Gemma V.
GV
Gemma V.
Senior Marketing Automation Manager
Small-Business (50 or fewer emp.)
"Long distance connectivity at the push of a button!"
3/5
What do you like best about Facebook?

I use it socially to connect with friends and family. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

There can be too many ads when scrolling at times. Review collected by and hosted on G2.com.

DB
Deann B.
Communications Manager
Small-Business (50 or fewer emp.)
"Facebook keeps me connected"
4.5/5
What do you like best about Facebook?

Facebook keeps me connected to people I do not see or talk with on a regular basis. I also like how I can adjust who sees my profile or not, even as specific as per post. I use Facebook just about every day and find it very easy to maneuver through. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Facebook can be tricky to navigate until you get used to it. The settings I still find difficult, especially with a page linked to your main profile. I have also had a few issues with customer service where I receive an email stating I have violated some code, which I have not. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Discovering and organizing communities"
5/5
What do you like best about Facebook?

one of the easiest ways to stay in touch with family, old classmates, or colleagues, especially across countries. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Facebook has had ongoing scrutiny over how it handles user data, especially since events like the Cambridge Analytica scandal. Many users feel they don’t fully control how their information is used Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Verified User in Computer Games
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Great for Staying Connected"
2.5/5
What do you like best about Facebook?

It’s great for staying connected with friends and family, discovering local events, and joining interest-based groups or communities. The platform also makes it easy to share memories and keep up with what’s happening in your social circle. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The platform can feel cluttered with ads, and the algorithm often prioritizes content that isn’t always relevant. Privacy concerns and data handling issues over the years have also made it harder to fully trust the platform. Review collected by and hosted on G2.com.

DEANN B.
DB
DEANN B.
Office Manager
Small-Business (50 or fewer emp.)
"Staying Connected Made Easy With Flexible Privacy Controls"
4.5/5
What do you like best about Facebook?

Helps me stay connected with many people and I can select my lever of privacy. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Setting up pages can be tedious and how you have to switch between profiles. Review collected by and hosted on G2.com.

SARAH I.
SI
SARAH I.
Financial Analyst
Real Estate
Small-Business (50 or fewer emp.)
"Reconnected with Old Friends—An Amazing Experience"
5/5
What do you like best about Facebook?

This app has helped me reconnect with old friends whose contact information I had lost. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

I can't say I dislike it; in fact, it has been an amazing experience so far. Review collected by and hosted on G2.com.

Aly D.
AD
Aly D.
Marketing & EDI Lead
Small-Business (50 or fewer emp.)
"Facebook Review"
4/5
What do you like best about Facebook?

Utilizing Facebook as a business is a fairly key platform for reaching consumers where they are- particularly if you operate within a service-based business or in the CPG space.

Facebook has adapted its platform to reach consumers through a variety of media, including short video clips, static posts, targeted ads, and more.

For the most part, I have found Facebook easy to utilize and navigate. Personalization and targeting features are fairly good, as are paid Ads. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The limitation on Ad Title characters can be a challenge. As is working with Meta Business Suite, which has a learning curve. It's often difficult to find the settings you're looking for. Review collected by and hosted on G2.com.

Jose C.
JC
Jose C.
Self Employed
Small-Business (50 or fewer emp.)
"Social, Smart, and Still Relevant"
4/5
What do you like best about Facebook?

Facebook makes it easy to stay connected with people and communities. Its tools for business pages, groups, and targeted advertising are especially useful for reaching audiences and building engagement. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

Facebook can feel cluttered at times, with too many ads and algorithm-driven content that doesn’t always match my interests. Privacy settings can also be complex to manage. Review collected by and hosted on G2.com.

Shohan M.
SM
Shohan M.
Regional sales manager
Security and Investigations
Enterprise (> 1000 emp.)
"The Best Way to Stay Connected with Friends, Family, and Businesses"
5/5
What do you like best about Facebook?

The best way to stay connected with friends, family, and even businesses. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

There are some unwanted advertisements, that i do not like Review collected by and hosted on G2.com.

Jati M.
JM
Jati M.
Campaign manager
Mid-Market (51-1000 emp.)
"Hands down, it's one of the best social media marketing channel"
4/5
What do you like best about Facebook?

I like Facebook’s ability to reach specific audiences through detailed targeting options. It’s a powerful platform for building brand awareness, engaging communities, and driving measurable campaign results. Review collected by and hosted on G2.com.

What do you dislike about Facebook?

The platform’s frequent changes to algorithms and ad policies can make it challenging to maintain consistent campaign performance and reporting accuracy. Review collected by and hosted on G2.com.