to navigate 5 different social channels in one place. The team performance metrics are very useful as well so we can see the productivity of our teams on a more detailed level! ### 22. Solid Platform for Social Scheduling **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Brandwatch Social Media Management?** Personally I like the tagging feature which helps organize your tracking for GA. It also allows you to find past posts easily to stay organized. I also think that the tracking and tagging feature is easy to use and able to help us stay organized and track our posts in GA! **What do you dislike about Brandwatch Social Media Management?** The reporting tool has broken for us on multiple occasions. It also took a very long time to get back up and running. This set us back from a strategy standpoint. I would really like to also be able to dive into instagram and linkedin data more. These two specific channels are lacking in the reporting category. **Recommendations to others considering Brandwatch Social Media Management:** Make sure Falcon has tightened up their reporting. We have had alot of issues with this in the past and took a long time to get solved. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It has helped us be more organized and able to track our google analytics more accurately and efficiently. It has also allowed us to get ahead with our social posting by having an easy copy paste method to post on other channels. ### 23. Falcon is useful to an extent but needs improvements **Rating:** 2.5/5.0 stars **Reviewed by:** amna k. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Brandwatch Social Media Management?** This review has been requested by Anthony Margulies. Scheduling has been the most helpful tool to me, however it still needs some features like being able to tag in instagram feed posts or adding text to instagram story posts. **What do you dislike about Brandwatch Social Media Management?** The measure tool is often inaccurate, missing data, or fails to retrieve data altogether. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** I wouldn't describe my use of falcon as problem-solving , but rather that it is the tool that is currently available to me in terms of scheduling and reporting. Often times it actually creates problems - such as having to post myself over the weekend or after-hours, or having inaccurate data which needs to be manually inputted by me. ### 24. Clean layout, reasonably reliable; decent SLA for customer service queries. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Brandwatch Social Media Management?** UX - set up, navigation and analysis are straightforward and intuitive. **What do you dislike about Brandwatch Social Media Management?** More features - ability to estimate reach, deep dive into social listening analysis (for example tagging mentions into different categories), ability to exclude Facebook pages or Twitter accounts (the latter may already have been possible with Boolean to be fair), multi-channel measure report templates etc. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** It fulfills most of my publishing and listening needs. ### 25. good **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2020 **What do you like best about Brandwatch Social Media Management?** Monthly scheduling without needing Facebook Business **What do you dislike about Brandwatch Social Media Management?** Instagram scheduling and insights should be updated. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Communication with clients is easier ### 26. A good product with a LOT of quirks. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Brandwatch Social Media Management?** Out of the gate, easy to use posting and scheduling capabilities. Ability to measure Instagram content. Ability to tag content with labels. Ability to connect endless channels. Distinct user roles. Anthony M. is great about supporting us ad hoc on projects and has been extremely helpful every step of the way. My favorite part about Falcon is the platform's distinct Measure reports. Labels reports allowed us to see content bucket performance and deliver stronger insights and recommendations to our clients in quarterly reports. **What do you dislike about Brandwatch Social Media Management?** Inability to turn modules on and off, or restrict a user's access to specific modules. Inability to batch schedule, approve, or label posts. Falcon's Listen module is confusing and often requires manual searches to drill down on data. Channels frequently disconnected and required reconnecting. Publish and Label reports were hard to access and often broke. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon supports us with smarter scheduling and reporting. Falcon has allowed us to minimize errors we previously encountered in Google Sheets and with native posting/ scheduling. Additionally, it allows us to access all of our channels and posts on a single platform. Our single biggest challenge was the fragmentation of social media management. Falcon allows us to centralize our efforts and keep a stronger pulse on our content performance and community engagement. ### 27. Falcon Review **Rating:** 4.0/5.0 stars **Reviewed by:** JoN R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** It is helpful in organizing and managing posts **What do you dislike about Brandwatch Social Media Management?** The layout, and sometimes it seems difficult to replicate posts on multiple platforms **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Engagement from 3rd party vendors Falcon makes responding easy. ### 28. Easy scheduling interface; stories could be easier to publish; interesting social listening features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** The ease of scheduling is why we continue to use Falcon **What do you dislike about Brandwatch Social Media Management?