# Top 10 Factors.AI Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 208 The Account-Based Orchestration Platforms solutions below are the most common alternatives that users and reviewers compare with Factors.AI. Account-Based Orchestration Platforms is a widely used technology, and many people are seeking easily administered, reliable software solutions with account-level insights , lead analysis , and segmentation . Other important factors to consider when researching alternatives to Factors.AI include campaigns. The best overall Factors.AI alternative is 6sense Revenue Marketing. Other similar apps like Factors.AI are Clearbit, Demandbase One, GTM Workspace - Powered by ZoomInfo, and Apollo.io. Factors.AI alternatives can be found in [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) but may also be in [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) or [Account Data Management Software](https://www.g2.com/categories/account-data-management). ## Best Paid & Free Alternatives to Factors.AI - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Clearbit](https://www.g2.com/products/clearbit/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - [Leadinfo](https://www.g2.com/products/leadinfo/reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) ## Top 10 Alternatives to Factors.AI Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Factors.AI stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Financial Services, and Legal Services, and find the best product for your business. ### 1. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) By 6sense **Average Rating:** 4.3/5 **Total Reviews:** 1,450 6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often. Reviewers say compared to Factors.AI, 6sense Revenue Marketing is: - Slower to reach roi Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Factors.AI vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-factors-ai) **Compare 6sense Revenue Marketing with other alternatives:** - [6sense Revenue Marketing vs Clearbit](https://www.g2.com/compare/6sense-revenue-marketing-vs-clearbit) - [6sense Revenue Marketing vs Demandbase One](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) - [6sense Revenue Marketing vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-workspace-powered-by-zoominfo) - [6sense Revenue Marketing vs Apollo.io](https://www.g2.com/compare/6sense-revenue-marketing-vs-apollo-io) - [6sense Revenue Marketing vs HubSpot Marketing Hub](https://www.g2.com/compare/6sense-revenue-marketing-vs-hubspot-marketing-hub) - [6sense Revenue Marketing vs Lead Forensics](https://www.g2.com/compare/6sense-revenue-marketing-vs-lead-forensics) - [6sense Revenue Marketing vs Leadinfo](https://www.g2.com/compare/6sense-revenue-marketing-vs-leadinfo) - [6sense Revenue Marketing vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-studio-powered-by-zoominfo) - [6sense Revenue Marketing vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/6sense-revenue-marketing-vs-adroll-abm-formerly-rollworks) ### 2. [Clearbit](https://www.g2.com/products/clearbit/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 633 Clearbit provides a suite of integrations and business intelligence APIs that help sales and marketing teams become more data-driven. Reviewers say compared to Factors.AI, Clearbit is: - Slower to reach roi - More usable - Easier to set up Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [Factors.AI vs Clearbit](https://www.g2.com/compare/clearbit-vs-factors-ai) **Compare Clearbit with other alternatives:** - [Clearbit vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-clearbit) - [Clearbit vs Demandbase One](https://www.g2.com/compare/clearbit-vs-demandbase-one) - [Clearbit vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/clearbit-vs-gtm-workspace-powered-by-zoominfo) - [Clearbit vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-clearbit) - [Clearbit vs HubSpot Marketing Hub](https://www.g2.com/compare/clearbit-vs-hubspot-marketing-hub) - [Clearbit vs Lead Forensics](https://www.g2.com/compare/clearbit-vs-lead-forensics) - [Clearbit vs Leadinfo](https://www.g2.com/compare/clearbit-vs-leadinfo) - [Clearbit vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/clearbit-vs-gtm-studio-powered-by-zoominfo) - [Clearbit vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-clearbit) ### 3. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) By Demandbase **Average Rating:** 4.4/5 **Total Reviews:** 1,988 The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to Factors.AI, Demandbase One is: - Slower to reach roi - More usable Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) **Compare:** [Factors.AI vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-factors-ai) **Compare Demandbase One with other alternatives:** - [Demandbase One vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) - [Demandbase One vs Clearbit](https://www.g2.com/compare/clearbit-vs-demandbase-one) - [Demandbase One vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/demandbase-one-vs-gtm-workspace-powered-by-zoominfo) - [Demandbase One vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-demandbase-one) - [Demandbase One vs HubSpot Marketing Hub](https://www.g2.com/compare/demandbase-one-vs-hubspot-marketing-hub) - [Demandbase One vs Lead Forensics](https://www.g2.com/compare/demandbase-one-vs-lead-forensics) - [Demandbase One vs Leadinfo](https://www.g2.com/compare/demandbase-one-vs-leadinfo) - [Demandbase One vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [Demandbase One vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) ### 4. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 9,108 GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to Factors.AI, GTM Workspace - Powered by ZoomInfo is: - Slower to reach roi - More usable - Easier to set up Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [Factors.AI vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/factors-ai-vs-gtm-workspace-powered-by-zoominfo) **Compare GTM Workspace - Powered by ZoomInfo with other alternatives:** - [GTM Workspace - Powered by ZoomInfo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Clearbit](https://www.g2.com/compare/clearbit-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs HubSpot Marketing Hub](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hubspot-marketing-hub) - [GTM Workspace - Powered by ZoomInfo vs Lead Forensics](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-lead-forensics) - [GTM Workspace - Powered by ZoomInfo vs Leadinfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-leadinfo) - [GTM Workspace - Powered by ZoomInfo vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-gtm-workspace-powered-by-zoominfo) - [GTM Workspace - Powered by ZoomInfo vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-workspace-powered-by-zoominfo) ### 5. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) By Apollo.io **Average Rating:** 4.7/5 **Total Reviews:** 9,692 Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to Factors.AI, Apollo.io is: - More usable - Better at meeting requirements - Slower to reach roi Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management](https://www.g2.com/categories/account-data-management), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [Factors.AI vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-factors-ai) **Compare Apollo.io with other alternatives:** - [Apollo.io vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-apollo-io) - [Apollo.io vs Clearbit](https://www.g2.com/compare/apollo-io-vs-clearbit) - [Apollo.io vs Demandbase One](https://www.g2.com/compare/apollo-io-vs-demandbase-one) - [Apollo.io vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-workspace-powered-by-zoominfo) - [Apollo.io vs HubSpot Marketing Hub](https://www.g2.com/compare/apollo-io-vs-hubspot-marketing-hub) - [Apollo.io vs Lead Forensics](https://www.g2.com/compare/apollo-io-vs-lead-forensics) - [Apollo.io vs Leadinfo](https://www.g2.com/compare/apollo-io-vs-leadinfo) - [Apollo.io vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-studio-powered-by-zoominfo) - [Apollo.io vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-apollo-io) ### 6. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,869 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Factors.AI, HubSpot Marketing Hub is: - Slower to reach roi - More usable Categories in common with Factors.AI: [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Factors.AI vs HubSpot Marketing Hub](https://www.g2.com/compare/factors-ai-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Clearbit](https://www.g2.com/compare/clearbit-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Lead Forensics](https://www.g2.com/compare/hubspot-marketing-hub-vs-lead-forensics) - [HubSpot Marketing Hub vs Leadinfo](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadinfo) - [HubSpot Marketing Hub vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-marketing-hub) ### 7. [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) By Lead Forensics **Average Rating:** 4.4/5 **Total Reviews:** 1,144 Lead Forensics is the essential software in B2B marketing, instantly know who is visiting your website and get contact info. Try for free. Reviewers say compared to Factors.AI, Lead Forensics is: - Slower to reach roi - More usable Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Compare:** [Factors.AI vs Lead Forensics](https://www.g2.com/compare/factors-ai-vs-lead-forensics) **Compare Lead Forensics with other alternatives:** - [Lead Forensics vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-lead-forensics) - [Lead Forensics vs Clearbit](https://www.g2.com/compare/clearbit-vs-lead-forensics) - [Lead Forensics vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-lead-forensics) - [Lead Forensics vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-lead-forensics) - [Lead Forensics vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-lead-forensics) - [Lead Forensics vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-lead-forensics) - [Lead Forensics vs