# Best Account-Based Analytics Software

## How Many Account-Based Analytics Software Products Does G2 Track?

**Total Products under this Category:** 66

### Category Stats (Jul 2026)

- **Average Rating:** 4.45/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Account-Based Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 30,700+ Authentic Reviews
- 66+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Account-Based Analytics Software
 ![G2 Grid® for Account-Based Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/account-based-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=4228&focus%5B%5D=319&focus%5B%5D=54066&focus%5B%5D=1351571&focus%5B%5D=135441&focus%5B%5D=15732&focus%5B%5D=77648)

Highlighted products: HubSpot Marketing Hub, 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Fibbler, GTM Studio - Powered by ZoomInfo, Madison Logic Platform, and Influ2.

Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=fibbler&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=madison-logic-platform&focus%5B%5D=influ2)

**Sponsored**

### Common Room

Common Room is an AI GTM platform that helps revenue teams — including Sales, Marketing, and RevOps — at mid-market and enterprise B2B companies move from fragmented buyer data to precise, AI-driven execution at scale. Most GTM teams operate on incomplete information, with reps toggling between tools and ops teams manually stitching systems together. Common Room solves this by unifying first-party customer data with real-world buyer signals into a continuously updated system of complete and trusted buyer intelligence, powered by Context360 (AI identity resolution) and AI waterfall enrichment across a 400M+ contact directory. Revenue teams use that intelligence foundation to put AI agents to work across core GTM workflows — prioritizing the right accounts, researching contacts, mapping stakeholders, and personalizing outreach based on real buyer context. A configurable Revenue Control Plane gives revenue architects enterprise-grade governance, permissioning, and managed integrations to design and scale AI-native GTM workflows across the business. Key capabilities include: -Complete buyer intelligence: Unifies CRM, product, marketing, and engagement signals with real-world buyer activity into a person-level, always up-to-date view of every buyer - AI agents across GTM workflows: Automates account prioritization, contact research, stakeholder mapping, data hygiene, and personalized outreach without adding headcount -Revenue Control Plane: Central governance layer for revenue architects to build, deploy, and scale plays with enterprise-grade controls and fully managed integrations -Embedded workflow activation: Delivers buyer intelligence and AI-guided actions directly inside Slack, email, Salesforce, browser extensions, and AI assistants — no behavior change required -Enterprise-ready at scale: Supports teams of 50 to 1,000+ reps across multiple GTM motions, eliminating the need for GTM engineers, enrichment vendors, or external orchestration tools

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1038&secure%5Bchosen_at%5D=2026-08-01T04%3A42%3A19Z&secure%5Bdisplayable_resource_id%5D=2182&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bplacement_resource_ids%5D%5B%5D=2182&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=167460&secure%5Bresource_id%5D=1038&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-based-analytics%3Fopen_modal_url%3D%252Fproducts%252Ffactors-ai%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Faccount-based-analytics%2526source%253Dcategory&secure%5Btoken%5D=3104d7ca50c611554388e9643625074a736df300644a54a1fb16b13046ece854&secure%5Burl%5D=https%3A%2F%2Fwww.commonroom.io%2Fhello%2Fsolutions%2Fabm%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid-review-site%26utm_campaign%3Dg2-clicks&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,229

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Market Insights :** 8.0/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.3/10 (Category avg: 8.4/10)
- **Segmentation :** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)

**["Powerful GraphQL & UI Extensions That Streamline Complex Workflows"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13175350)**

**Rating:** 4.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13175350)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 1 comment

### [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,455

#### How Do G2 Users Rate 6sense Revenue Marketing?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Market Insights :** 8.1/10 (Category avg: 8.2/10)
- **Lead Analysis :** 7.7/10 (Category avg: 8.4/10)
- **Segmentation :** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind 6sense Revenue Marketing?

- **Seller:** [6sense](https://www.g2.com/sellers/6sense)
- **Company Website:** www.6sense.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @6senseInc  
16,911 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,653 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Medium, 37% Large

#### What Do G2 Reviewers Say About 6sense Revenue Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **insightful intent data** from 6sense, enhancing ad strategies and streamlining account segmentation.
- Users value the **ease of use** of 6sense Revenue Marketing, allowing seamless setup of segments and alerts.
- Users appreciate the **advanced targeting features** of 6sense Revenue Marketing, enhancing campaign effectiveness and audience engagement.
- Users value the **easy-to-use lead generation features** of 6sense, providing crucial insights for successful campaigns.
- Users appreciate the **clear visibility into the buying journey** that 6sense provides, aiding in strategic ad placement.