** Scheduling stories or posts with multiple creative assets **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Better collaboration across units; higher engagement from our base ### 29. Very intuitive and usful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** A complete solution that helps better manage social/online community. **What do you dislike about Brandwatch Social Media Management?** That there is no evergreen functionality. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Increasing the company's reach and building and online community. ### 30. Best tool in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Michael E. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Brandwatch Social Media Management?** The UX is super intuitive and all important tasks are easily achievable. Most importantly all necessary features for a social media management are included. Help desk is super quick and finds solutions. **What do you dislike about Brandwatch Social Media Management?** Scheduling posts beforehand fails too often, and the entire post hast to be created again. Often the reason is that the image size is too big, but the upload is still possible. It would be nice to receive an error message beforehand. Other I prefer doing community management in Facebook, the UX is more appealing **Recommendations to others considering Brandwatch Social Media Management:** It s not a cheap tool, but it contains all features necessary and will make your life easier. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Managing the entire social media management, all in one place ### 31. Helpfull tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Helene B. | Head of Guest Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Brandwatch Social Media Management?** Falcon is a good tool to use for me in my work as a customer service manager who manages several facebook profiles. The way you can channel and sort all types of messages, public posts and work in all facebook pages at the same time. It helps the efficiency of the work as well as giving the option of assigning a thread to a coworker or myself to pick up again later. **What do you dislike about Brandwatch Social Media Management?** We have a lot of channels and share our falcon user with our danish team, so that they can help out in norway and vise versa. But it seems that falcon has a limit of how many users we can have for our business. In my team in norway we are three workers, with additional 3-4 workers in denmark. Two in my team have an innlog with their own email and password, and the last one of us has to use the user that is not online when one of us is working. Pretty hard to explain, but as well as having many venues to manage, we are a team who manages it. **Recommendations to others considering Brandwatch Social Media Management:** Falcon is like Excell - there are endless functions and tools to help organize and maintain a good overview! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Though support I have gotten help with adding new channels to falcon. They also helped me out when parts of our venues names dissapeared in falcon, making it a struggle to understand what venue had gotten the message. Found a helpfull lot in your support! ### 32. Everything you need in one big bundle **Rating:** 4.0/5.0 stars **Reviewed by:** Seamus R. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2019 **What do you like best about Brandwatch Social Media Management?** Falcon io offers you the ability to publish, respond to enquiries, build reports and listen to keyword searches in one big bundle offer. This gives us everything we need in one lump sum without being pushed with constant add-ons. **What do you dislike about Brandwatch Social Media Management?** We sometimes miss engagements where people have mentioned us without @'ing as it doesn't appear in the Engage tab. We can find these under the Listen tab but the workflow isn't streamlined so we miss a few potential engagements. **Recommendations to others considering Brandwatch Social Media Management:** Falcon is pretty much a jack of all trades. It gives you lots of options and is very competent at each one. If you like the features and feel like it will be useful to your organisation then go for it. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We're starting to train up all of our social media roles on Falcon which makes cross-team learning much more streamlined. Falcon gives us the opportunity to share the same workflow, approve content and set up listening reports for each other. ### 33. A surprisingly robust offering **Rating:** 5.0/5.0 stars **Reviewed by:** Jason P. | Director, Social Media, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Brandwatch Social Media Management?** The way Falcon.io visualizes the calendar is top-notch - it makes sense to marketing teams, communications teams, paid media teams, and executives. It allows for non-social items to be seen right alongside planned and active social posts and ads. Publishing, monitoring and responding in the platform are also easy and visually appealing. **What do you dislike about Brandwatch Social Media Management?** The native analytics interface is a bit clunky and confusing. But, the data is exportable, and if you have an enterprise data platform they can most likely tie into your API so your data is right where you house everything else. