Josefina P.
JP
Josefina P.
Virtual Office Assistant
Small-Business (50 or fewer emp.)
"It could definetly be better"
4.5/5
What do you like best about Facebook for Business?

All in one place, the easy that is to have all the social media in one place to post everything at once. and the possibility to plan the postings. It´s easy to use, and to implement. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

The lack of support and the programming of posting is not always working, I want to add some things to be posted in 2 weeks and sometimes it gets posted on the day I´m working. Not always a good solution Review collected by and hosted on G2.com.

Verified User in Insurance
CI
Verified User in Insurance
Small-Business (50 or fewer emp.)
"Great Exposure for Business Owners"
4/5
What do you like best about Facebook for Business?

It’s great for exposure. As a business owner, it can take some time to get used to, especially if you manage multiple locations. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

There are so many options and settings, you can get lost in there! Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Powerful Targeting and Analytics That Make Campaigns Efficient"
5/5
What do you like best about Facebook for Business?

I like Facebook for Business for its powerful targeting options, robust ad analytics, and wide audience reach, which make running and optimizing campaigns efficient and data-driven. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

I dislike its complex ad interface, frequent updates, and high competition, which can make campaign management confusing and costly. Review collected by and hosted on G2.com.

Brett K.
BK
Brett K.
Senior Director of Digital Marketing
Small-Business (50 or fewer emp.)
"Easy Facebook & Instagram Content Management with Facebook for Business"
5/5
What do you like best about Facebook for Business?

Facebook for Business makes it easy to manage all of my social media content with Facebook and Instagram. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

When I need help, Facebook will explain what I need generally, but doesn't direct me to what I need, which would often be easier. Review collected by and hosted on G2.com.

Melissa D.
MD
Melissa D.
Social Media Director
Small-Business (50 or fewer emp.)
"Facebook for Business: still (kinda) worth it, but not without a budget"
2/5
What do you like best about Facebook for Business?

Facebook still has a massive global audience, strong ad targeting features, and remains one of the best event promotion platforms available. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

Organic reach is down and continues to fall thanks to the algorithm deprioritizing business content, it can be an exercise in frustration due to all the tools and settings hidden in various nested menus, and the platform is less trustworthy in the eyes of the audience due to Meta's poor approach to data privacy. Review collected by and hosted on G2.com.

CJ F.
CF
CJ F.
Event Coordinatir
Small-Business (50 or fewer emp.)
"Facebook Business Makes Things Simple to Operate"
4/5
What do you like best about Facebook for Business?

Facebook Business makes things very simple to operate. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

The back-end office side includes so much that it can sometimes be a bit difficult to navigate. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Great Metrics and Scheduling, but Limited Music Options for Reels"
2.5/5
What do you like best about Facebook for Business?

I like the metrics it provides, how easy it is to schedule content, and the calendar display. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

That it doesn't have all the music that regular Facebook has available to post with reels and/or carrousels. Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Verified User in Manufacturing
Mid-Market (51-1000 emp.)
"Great Notification Grouping, but Settings Are Hard to Navigate"
2.5/5
What do you like best about Facebook for Business?

I think it groups things nicely, which makes it easier to sort through my notifications. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

Some settings can be difficult to navigate or locate. Review collected by and hosted on G2.com.

Cecilia N.
CN
Cecilia N.
|Adjunct Instructor| Social Media Manager|
Education Management
Small-Business (50 or fewer emp.)
"Effective Platform for Targeted Marketing and Brand Visibility."
5/5
What do you like best about Facebook for Business?

Facebook for Business offers powerful audience targeting tools that help reach the right people based on interests, behaviors, and demographics. It’s great for building brand awareness and engaging with potential customers through posts, ads, and Messenger. The platform also provides helpful insights and analytics to measure performance and optimize campaigns. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

The ad manager interface can be complex and overwhelming for beginners. Additionally, frequent changes to algorithms and ad policies can affect reach and require constant adjustments. Organic reach is also limited, pushing businesses to rely heavily on paid advertising. Review collected by and hosted on G2.com.

Krishan K.
KK
Krishan K.
Ecommerce Officer
Building Materials
Mid-Market (51-1000 emp.)
"Great for Credibility, But Disappointed Shop Feature Isn't Available in India"
5/5
What do you like best about Facebook for Business?

This builds trust, showcases my products/services, and gives our business a credible online identity. Review collected by and hosted on G2.com.

What do you dislike about Facebook for Business?

Facebook is not offering the shop in India now. Review collected by and hosted on G2.com.