##### Cons

- Users face a **steep learning curve** with 6sense Revenue Marketing, struggling with setup and data interpretation.
- Users often experience a **steep learning curve** and slow performance, making it challenging to maximize the platform's benefits.
- Users find the **learning difficulty** significant, with challenges in understanding and navigating the detailed taxonomy and UI.
- Users struggle with the **complexity of setup** , requiring significant time investment before experiencing value from 6sense.
- Users find the **missing features** make setup complex and limit visibility into individual engagement for effective outreach.

#### What Are Recent G2 Reviews of 6sense Revenue Marketing?

**["Intent Data That Transforms Account Prioritization"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)**

**Rating:** 4.0/5.0 stars

_— Deepak K._

[Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)

**["Powerful Intent Insights for Better Targeting—With a Learning Curve"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12855137)**

**Rating:** 4.5/5.0 stars

_— Arpit M._

[Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12855137)

### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,941

#### How Do G2 Users Rate Demandbase One?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Market Insights :** 8.3/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.3/10 (Category avg: 8.4/10)
- **Segmentation :** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Demandbase One?

- **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase)
- **Company Website:** www.demandbase.com
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @Demandbase  
21,346 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website)  
987 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Business Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Medium, 32% Large

#### What Do G2 Reviewers Say About Demandbase One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly.
- Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies.
- Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy.
- Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly.
- Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making.

##### Cons

- Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively.
- Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features.
- Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise.
- Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills.
- Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively.

#### What Are Recent G2 Reviews of Demandbase One?

**["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)**

**Rating:** 4.0/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698)

**["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)**

**Rating:** 4.5/5.0 stars

_— Himanshu J._

[Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589)

#### What Are G2 Users Discussing About Demandbase One?

- [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote
- [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for)
- [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do)
- [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity)
- [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 653

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Market Insights :** 8.0/10 (Category avg: 8.2/10)
- **Lead Analysis :** 7.5/10 (Category avg: 8.4/10)
- **Segmentation :** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Fibbler](https://www.g2.com/products/fibbler/reviews)

Fibbler helps you see which companies view or engage with your LinkedIn and Google Ads, connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

**Average Rating:** 4.9/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Fibbler?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Market Insights :** 7.0/10 (Category avg: 8.2/10)
- **Lead Analysis :** 7.6/10 (Category avg: 8.4/10)
- **Segmentation :** 6.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Fibbler?

- **Seller:** [Fibbler](https://www.g2.com/sellers/fibbler)
- **Year Founded:** 2024
- **HQ Location:** Sweden, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=828406aebe5a3d10c7214388848557193fd42b5c77d5b06abed8b6d70aab58b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffibbler&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 50% Medium, 28% Small

#### What Do G2 Reviewers Say About Fibbler?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Fibbler for its **simple setup and intuitive usability** , streamlining the ad performance analysis process effectively.
- Users find the **easy setup** of Fibbler remarkable, allowing for quick integrations and immediate access to valuable insights.
- Users praise Fibbler for its **seamless integrations** with LinkedIn and HubSpot, enhancing data accessibility and actionable insights.
- Users find Fibbler **exceptionally helpful** for providing detailed insights on ad performance and campaign effectiveness.
- Users value the **attribution accuracy** of Fibbler, enabling clear insights into ad impact on pipeline and conversions.

##### Cons

- Users find the **date filtering too limited** , hindering detailed analysis and longer lookback periods in Fibbler.
- Users desire a **stronger integration with LinkedIn Ads** for improved campaign management and data utilization.
- Users suggest that improved **LinkedIn Ads integration** would enhance cleaning up campaigns using Fibbler's data.
- Users find the **limited date filtering options** of Fibbler restrict their ability to conduct detailed analysis.
- Users find the **lack of Teams integration** inconvenient, affecting their communication and workflow efficiency.