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon.io is surprisingly robust, especially for the price compared to competing platforms. I'm used to seeing a lot of "yes" answers to features, only to discover a platform only sort of checks the box. Falcon.io is truly committed to frequent, useful updates that keep you aligned with changes in algorithms and APIs while remaining easy to use. Analytics and Listening are less developed than platforms that put these functionalities first, but for many use cases are more than enough. ### 34. Great Central Location to Post Content on Social Platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Anika R. | Content Coordinator, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Brandwatch Social Media Management?** Being able to store content in a central location where other teams can have access to the content. It's also a great way to track social engagment. **What do you dislike about Brandwatch Social Media Management?** Sometimes it's a bit hard to find the content using the search options. Search using labels and publish dates limits the searchability. This is the most voiced issue that has been raised through the teans that I work with. Also, the social media channels that are currently linked to Falcon are frequently disconnected. These issues have been raised with our social media corrdinator and the issues persists. **Recommendations to others considering Brandwatch Social Media Management:** Labelling content correctly makes a difference when searching. Figuring out why our soical media channels are frequently being disconnect and subsequently fixing the issue. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** As a benefit, Falcon allows for easier access to be able to post content across international teams. By using Falcon, my team has been able to limit theamount of manual workd needed to be done in order to track the performance of the content being posted on our social media accounts. Falcon provides a great solution for us to be able to generated accurate, social performace reports. Performace tracking has to be the most benefical feature that I have noticed. ### 35. Solved our problems, still needs some tweaks **Rating:** 5.0/5.0 stars **Reviewed by:** Julia H. | Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Brandwatch Social Media Management?** I love the content pool and the engage interface. We switched over from Social Studio by Salesforce and found their engage module to be clunky, old, and just terrible. Falcon's engage interface is really dynamic and allows you so much more flexibility and customization. Really love it. The content pool was another selling point for us, as it allows you to easily recycle old content without digging through your computer or reinventing the wheel. **What do you dislike about Brandwatch Social Media Management?** There are some features I wish it included. Every platform has its downfalls, and there are just a few features I feel Falcon is missing. Mostly such a way to add notes in your calendar to remind you to post certain things at certain times. We also wish it integrated with Salesforce better. Being able to send a first comment to Instagram would be great, too. They have great customer service though and each one keeps a log of requests so they know what features are commonly asked to pass on to the development team. **Recommendations to others considering Brandwatch Social Media Management:** Know that if a feature is not currently on the platform, it will most likely be in the development process to be added down the line. They're constantly updating and listening to the requests of their customers. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Scheduling posts, community management, social listening. I've realized the amount of time I save using their engage module rather than responding to things natively within each platform. Awesome! ### 36. Great at first look and still great after implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Toby D. | Manager of Experience Technology & Operations , Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2019 **What do you like best about Brandwatch Social Media Management?** The ease of use and simplistic design allows for quick efficient usage of the platform which is what you need most in an agency and needing to be quick yet useful when using a platform. Also, working with great reps like Anthony Margulies makes the experience awesome as well. **What do you dislike about Brandwatch Social Media Management?** A little too light on the reporting side of things. I would like to see better options and more robust set of metrics to report on as well. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Being able to manage so many channels easily and clearly without having to jeopardize quality is very key and been great with this platform. ### 37. All In One Solution@ **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler R. | SEO, PPC, & Social Networking Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2017 **What do you like best about Brandwatch Social Media Management?** Falcon has revolutionized the way we manage all of our social platforms. From reporting to engaging with customers on posts we may have missed, we are able to really drive a social media campaign from start to finish without missing a beat. **What do you dislike about Brandwatch Social Media Management?** The platform acts a little buggy sometimes and kicks us out every now and then. The chat function in the bottom right hand corner is a little annoying as well. **Recommendations to others considering Brandwatch Social Media Management:** If you are wanting to ease your social media management, this program is for you! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We have been able to capitalize on customers asking questions on posts that have been posted in the past that would have normally gone unnoticed. ### 38. Very good Social Media Management System **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Brandwatch Social Media Management?** Very good for customer care. Very good for collaboration with many stakeholders. **What do you dislike about Brandwatch Social Media Management?