--- title: Facebook for Business Reviews meta\_title: 'Facebook for Business Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1457 reviews by the users' company size, role or industry to find out how Facebook for Business works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 1457 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Facebook for Business Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Facebook for Business but has limited features. Are you part of the Facebook for Business team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. * * * Seller [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) Discussions [Facebook for Business Community](https://www.g2.com/products/facebook-for-business/discuss) Solution Type All-in-One Overview by Shawna L (UGC Creator | Reviewing Products & Services (check out bioshawna.com 🌙 for more info. Launching soon)) Show More ## Pricing Pricing provided by Facebook. ### CPM Cost per 1,000 Impressions ### CPC Cost per Click [ View More Pricing Information ](https://www.g2.com/products/facebook-for-business/pricing) ## Top-Rated Alternatives [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Adobe Advertising Cloud](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Advertising Cloud") Adobe Advertising Cloud 3.7/5(97) ](https://www.g2.com/products/adobe-advertising-cloud/reviews) [ ![MediaMath by Infillion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MediaMath by Infillion") MediaMath by Infillion 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ View All Alternatives ](https://www.g2.com/products/facebook-for-business/competitors/alternatives) ## User Insights Average based on 1457 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Facebook for Business Integrations (16) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Canva ](https://www.g2.com/products/canva/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HighLevel ](https://www.g2.com/products/highlevel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Later Social ](https://www.g2.com/products/later-social/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadSync ](https://www.g2.com/products/leadsync/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Pixpa ](https://www.g2.com/products/pixpa/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rio SEO ](https://www.g2.com/products/rio-seo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WhatsApp Business Platform ](https://www.g2.com/products/whatsapp-business-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Customer Service ](https://www.g2.com/products/zendesk-for-customer-service/reviews) Show More ![Nayan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nayan P.") NP Nayan P. PPC Manager Marketing and Advertising Mid-Market (51-1000 emp.) 2/27/2024 "A perfect way to keep your Facebook page assets, all at one place." 4/5 What do you like best about Facebook for Business? The best thing about Facebook is having a centralized place for all the assets. Be it- FB page, ad manager account, data sets, access to the person, pixels, shops, etc. We've been using it since last 5 years and have seen the evolving changes in its dashboard, making all the marketers' efforts easier than ever. In addition to that, it now offers the ad scheduling feature in a more sophisticated way. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? I honestly dislike about the hierarchy it has set in its new interface. It created a lot of confusion in navigating from one settings to another. Also, if they can improve the support system, that would have make them the #1 platform in advertising. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It's solving the problem of reaching a wider audiences in one click. We've used Google ads and other platforms, but the way Facebook target is an advanced tech that differentiates them from other social media advertising platforms. Nowadays, their new feature has made the advertiser's work a lot easier. We just need to give them the assets, and rest they will do their job. Additionally, the business manager is a perfect place to add or remove someone's access, all in single click. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kyle O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle O.") KO Kyle O. Director of Finance Mid-Market (51-1000 emp.) 8/22/2024 "Integration works exactly as expected" 2.5/5 What do you like best about Facebook for Business? Helps manage campaigns if you aren't running multiple clients Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? I wish the views were a little more customaizable, support responded more quickly, i could view multiple clients all on one dashboard and make campaign/budget/tracking adjustments from a single place for multiple clients Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Allowing our analysts to handle more accounts because of the ease of use and speed it takes to adjust campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mohit G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit G.") MG Mohit G. Digital Marketing Specialist Mid-Market (51-1000 emp.) 5/7/2024 "Facebook helps me promote my business on social media" 5/5 What do you like best about Facebook for Business? Facebook for business has helped our offline business by providing a reach on social media channels, My customers can discover about our business services and understand our offerings in easiest way possible, it also helps us manage our social media business account/pages in a much better way. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? It can be overwhelming for beginners to see many features Facebook for business offers and its use cases Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It helps me promote my business on social media platforms such as Facebook and Instagram, It allows me to advertise my services by providing a huge audience, It is also much cheaper as compared to Google Adwords, Moreover it has helped my brand in an enormous way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Nora B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nora B.") NB Nora B. commercial / web assistant Small-Business (50 or fewer emp.) 1/7/2025 "instant contact, speed, interesting tools" 5/5 What do you like best about Facebook for Business? setting up advertising campaigns, stories, Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? ergonomy, not very modern interface, vvvv Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? more security Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JS Jay S. Marketing Lead Mid-Market (51-1000 emp.) 7/5/2024 "Professional Marketing tool to reach out customer on Facebook pages" 4.5/5 What do you like best about Facebook for Business? Ability to run campaign and reporting dashbaord is awesome. