--- title: Factors.AI Reviews meta\_title: 'Factors.AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 215 reviews by the users' company size, role or industry to find out how Factors.AI works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 215 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # Factors.AI Reviews & Product Details Visit Website Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ * * * Product Website Factors.AI Seller [Factors.AI](https://www.g2.com/sellers/factors-ai) Discussions [Factors.AI Community](https://www.g2.com/products/factors-ai/discuss) Languages Supported English Solution Type All-in-One Overview by Srikrishna Swaminathan Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/factors-ai/pricing) ## Factors.AI Integrations (12) What do users say about integrations? Verified by Factors.AI [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Clay ](https://www.g2.com/products/clay-com-clay/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Marketing Solutions ](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkedIn Sales Navigator ](https://www.g2.com/products/linkedin-sales-navigator/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") n8n ](https://www.g2.com/products/n8n/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack Connector for Jira ](https://www.g2.com/products/slack-connector-for-jira/reviews) Show More ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/17/2024 "Best tool for Account Deanonymization" 3.5/5 What do you like best about Factors.AI? - Real-time updates on who is visiting the website - Great filters to set up and segregate accounts based on their activities -LinkedIn Engagement feature has to be the hands-down best feature of Factors - Supportive team & CSM - Easy to implement on the website - Helps identify accounts viewing your website in incognito mode Review collected by and hosted on G2.com. What do you dislike about Factors.AI? It is a better product to have if you have a huge sales team. It isn't suitable for smaller organizations that do not have a large sales team. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Without Factors AI, it becomes difficult to track the customer journey from the time they visited your website to the time they actually became your customers. With Factors, this becomes a cake walk as an account is being identified from various different touchpoints. Slack alerts also helps the sales team to aptly reach out to the accounts based on what page the lead has visited and how often they keep visiting your website. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Pritesh V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pritesh V.") PV Pritesh V. Marketing Mid-Market (51-1000 emp.) 3/4/2024 "Website Deanonymization Demystified" 5/5 What do you like best about Factors.AI? Factors.ai's visitor account identification makes it super easy to track & identify companies that visit our website, their account scoring helps us prioritize high intent accounts based on engagement, activity. Real time slack alerts helps our BDR team stay on top of these accounts and convert them in to pipeline. Customer Support is super responsive and very good. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? There is a learning curve with the product but support & onboarding helped us through the process. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Account Identification Building an audience of intent based pipeline Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 1/17/2024 "Factors helps us to de-anonymize website traffic & help us in full-funnel marketing attribution" 4.5/5 What do you like best about Factors.AI? 1. De-anonymize website traffic to help us understand which type of prospects visit our website. 2. Help us understand the effectiveness of our marketing campaigns by giving us a full picture of what is working and what's not. It's a great tool to give you full-funnel attribution of your marketing efforts, beginning from making a person aware about your product - all the way to him becoming your customer. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? 1. De-anonymization feature works much better for USA & European regions than India, MENA and SEA (which are our main targets). 2. Sometimes there could be data mismatch between what's being shown on SFDC and what's being shown on Factors. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Helps us in looking at data at a very granular level. This level of granularity helps us in building the right marketing strategies to close our prospective customers successfully into happy customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Divesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Divesh S.") DS Divesh S. Manager - Product Marketing Mid-Market (51-1000 emp.) 1/17/2024 "Great tool to get insights into web visitors" 4.5/5 What do you like best about Factors.AI? Factors has helped us get confidence in our outbound initiatives. It's great to know how our target accounts are interacting with our website and LinkedIn. Helped us narrow down who to reach out to and what to say. Customer support is A1 and it was super easy to install to my website + integrate with other apps. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? The UX and the ability to share the data needs work. It's great data but not easily consumable for my team who aren't familiar with the platform. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? 1. Knowing which account is visiting our website and LinkedIn 2. What activities are the accounts doing with us Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Pranjal R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pranjal R.") PR Pranjal R. Marketing Manager Mid-Market (51-1000 emp.) 3/6/2024 "Goldmine for B2B SaaS Marketers!" 4.5/5 What do you like best about Factors.AI? - You can now judge the efficacy of your performance marketing platforms especially LinkedIn - You can target the audience that visited via other paid channels on Ln easily - Implementation is super easy Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Knowledge base can be improved as the product has so many features and that learning curve can be shortened with good KB. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? It gives us a better view on the users behaviour journey and while running ABM how we can see the multiple touchpoints Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Avinash S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avinash S.") AS Avinash S. Sales SDR Mid-Market (51-1000 emp.) 2/27/2024 "Amazing tool for website deanonymization" 4/5 What do you like best about Factors.AI? It gives indepth overview and details about the prospects who have checked our website. The clarity to which it provides these details is incredible and with clarity. The reporting module is impressive. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Though it's an incredibly robust tool, I feel for smaller business it might not match their price for use case. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? We use factors.ai to notice who all visit certain components of our website delivering us clarity on what attracts the customers and what pulls them to our product. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Shravi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shravi S.") SS Shravi S. Mid-Market (51-1000 emp.) 1/16/2024 "I love the way we can track website visits & set up necessary action items to engage these visitors." 4.5/5 What do you like best about Factors.AI? Analytics provided by Factors is amazing. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Not a dislike but would definitely ask if you could also build some sort of engagement feature that would allow us to engage with repeat visitors. For example: pop-ups that are tailored to the page they visited, include no.of visits etc or a chat functionality Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? It's been a great add-on to our day-to-day activities & I would wish & to continue to utilise this more & more. It allows us to understand demographic visits. Allows us to identify repeat visitors; this makes it easy for our SDR engine to set up outreaches Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 3/1/2024 "G2 Review for Factors.ai" 5/5 What do you like best about Factors.AI? - Integrates seamlessly with multiple applications like Google ads , Hubspot , etc - Really great customer support. Very prompt response from the factors team. - It is very easy to use as most of the fields are the same fields that are used in CRM. - Very easy to setup different segment views and alerts. - Very easy to setup scoring model for the set of outbound accounts. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? -Sometimes it can become a little glitchy in the segment view. - Wish there was an option to choose different engagement parameters for a particular segment (Segment wise Engagement scoring) . Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? - Identifying accounts that did not filled out the form on the landing page. - Account scoring for the outbound accounts. - Setting up different segments for different BDR pods which help them have a better look at their territory accounts. - Setting up realtime alerts for the accounts. - Analyzing the website visitors data and creating dashboards. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Akshaya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshaya S.") AS Akshaya S. Demand Generation Lead Mid-Market (51-1000 emp.) 2/15/2024 "Simplicity at best!" 3/5 What do you like best about Factors.AI? Factors.ai is designed with simplicity in mind, featuring a dashboard that is straightforward and easy to navigate. This means that even if you're not very tech-savvy, you can still use the platform without much difficulty. It's built to be accessible to a wide range of users, regardless of their technical background Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Sometimes, it fetches the wrong user data or the company names - this results in junk leads. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Had a problem with tracking my website users. Now, it's getting solved for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![zeeshan l.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "zeeshan l.") ZL zeeshan l. Account Executive Small-Business (50 or fewer emp.) 1/17/2024 "Unanonymized Website Visitor Data" 4.5/5 What do you like best about Factors.AI? Real-time Slack notification for visitor data. We can also filter out our notifications based on our ICP. And quick and responsive customer support. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Not much, we started very early with them, so lack of integrations as a problem when we started, but their team is quick to build features when requested. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? It gives me the ability to collect analytics on website visitors without compromising their privacy. With Factors AI, I analyze visitor behavior patterns while upholding ethical data practices. Their solutions benefit me by enabling data-driven insights about my website traffic while respecting user privacy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Factors.AI? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Factors.AI ](https://www.g2.com/products/factors-ai/discussions/new) GU Guest User • Last activity over 2 years ago What is Factors.AI used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-factors-ai-used-for) [ View all Discussions ](https://www.g2.com/products/factors-ai/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 13% [ View More Pricing Information ](https://www.g2.com/products/factors-ai/pricing) Factors.AI Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2167e0cd781a7b391b7d7de0dbd9c363/clearbit.png "Product Avatar Image") Clearbit 4.4/5(633) [ Compare Now ](https://www.g2.com/compare/clearbit-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image") Adobe Marketo Measure... 4.7/5(147) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.2/5(1,482) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-factors-ai) ##### ##### Factors.AI Features Lead Intelligence Account-level Insights Lead Management Segmentation Account Identification Marketing Campaigns Opportunity Timeline Marketing Operations ROI Tracking Data Collection Customer Insights [ View More Features ](https://www.g2.com/products/factors-ai/features) ## Top-Rated Alternatives [ ![6sense Revenue Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "6sense Revenue Marketing") 6sense Revenue Marketing 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![Clearbit](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clearbit") Clearbit 4.4/5(633) ](https://www.g2.com/products/clearbit/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/factors-ai/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Account Data Management](https://www.g2.com/categories/account-data-management)[Visitor Identification](https://www.g2.com/categories/visitor-identification)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)[Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best tools for automating HR workflows in HCM](https://www.g2.com/discussions/what-are-the-best-tools-for-automating-hr-workflows-in-hcm)[Which lifestyle spending account solutions enable plan compliance without expensive manual workarounds?](https://www.g2.com/discussions/which-lifestyle-spending-account-solutions-enable-plan-compliance-without-expensive-manual-workarounds)[Which comparative rater for independent insurance agents has the most carrier integrations?](https://www.g2.com/discussions/which-comparative-rater-for-independent-insurance-agents-has-the-most-carrier-integrations) [Is Speed Kit worth it as a web server accelerator for a high-traffic application team, or does F5 NGINX cover enough at the infrastructure layer?](https://www.g2.com/discussions/is-speed-kit-worth-it-as-a-web-server-accelerator-for-a-high-traffic-application-team-or-does-f5-nginx-cover-enough-at-the-infrastructure-layer)[Which antivirus subscription gives the best value for protecting multiple devices including PC, Mac, phone and tablet under one plan?](https://www.g2.com/discussions/which-antivirus-subscription-gives-the-best-value-for-protecting-multiple-devices-including-pc-mac-phone-and-tablet-under-one-plan)[Pros and Cons Details](https://www.g2.com/products/factors-ai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)