** Sometimes platform updates lead to problems. No YouTube management, no Google MyBusiness integration. Analytics is not the best. **Recommendations to others considering Brandwatch Social Media Management:** Make a requirements list before checking the tool. Use them so solve your problems. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We can manage our editorial content on one Plattform. ### 39. What a game changer... **Rating:** 4.5/5.0 stars **Reviewed by:** Luke H. | Social Media Intern, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2019 **What do you like best about Brandwatch Social Media Management?** I love being able to queue up tweets and plan my content accordingly. I especially love that it shows you what your content will look like in platform. Measuring tools are great too for tracking how our content is doing - especially in campaigns. **What do you dislike about Brandwatch Social Media Management?** I dislike how sometimes drafts aren't autosaved or disappear. The colour scheme of the UI could be made a bit more engaging. Sometimes the formatting of posts created in publish are altered when submitted to the platforms e.g Paragraphs not working correctly. **Recommendations to others considering Brandwatch Social Media Management:** Do it! It will change the way you do things, and the way you approach social media content. Both in terms of output and monitoring. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** We are able to queue content and plan. We can see at a glance whats coming up, and days we might need to think of some new content. It has streamlined our output. ### 40. It offers interesting possibilities in terms of publishing content on social networks. **Rating:** 3.5/5.0 stars **Reviewed by:** Melissa S. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Brandwatch Social Media Management?** I consider it a very complete program, I love that the management is multichannel in terms of social networks. It has given me the effectiveness that I had demanded so much to improve the content on Facebook, Instragram and Twitter. I also like that it is very easy to use, the massive load is very important for me, since I publish more than twice a day per channel in many cases. Another aspect to take into account is the calendar view it provides, it is very convenient. **What do you dislike about Brandwatch Social Media Management?** From time to time the platform has a speed not so optimal, there are delays that lead to processes with slowness out of the ordinary. I also feel that the statistics are not as intuitive as other programs of your competition, there is a low capacity for understanding with the reports or results that it shows in this type of data. **Recommendations to others considering Brandwatch Social Media Management:** I recommend it since it achieves good results in social networks; It will help you with the publication of recurring and massive content. It is also very easy to learn and your employees or teammates will adapt quickly. It is aimed at achieving brand recognition, whose cooperation value is summed up to a very successful program. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon.io is a program that has been intended for the specific marketing of content on our social networks. The experience is reduced by having our own content on platforms such as Instagram or Twitter. It really provides us with a solid interface which our employees quickly familiarize themselves with their tools. Which keeps us very far from the support, which is positive since we do not waste time in training. On the other hand to be more specific, with its use we were able to detect our followers profiles on multiple social media platforms. ### 41. All accounts all in one place. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2019 **What do you like best about Brandwatch Social Media Management?** Love that I can manage multiple client accounts and run ads with interchangeable creative and all that good stuff right from one platform. Plus, they have great support and training. Honestly I could give all the kudos in the world to their support team and account folks and still wouldn't come close to what they deserve. Once a support chat fellow assisted me with an in-depth problem for days while I was busy with my other clients. We use Falcon for ALL of our social media analytics. It makes it so simple. I can't speak to the cost as I don't see that end of things. **What do you dislike about Brandwatch Social Media Management?** The listen feature is a bit confusing. Channels frequently disconnect, but I don't know if that's even something Falcon can control. **Recommendations to others considering Brandwatch Social Media Management:** Take advantage of the chat support and trainings. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** No longer need to log in natively to each client account to respond to messages, monitor the accounts, etc. What a blessing. ### 42. Falcon is easy to use and their support team is always super helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brandwatch Social Media Management?** User Friendly, easy to learn, online learning sessions, helpful staff **What do you dislike about Brandwatch Social Media Management?** I wish I could select specifics for listen alerts subsciptions- ex setting it to my local time would be great. **Recommendations to others considering Brandwatch Social Media Management:** try it out! **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Missed media and social media inquiries, working remotely with all SM teams and seeing the schedule. ### 43. It adapts well to the assignment of direct messages. **Rating:** 4.5/5.0 stars **Reviewed by:** Joseph C. | Branding Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Brandwatch Social Media Management?