--- title: Factors.AI Reviews meta\_title: 'Factors.AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 215 reviews by the users' company size, role or industry to find out how Factors.AI works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 215 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Factors.AI Reviews & Product Details Visit Website Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ * * * Product Website Factors.AI Seller [Factors.AI](https://www.g2.com/sellers/factors-ai) Discussions [Factors.AI Community](https://www.g2.com/products/factors-ai/discuss) Languages Supported English Solution Type All-in-One Overview by Srikrishna Swaminathan Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/factors-ai/pricing) ## Factors.AI Integrations (12) What do users say about integrations? Verified by Factors.AI [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Sales Navigator ](https://www.g2.com/products/linkedin-sales-navigator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") n8n ](https://www.g2.com/products/n8n/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack Connector for Jira ](https://www.g2.com/products/slack-connector-for-jira/reviews) Show More ![Ananda N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ananda N.") AN Ananda N. Mid-Market (51-1000 emp.) 12/11/2024 "Most useful to do deep research and analysis on website engagement" 4/5 What do you like best about Factors.AI? The Support from the team and the flexible nature of the platform. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? The UI of the platform, which is still a little basic and needs imporvement for easier consumption at times. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Help idetifying the engagement our marketing channels are driving, Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app AN Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/10/2024 "i used factors as an 2nd tool to compare the matches. now factors is better then the other one" 5/5 What do you like best about Factors.AI? the acurate identification. its the acuartest tool i know so far Review collected by and hosted on G2.com. What do you dislike about Factors.AI? manual refresh. a poppop or push will be nice Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? after i contacted customer via mail or linkedIn i can check their visits to see their interests Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Riley T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Riley T.") RT Riley T. Small-Business (50 or fewer emp.) 2/27/2024 "Must have for anyone running performance ads at scale" 4.5/5 What do you like best about Factors.AI? Factors help me identify which companies are visiting my website from every channel. Now I don't have to wait to get the first round of conversions to judge quality of traffic. I can see the quality of companies the day after launching a campaign. Its also a much needed replacement to GA4 for web analytics. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? I would like to be able to track # of users per company in more of the reports. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Factors unmasks which companies are visiting our website, giving me much faster feedback on the quality of each campaign. It helps with attribution by showing if leads were exposed to LinkedIn ads before they converted. Finally, its comparable to Universal Google Analytics, but actually includes the companies visiting instead of anonymous traffic. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") CI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 1/11/2025 "Fantastic service - their free version is very good - I will get paid subscription soon." 5/5 What do you like best about Factors.AI? The level of detail and behavior on your site is superb. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? I could find nothing to dislike. Even the setup instructions are clear and helpful. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Clearly identifies companies and organizations visiting your site, so that you can perform more effective prospecting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Amith m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amith m.") AM Amith m. Mid-Market (51-1000 emp.) 2/29/2024 "Rich data backed by the best customer service ever." 5/5 What do you like best about Factors.AI? The best thing about Factors is how flexible the product and the team is. We've had a myriad of requirements in the past couple of months, all of which were addressed promptly. Factors integrates well with our existing tech stack. Implementations has been real quick. The platform is straightforward and very easy to use. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? This is more about our porocesses than aboput Factors, but the amount of data that you are given is very overwhelming in the beginning, we had to stumble our way through how to best make use of it. But, this is a good problem to have. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? We able to identify a huge chunk of audience visiting our website and did not fill a form. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 2/28/2024 "Better than Competition" 4.5/5 What do you like best about Factors.AI? It helps monitor what accounts and people are visiting my website. Monitors and identifies more website visits than competitors - that's why we chose this. Factors really helped us understand how well our efforts were getting prospects onto the website. We are able to use the slack alerts to go after companies who are visiting our website, and identify people within ICP to do personalized reachout. If we were to use automations like Clay/Smartlead, we can fully automate the reachout to website visitors. Factors helped convert our first-party intent flow into a pipegen channel easily. The active support provided, and the insights they provided was a huge bonus to our marketing efforts. Thanks Factors AI and the team! Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Bit complex to navigate around the product. Need to improve on usability. But I feel that's on purpose - their customizable reports and dashboards functionality is a plus over competitors. More made for a dedicated Marketing Ops person rather than a generalist. Can be really powerfull for a marketing driven GTM motion, but we have more of a sales driven motion. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? We never had a solution to track website visitors and run a retargeting campaign. Factors ai helped setup this system to make sure we are reaching out proactively to people who are visiting our website. Since we setup this, we now reach out from a sales-driven angle rather than a marketing driven angle/no angle. Get's us more info about who is visiting our website and from where. We use the Slack Alerts functionality to reachout to website visitors and the accounts which visited us. Also, it helps give visibility into which accounts are actively evaluating us in our pipeline and who are not. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![James B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James B.") JB James B. Interim Sales Director Small-Business (50 or fewer emp.) 4/18/2024 "Invaluable website visitor data" 4.5/5 What do you like best about Factors.AI? Provides me with the number of times a company has visited my website and where they are spending time. It was easy to setup and they have supported very promptly for any questions I've had. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? It's a little annoying to have to click into a company on list of several hundred visitors to see their web activity and then press back for the page view to reset itself - there's no option to load on a separate web page. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Insight into potential customers viewing our website Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Prabhath K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prabhath K.") PK Prabhath K. Mid-Market (51-1000 emp.) 3/3/2024 "Very Helpful for Account Based Marketing" 5/5 What do you like best about Factors.AI? - Website deanonisation. - LinkedIn company engagement reports. - Integration with Slack for Alerts. - Account scoring and classifying into Hot, warm, luke warm, cold. - There is no other tool available at this cost, giving as many features that help marketers with numerous data points assisting in Sales alignment. - Moreover, their 6sense powered data helps in identifying the firmographics of the companies looking at linkedin ads and visiting the website as well. - Improves the visibility on view through conversions from LinkedIn Ads. Which is super helpful. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? There are still a few signals which takes manual effort like LinkedIn Reactions, Comments, Shares. Pulling up that data could be beneficial. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Before factors, LinkedIn Ads is a hit or miss. The visibility that factors unlocks helps campaign managers optimise their campaigns to get the best out of LinkedIn Ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Mechanical or Industrial Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mechanical or Industrial Engineering") UM Verified User in Mechanical or Industrial Engineering Mid-Market (51-1000 emp.) 2/22/2024 "Website lead identification & visitor pathway" 4.5/5 What do you like best about Factors.AI? A practical and cost-effective tool to understand the journey of website visitors and deanonymise leads. Their customer service team is exceptional. Isheeta and Niramjan provide incredible support. We are only a small team but with their help and guidance we are exploring martech integrations within Factors to automatically obtain leads' contact information. Currently, they are supporting our efforts to include email marketing integration and LinkedIn advertising. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? The platform interface could be more user friendly - it seems to be geared towards practical analysis rather than ease of use. Additionally, the website visitor journey could be represented in a more accessible manner. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Factors provides customer contact details so that we can engage and nurture website visitors. It also allows us to understand the journey our customers embark on, starting from the first webpage they land on all the way to the enquiry page. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 1/17/2024 "Best Attribution & Web Visitors Identification Tool" 5/5 What do you like best about Factors.AI? Attribution at the account level, Integration's with almost all the well know markteing tools for automations, easy to use, good customer support and reporting dashabords, we can do path analysis, account scoring, content groups setup, linkedin ads and G2 engaged accounts analysis and much more Review collected by and hosted on G2.com. What do you dislike about Factors.AI? As of now, I face the challenge of finding the campaign name of the lead when we check at the account level. LinkedIn ads touchpoint perspective, it would be great if we could see the campaign name as well for a better understanding of which campaign is working for me. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Factors majorly solving attribution and website visitor identification use cases. We also use it for path analysis to understand the overall user journey on different landing pages. We also use it for funnel analysis to understand the web session, demos, and signup page drop/increase rates. We can easily compare with the previous time period range to get better insights, and we also use it for account scoring for website-visited accounts and nurturing them further to drive demos and signups. Review collected by and hosted on G2.com. Show More 1/30/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Factors.AI? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Factors.AI ](https://www.g2.com/products/factors-ai/discussions/new) GU Guest User • Last activity over 2 years ago What is Factors.AI used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-factors-ai-used-for) [ View all Discussions ](https://www.g2.com/products/factors-ai/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 13% [ View More Pricing Information ](https://www.g2.com/products/factors-ai/pricing) Factors.AI Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2167e0cd781a7b391b7d7de0dbd9c363/clearbit.png "Product Avatar Image") Clearbit 4.4/5(633) [ Compare Now ](https://www.g2.com/compare/clearbit-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image") Adobe Marketo Measure... 4.7/5(147) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.2/5(1,482) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-factors-ai) ##### ##### Factors.AI Features Lead Intelligence Account-level Insights Lead Management Segmentation Account Identification Marketing Campaigns Opportunity Timeline Marketing Operations ROI Tracking Data Collection Customer Insights [ View More Features ](https://www.g2.com/products/factors-ai/features) ## Top-Rated Alternatives [ ![6sense Revenue Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![Clearbit](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clearbit") Clearbit 4.4/5(633) ](https://www.g2.com/products/clearbit/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/factors-ai/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)[Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best tools for automating HR workflows in HCM](https://www.g2.com/discussions/what-are-the-best-tools-for-automating-hr-workflows-in-hcm)[Which lifestyle spending account solutions enable plan compliance without expensive manual workarounds?](https://www.g2.com/discussions/which-lifestyle-spending-account-solutions-enable-plan-compliance-without-expensive-manual-workarounds)[Which comparative rater for independent insurance agents has the most carrier integrations?](https://www.g2.com/discussions/which-comparative-rater-for-independent-insurance-agents-has-the-most-carrier-integrations) [Is Speed Kit worth it as a web server accelerator for a high-traffic application team, or does F5 NGINX cover enough at the infrastructure layer?](https://www.g2.com/discussions/is-speed-kit-worth-it-as-a-web-server-accelerator-for-a-high-traffic-application-team-or-does-f5-nginx-cover-enough-at-the-infrastructure-layer)[Which antivirus subscription gives the best value for protecting multiple devices including PC, Mac, phone and tablet under one plan?](https://www.g2.com/discussions/which-antivirus-subscription-gives-the-best-value-for-protecting-multiple-devices-including-pc-mac-phone-and-tablet-under-one-plan)[Pros and Cons Details](https://www.g2.com/products/factors-ai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)