--- title: Facebook for Business Reviews meta\_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1456 reviews by the users' company size, role or industry to find out how Facebook for Business works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 1456 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Facebook for Business Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Facebook for Business but has limited features. Are you part of the Facebook for Business team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. * * * Seller [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) Discussions [Facebook for Business Community](https://www.g2.com/products/facebook-for-business/discuss) Solution Type All-in-One Overview by Shawna L (UGC Creator | Reviewing Products & Services (check out bioshawna.com 🌙 for more info. Launching soon)) Show More ## Pricing Pricing provided by Facebook. ### CPM Cost per 1,000 Impressions ### CPC Cost per Click [ View More Pricing Information ](https://www.g2.com/products/facebook-for-business/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(786) ](https://www.g2.com/products/adroll/reviews) [ ![Adobe Advertising Cloud](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Advertising Cloud") Adobe Advertising Cloud 3.7/5(97) ](https://www.g2.com/products/adobe-advertising-cloud/reviews) [ ![MediaMath by Infillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ View All Alternatives ](https://www.g2.com/products/facebook-for-business/competitors/alternatives) ## User Insights Average based on 1456 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Facebook for Business Integrations (16) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HighLevel ](https://www.g2.com/products/highlevel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Later Social ](https://www.g2.com/products/later-social/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadSync ](https://www.g2.com/products/leadsync/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pixpa ](https://www.g2.com/products/pixpa/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rio SEO ](https://www.g2.com/products/rio-seo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WhatsApp Business Platform ](https://www.g2.com/products/whatsapp-business-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Customer Service ](https://www.g2.com/products/zendesk-for-customer-service/reviews) Show More ![Adil V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adil V.") AV Adil V. Shopify Design Agency Design Small-Business (50 or fewer emp.) 3/31/2026 "Cost-Effective Ad Solution with Targeting Challenges" 4/5 What do you like best about Facebook for Business? I like that Facebook for Business is a cost-effective solution for products with a high impulse buy. I also appreciate the ability to granularly target demographics, including affinities, which enhances our advertising strategies. Another feature I value is the catalog syncing from Shopify or WooCommerce into the Meta Business Suite, which helps streamline operations. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? There are a few glitches in the user interface that are a bit tricky and also it's a bit inconvenient to have the Meta Business Suite combined into a personal Facebook account, which means that we have to have separate accounts for Facebook and for Facebook for Business. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Facebook for Business helps us target the audience we sell to and is a cost-effective solution for products with high impulse buys. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Manie v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manie v.") MV Manie v. Administrative Clerk Small-Business (50 or fewer emp.) 4/21/2026 "Finding Responses in one Place..." 4/5 What do you like best about Facebook for Business? It is nice to have the various profiles linked to one platform if I can call it like that, so you can go to one place for all notifications and comments... Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Even though it combines various platforms it does not allow you to go live or share something simultaneously... Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? I would not say that Facekook for Business is solving any problems as the only benefit I found was seeing my comments and notifications in one place... Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michael M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael M.") MM Michael M. Project Management Specialist Small-Business (50 or fewer emp.) 3/11/2026 "Powerful Facebook Data Insights for Smarter Customer Targeting" 4.5/5 What do you like best about Facebook for Business? I like how the data is gathered from Facebook and the business tools can be used to figure out who your customers are and who you should target your advertising toward. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? I wish it were a unified platform that combined Google and Facebook, so I could view the separate data together as a whole. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Facebook for business can be very time-consuming when it comes to setting up and managing a page. Even using and keeping up with the data can feel like it would require an extra employee just to handle that. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") AN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 4/21/2026 "Free Digital Storefront with Powerful Insights and Cross-Posting" 4/5 What do you like best about Facebook for Business? Creating the business page is free and it can act as a digital storefront. The Meta Business Suite allows for cross-posting and advertising. We are able to see insights such as reach and engagement. It also offers other tools like Community pages and Live Streaming. It makes recommendations based on current market trends. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Absence of any customer support. It is very difficult to get issues resolved. There are also too many tabs to manage. Organic reach is also very low. It involves paying to increase exposure. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It increases brand awareness and improves SEO ratings. It offers a platform to interact directly with customers. It also allows targeted advertising. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic ![AldiloG A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AldiloG A.") AA AldiloG A. Social Media Manager Mid-Market (51-1000 emp.) 4/29/2026 "Free, Simple to Use and Feature-Rich, but non-existence support" 3.5/5 What do you like best about Facebook for Business? It’s pretty simple to use, but it has a lot of features. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Meta’s customer service is practically non-existent. If there’s an error or an outage on their servers, we can’t really do anything except wait. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It’s a free app for my business, and I use it as a backup to my paid app (Hootsuite). For me, it’s mainly there as a backup option. Review collected by and hosted on G2.com. Show More 5/6/2026 Current UserValidated ReviewerSource: Organic ![Jeff H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff H.") JH Jeff H. Owner Small-Business (50 or fewer emp.) 3/13/2026 "Frequent UI Changes Make It Hard to Get Things Done" 3/5 What do you like best about Facebook for Business? It is full featured and has a lot of options to manage your business. It is nice to schedule posts and they provide good tools to interact with customers and followers. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? They move things around way too often, and it makes it difficult to get things done. Also, they seem to be fast to ban your account or ad account for no reason, and it is frustrating to jump through the hoops of customer support to get things resolved. