---
title: Eyeota Reviews
meta_title: 'Eyeota Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Eyeota works for a business like yours.
date_modified: '2026-06-21'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Eyeota Reviews
**Vendor:** Eyeota  
**Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)
## About Eyeota
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 180 countries. For more information about Eyeota, please visit http://www.eyeota.com






- [View Eyeota pricing details and edition comparison](https://www.g2.com/products/eyeota/reviews?open_modal_url=%2Fproducts%2Feyeota%2Fwishlists%3Fhost_path%3D%252Fproducts%252Feyeota%252Freviews%26source%3Dpdp_avatar&section=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A57%3A12+-0500&secure%5Bsession_id%5D=0c7f9252-ad45-4cc4-b2f6-370c59633fd6&secure%5Btoken%5D=816e91740df93c222e7e1c0d96e4f1937981c58a4e33cb4d089bf9fa643740d7&format=llm_user)

## Eyeota Features
**Data Integration**
- 1st-Party Data Integration
- 2nd-Party Data Integration
- 3rd-Party Data Integration
- Offline Data Integration
- Mobile Data Integration
- Data Import/Export
- Collaboration Tools
- Real-Time Data
- Ad Network Integration

**Agentic AI - Data Management Platform (DMP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**Audience Data - Audience Data Providers**
- Third-Party Data Access
- Audience Segmentation
- Audience Insights
- Custom Audience Creation

**Data Analysis & Optimization**
- Audience Segmentation
- Recommendations
- Standard Dashboards
- Custom Reports
- Campaign Segmentation

**Activation - Audience Data Providers**
- Cross-Channel Targeting
- DSP Integration
- Data Enrichment
- Audience Activation

**Platform**
- Data Permissions
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Internationalization
- Advertising Management
- Performance Management
- Campaign Management
- Data Storage Management
- Customer Experience Management

**AI Capabilities - Audience Data Providers**
- Predictive Audience Modeling

**Additional Functionality**
- Contact Database
- AI Copilot
- Data Migration
- Engagement Tracking
- Data Visualization
- Audience Targeting
- Data Capture and Transfer
- Competitive Analysis
- Generative AI
- Reporting/Analytics
- Data Synchronization
- CRM
- Content Library
- Data Mapping
- Customer Journey Mapping
- API
- SMS Marketing
- Data Recovery
- Drip Campaigns
- Customer Database
- Email Marketing
- Data Profiling
- Multi-Channel Marketing
- Real-Time Analytics
- Click Tracking
- Behavior Tracking
- Real-Time Reporting
- Data Transformation
- Multi-Campaign
- A/B Testing
- Campaign Analytics
- Data Verification
- Data Extraction
- Behavioral Analytics
- Multiple Data Sources
- Reporting & Statistics
- ROI Tracking
- Predictive Analytics

## Top Eyeota Alternatives
  - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - 4.3/5.0 (306 reviews)
  - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - 4.5/5.0 (153 reviews)
  - [Keboola](https://www.g2.com/products/keboola/reviews) - 4.6/5.0 (138 reviews)