As a social media manager, I use comments to understand my page's audience better. Likes only tell you they approve of the post, while comments tell you what they like with specificity. They can also tell you what they don't like. Review collected by and hosted on G2.com.
Keeping track of threads on comments is awkward because of the interface. Facebook arbitrarily does not provide notifications on comments sometimes. Review collected by and hosted on G2.com.