** I like for organize the content well with the publishing function. You can easily see when different publications are scheduled and where you have gaps. In addition, the interface is well organized and makes the user experience very fluid. It should be noted that Falcon.io aggregates the data well in its metrics section, although they only provide data that can be obtained from the platform reports. It's good to have everything in one place, so to speak. **What do you dislike about Brandwatch Social Media Management?** Falcon.io will often not publish publications that do not meet certain creativity requirements of origin of different social platforms. It would be useful if they provided an error while creating the publication instead of not publishing it later. He also does not currently publish in Instagram stories. This is a capacity they need to compete in their space. Another element is that it does not show the conversations that occur between customers and their chatbot, which is a big problem for our company, since messaging marketing becomes a more profitable part of our marketing efforts. **Recommendations to others considering Brandwatch Social Media Management:** Falcon is ideal for organizing the content of your social networks and programming it beforehand, especially if you have several accounts for which you need to program the content. However, publications will not be published frequently because creativity will not meet a specific requirement of a social platform. However, he has a good ability to face challenges. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon.io is currently being used by the content marketing team and customer service to coordinate and publish content on Facebook, Instagram, Twitter and to respond to direct messages from customers. The majority of the sales team is calling outside the workplace and increases our chances of obtaining the desired demographics to answer the call. ### 44. Incredible, time-saving, simplifying product **Rating:** 3.0/5.0 stars **Reviewed by:** Ruben M. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Brandwatch Social Media Management?** The fact that the tool has a friendly and attractive interface is also important. The io offers us excellent tools to manage all types of social media communication for our clients. It offers us excellent tools to manage all types of social media communication for our clients. I really enjoy working with Falcon and can't imagine a better tool for Social Media. **What do you dislike about Brandwatch Social Media Management?** It is a high-priced tool, so to justify the cost, it is necessary to consider the number of social media channels and the size of your teams. Facebook, Twitter, and Instagram metrics all in one place and there is really nothing **Recommendations to others considering Brandwatch Social Media Management:** It is a great tool if you have to manage larger accounts across different channels or if you need good analytics and reports. Don't be shy to express the needs and concerns that I recommend in minimal tests, as this has provided some efficiencies for our team. I definitely recommend using Falcon. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** With the platform being used by everyone on our team, we can all approve and see what content each department is creating so they don't overlap. Reduced time used in managing Falcon communities. It's great to listen, schedule, report, and engage with a tool all in one place. ### 45. PR Agency Using Falcon for Social Reporting/Listening, Community Management + More **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2019 **What do you like best about Brandwatch Social Media Management?** Falcon helps us streamline the reporting process. We have many clients who require different criteria and Falcon allows us to fully customize our reports all in one place. This has saved us time and energy. Reporting is only one piece of this very comprehensive tool. Social listening helps us determine the share of voice form campaigns and community management tools ensure we are engaging our fanbases. Being able to do all of these different but crucial social tasks in one place has been great. Our rep Anthony has been attentive and helpful. **What do you dislike about Brandwatch Social Media Management?** Some limitations derived from API compatibility make accurate reporting a little more tricky at times. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Faster social media workflow from start to finish ### 46. A Key Player for any Digital Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Paula S. | Social Media Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2019 **What do you like best about Brandwatch Social Media Management?** My Digital Content (Social Media) team lives by Falcon's Publishing Calendar. We rely on it. The weekly view helps us seamlessly organize and schedule content across all of our digital platforms. (Facebook, Instagram and Twitter) The Falcon team is also always quick to reply and extremely helpful if any questions arise. **What do you dislike about Brandwatch Social Media Management?** It doesn't happen often, but to be completely transparent, I have experienced publishing errors and had to go back and manually post the scheduled content myself. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon definitely helps my team's copy proofing process. Before a post is scheduled, it is sent to me for final approval which really helps our workflow. ### 47. Falcon.io gives us the ability to stay on top of the latest social media activity **Rating:** 4.0/5.0 stars **Reviewed by:** Joel C. | Web Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2019 **What do you like best about Brandwatch Social Media Management?