#### What Are Recent G2 Reviews of Fibbler?

**["Effortless Attribution Analysis with Fibbler"](https://www.g2.com/survey_responses/fibbler-review-11971850)**

**Rating:** 5.0/5.0 stars

_— Anand V._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-11971850)

**["One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program"](https://www.g2.com/survey_responses/fibbler-review-12103387)**

**Rating:** 5.0/5.0 stars

_— Mithun R._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-12103387)

### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3,395

#### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Market Insights :** 8.3/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.3/10 (Category avg: 8.4/10)
- **Segmentation :** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

- **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706)
- **Company Website:** www.zoominfo.com
- **Year Founded:** 2000
- **HQ Location:** Vancouver, WA
- **Twitter:** @ZoomInfo  
23,515 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,221 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 63% Medium, 24% Large

#### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency.
- Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively.
- Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options.
- Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency.
- Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency.

##### Cons

- Many users find the **pricing too high** for small teams, making it less accessible for their needs.
- Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability.
- Users note that the **high pricing** may not be suitable for smaller teams with limited budgets.
- Users find the **learning curve steep** initially due to the platform's complexity and extensive features.
- Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively.

#### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

**["Amazing Platform That Helps Marketers Bridge the Gap with your Audience"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)

**["Account Exectuive"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)**

**Rating:** 5.0/5.0 stars

_— Alex P._

[Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)

#### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

- [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights)
- [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for)
- [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for)
- [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops)
- [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide)

### [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews)

Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives.

**Average Rating:** 4.3/5.0

**Total Reviews:** 267

#### How Do G2 Users Rate Madison Logic Platform?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Market Insights :** 8.5/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.2/10 (Category avg: 8.4/10)
- **Segmentation :** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Madison Logic Platform?

- **Seller:** [Madison Logic](https://www.g2.com/sellers/madison-logic)
- **Company Website:** www.madisonlogic.com
- **Year Founded:** 2005
- **HQ Location:** New York, NY
- **Twitter:** @madisonlogic  
1,558 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61f9ea2aa6ef5d627ae231b6945cc4a184e57b8a047d269d6ea9ee4415ad6cd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadison-logic&secure%5Burl_type%5D=linkedin_company_website)  
288 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager, Digital Marketing Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 47% Medium, 39% Large

#### What Do G2 Reviewers Say About Madison Logic Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Madison Logic Platform, facilitating streamlined account management and campaign organization.
- Users value the **efficient lead generation** capabilities of Madison Logic Platform, appreciating quick campaign setups and high-quality leads.
- Users value the **high lead quality** of Madison Logic Platform, enhancing campaign effectiveness and client satisfaction significantly.
- Users value the **actionable insights** from Madison Logic Platform that enhance campaign performance and strategic alignment.
- Users value the **seamless integrations** with CRMs and LinkedIn, enhancing account targeting and management efficiency.

##### Cons

- Users find Madison Logic Platform **not intuitive** , with a challenging navigation and a steep learning curve for new users.
- Users find the **learning curve steep** , particularly in navigation, reporting, and setup, making it challenging for newcomers.
- Users find the **inadequate reporting** frustrating, often experiencing delays and complexity in accessing insights and setup.
- Users have experienced **lead quality issues** that hinder performance and complicate the lead generation process.
- Users are frustrated by **missing features** , such as inconsistent dashboards and limited creative flexibility, affecting usability.

#### What Are Recent G2 Reviews of Madison Logic Platform?

**["Robust Dashboard with Easy Setup but Minor Hiccups"](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)**

**Rating:** 4.0/5.0 stars

_— Adam M._

[Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)

**["Holistic, Reliable Campaign Insights with an Easy-to-Use Madison Logic Platform"](https://www.g2.com/survey_responses/madison-logic-platform-review-13181094)**

**Rating:** 4.0/5.0 stars

_— Jerry L._

[Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-13181094)

#### What Are G2 Users Discussing About Madison Logic Platform?

- [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for)

### [Influ2](https://www.g2.com/products/influ2/reviews)

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.

**Average Rating:** 4.6/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Influ2?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Market Insights :** 8.0/10 (Category avg: 8.2/10)
- **Lead Analysis :** 9.1/10 (Category avg: 8.4/10)
- **Segmentation :** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Influ2?

