--- title: Factors.AI Reviews meta\_title: 'Factors.AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 215 reviews by the users' company size, role or industry to find out how Factors.AI works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 215 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Factors.AI Reviews & Product Details Visit Website Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ * * * Product Website Factors.AI Seller [Factors.AI](https://www.g2.com/sellers/factors-ai) Discussions [Factors.AI Community](https://www.g2.com/products/factors-ai/discuss) Languages Supported English Solution Type All-in-One Overview by Srikrishna Swaminathan Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/factors-ai/pricing) ## Factors.AI Integrations (12) What do users say about integrations? Verified by Factors.AI [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Sales Navigator ](https://www.g2.com/products/linkedin-sales-navigator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") n8n ](https://www.g2.com/products/n8n/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack Connector for Jira ](https://www.g2.com/products/slack-connector-for-jira/reviews) Show More ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/21/2024 "Lack of accuracy in data and Deanonymization ratio is low as they promised" 1/5 What do you like best about Factors.AI? It has the ability to stitch together user visits from multiple platforms. That's it! Review collected by and hosted on G2.com. What do you dislike about Factors.AI? It promises to uncover 60 to 70% of the traffic you receive but it is not the case when we use the platform. The data it gives after enrichment is not at all accurate They have a feature to capture leads from filling out the website, but most of the time, it misses the majority of the leads. The UI always loads for ages when you try to create segments. There are numerous features but nothing works as desired. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? We were hopping to uncover accounts that visits our website with accuracy but that is not the case. It is help[full in stitching together data source. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Anush C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anush C.") AC Anush C. Digital Marketing Specialist Small-Business (50 or fewer emp.) 2/25/2025 "Good Software for Visitor Identification" 5/5 What do you like best about Factors.AI? UI/UX is good and we are also ablew to track the accounts that visit DevAssure, Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Nothing as of Now. Everything is good... Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Identifying Accounts who visit the website. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jana R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jana R.") JR Jana R. Head of Marketing Mid-Market (51-1000 emp.) 4/2/2025 "Smooth onboarding, good support, very good product" 4.5/5 What do you like best about Factors.AI? Customer Support Ease of Use Integration with other lead generation and CRM platforms Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Reporting is not synchronous with the CRM. Creating reports and utilizing them is a little roundabout. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Identifying top of funnel visitors to the website, enriching and putting them through automation sequences Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller AD Architha D. 3/17/2025 "Concise and effective" 5/5 What do you like best about Factors.AI? Account identification, Segmentation targeting the right prospective clients Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Much effective industry filters to target our customer base Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? It helps us track our marketing reach and analyse if we are reaching the right customers and if not how can we change our strategy accordingly. Also helps with our traffic on the website Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 4/19/2025 "Must have tool for a robust marketing" 4/5 What do you like best about Factors.AI? The platform offers rich, detailed data in an easy-to-navigate interface. It helps us quickly access insights and make informed decisions without digging through complex reports. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Nothing as such. I am still exploring the tool. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? It is helping us identifying visitors on our website, track their activities and helps improve our marketing efforts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 3/5/2025 "Web Analysis using Factors" 3.5/5 What do you like best about Factors.AI? The ways the reports are framed and the UI is very impressive. Simply smooth and easily understandable. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Connectivity with Google Search console and other integrations are not that impressive as the tool performs in web analysis. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Gives me the website traffic data which benefits me in finding the pages which are attracted so that I can concentrate on improving those pages. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 12/9/2024 "Must-Have for Marketing Teams" 4.5/5 What do you like best about Factors.AI? Access to a wealth of data to power your marketing campaigns is game changing. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? The user experience in the product can be better with optimised designs and placements. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Factors.AI combines account-level intelligence that makes strategizing and executing campaigns easier and more efficient. Also, it saves a lot of advertising dollars by implementing impression capping on LinkedIn campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app AN Verified User in Telecommunications Enterprise (\> 1000 emp.) 2/14/2025 "Good" 2/5 What do you like best about Factors.AI? Portal covering the data points across the portfolios Review collected by and hosted on G2.com. What do you dislike about Factors.AI? UI could have been better and easy navigation should have been enabled. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Data insights Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 3/5/2025 "Powerful Analytics for B2B Marketing" 5/5 What do you like best about Factors.AI? The platform provides deep insights into account-level engagement, helping us optimize our campaigns with data-driven precision. The attribution and journey analytics have significantly improved our ability to measure marketing impact and drive conversions. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Industry classification could be more precise at times, but it's continually improving. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Website Visitors Deanonymization Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app AN Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 12/11/2024 "Better tool" 3.5/5 What do you like best about Factors.AI? It gives real-time results like which company visited your site and how much time they spent on your landing pages. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? It won't give LinkedIn IDs of people and email addresses of those people Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Helps you identify the companies visiting your site Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: In-app ## Questions about Factors.AI? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Factors.AI ](https://www.g2.com/products/factors-ai/discussions/new) GU Guest User • Last activity over 2 years ago What is Factors.AI used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-factors-ai-used-for) [ View all Discussions ](https://www.g2.com/products/factors-ai/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 13% [ View More Pricing Information ](https://www.g2.com/products/factors-ai/pricing) Factors.AI Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2167e0cd781a7b391b7d7de0dbd9c363/clearbit.png "Product Avatar Image") Clearbit 4.4/5(633) [ Compare Now ](https://www.g2.com/compare/clearbit-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image") Adobe Marketo Measure... 4.7/5(147) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.2/5(1,482) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-factors-ai) ##### ##### Factors.AI Features Lead Intelligence Account-level Insights Lead Management Segmentation Account Identification Marketing Campaigns Opportunity Timeline Marketing Operations ROI Tracking Data Collection Customer Insights [ View More Features ](https://www.g2.com/products/factors-ai/features) ## Top-Rated Alternatives [ ![6sense Revenue Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![Clearbit](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clearbit") Clearbit 4.4/5(633) ](https://www.g2.com/products/clearbit/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/factors-ai/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)[Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best tools for automating HR workflows in HCM](https://www.g2.com/discussions/what-are-the-best-tools-for-automating-hr-workflows-in-hcm)[Which lifestyle spending account solutions enable plan compliance without expensive manual workarounds?](https://www.g2.com/discussions/which-lifestyle-spending-account-solutions-enable-plan-compliance-without-expensive-manual-workarounds)[Which comparative rater for independent insurance agents has the most carrier integrations?](https://www.g2.com/discussions/which-comparative-rater-for-independent-insurance-agents-has-the-most-carrier-integrations) [Is Speed Kit worth it as a web server accelerator for a high-traffic application team, or does F5 NGINX cover enough at the infrastructure layer?](https://www.g2.com/discussions/is-speed-kit-worth-it-as-a-web-server-accelerator-for-a-high-traffic-application-team-or-does-f5-nginx-cover-enough-at-the-infrastructure-layer)[Which antivirus subscription gives the best value for protecting multiple devices including PC, Mac, phone and tablet under one plan?](https://www.g2.com/discussions/which-antivirus-subscription-gives-the-best-value-for-protecting-multiple-devices-including-pc-mac-phone-and-tablet-under-one-plan)[Pros and Cons Details](https://www.g2.com/products/factors-ai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)