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Nothing so far all the facebook pages get sync easily to within the business account Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? To gerenerate more lead as a demand generation purpose this platform is very helpful so we did this integration with Adobe Marketo Enageg platform and run the campaign so whenever user fill out the form the data get sync to Marketo in nearly real time and offer local languages customization facebook form too that helps to run the business globally. And that imporved sales and ROI for us in a great way. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") AG Verified User in Gambling & Casinos Enterprise (\> 1000 emp.) 7/26/2024 "When it works, it works well" 2.5/5 What do you like best about Facebook for Business? Its a massive audience you can reach Pricing isn't bad done correctly If tracking is setup correctly some great insights Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? If something doesn't work, you need an engineering degree to try and figure out whats going on, trying to reach out to Facebook support is even more useless... I have reached out to the them over times and not once did I have success with my issue Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? A big audience, great data insights and great prices with the correct ads Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nimit A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nimit A.") NA Nimit A. Manager Mid-Market (51-1000 emp.) 9/17/2024 "Facebook for Business a versatile & powerful tool for marketing, customer engagement & brand growth" 4/5 What do you like best about Facebook for Business? Targeted Advertising Cost-Effective Advertising Detailed Analytics and Insights Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Ad Approval Process Frequent Algorithm Changes Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Mobile-Friendly Advertising Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 10/9/2024 "Convenient and User Friendly" 4/5 What do you like best about Facebook for Business? I like Facebook for business because of its analytics and its ease of use. Since it already exists as a platform, I have found that features are regularily updated to match those in Facebook and Instagram which is great. Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? It doesn't look very visually organized which can be overwhelming for a beginner. I like when content looks visually organized and aesthetically streamlined which this doesn't have. Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? It primarily helps with analytics and post performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Abhishek K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishek K.") AK Abhishek K. Small-Business (50 or fewer emp.) 11/29/2023 "Best for D2C ecom brands. Loved this." 5/5 What do you like best about Facebook for Business? Most helpful things of facebook for business - Analytics dashboard is really easy to use - Best for Data Integration - Easy to navigate - We can integrate with multiple apps that can make our life easy - Customer support is really helpful and executives are available to chat in short time -Easy to ready data on day to day basis Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? Least helpful things -Delay in attribution that leads us to making wrong decision -Too much verification's this is good for security purpose but sometimes irritating Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Facebook has reach in billions. We can promote our product to them from anywhere that is its giving us global reach Also advertising on Facebook cost much less than traditional marketing. Plus we get the on-time results and data, dont have to wait to learn if our product or specific campaign is working or not, we get the RoAS on the same day Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite RB Ronald B. Director Small-Business (50 or fewer emp.) 7/9/2024 "Facebook deals" 5/5 What do you like best about Facebook for Business? It's easy to use however I think they have set up an egg a program and coding that if you spend a lot more money you get a better positioning and more frequent ad space on Do you have to pay to play Review collected by and hosted on G2.com. What do you dislike about Facebook for Business? How they have their algorithm set up it's not fair to small businesses who can't afford to spend larger money for ads Review collected by and hosted on G2.com. What problems is Facebook for Business solving and how is that benefiting you? Not easy to use and cost effective for small businesses Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Facebook for Business? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Facebook for Business ](https://www.g2.com/products/facebook-for-business/discussions/new) ![Victor N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor N.") VN Victor Nyaoke • Last activity about 1 month ago How do you handle ad approval delays with Facebook for Business? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-do-you-handle-ad-approval-delays-with-facebook-for-business) ![Mussarat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mussarat S.") MS Mussarat Sultana • Last activity over 3 years ago How to promote myself as a professional content writer? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) [ View all Discussions ](https://www.g2.com/products/facebook-for-business/discuss) ## Pricing Options Pricing provided by Facebook. ### CPM Cost per 1,000 Impressions ### CPC Cost per Click [ View More Pricing Information ](https://www.g2.com/products/facebook-for-business/pricing) Facebook for Business Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud 3.7/5(97) [ Compare Now ](https://www.g2.com/compare/adobe-advertising-cloud-vs-facebook-for-business) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-facebook-for-business) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/facebook-for-business-vs-skai) ##### ##### Facebook for Business Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/facebook-for-business/features) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best performance management software for small tech startups](https://www.g2.com/discussions/what-s-the-best-performance-management-software-for-small-tech-startups)[What are the best encryption key management platforms for multi-cloud infrastructure automation and centralized control?](https://www.g2.com/discussions/what-are-the-best-encryption-key-management-platforms-for-multi-cloud-infrastructure-automation-and-centralized-control%20)[Are there tools that integrate with data rooms for project management?](https://www.g2.com/discussions/are-there-tools-that-integrate-with-data-rooms-for-project-management) [Which energy management tools calculate ROI and demand response opportunities for facility budgets?](https://www.g2.com/discussions/which-energy-management-tools-calculate-roi-and-demand-response-opportunities-for-facility-budgets)[Best ORM systems for reducing software project risks](https://www.g2.com/discussions/what-are-the-best-orm-systems-for-reducing-software-project-risks)[Pros and Cons Details](https://www.g2.com/products/facebook-for-business/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)