Leadinfo](https://www.g2.com/compare/lead-forensics-vs-leadinfo) - [Lead Forensics vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-lead-forensics) - [Lead Forensics vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-lead-forensics) ### 8. [Leadinfo](https://www.g2.com/products/leadinfo/reviews) By Leadinfo **Average Rating:** 4.3/5 **Total Reviews:** 835 Leadinfo is a B2B lead generation software that enables businesses to identify and engage with companies visiting their websites in real-time. By transforming anonymous website traffic into actionable leads, Leadinfo empowers sales and marketing teams to proactively reach out to potential clients, thereby enhancing sales funnels and driving revenue growth. The platform is trusted by over 5,000 businesses and offers a user-friendly interface with seamless integration capabilities. Key Features and Functionality: - Real-Time Visitor Identification: Instantly recognizes companies visiting your website, providing detailed information such as company name, industry, and location. - Contact Discovery: Access contact details of key decision-makers within visiting companies, facilitating timely and targeted outreach. - Multi-Channel Outreach: Create and execute outreach campaigns via email and LinkedIn directly from the platform, streamlining lead engagement processes. - CRM Integration: Seamlessly integrates with over 70 tools, including popular CRM systems like Salesforce, HubSpot, and Pipedrive, ensuring efficient lead management. - Automated Lead Follow-Up: Utilize the Autopilot feature to automate follow-up actions, such as sending emails or LinkedIn messages, enhancing lead nurturing efforts. - Data Enrichment: Provides comprehensive company profiles with financial details and company history, enriching lead information for more informed engagement strategies. Primary Value and Problem Solved: Leadinfo addresses the challenge of anonymous website traffic by revealing the identities of visiting companies, allowing businesses to capitalize on potential leads that would otherwise go unnoticed. By offering real-time insights and direct access to decision-makers, Leadinfo enables organizations to proactively engage with interested prospects, shorten sales cycles, and gain a competitive edge in lead generation. Its robust integration capabilities and automation features further streamline workflows, making lead management more efficient and effective. Reviewers say compared to Factors.AI, Leadinfo is: - Slower to reach roi - More usable - Easier to set up Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Factors.AI vs Leadinfo](https://www.g2.com/compare/factors-ai-vs-leadinfo) **Compare Leadinfo with other alternatives:** - [Leadinfo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-leadinfo) - [Leadinfo vs Clearbit](https://www.g2.com/compare/clearbit-vs-leadinfo) - [Leadinfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-leadinfo) - [Leadinfo vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-leadinfo) - [Leadinfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-leadinfo) - [Leadinfo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadinfo) - [Leadinfo vs Lead Forensics](https://www.g2.com/compare/lead-forensics-vs-leadinfo) - [Leadinfo vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-leadinfo) - [Leadinfo vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-leadinfo) ### 9. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 3,512 GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Reviewers say compared to Factors.AI, GTM Studio - Powered by ZoomInfo is: - Slower to reach roi - More usable - Better at meeting requirements Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Factors.AI vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/factors-ai-vs-gtm-studio-powered-by-zoominfo) **Compare GTM Studio - Powered by ZoomInfo with other alternatives:** - [GTM Studio - Powered by ZoomInfo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Clearbit](https://www.g2.com/compare/clearbit-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-gtm-workspace-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs HubSpot Marketing Hub](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-hubspot-marketing-hub) - [GTM Studio - Powered by ZoomInfo vs Lead Forensics](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-lead-forensics) - [GTM Studio - Powered by ZoomInfo vs Leadinfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-leadinfo) - [GTM Studio - Powered by ZoomInfo vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-studio-powered-by-zoominfo) ### 10. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By NextRoll **Average Rating:** 4.3/5 **Total Reviews:** 656 AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to Factors.AI, AdRoll ABM (Formerly RollWorks) is: - Slower to reach roi - More usable Categories in common with Factors.AI: [Visitor Identification](https://www.g2.com/categories/visitor-identification), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence), [Account-Based Analytics](https://www.g2.com/categories/account-based-analytics), [Account Data Management](https://www.g2.com/categories/account-data-management) **Compare:** [Factors.AI vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-factors-ai) **Compare AdRoll ABM (Formerly RollWorks) with other alternatives:** - [AdRoll ABM (Formerly RollWorks) vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-adroll-abm-formerly-rollworks) - [AdRoll ABM (Formerly RollWorks) vs Clearbit](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-clearbit) - [AdRoll ABM (Formerly RollWorks) vs Demandbase One](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one) - [AdRoll ABM (Formerly RollWorks) vs GTM Workspace - Powered by ZoomInfo](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-workspace-powered-by-zoominfo) - [AdRoll ABM (Formerly RollWorks) vs Apollo.io](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-apollo-io) - [AdRoll ABM (Formerly RollWorks) vs HubSpot Marketing Hub](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-marketing-hub) - [AdRoll ABM (Formerly RollWorks) vs Lead Forensics](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-lead-forensics) - [AdRoll ABM (Formerly RollWorks) vs Leadinfo](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-leadinfo) - [AdRoll ABM (Formerly RollWorks) vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-studio-powered-by-zoominfo) --- ## Factors.AI Alternatives FAQs ### Why do users choose 6sense Revenue Marketing over Factors.AI? Users choose [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) primarily for its robust intent data capabilities, cited in 297 reviews, which enable precise identification of in-market accounts and buyer intent. Its predictive analytics and AI-driven insights help prioritize high-value opportunities, aligning sales and marketing efforts effectively. The platform's comprehensive features, including account-based marketing excellence, deep integration with CRM and marketing automation tools, and real-time insights, support more strategic and coordinated outreach. Despite a steeper learning curve and higher cost, users value 6sense for enabling data-driven, efficient pipeline growth and revenue alignment. The ability to orchestrate campaigns based on buying stages and the seamless integration with Salesforce and other systems further drive preference for 6sense among users seeking advanced ABM and revenue marketing solutions. ### What are the best alternatives to Factors.AI? The best alternatives to Factors.AI are [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) (4.3/5 stars, 1435 reviews), [Clearbit](https://www.g2.com/products/clearbit/reviews) (4.4/5 stars, 633 reviews), [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) (4.4/5 stars, 1961 reviews), and [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) (4.4/5 stars, 1112 reviews). ### What features do alternatives offer that Factors.AI does not? Factors.AI lacks advanced predictive scoring, algorithmic and custom attribution, and opportunity timeline features that are available in some alternatives. ### Which Marketing Analytics tools do reviewers recommend instead of Factors.AI? Reviewers recommend [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) for its AI-powered predictive scoring, intent data, and account-based orchestration that align marketing and sales with actionable insights. [Clearbit](https://www.g2.com/products/clearbit/reviews) is favored for its accurate real-time data enrichment, seamless CRM integrations, and ease of use in lead qualification and segmentation. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) is praised for its unified account intelligence, intent data, and AI-driven insights that enhance account-based marketing and sales alignment. [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) is recommended for its user-friendly interface, accurate company-level visitor identification, and strong customer support that help convert anonymous web traffic into actionable sales leads. ### How does Factors.AI compare to 6sense Revenue Marketing? According to G2 data, [Factors.AI](https://www.g2.com/products/factors-ai/reviews) holds a higher average rating of 4.5/5 across 183 reviews compared to [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) which has a 4.3/5 rating from 1,435 reviews. Factors.AI scores notably higher in "Better at Support" (9.7 vs 8.6), "Easier to Admin" (8.9 vs 8.1), and "Easier to Do Business With" (9.4 vs 8.8), with deltas of 1.1, 0.8, and 0.6 points respectively. It also leads in "Easier to Set Up" by 1.3 points (8.8 vs 7.5) and "More Usable" by 0.4 points (8.4 vs 8.0). Conversely, 6sense Revenue Marketing offers predictive scoring features not available in Factors.AI. User sentiment highlights Factors.AI's strengths in ease of use (27 mentions), insights (26), analytics (22), and customer support (19), while 6sense is praised for intent data (297 mentions), features (215), ease of use (212), and lead generation (195). 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