Attribution at the account level, Integration's with almost all the well know markteing tools for automations, easy to use, good customer support and reporting dashabords, we can do path analysis, account scoring, content groups setup, linkedin ads and G2 engaged accounts analysis and much more Review collected by and hosted on G2.com.

As of now, I face the challenge of finding the campaign name of the lead when we check at the account level. LinkedIn ads touchpoint perspective, it would be great if we could see the campaign name as well for a better understanding of which campaign is working for me. Review collected by and hosted on G2.com.

- Real-time updates on who is visiting the website

- Great filters to set up and segregate accounts based on their activities

-LinkedIn Engagement feature has to be the hands-down best feature of Factors

- Supportive team & CSM

- Easy to implement on the website

- Helps identify accounts viewing your website in incognito mode Review collected by and hosted on G2.com.

It is a better product to have if you have a huge sales team. It isn't suitable for smaller organizations that do not have a large sales team. Review collected by and hosted on G2.com.

Factors.ai's visitor account identification makes it super easy to track & identify companies that visit our website, their account scoring helps us prioritize high intent accounts based on engagement, activity.

Real time slack alerts helps our BDR team stay on top of these accounts and convert them in to pipeline.

Customer Support is super responsive and very good. Review collected by and hosted on G2.com.

There is a learning curve with the product but support & onboarding helped us through the process. Review collected by and hosted on G2.com.

1. De-anonymize website traffic to help us understand which type of prospects visit our website.

2. Help us understand the effectiveness of our marketing campaigns by giving us a full picture of what is working and what's not. It's a great tool to give you full-funnel attribution of your marketing efforts, beginning from making a person aware about your product - all the way to him becoming your customer. Review collected by and hosted on G2.com.

1. De-anonymization feature works much better for USA & European regions than India, MENA and SEA (which are our main targets).

2. Sometimes there could be data mismatch between what's being shown on SFDC and what's being shown on Factors. Review collected by and hosted on G2.com.

Factors has helped us get confidence in our outbound initiatives. It's great to know how our target accounts are interacting with our website and LinkedIn. Helped us narrow down who to reach out to and what to say.

Customer support is A1 and it was super easy to install to my website + integrate with other apps. Review collected by and hosted on G2.com.

The UX and the ability to share the data needs work. It's great data but not easily consumable for my team who aren't familiar with the platform. Review collected by and hosted on G2.com.

- You can now judge the efficacy of your performance marketing platforms especially LinkedIn

- You can target the audience that visited via other paid channels on Ln easily

- Implementation is super easy Review collected by and hosted on G2.com.

Knowledge base can be improved as the product has so many features and that learning curve can be shortened with good KB. Review collected by and hosted on G2.com.

It gives indepth overview and details about the prospects who have checked our website. The clarity to which it provides these details is incredible and with clarity. The reporting module is impressive. Review collected by and hosted on G2.com.

Though it's an incredibly robust tool, I feel for smaller business it might not match their price for use case. Review collected by and hosted on G2.com.

Analytics provided by Factors is amazing. Review collected by and hosted on G2.com.

Not a dislike but would definitely ask if you could also build some sort of engagement feature that would allow us to engage with repeat visitors. For example: pop-ups that are tailored to the page they visited, include no.of visits etc or a chat functionality Review collected by and hosted on G2.com.

- Integrates seamlessly with multiple applications like Google ads , Hubspot , etc

- Really great customer support. Very prompt response from the factors team.

- It is very easy to use as most of the fields are the same fields that are used in CRM.

- Very easy to setup different segment views and alerts.

- Very easy to setup scoring model for the set of outbound accounts. Review collected by and hosted on G2.com.

-Sometimes it can become a little glitchy in the segment view.

- Wish there was an option to choose different engagement parameters for a particular segment (Segment wise Engagement scoring) . Review collected by and hosted on G2.com.

Factors.ai is designed with simplicity in mind, featuring a dashboard that is straightforward and easy to navigate. This means that even if you're not very tech-savvy, you can still use the platform without much difficulty. It's built to be accessible to a wide range of users, regardless of their technical background Review collected by and hosted on G2.com.

Sometimes, it fetches the wrong user data or the company names - this results in junk leads. Review collected by and hosted on G2.com.