- **Seller:** [Influ2](https://www.g2.com/sellers/influ2)
- **Company Website:** www.influ2.com
- **Year Founded:** 2017
- **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
- **Twitter:** @influ2\_on  
381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=047517497f8a25e7a8d36f355d3daef9d994265dabe9356a72c55c2e5a863549&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18119989%2F&secure%5Burl_type%5D=linkedin_company_website)  
139 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 65% Medium, 18% Large

#### What Do G2 Reviewers Say About Influ2?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience.
- Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness.
- Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process.
- Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement.
- Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers.

##### Cons

- Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms.
- Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking.
- Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation.
- Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2.
- Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights.

#### What Are Recent G2 Reviews of Influ2?

**["Excellent for Tracking Marketing Traffic and Interested Leads"](https://www.g2.com/survey_responses/influ2-review-12785652)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/survey_responses/influ2-review-12785652)

**["Essential CBM Tool with Smooth Onboarding"](https://www.g2.com/survey_responses/influ2-review-12513408)**

**Rating:** 4.5/5.0 stars

_— Jay A._

[Read full review](https://www.g2.com/survey_responses/influ2-review-12513408)

#### What Are G2 Users Discussing About Influ2?

- [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for)

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 209

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Market Insights :** 8.4/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.5/10 (Category avg: 8.4/10)
- **Segmentation :** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 36% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [Dreamdata](https://www.g2.com/products/dreamdata/reviews)

Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit.

**Average Rating:** 4.7/5.0

**Total Reviews:** 266

#### How Do G2 Users Rate Dreamdata?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Market Insights :** 8.5/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.6/10 (Category avg: 8.4/10)
- **Segmentation :** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dreamdata?

- **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io)
- **Company Website:** dreamdata.io
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @DreamdataIO  
291 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc383c216dc63b5372f4b1da6884c5378767ac07eaa6453e61d32d053292e0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdreamdata-io&secure%5Burl_type%5D=linkedin_company_website)  
103 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Head of Marketing, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About Dreamdata?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies.
- Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights.
- Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness.
- Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy.
- Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates.

##### Cons

- Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation.
- Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics.
- Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis.
- Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially.
- Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration.

#### What Are Recent G2 Reviews of Dreamdata?

**["Game-changing customer journey visualization for B2B Marketing"](https://www.g2.com/survey_responses/dreamdata-review-10833036)**

**Rating:** 4.5/5.0 stars

_— Daria G._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-10833036)

**["New Customer - Powerful platform with excellent onboarding"](https://www.g2.com/survey_responses/dreamdata-review-13168688)**

**Rating:** 4.5/5.0 stars

_— Adam C._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-13168688)

#### What Are G2 Users Discussing About Dreamdata?

- [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for)

### [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

**Average Rating:** 4.7/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Market Insights :** 9.0/10 (Category avg: 8.2/10)
- **Lead Analysis :** 9.3/10 (Category avg: 8.4/10)
- **Segmentation :** 9.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 71% Medium, 18% Small

#### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

**["Aligning with my Marketing Goals"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)**

**Rating:** 4.0/5.0 stars

_— Kanhaiya B._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)

**["Clearly Shows Which Marketing Efforts Drive Deals and Revenue"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)**

**Rating:** 4.5/5.0 stars

_— Akshay M._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)

### [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

**Average Rating:** 4.1/5.0

**Total Reviews:** 3,025

#### How Do G2 Users Rate Adobe Marketo Engage?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.2/10)
- **Market Insights :** 8.2/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.1/10 (Category avg: 8.4/10)
- **Segmentation :** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Adobe Marketo Engage?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Operations Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 53% Medium, 25% Large

#### What Do G2 Reviewers Say About Adobe Marketo Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency.
- Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly.
- Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness.
- Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively.
- Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly.

##### Cons

- Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate.
- Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively.
- Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly.
- Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging.
- Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility.

#### What Are Recent G2 Reviews of Adobe Marketo Engage?

**["The Most Powerful Marketing Operations & Automation Tool"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)**

**Rating:** 5.0/5.0 stars

_— Robyn H._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)

**["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)**

**Rating:** 4.0/5.0 stars

_— Lindsay C._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)

#### What Are G2 Users Discussing About Adobe Marketo Engage?

- [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment
- [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes
- [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for)
- [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments
- [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments

### [Metadata.io](https://www.g2.com/products/metadata-io/reviews)

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more.

