--- title: Facebook for Business Reviews meta\_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1457 reviews by the users' company size, role or industry to find out how Facebook for Business works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 1457 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Facebook for Business Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Facebook for Business but has limited features. Are you part of the Facebook for Business team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. * * * Seller [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) Discussions [Facebook for Business Community](https://www.g2.com/products/facebook-for-business/discuss) Solution Type All-in-One Overview by Shawna L (UGC Creator | Reviewing Products & Services (check out bioshawna.com 🌙 for more info. Launching soon)) Show More ## Pricing Pricing provided by Facebook. ### CPM Cost per 1,000 Impressions ### CPC Cost per Click [ View More Pricing Information ](https://www.g2.com/products/facebook-for-business/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Adobe Advertising Cloud](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Advertising Cloud") Adobe Advertising Cloud 3.7/5(97) ](https://www.g2.com/products/adobe-advertising-cloud/reviews) [ ![MediaMath by Infillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ View All Alternatives ](https://www.g2.com/products/facebook-for-business/competitors/alternatives) ## User Insights Average based on 1457 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Facebook for Business Integrations (16) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HighLevel ](https://www.g2.com/products/highlevel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Later Social ](https://www.g2.com/products/later-social/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadSync ](https://www.g2.com/products/leadsync/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pixpa ](https://www.g2.com/products/pixpa/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rio SEO ](https://www.g2.com/products/rio-seo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WhatsApp Business Platform ](https://www.g2.com/products/whatsapp-business-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Customer Service ](https://www.g2.com/products/zendesk-for-customer-service/reviews) Show More ![Raúl S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raúl S.") RS Raúl S. PPC Account Manager Marketing and Advertising Small-Business (50 or fewer emp.) 10/16/2025 "Good advertising channel but increasingly limits manual control" 4/5 What do you like best about Facebook for Business? It is a perfect advertising channel for any ecommerce when it comes to users who are at the beginning of the funnel or for re-impacting with remarketing. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? I like it less and less that they promote the use of automated strategies so much and hide manual functionalities in the process of creating campaigns. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Allows reaching users with interests relevant to our business without the need for them to be actively searching for our product. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 inviteAI Translated DF Dakota F. Founder Small-Business (50 or fewer emp.) 7/10/2025 "Facebook for Business is an indispensable tool for expanding online reach." 3.5/5 What do you like best about Facebook for Business? What I like best about Facebook for Business, now called Meta for Business, is its unparalleled reach to billions of active users. Businesses can get their message across to a massive audience, but it also allows the message to be seen by the right people. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? It feels like the platform favors paid reach over natural organic reach. You also have to pay monthly just to be verified. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Facebook for Business solves the problem of connecting businesses with a vast online audience. This is great for marketing and engagement. It benefits me by providing further reach, precise ad targeting, and direct communication with customers. All this in turn is crucial for brand recognition, brand growth, and ultimately, sales. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: Organic ![Mary Ann D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mary Ann D.") MD Mary Ann D. Marketing Manager Small-Business (50 or fewer emp.) 12/11/2025 "Effortless Client Communication Made Simple" 5/5 What do you like best about Facebook for Business? Communication with clients is so much easier! Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Spam is high at times and fake messages happen to often. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Getting our business out to the public and communicating has become easier. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ramanpreet Singh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ramanpreet Singh S.") RS Ramanpreet Singh S. Software QA Manager Small-Business (50 or fewer emp.) 11/25/2025 "Great Audience Reach, But Needs More Intuitive Apps" 3.5/5 What do you like best about Facebook for Business? It allows you to get in front of a large audience since everyone does seem to have fb Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? The applications are so not intuitive like come on Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Getting in front of customers and presenting my services Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Pete G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pete G.") PG Pete G. Junior Marketing Manager Small-Business (50 or fewer emp.) 10/24/2025 "Comprehensive Meta Marketing Hub, but Navigation Can Be Cumbersome" 4/5 What do you like best about Facebook for Business? Meta for Business connects all the organic and paid marketing elements of Meta in a single place, providing effective overviews and actionable insight on both organic and paid campaigns. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Sometimes it can feel a little like going around the houses to get to your desired destination, especially as things are redesigned, renamed and relocated from time to time. This is not something specific to Meta, of course. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? To put it simply, it allows us to reach our client's customers where they are. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") AT Verified User in Transportation/Trucking/Railroad Small-Business (50 or fewer emp.) 1/6/2026 "Great Targeting, But Rising Costs Are a Concern" 2.5/5 What do you like best about Facebook for Business? You have the ability to place your business and hiring ads exactly where you want them to reach your intended audience. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? It used to be quite affordable a few years ago, but now you have to spend much more on it. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? I used to rely on it to keep my trucks fully staffed by advertising open truck driver positions. However, over time, the results slowed down and it became more expensive. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Oliver R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oliver R.") OR Oliver R. Digital Marketing Executive Small-Business (50 or fewer emp.) 8/9/2024 "Good overall however be aware of the user demographics of Facebook" 3.5/5 What do you like best about Facebook for Business? I think it's a very simple and easy way to market your product. We use it linked with instagram so whenever we post on one, it posts on the other which saves us time and enhances our reach. It's simple and easy for potential clients to get in touch with us and make a booking. It's also very easy to use, really simple and a very good starting place for a business wanting some social media exposure. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Demographics are a big thing in social media these days. Facebook saw a drop in users, especially among the younger generations so you need to be careful who your target audience is. I'm not a particular fan of the pay to be verified feature either. I think the basic package should be free, they have a responsbility to ensure that others can't set up a face profile and pretend to be you. I'd like to see a free feature for the blue tick with optional add-ons that obviously come at a cost. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? We prioritise Instagram posts but because it's linked to Instagram posts, we can schedule posts to go out on both so having the facebook page doesn't take up much more time. It also helps us track the demographics of the people we are reaching which is really helpful. It just provides another avanue for marketing and doesn't come at a cost. Review collected by and hosted on G2.com. Show More 2/11/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite ![James K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James K.") JK James K. Frammer Construction Small-Business (50 or fewer emp.) 12/16/2025 "Strict Content Rules Limit Freedom of Expression" 2.5/5 What do you like best about Facebook for Business? It is teaching me how to be cautious of what kind of content to post and what to say in public Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? They are very strict on what you post and what you say politics and so forth Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? None Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Veronica B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Veronica B.") VB Veronica B. Notary Public Small-Business (50 or fewer emp.) 10/14/2025 "Great Advertising Experience on Facebook, No Complaints" 5/5 What do you like best about Facebook for Business? Advertising is great on facebook, it’s easy to get alit of people to see. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? I like everything, it’s easy and fun to do. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Getting business from the community around me Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Fernando S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fernando S.") FS Fernando S. Marketing Manager Small-Business (50 or fewer emp.) 6/10/2025 "It is very usefull for your business (if you use ads)" 4/5 What do you like best about Facebook for Business? It is the best online ad platform due to its big data, and no big budget is needed. Also, it has good integrations to automate some messages to has better interactions with people interested on your business. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? It doesn't have "organical" impacts, you will need to create ads if you want clients and interactions Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? We used to spent a lot of money in newspapers ads without having calls or interactions, but thanks to the digital ads with Facebook for Business we are having better interactions reducing the costs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Facebook for Business? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Facebook for Business ](https://www.g2.com/products/facebook-for-business/discussions/new) ![Mussarat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mussarat S.") MS Mussarat Sultana • Last activity over 3 years ago How to promote myself as a professional content writer? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) ![Victor N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor N.") VN Victor Nyaoke • Last activity about 1 month ago How do you handle ad approval delays with Facebook for Business? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-handle-ad-approval-delays-with-facebook-for-business) [ View all Discussions ](https://www.g2.com/products/facebook-for-business/discuss) ## Pricing Options Pricing provided by Facebook. ### CPM Cost per 1,000 Impressions ### CPC Cost per Click [ View More Pricing Information ](https://www.g2.com/products/facebook-for-business/pricing) Facebook for Business Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud 3.7/5(97) [ Compare Now ](https://www.g2.com/compare/adobe-advertising-cloud-vs-facebook-for-business) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-facebook-for-business) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/facebook-for-business-vs-skai) ##### ##### Facebook for Business Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/facebook-for-business/features) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best performance management software for small tech startups](https://www.g2.com/discussions/what-s-the-best-performance-management-software-for-small-tech-startups)[What are the best encryption key management platforms for multi-cloud infrastructure automation and centralized control?](https://www.g2.com/discussions/what-are-the-best-encryption-key-management-platforms-for-multi-cloud-infrastructure-automation-and-centralized-control%20)[Are there tools that integrate with data rooms for project management?](https://www.g2.com/discussions/are-there-tools-that-integrate-with-data-rooms-for-project-management) [Which energy management tools calculate ROI and demand response opportunities for facility budgets?](https://www.g2.com/discussions/which-energy-management-tools-calculate-roi-and-demand-response-opportunities-for-facility-budgets)[Best ORM systems for reducing software project risks](https://www.g2.com/discussions/what-are-the-best-orm-systems-for-reducing-software-project-risks)[Pros and Cons Details](https://www.g2.com/products/facebook-for-business/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)