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It helps me reach customers and clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Sasha T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sasha T.") ST Sasha T. Junior Digital Marketing Manager Manufacturing Enterprise (\> 1000 emp.) 1/14/2026 "Powerful targeting and buyer-finding algorithm with unmatched data depth" 4.5/5 What do you like best about Facebook for Business? It's a volatility machine. The coverage can not be ignored, and the stability of the platform changes on a daily basis. You use the technical flaws as an excuse, since the viewer data is just better than the open web. It gets results, yet it puts up a struggle. The USP is still the granularity of the interest graph and Lookalike Audiences. The algorithm identifies buyers even better than manual targeting could do. Its moat is the sheer amount of available information. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? UI is dynamic and does not have patch notes. Solutions are swapped between tabs overnight, disrupting muscle memory and familiar workflows of campaign setup. It interferes with the performance of the team on a regular basis. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Expanding a retargeting campaign. We switched to Advantage+ placements, and our CPA decreased by 12 percent almost instantaneously. This optimization algorithm performed an inventory placement optimization that was better than our own manual constraints. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Vigneshwar P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vigneshwar P.") VP Vigneshwar P. Digital Marketing Specialist Marketing and Advertising Small-Business (50 or fewer emp.) 12/9/2025 "Effortless Integration and Feature-Rich Platform" 5/5 What do you like best about Facebook for Business? Its very easy to use, and implementing our strategy is very simple, Customer support is very helpful most of the times, daily use of meta, it has various features like scheduling post and running ads. and very easy to integrate with the other platforms too! Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? The major dislike is the response form the customer support will take more time. since there is large volume of queries it take time for them to respond. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Its reduces the time. and it helps me to reach the desired audience. whom i need to target. so in that way i am benefited. so i can filter my audience and spend the money only for them rather than wasting money on everyone! so this is how i am being benefited. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Luisa R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luisa R.") LR Luisa R. Content Creator Small-Business (50 or fewer emp.) 10/16/2025 "Great for Niche Ad Targeting, but New Features and Support Need Improvement" 5/5 What do you like best about Facebook for Business? It helps me dial down on my targeting for ads, I work with very niche locations and this is very useful for those type of clients. It also allows me to create and interact with different communities. I use it everyday in my job and although there are some tricky parts and bugs it is generally a good platform to manage paid and organic marketing as it integrates easily with most of the most famous CRMS Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? There's always new features being launched and many times the platform "forces" you to use them as it toggles on automatically some thing that can mess up delivery if we're not careful. Support can definetly be better, it takes a lot of knowledge on the platform to be able to reach a human Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It helps me generate leads for a lot of my clients and allows me to have it all centralized Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Majid M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Majid M.") MM Majid M. Freelancer Graphic Design Small-Business (50 or fewer emp.) 1/10/2026 "Effortless Page Management for Clients" 4/5 What do you like best about Facebook for Business? The best part about Facebook for Business is that it’s easy to manage my clients’ official pages. I can post, schedule content, view comments, and control every page efficiently from one place... Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? One major drawback of Facebook for Business is that it’s very difficult to contact customer support. There’s no simple or direct method to reach them, which can be frustrating. As a client manager, this often makes it hard to satisfy my clients when any errors or issues occur on the Facebook Business platform. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? There is no organic reach for business pages, and every post gets fewer likes and comments unless it is boosted. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ## Questions about Facebook for Business? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Facebook for Business ](https://www.g2.com/products/facebook-for-business/discussions/new) ![Victor N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor N.") VN Victor Nyaoke • Last activity about 1 month ago How do you handle ad approval delays with Facebook for Business? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-handle-ad-approval-delays-with-facebook-for-business) ![Mussarat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mussarat S.") MS Mussarat Sultana • Last activity over 3 years ago How to promote myself as a professional content writer? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) [ View all Discussions ](https://www.g2.com/products/facebook-for-business/discuss) ## Pricing Options Pricing provided by Facebook. ### CPM Cost per 1,000 Impressions ### CPC Cost per Click [ View More Pricing Information ](https://www.g2.com/products/facebook-for-business/pricing) Facebook for Business Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud 3.7/5(97) [ Compare Now ](https://www.g2.com/compare/adobe-advertising-cloud-vs-facebook-for-business) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(786) [ Compare Now ](https://www.g2.com/compare/adroll-vs-facebook-for-business) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/facebook-for-business-vs-skai) ##### ##### Facebook for Business Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/facebook-for-business/features) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top accounts payable automation apps](https://www.g2.com/discussions/top-accounts-payable-automation-apps-opinions)[Which salary benchmarking software is actually reliable enough for an enterprise HR team to use as the basis for a full compensation review cycle?](https://www.g2.com/discussions/which-salary-benchmarking-software-is-actually-reliable-enough-for-an-enterprise-hr-team-to-use-as-the-basis-for-a-full-compensation-review-cycle)[Affordable AI sales assistants for medium businesses](https://www.g2.com/discussions/what-are-the-most-affordable-ai-sales-assistants-for-medium-businesses) [Which AR content management systems provide models compatible with Blender, 3ds Max, and SketchUp?](https://www.g2.com/discussions/which-ar-content-management-systems-provide-models-compatible-with-blender-3ds-max-and-sketchup)[What's the best GDPR-compliant sales intelligence platform for teams prospecting into the EU without data privacy risks?](https://www.g2.com/discussions/what-s-the-best-gdpr-compliant-sales-intelligence-platform-for-teams-prospecting-into-the-eu-without-data-privacy-risks)[Pros and Cons Details](https://www.g2.com/products/facebook-for-business/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)