**Average Rating:** 4.6/5.0

**Total Reviews:** 293

#### How Do G2 Users Rate Metadata.io?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Market Insights :** 8.5/10 (Category avg: 8.2/10)
- **Lead Analysis :** 9.0/10 (Category avg: 8.4/10)
- **Segmentation :** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Metadata.io?

- **Seller:** [Metadata](https://www.g2.com/sellers/metadata)
- **Company Website:** www.metadata.io
- **Year Founded:** 2015
- **HQ Location:** Broomfield, Colorado
- **Twitter:** @metadataio  
743 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0ece77271fafe84c491a42709f0e51983d463646d7e577e0e515ac5a3e40aa7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6391875%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 66% Medium, 20% Small

#### What Do G2 Reviewers Say About Metadata.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system.
- Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively.
- Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms.
- Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency.
- Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly.

##### Cons

- Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information.
- Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments.
- Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets.
- Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively.
- Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups.

#### What Are Recent G2 Reviews of Metadata.io?

**["Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI"](https://www.g2.com/survey_responses/metadata-io-review-12547989)**

**Rating:** 5.0/5.0 stars

_— Kaitlyn T._

[Read full review](https://www.g2.com/survey_responses/metadata-io-review-12547989)

**["AI-Powered Ads That Drive Real Pipeline"](https://www.g2.com/survey_responses/metadata-io-review-13051730)**

**Rating:** 5.0/5.0 stars

_— Andrew B._

[Read full review](https://www.g2.com/survey_responses/metadata-io-review-13051730)

#### What Are G2 Users Discussing About Metadata.io?

- [What is Metadata.io used for?](https://www.g2.com/discussions/what-is-metadata-io-used-for) - 1 comment

### [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews)

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

**Average Rating:** 4.2/5.0

**Total Reviews:** 201

#### How Do G2 Users Rate Foundry ABM?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Market Insights :** 8.0/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.2/10 (Category avg: 8.4/10)
- **Segmentation :** 8.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Foundry ABM?

- **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b)
- **Year Founded:** 1964
- **HQ Location:** Needham Heights, Massachusetts, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7866e7f982d77f7487b56678ea7d43f71902918426802fbe47ad186349d98343&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoundryidg%2F&secure%5Burl_type%5D=linkedin_company_website)  
5,391 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 65% Medium, 18% Small

#### What Do G2 Reviewers Say About Foundry ABM?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** of Foundry ABM, facilitating seamless integration and efficient campaign management.
- Users highlight the **seamless integrations** of Foundry ABM, enhancing alignment and improving marketing and sales collaboration.
- Users find that Foundry ABM greatly enhances **sales efficiency** by targeting high-value accounts with personalized strategies.
- Users value the **robust analytics** of Foundry ABM, enabling effective targeting and strategy refinement through real-time insights.
- Users appreciate the **precision in audience targeting** of Foundry ABM, enhancing personalized campaigns and improving engagement.

##### Cons

- Users find the **complex features** of Foundry ABM lead to a steep learning curve that complicates onboarding.
- Users find the **steep learning curve** of Foundry ABM challenging, making onboarding and navigation initially overwhelming.
- Users find **difficult learning** due to the steep learning curve and complex navigation of Foundry ABM.
- Users find the **inadequate reporting** of Foundry ABM limits insights, necessitating extra effort for meaningful data extraction.
- Users feel the **insufficient insights** from Foundry ABM hinder effective analysis and complicate data extraction processes.

#### What Are Recent G2 Reviews of Foundry ABM?

**["Foundry ABM: A Strong Hub with Strong Performance"](https://www.g2.com/survey_responses/foundry-abm-review-12745873)**

**Rating:** 4.0/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12745873)

**["Robust Platform for Precise using Intent Signals and Facilitates Efficient Email Campaign Creation"](https://www.g2.com/survey_responses/foundry-abm-review-12932344)**

**Rating:** 5.0/5.0 stars

_— Christine R._

[Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12932344)

#### What Are G2 Users Discussing About Foundry ABM?

- [What is Triblio ABM Platform used for?](https://www.g2.com/discussions/what-is-triblio-abm-platform-used-for)

### [N.Rich](https://www.g2.com/products/n-rich/reviews)

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.