** If you are looking for a content planning service with an opportunity to personalize everything, then Falcon is definitely a tool for you. This software offers to its users to plan information visually and divide it into special categories. Moreover, there is a calendar note feature in order to maintain the order of everything. Falcon’s analytic is very useful because you can follow the reaction of the audience and stay in touch with them. **What do you dislike about Brandwatch Social Media Management?** We need to say that it is hard for us to distinguish some crucial drawbacks. However, it takes some time to get used to the service’s dashboard. It is especially complicated for beginners. Also, there are some troubles with content posting to Instagram. Sometimes, it doesn’t work properly and you need to sign into Instagram for posting for a couple of times. **Recommendations to others considering Brandwatch Social Media Management:** We definitely recommend you to try Falcon for content preparation. If your work is directly connected to social media then Falcon is what you were looking for. Create content, plan everything, make notes and cooperate with an audience with a help of one and simple service. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Falcon has been a rather useful tool for monitoring of social networks and communication with the audience. We can plan everything with the assistance of special dashboards, which are easy to follow. Moreover, an opportunity to track comments and evaluate audience’s response seems to be very useful. Just having the increases amount of insight and data helps us to make better decisions in all facets of our business. ### 48. Falcon is one of the best social media management tools I have used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Brandwatch Social Media Management?** One of the things I like most about Falcon is the dashboard encompasses all aspects of social media management (Content calendar, publishing, engagement, social listening, and Ads). The customer service is amazing, Anthony Margulies is awesome in helping me with any questions or issues I have ran into with Falcon and the rest of their team is top-notch. **What do you dislike about Brandwatch Social Media Management?** Very minor technical issues but nothing that is inhibited using the tool overall. **Recommendations to others considering Brandwatch Social Media Management:** There are other tools that could be better in specific areas but overall Falcon is the best overall tool I have ever used compared to Sprout Social, Hootsuite, and Social Studio. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Having everything in one simple dashboard and the ability to have unlimited social profiles connected to each dashboard. ### 49. Falcon Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Brandwatch Social Media Management?** Easy setup and user interface, falcon listen is a great tool to track your competitors and create ideas **What do you dislike about Brandwatch Social Media Management?** Comments on Instagram cannot be responded to directly **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** organization of many different clients under one account ### 50. Excellent Tool for Social Managers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Brandwatch Social Media Management?** When using Falcon, it's extremely easy to schedule across multiple platforms and time periods. The calendar feature with the scheduled posts is a huge help. **What do you dislike about Brandwatch Social Media Management?** Not being able to tag other users in the Instagram photos or Twitter photos is a bit of a downfall but easy to work around on IG. **What problems is Brandwatch Social Media Management solving and how is that benefiting you?** Organization and planning was the biggest challenge for our company. We are a lean marketing team so Falcon has helped to streamline our social marketing process. ## Brandwatch Social Media Management Discussions - [Can I use this to track the best time to post online?](https://www.g2.com/discussions/37704-can-i-use-this-to-track-the-best-time-to-post-online) - 1 comment, 1 upvote - [Can we add color options to the emojis panel?](https://www.g2.com/discussions/37702-can-we-add-color-options-to-the-emojis-panel) - 1 comment, 1 upvote - [You might already have this - but I would like an in-depth training on how to use the new reporting feature and building out widgets within that feature.](https://www.g2.com/discussions/you-might-already-have-this-but-i-would-like-an-in-depth-training-on-how-to-use-the-new-reporting-feature-and-building-out-widgets-within-that-feature) - 1 comment, 1 upvote - [Does Falcon has been used by any of gambling operators?](https://www.g2.com/discussions/does-falcon-has-been-used-by-any-of-gambling-operators) - 7 comments, 1 upvote - [What have you got planned for the future?](https://www.g2.com/discussions/15057-what-have-you-got-planned-for-the-future) - 1 comment, 1 upvote - [View Brandwatch Social Media Management pricing details and edition comparison](https://www.g2.com/products/brandwatch-social-media-management/reviews?page=48§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+00%3A19%3A43+-0500&secure%5Bsession_id%5D=c42f4393-0476-49c6-8a57-a22e29257ab0&secure%5Btoken%5D=914474d54fa680ea5ada28031f2e95130a6b2d0bee1ab32ffcda34bfc9ade0dd&format=llm_user) ## Brandwatch Social Media Management Integrations - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) ## Brandwatch Social Media Management Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management ## Top Brandwatch Social Media Management Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,364 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,803 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,637 reviews)