--- title: Facebook for Business Reviews meta\_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1456 reviews by the users' company size, role or industry to find out how Facebook for Business works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 1456 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Facebook for Business Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Facebook for Business but has limited features. Are you part of the Facebook for Business team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. * * * Seller [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) Discussions [Facebook for Business Community](https://www.g2.com/products/facebook-for-business/discuss) Solution Type All-in-One Overview by Shawna L (UGC Creator | Reviewing Products & Services (check out bioshawna.com 🌙 for more info. Launching soon)) Show More ## Pricing Pricing provided by Facebook. ### CPM Cost per 1,000 Impressions ### CPC Cost per Click [ View More Pricing Information ](https://www.g2.com/products/facebook-for-business/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Adobe Advertising Cloud](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Advertising Cloud") Adobe Advertising Cloud 3.7/5(97) ](https://www.g2.com/products/adobe-advertising-cloud/reviews) [ ![MediaMath by Infillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ View All Alternatives ](https://www.g2.com/products/facebook-for-business/competitors/alternatives) ## User Insights Average based on 1456 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Facebook for Business Integrations (16) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HighLevel ](https://www.g2.com/products/highlevel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Later Social ](https://www.g2.com/products/later-social/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadSync ](https://www.g2.com/products/leadsync/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pixpa ](https://www.g2.com/products/pixpa/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rio SEO ](https://www.g2.com/products/rio-seo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WhatsApp Business Platform ](https://www.g2.com/products/whatsapp-business-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Customer Service ](https://www.g2.com/products/zendesk-for-customer-service/reviews) Show More ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") CI Verified User in Insurance Small-Business (50 or fewer emp.) 5/5/2026 "Great Exposure for Business Owners" 4/5 What do you like best about Facebook for Business? It’s great for exposure. As a business owner, it can take some time to get used to, especially if you manage multiple locations. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? There are so many options and settings, you can get lost in there! Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Cohesion among all business locations. Review collected by and hosted on G2.com. Show More 6/3/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 2/7/2026 "Powerful Targeting and Analytics That Make Campaigns Efficient" 5/5 What do you like best about Facebook for Business? I like Facebook for Business for its powerful targeting options, robust ad analytics, and wide audience reach, which make running and optimizing campaigns efficient and data-driven. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? I dislike its complex ad interface, frequent updates, and high competition, which can make campaign management confusing and costly. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Facebook for Business solves the problem of reaching highly targeted audiences at scale. Its advanced targeting, custom audiences, and detailed analytics let me deliver the right message to the right people. This benefits me by driving qualified leads, improving ad ROI, and providing clear insights to optimize campaigns quickly and effectively. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Brett K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brett K.") BK Brett K. Senior Director of Digital Marketing Small-Business (50 or fewer emp.) 1/16/2026 "Easy Facebook & Instagram Content Management with Facebook for Business" 5/5 What do you like best about Facebook for Business? Facebook for Business makes it easy to manage all of my social media content with Facebook and Instagram. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? When I need help, Facebook will explain what I need generally, but doesn't direct me to what I need, which would often be easier. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Facebook is one of the best ways to get our message out in front of a large audience we do not have on our own. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Melissa D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa D.") MD Melissa D. Social Media Director Small-Business (50 or fewer emp.) 7/31/2025 "Facebook for Business: still (kinda) worth it, but not without a budget" 2/5 What do you like best about Facebook for Business? Facebook still has a massive global audience, strong ad targeting features, and remains one of the best event promotion platforms available. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Organic reach is down and continues to fall thanks to the algorithm deprioritizing business content, it can be an exercise in frustration due to all the tools and settings hidden in various nested menus, and the platform is less trustworthy in the eyes of the audience due to Meta's poor approach to data privacy. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? My clients are global and need to reach audiences / customers on a global scale. Facebook for Business has (so far) given us a way of tapping into that worldwide audience. We successfully use it extensively for event promotion and community building, which contributes to brand lift, awareness, and affinity. That being said, Facebook is one of those platforms I have a bit of a love-hate relationship with. On the one hand, the reach without paid support has really dropped off and it’s frustrating to put time into a great post only to have it disappear into the void unless you boost it. But on the other hand, when I do run paid campaigns, the targeting is super precise and often delivers solid results, especially for things like local events or lead generation. Organic post visibility for business pages is now very low, making paid promotion almost essential. Since the algorithm favors "meaningful "interactions, it's often harder to gain traction without boosting posts. Also, there are just so. many. tools. It's often cluttered, confusing, and hard to find just the right obscure setting needed so that your posts / ads / campaigns actually function properly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![CJ F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CJ F.") CF CJ F. Event Coordinatir Small-Business (50 or fewer emp.) 3/12/2026 "Facebook Business Makes Things Simple to Operate" 4/5 What do you like best about Facebook for Business? Facebook Business makes things very simple to operate. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? The back-end office side includes so much that it can sometimes be a bit difficult to navigate. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Navigating communicating with customers and attendees for our events Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 4/21/2026 "Great Metrics and Scheduling, but Limited Music Options for Reels" 2.5/5 What do you like best about Facebook for Business? I like the metrics it provides, how easy it is to schedule content, and the calendar display. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? That it doesn't have all the music that regular Facebook has available to post with reels and/or carrousels. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? The ability of reviewing metrics, specifically to know what audience you are reaching. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Mid-Market (51-1000 emp.) 4/7/2026 "Great Notification Grouping, but Settings Are Hard to Navigate" 2.5/5 What do you like best about Facebook for Business? I think it groups things nicely, which makes it easier to sort through my notifications. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Some settings can be difficult to navigate or locate. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? I don’t have anything else to share, aside from the easier notification view. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 4/21/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Cecilia N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cecilia N.") CN Cecilia N. |Adjunct Instructor| Social Media Manager| Education Management Small-Business (50 or fewer emp.) 6/10/2025 "Effective Platform for Targeted Marketing and Brand Visibility." 5/5 What do you like best about Facebook for Business? Facebook for Business offers powerful audience targeting tools that help reach the right people based on interests, behaviors, and demographics. It’s great for building brand awareness and engaging with potential customers through posts, ads, and Messenger. The platform also provides helpful insights and analytics to measure performance and optimize campaigns. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? The ad manager interface can be complex and overwhelming for beginners. Additionally, frequent changes to algorithms and ad policies can affect reach and require constant adjustments. Organic reach is also limited, pushing businesses to rely heavily on paid advertising. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? I use Facebook for Business to manage my personal page, CeciliaFaithJournal, which is focused on encouraging and inspiring people. It solves the problem of limited reach by helping me connect with the right audience, those who are genuinely interested in faith-based and motivational content. The detailed targeting options and insights have helped me grow my page, engage consistently with followers, and share uplifting messages more effectively. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Krishan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishan K.") KK Krishan K. Ecommerce Officer Building Materials Mid-Market (51-1000 emp.) 10/14/2025 "Great for Credibility, But Disappointed Shop Feature Isn't Available in India" 5/5 What do you like best about Facebook for Business? This builds trust, showcases my products/services, and gives our business a credible online identity. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Facebook is not offering the shop in India now. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Another major advantage is access to detailed analytics and insights. Facebook Business provides real-time data on post performance, audience engagement, ad results, and conversions, helping businesses make smarter marketing decisions. It also allows you to manage multiple Facebook and Instagram accounts in one place, assign roles to team members or agencies securely, and control business assets professionally. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Raúl S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raúl S.") RS Raúl S. PPC Account Manager Marketing and Advertising Small-Business (50 or fewer emp.) 10/16/2025 "Good advertising channel but increasingly limits manual control" 4/5 What do you like best about Facebook for Business? It is a perfect advertising channel for any ecommerce when it comes to users who are at the beginning of the funnel or for re-impacting with remarketing. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? I like it less and less that they promote the use of automated strategies so much and hide manual functionalities in the process of creating campaigns. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Allows reaching users with interests relevant to our business without the need for them to be actively searching for our product. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 inviteAI Translated ## Questions about Facebook for Business? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Facebook for Business ](https://www.g2.com/products/facebook-for-business/discussions/new) ![Victor N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor N.") VN Victor Nyaoke • Last activity about 1 month ago How do you handle ad approval delays with Facebook for Business? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-handle-ad-approval-delays-with-facebook-for-business) ![Mussarat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mussarat S.") MS Mussarat Sultana • Last activity over 3 years ago How to promote myself as a professional content writer? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) [ View all Discussions ](https://www.g2.com/products/facebook-for-business/discuss) ## Pricing Options Pricing provided by Facebook. ### CPM Cost per 1,000 Impressions ### CPC Cost per Click [ View More Pricing Information ](https://www.g2.com/products/facebook-for-business/pricing) Facebook for Business Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud 3.7/5(97) [ Compare Now ](https://www.g2.com/compare/adobe-advertising-cloud-vs-facebook-for-business) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-facebook-for-business) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/facebook-for-business-vs-skai) ##### ##### Facebook for Business Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/facebook-for-business/features) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top accounts payable automation apps](https://www.g2.com/discussions/top-accounts-payable-automation-apps-opinions)[Which salary benchmarking software is actually reliable enough for an enterprise HR team to use as the basis for a full compensation review cycle?](https://www.g2.com/discussions/which-salary-benchmarking-software-is-actually-reliable-enough-for-an-enterprise-hr-team-to-use-as-the-basis-for-a-full-compensation-review-cycle)[Affordable AI sales assistants for medium businesses](https://www.g2.com/discussions/what-are-the-most-affordable-ai-sales-assistants-for-medium-businesses) [Which AR content management systems provide models compatible with Blender, 3ds Max, and SketchUp?](https://www.g2.com/discussions/which-ar-content-management-systems-provide-models-compatible-with-blender-3ds-max-and-sketchup)[What's the best GDPR-compliant sales intelligence platform for teams prospecting into the EU without data privacy risks?](https://www.g2.com/discussions/what-s-the-best-gdpr-compliant-sales-intelligence-platform-for-teams-prospecting-into-the-eu-without-data-privacy-risks)[Pros and Cons Details](https://www.g2.com/products/facebook-for-business/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)