**Average Rating:** 4.7/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate N.Rich?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.2/10)
- **Market Insights :** 8.3/10 (Category avg: 8.2/10)
- **Lead Analysis :** 8.1/10 (Category avg: 8.4/10)
- **Segmentation :** 9.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind N.Rich?

- **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich)
- **Company Website:** nrich.io
- **Year Founded:** 2015
- **HQ Location:** Helsinki, FI
- **Twitter:** @NRICH\_ABM  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f54bf9598d6ba6110d4a4c51d931c5116106f6752ea9c8b1058cb89b35ec6217&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fndotrich%2F&secure%5Burl_type%5D=linkedin_company_website)  
122 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Computer Software, Hospital & Health Care
- **Company Size:** 53% Medium, 33% Large

#### What Do G2 Reviewers Say About N.Rich?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of N.Rich, allowing for effortless campaign setup and user-friendly interface.
- Users value the **unmatched customer support** from N.Rich, noting responsive and proactive communication throughout their journey.
- Users appreciate the **detailed campaign management** of N.Rich, which enhances efficiency and strategic decision-making.
- Users commend the **easy setup** of N.Rich, enabling quick campaign implementation and swift results delivery.
- Users value the **detailed analytics** of N.Rich, enabling faster, data-driven decision-making for effective ABM strategies.

##### Cons

- Users face a challenging **learning curve** with N.Rich's features, though support helps ease the onboarding process.
- Users experience **limited reporting** capabilities, leading to confusion with discrepancies and missing data in analytics.
- Users find a **difficult learning curve** with N.Rich initially, but support helps ease the onboarding process.
- Users report **inadequate reporting** issues with discrepancies between dashboards and exports, making data interpretation confusing.
- Users identify **insufficient insights** from N.Rich, highlighting a lack of valuable media and placement performance data.

#### What Are Recent G2 Reviews of N.Rich?

**["The foundation of our ABM motion"](https://www.g2.com/survey_responses/n-rich-review-12898014)**

**Rating:** 5.0/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/survey_responses/n-rich-review-12898014)

**["N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights"](https://www.g2.com/survey_responses/n-rich-review-12870191)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191)

#### What Are G2 Users Discussing About N.Rich?

- [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do)
- [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich)
- [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment
- [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment

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[Browse Account-Based Analytics Themes](/categories/account-based-analytics/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated October 3, 2024

Account-Based Analytics software provides account-based results metrics, such as percentage of target accounts reached or lead-to-account mapping, to analyze the efficacy of a user’s account-based marketing (ABM) strategy. ABM strategies are useful for a business because they allow marketing teams to expend the most resources on prospects that have a high conversion probability. Account-Based Analytics tools enable marketing teams to analyze the efficacy of their ABM strategy to ensure they are targeting the correct prospects. They also use this software to inform future ABM strategies. Marketing teams use Account-Based Analytics software to measure the quality of leads generated from their ABM initiatives.

Account-Based Analytics software is generally implemented in conjunction with other ABM solutions such as [marketing account mangement software](https://www.g2.com/categories/marketing-account-management) or [marketing account intelligence software](https://www.g2.com/categories/marketing-account-intelligence). Many Account-Based Analytics tools have some account-based content execution functionality.

To qualify for inclusion in the Account-Based Analytics category, a product must:

- Provide account-based results metrics, such as percentage of target accounts reached
- Integrate with a sales database that can provide the data necessary for lead-to-account mapping

Top Tools at a Glance

| 

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CRM-native account engagement and attribution tracking

 | 

User Review

"Powerful GraphQL & UI Extensions That Streamline Complex Workflows"

 |
| 

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Dark-funnel account prioritization with Salesforce-native intent signals

 | 

User Review

"Powerful Intent Insights for Better Targeting—With a Learning Curve"

 |
| 

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Account-level intent analytics with CRM orchestration

 | 

User Review

"Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"

 |
| 

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Account-level intent tracking inside CRM pipelines

 | 

User Review

"A Valuable Platform for Account-Based Marketing and Display Advertising"

 |
| 

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LinkedIn ads attribution to pipeline and revenue

