--- title: Factors.AI Reviews meta\_title: 'Factors.AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 215 reviews by the users' company size, role or industry to find out how Factors.AI works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 215 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Factors.AI Reviews & Product Details Visit Website Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ * * * Product Website Factors.AI Seller [Factors.AI](https://www.g2.com/sellers/factors-ai) Discussions [Factors.AI Community](https://www.g2.com/products/factors-ai/discuss) Languages Supported English Solution Type All-in-One Overview by Srikrishna Swaminathan Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/factors-ai/pricing) ## Factors.AI Integrations (12) What do users say about integrations? Verified by Factors.AI [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Sales Navigator ](https://www.g2.com/products/linkedin-sales-navigator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") n8n ](https://www.g2.com/products/n8n/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack Connector for Jira ](https://www.g2.com/products/slack-connector-for-jira/reviews) Show More ![Rohit k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit k.") RK Rohit k. Senior Business Development Manager Information Technology and Services Mid-Market (51-1000 emp.) 10/15/2025 "Easy-to-Use Tool for Tracking Website and LinkedIn Leads" 5/5 What do you like best about Factors.AI? It helps me to provide the information/leads which visited on my website and linkedin. It is easy to use and check the intent data which will help to boost the sales and marketing. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? The only thing I dislike is that they only provide the name of the account/company. This tool didn't provide the individual name/list who visited our website. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? The major problem this tool helps me to identify which company visited my website, provide me proper analytics and traffic for that. Helpful for marketing and sales person. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Zaida F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zaida F.") ZF Zaida F. Call center, Ventas Small-Business (50 or fewer emp.) 10/25/2025 "Write a review" 4/5 What do you like best about Factors.AI? That allows me to see which are the best actions that generate results and how to improve the team's work. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Sometimes it usually takes time to load the information Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? it allows me to understand my clients and see the impact of my campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 inviteAI Translated ![Minoli M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minoli M.") MM Minoli M. Talent Acquisition Executive Small-Business (50 or fewer emp.) 12/20/2025 "Effortless Task Management for Everyday Efficiency" 5/5 What do you like best about Factors.AI? This tool has been incredibly helpful in allowing me to complete my daily official tasks efficiently. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? So far, I have nothing negative to say because it is simple and easy to use, even without much IT knowledge. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Current audience and the target market can be Annalise within few seconds Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Viswanathan N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viswanathan N.") VN Viswanathan N. ABM & Performance Marketing Lead Small-Business (50 or fewer emp.) 9/12/2025 Business partner of the seller or seller's competitor, not included in G2 scores. "Amazing built-in marketing analytics software that makes attribution much easier" 4.5/5 What do you like best about Factors.AI? - takes a holistic approach to marketing analytics and attribution - really helpful hands-on team - user interface is purpose-built for marketers Review collected by and hosted on G2.com. What do you dislike about Factors.AI? - can be quite complex, but the learning curve is worth and the team is helpful to get things started Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Knowing engagement at an account-based level, and understanding ROI and attribution across our omni-channel platfor,s Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/30/2025 "Great and Much needed platform to use" 5/5 What do you like best about Factors.AI? What I like best is the no-code, plug-and-play integrations with platforms like HubSpot, Google Ads, LinkedIn, and GA4. It cuts down hours of manual reporting. The journey mapping and attribution insights help clearly identify what’s working across touchpoints, so we can optimize campaigns and spend more effectively. I use it every day to analyze the metrics Review collected by and hosted on G2.com. What do you dislike about Factors.AI? I haven't seen any negative points with this platform Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? This has helped us identify which campaigns and channels actually drive revenue, not just leads. We're now making more confident, data-backed decisions, improving ROAS, and reducing wasted spend. The platform also saves time by automating reporting and surfacing insights we might have missed manually. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/21/2025 "Good tool to understand the top of the funnel website visitors" 5/5 What do you like best about Factors.AI? There is immense visibility into the website traffic, companies, user geographies and much more which streamlines the way our team reaches out to potential prospects. It's easy to get started, provides support through most of the day and has simple integrations with GA, LinkedIn and more. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Not much. The tools generally delivers on its promises and call out its shortcomings early on. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? In a crowded market, there are numerous searches around keywords relevant to us. A section of this traffic flows into our website. Factors.ai helps us identify the accounts that are visiting our website and support us in the creation of micro campaigns that can target them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from Pop Up ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/23/2025 "Factors review" 4.5/5 What do you like best about Factors.AI? We’ve been able to segment data on companies visiting our website into different categories, making it much easier to engage with them. The support provided has also been fantastic. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Not getting the exact employee count is considered a drawback. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Helps us to reach out to accounts that are considered as to be "Hot" for us on time by real time alert. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from Pop Up ![Krishna K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna K.") KK Krishna K. Marketing Ops Manager/ Paid ads specialist Mid-Market (51-1000 emp.) 3/26/2025 "Factors data is a game changer for B2B companies" 4.5/5 What do you like best about Factors.AI? The fact that they can de-anonymize 40-50% of our website traffic and seamlessly sync to hubspot is great. The segmentation features, reporting dashboards and integrations with LinkedIn campaign manager are all necessary features to have and one tool can solve all these problems. The CS team is great and has weekly sync with the team to understand and exploit the tool's potential. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? The timeline view is not available for download which is more on the technical front but its an important data set and hard to fetch it manually. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? We are able to segment and analyze the traffic that is coming from different campaigns/traffic sources like ads, organic traffic etc.., which helps our SDR team to do an outreach on really hot accounts immediately. Factors also sync with LinkedIn campaign manager to send accounts to target on ads. We also use it extensively for reporting or understanding a deal activity in our website. AE/SDRs have access to the platform and use it for research before the call. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Aliyah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aliyah P.") AP Aliyah P. Nanny Small-Business (50 or fewer emp.) 10/9/2025 "Easy use and operation" 4.5/5 What do you like best about Factors.AI? I enjoy how the app is easy to use and navigate with ease. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? There are no factors. I dislike honestly has been a great help with my work. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? This tool makes it easy for me to understand the analytics of my ads, and I find it very user-friendly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Deepakshi D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepakshi D.") DD Deepakshi D. Head of Marketing Mid-Market (51-1000 emp.) 7/24/2025 "Factors made our GTM motion seamless & actionable!" 4.5/5 What do you like best about Factors.AI? To kick off - 1. The product and the value that it adds to a marketing function's GTM motion from tracking website visits to actioning 2. The team - they made it extremely easy to set up the process & transfer to us 3. Enhancing the current workflow with valuable additions - Factors' team comes up with valuable inputs every quarter that further enhances our GTM motion Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Nothing until now based on our experience Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Primarily - ICP identification & multi-touch point attribution Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Factors.AI? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Factors.AI ](https://www.g2.com/products/factors-ai/discussions/new) GU Guest User • Last activity over 2 years ago What is Factors.AI used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-factors-ai-used-for) [ View all Discussions ](https://www.g2.com/products/factors-ai/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 13% [ View More Pricing Information ](https://www.g2.com/products/factors-ai/pricing) Factors.AI Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2167e0cd781a7b391b7d7de0dbd9c363/clearbit.png "Product Avatar Image") Clearbit 4.4/5(633) [ Compare Now ](https://www.g2.com/compare/clearbit-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image") Adobe Marketo Measure... 4.7/5(147) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.2/5(1,482) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-factors-ai) ##### ##### Factors.AI Features Lead Intelligence Account-level Insights Lead Management Segmentation Account Identification Marketing Campaigns Opportunity Timeline Marketing Operations ROI Tracking Data Collection Customer Insights [ View More Features ](https://www.g2.com/products/factors-ai/features) ## Top-Rated Alternatives [ ![6sense Revenue Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![Clearbit](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clearbit") Clearbit 4.4/5(633) ](https://www.g2.com/products/clearbit/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/factors-ai/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)[Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best tools for automating HR workflows in HCM](https://www.g2.com/discussions/what-are-the-best-tools-for-automating-hr-workflows-in-hcm)[Which lifestyle spending account solutions enable plan compliance without expensive manual workarounds?](https://www.g2.com/discussions/which-lifestyle-spending-account-solutions-enable-plan-compliance-without-expensive-manual-workarounds)[Which comparative rater for independent insurance agents has the most carrier integrations?](https://www.g2.com/discussions/which-comparative-rater-for-independent-insurance-agents-has-the-most-carrier-integrations) [Is Speed Kit worth it as a web server accelerator for a high-traffic application team, or does F5 NGINX cover enough at the infrastructure layer?](https://www.g2.com/discussions/is-speed-kit-worth-it-as-a-web-server-accelerator-for-a-high-traffic-application-team-or-does-f5-nginx-cover-enough-at-the-infrastructure-layer)[Which antivirus subscription gives the best value for protecting multiple devices including PC, Mac, phone and tablet under one plan?](https://www.g2.com/discussions/which-antivirus-subscription-gives-the-best-value-for-protecting-multiple-devices-including-pc-mac-phone-and-tablet-under-one-plan)[Pros and Cons Details](https://www.g2.com/products/factors-ai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)