The Support from the team and the flexible nature of the platform. Review collected by and hosted on G2.com.

The UI of the platform, which is still a little basic and needs imporvement for easier consumption at times. Review collected by and hosted on G2.com.

the acurate identification. its the acuartest tool i know so far Review collected by and hosted on G2.com.

manual refresh.

a poppop or push will be nice Review collected by and hosted on G2.com.

Factors help me identify which companies are visiting my website from every channel. Now I don't have to wait to get the first round of conversions to judge quality of traffic. I can see the quality of companies the day after launching a campaign. Its also a much needed replacement to GA4 for web analytics. Review collected by and hosted on G2.com.

I would like to be able to track # of users per company in more of the reports. Review collected by and hosted on G2.com.

The level of detail and behavior on your site is superb. Review collected by and hosted on G2.com.

I could find nothing to dislike. Even the setup instructions are clear and helpful. Review collected by and hosted on G2.com.

The best thing about Factors is how flexible the product and the team is. We've had a myriad of requirements in the past couple of months, all of which were addressed promptly.

Factors integrates well with our existing tech stack.

Implementations has been real quick.

The platform is straightforward and very easy to use. Review collected by and hosted on G2.com.

This is more about our porocesses than aboput Factors, but the amount of data that you are given is very overwhelming in the beginning, we had to stumble our way through how to best make use of it. But, this is a good problem to have. Review collected by and hosted on G2.com.

It helps monitor what accounts and people are visiting my website. Monitors and identifies more website visits than competitors - that's why we chose this.

Factors really helped us understand how well our efforts were getting prospects onto the website. We are able to use the slack alerts to go after companies who are visiting our website, and identify people within ICP to do personalized reachout.

If we were to use automations like Clay/Smartlead, we can fully automate the reachout to website visitors.

Factors helped convert our first-party intent flow into a pipegen channel easily.

The active support provided, and the insights they provided was a huge bonus to our marketing efforts. Thanks Factors AI and the team! Review collected by and hosted on G2.com.

Bit complex to navigate around the product. Need to improve on usability. But I feel that's on purpose - their customizable reports and dashboards functionality is a plus over competitors.

More made for a dedicated Marketing Ops person rather than a generalist. Can be really powerfull for a marketing driven GTM motion, but we have more of a sales driven motion. Review collected by and hosted on G2.com.

Provides me with the number of times a company has visited my website and where they are spending time. It was easy to setup and they have supported very promptly for any questions I've had. Review collected by and hosted on G2.com.

It's a little annoying to have to click into a company on list of several hundred visitors to see their web activity and then press back for the page view to reset itself - there's no option to load on a separate web page. Review collected by and hosted on G2.com.

- Website deanonisation.

- LinkedIn company engagement reports.

- Integration with Slack for Alerts.

- Account scoring and classifying into Hot, warm, luke warm, cold.

- There is no other tool available at this cost, giving as many features that help marketers with numerous data points assisting in Sales alignment.

- Moreover, their 6sense powered data helps in identifying the firmographics of the companies looking at linkedin ads and visiting the website as well.

- Improves the visibility on view through conversions from LinkedIn Ads. Which is super helpful. Review collected by and hosted on G2.com.

There are still a few signals which takes manual effort like LinkedIn Reactions, Comments, Shares. Pulling up that data could be beneficial. Review collected by and hosted on G2.com.

A practical and cost-effective tool to understand the journey of website visitors and deanonymise leads.

Their customer service team is exceptional. Isheeta and Niramjan provide incredible support. We are only a small team but with their help and guidance we are exploring martech integrations within Factors to automatically obtain leads' contact information. Currently, they are supporting our efforts to include email marketing integration and LinkedIn advertising. Review collected by and hosted on G2.com.

The platform interface could be more user friendly - it seems to be geared towards practical analysis rather than ease of use.

Additionally, the website visitor journey could be represented in a more accessible manner. Review collected by and hosted on G2.com.

Attribution at the account level, Integration's with almost all the well know markteing tools for automations, easy to use, good customer support and reporting dashabords, we can do path analysis, account scoring, content groups setup, linkedin ads and G2 engaged accounts analysis and much more Review collected by and hosted on G2.com.

As of now, I face the challenge of finding the campaign name of the lead when we check at the account level. LinkedIn ads touchpoint perspective, it would be great if we could see the campaign name as well for a better understanding of which campaign is working for me. Review collected by and hosted on G2.com.