 | 

User Review

"Effortless Attribution Analysis with Fibbler"

 |
| 

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Intent-driven account targeting and audience activation

 | 

User Review

"Amazing Platform That Helps Marketers Bridge the Gap with your Audience"

 |
| 

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Intent-driven account prioritization with multi-channel ABM

 | 

User Review

"Robust Dashboard with Easy Setup but Minor Hiccups"

 |
| 

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Contact-level ad engagement analytics for ABM

 | 

User Review

"Essential CBM Tool with Smooth Onboarding"

 |
| 

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Website deanonymization with account-level intent routing

 | 

User Review

"Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"

 |
| 

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Multi-touch account journey attribution with revenue proof

 | 

User Review

"New Customer - Powerful platform with excellent onboarding"

 |

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Show More

* * *

## How Do You Choose the Right Account-Based Analytics Software?

### What You Should Know About Account-Based Analytics Software

### What is Account-Based Analytics Software?

Account-Based Analytics software provides marketers with a complete picture of how their account-based marketing (ABM) initiatives are impacting the sales pipeline and overall revenue. Similar to [attribution software](https://www.g2.com/categories/attribution), Account-Based Analytics software can help determine the success of an ABM campaign by attributing a closed sale to an ABM tactic. It’s not only important to report on the percentage of accounts reached but also whether you’re increasing interactions with identified individuals within your targeted accounts.

Account-Based Analytics software assists with tracking overall engagement with your ABM campaigns, including trends around targeted accounts, contact engagement within targeted accounts, and which campaigns are creating the most opportunities and closing deals. Additionally, Account-Based Analytics software will help you allocate your resources and marketing budget more efficiently because you’ll be able to identify which ABM efforts provide the greatest ROI.

Key Benefits of Account-Based Analytics Software

- Identify content channels and strategies that are effective at moving accounts through the funnel
- Measure engagement across targeted accounts within ABM campaigns
- Attribute revenue and ROI of all ABM campaigns
- Compare spending across accounts
- Integrate with a sales database to build credibility and trust within your company by showcasing results of ABM initiatives

### Why Use Account-Based Analytics Software?

It’s imperative to track the impact your ABM campaigns are having on targeted accounts to optimize your efforts. Identifying high-value accounts and contacts within those accounts is important, but it can also be time-consuming. Account-Based Analytics software will help identify which personalization tactics are working for certain accounts and which ones aren’t working quite as well. You will also be able to consolidate all of your data that has been captured across myriad accounts, channels, and campaigns, and integrate it into your sales database to get a 360-degree view of all your targeted accounts.

### Who Uses Account-Based Analytics Software?

An account-based marketing approach requires alignment of both sales and marketing, which is more fondly known as “smarketing." Smarketing requires sales and marketing to work toward the same goal and collaborate on identifying targeted accounts. When deploying an ABM approach, it’s necessary for marketers to operate with a sales mindset, which means, as opposed to targeting individual buyers, focusing on targeted accounts and then identifying the decision-makers within those accounts. Sales can help marketers identify the best content to use since they have firsthand experience of what content resonates with buyers. Sales can then help track which content is performing better with targeted accounts using Account-Based Analytics software. While sales and marketing are both involved in an ABM approach, marketers would typically be the ones tracking how ABM campaigns are performing.

**B2B marketers —** B2B marketers at companies of any size can benefit from using an ABM approach and Account-Based Analytics software. Marketers can use Account-Based Analytics software to generate account-based results metrics, which are useful to get a better understanding of their company’s overall target audience. Subsequently, marketers can then determine what types of content and methods of delivery resonate with their target accounts to obtain better results with their ABM efforts.

### Account-Based Analytics Software Features

As a marketer, it's crucial to be able to show results from any and all campaigns that you execute. Account-Based Analytics software will enable you to highlight outcomes with the help of the features listed below.

**Lead intelligence —** In ABM, lead intelligence refers to the data you gather across your targeted account segments. Even though you are targeting accounts, you still need to focus on the individuals within those accounts, which includes identifying demographics and behavioral information. You can leverage Account-Based Analytics software to help you gather insights, create buyer personas, and then hyperpersonalize content that resonates with that audience, all of which will help you tailor your ABM approach. Account-level insights highlight engagement across accounts, including the assets your targeted accounts are downloading, the leads you are generating within those accounts, and the correlation between ad exposure and website visits. These types of insights can help you sift through and translate your account engagement across channels and contact-level engagement within an account.

Market insights are also vital when it comes to gathering intent data across your targeted accounts. Intent data will let you know what your targeted accounts are likely going to do next and when they are ready to buy. Account-Based Analytics software will allow you to get updates on your accounts’ online activities, for example, when they are featured in the news, what they are saying online, what articles they are reading, and what social media channels they are visiting.

**Lead management —** Even with an ABM approach, you still need to manage all of your leads and prioritize high-potential accounts that are most likely to convert to sales. The lead management feature within Account-Based Analytics software will help you segment customer and prospect data and also assist you in identifying and distributing accounts internally to team members.

**Omnichannel tracking —** Account-Based Analytics software can provide an omnichannel tracking feature, which is similar to a multi-touch attribution model. This means that you will be able to attribute revenue to certain media channels and touchpoints throughout the consumer’s journey. For this to be effective, however, you will need to ensure that the correct leads are mapped to the appropriate accounts you are targeting. Omnichannel tracking will provide tracking across multiple digital advertising channels such as video, mobile, and social media, as well as offline channels.

**Revenue planning —** If you can attribute revenue to specific ABM campaigns, you can subsequently allocate your future marketing budget to other campaigns based on the predicted amount of incoming revenue. Account-Based Analytics software is able to assist in mapping out your resources and budgeting appropriately across your ABM strategy.

**Customization —** Marketers can measure success in different ways but will want to focus on tracking distinct metrics. A customization feature will allow you to create custom reports that align with your company’s specific goals. Some custom reports can include overall target account tracking, opportunities opened, and custom pipeline dashboards.

#### Additional Features

**Opportunity timeline —** This feature will provide a timeline to visualize the effects of individual campaigns, leads, and other opportunities. A timeline will allow you to map every ABM campaign to a touchpoint on a timeline so you can pinpoint exactly where your lead interacted with your company and when that lead successfully converted to a sale. Additional metrics you can identify within this opportunity timeline include any contact or activity missing from lost opportunities and any actions you could have taken to prevent a lost opportunity.

### Potential Issues with Account-Based Analytics Software

**Sales and marketing alignment —** As mentioned previously, it’s imperative for sales and marketing to work in tandem when initiating ABM campaigns to targeted accounts. Marketers and sales need to be aligned when it comes to segmenting targeted accounts and how to personalize ABM efforts toward those accounts. Without this alignment, it will prove difficult to gain the full benefits from Account-Based Analytics software because marketing will want to identify and analyze certain account insights, while sales will want to look at insights that are completely different.

### Software and Services Related to Account-Based Analytics Software

**Attribution software —** Marketing attribution software is used by companies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales efforts. Companies leverage marketing attribution software to assign a value to any factor that may have had a contribution to the success of a sale, based on the influence it had on the customer or prospect during their interactions with the company. Account-Based Analytics software will also provide metrics on which channels or content attributed to a targeted account converting into a customer (i.e., generated revenue).

[**Account-based marketing software**](https://www.g2.com/categories/account-based-marketing) **—** Not surprisingly, Account-Based Analytics software wouldn’t be significant without account-based marketing software. ABM software redirects marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. Account-Based Analytics software helps marketers optimize their ABM efforts over time and prove ROI.

[**Account-based execution software**](https://www.g2.com/categories/account-based-execution) **—** Account-based execution software is often implemented as a part of a larger ABM strategy. This type of software facilitates the assembly of custom messaging based on prospect persona. It does this by delivering content on an account-by-account basis in several forms, such as website personalization, targeted advertising, and more. These tools assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. Account-Based Analytics software can then help marketers analyze what personalization strategies are working and which ones can be improved.

[**Marketing account intelligence software**](https://www.g2.com/categories/marketing-account-intelligence) **—** Commonly implemented with ABM software, marketing account intelligence software is used to develop a list of accounts that fit a user’s ideal customer profile by compiling insightful prospect data that goes beyond surface-level contact data. You will be able to understand industry and company trends, identify opportunities at targeted accounts, and manage data profiles with the help of marketing account intelligence software.