# Best Demand Side Platform (DSP) - Page 2 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments. DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features. To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI. A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media. To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must: - Enable real-time ad buying through integration with ad exchanges or SSPs - Support impression-level bidding in real-time digital ad auctions - Facilitate media buying across multiple digital advertising channels - Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS) ## Top Demand Side Platform (DSP) at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (863 reviews) | Omnichannel programmatic buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (171 reviews) | Omnichannel programmatic buying with buyer-side transparency | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | AI-driven programmatic targeting with cookieless audiences | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 4 | [illumin](https://www.g2.com/products/illumin-illumin/reviews) | 4.3/5.0 (134 reviews) | Visual full-funnel journey-based programmatic activation | "[Visual Illumination and Flexibility in Programmatic Advertising](https://www.g2.com/survey_responses/illumin-review-12664492)" | | 5 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal geofencing with cookieless audience targeting | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 6 | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5.0 (310 reviews) | Cookieless CTV activation with household-level attribution | "[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)" | | 7 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Account-level programmatic display with intent targeting | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" | | 8 | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5.0 (278 reviews) | Cross-channel programmatic buying with Google-native attribution | "[Essential suite for web marketing](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)" | | 9 | [NT Technology](https://www.g2.com/products/nt-technology/reviews) | 4.8/5.0 (18 reviews) | Cross-border programmatic with premium inventory transparency | "[Greater Control Without the Complexity](https://www.g2.com/survey_responses/nt-technology-review-12740869)" | | 10 | [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) | 4.7/5.0 (85 reviews) | Multi-DSP programmatic access without spend minimums | "[Fantastic Platform](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)" | ## How Many Demand Side Platform (DSP) Products Does G2 Track? **Total Products under this Category:** 155 ### Category Stats (Jul 2026) - **Average Rating**: 4.24/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Epom Market DSP (+0.59%) - Among all products in this category, Epom Market DSP recorded the largest rating increase compared to last month *Last updated: July 07, 2026* ## How Does G2 Rank Demand Side Platform (DSP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,900+ Authentic Reviews - 155+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Demand Side Platform (DSP) Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [NT Technology](https://www.g2.com/products/nt-technology/reviews) - **Easiest to Use:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) --- **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-07-07T13%3A35%3A48Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp&secure%5Btoken%5D=8cf772b622522ea9575f8b95f2f5e901df9294a7e06ab455370f58326f55e42c&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Demand Side Platform (DSP) Products in 2026? ### 1. [Epom White Label DSP](https://www.g2.com/products/epom-white-label-dsp/reviews) Epom DSP is a highly-customizable ad-buying solution that has proven itself in recent years. From format previews to bid floor visibility this platform has everything for the best ad performance. **Average Rating:** 4.8/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Epom White Label DSP?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Epom White Label DSP?** - **Seller:** [Epom](https://www.g2.com/sellers/epom) - **Year Founded:** 2011 - **HQ Location:** Kiev, Ukraine - **Twitter:** @EpomAdServer (983 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (112 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Epom White Label DSP's Pros and Cons? **Pros:** - Advertising Management (1 reviews) - Analytics Insights (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) - Ease of Use (1 reviews) **Cons:** - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Epom White Label DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexible pricing and real-time bidding** of Epom White Label DSP, optimizing ad placements effectively. - Users appreciate the **detailed analytics insights** of Epom DSP, optimizing their advertising strategies and saving budgets effectively. - Users value the **effective audience targeting** of Epom White Label DSP, significantly enhancing ad performance and engagement. - Users value the **streamlined campaign management** of Epom DSP, enhancing audience targeting and overall advertising performance. - Users find the **ease of use** of Epom White Label DSP helps streamline their bidding and campaign management processes. **Cons:** - Users experience a **learning curve** with Epom DSP, particularly if they're new to programmatic advertising. #### What Are Recent G2 Reviews of Epom White Label DSP? **"[DSP with lots of features for running advanced targeting campaigns](https://www.g2.com/survey_responses/epom-white-label-dsp-review-9669755)"** **Rating:** 5.0/5.0 stars *— Anna K.* [Read full review](https://www.g2.com/survey_responses/epom-white-label-dsp-review-9669755) --- **"[Streamlining ads and maximizing ROI](https://www.g2.com/survey_responses/epom-white-label-dsp-review-10415785)"** **Rating:** 5.0/5.0 stars *— Taras T.* [Read full review](https://www.g2.com/survey_responses/epom-white-label-dsp-review-10415785) --- #### What Are G2 Users Discussing About Epom White Label DSP? - [What is Epom White Label DSP used for?](https://www.g2.com/discussions/what-is-epom-white-label-dsp-used-for) ### 2. [SmartyAds DSP](https://www.g2.com/products/smartyads-dsp/reviews) SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 **How Do G2 Users Rate SmartyAds DSP?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 7.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) **Who Is the Company Behind SmartyAds DSP?** - **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2) - **Year Founded:** 2013 - **HQ Location:** Wilmington, US - **Twitter:** @SmartyAds (402 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3592611/ (73 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small-Business, 14% Mid-Market #### What Are SmartyAds DSP's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Easy Setup (3 reviews) - Setup Ease (3 reviews) - Campaign Management (2 reviews) - Customer Support (2 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Restrictions (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) - Delivery Issues (1 reviews) ### What Do G2 Reviewers Say About SmartyAds DSP? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of SmartyAds DSP, making campaign setup and management straightforward and efficient. - Users value the **easy setup** of SmartyAds DSP, enabling straightforward campaign management and operation. - Users commend the **setup ease** of SmartyAds DSP, allowing for quick and straightforward campaign initiation. - Users commend the **ease of campaign management** with SmartyAds DSP, appreciating its user-friendly setup and reporting. - Users appreciate the **responsive and friendly customer support** from SmartyAds DSP, enhancing their overall experience with the platform. **Cons:** - Users experience **delays in the approval of creatives** , which can hinder campaign timelines and efficiency. - Users find the **ad review process slow** , taking 10-15 minutes for new creatives to be approved. - Users are frustrated with the **delayed implementation** of creatives, which hampers their advertising efficiency. - Users dislike the **delay in creative approvals** that hinders efficiency and slows down campaign launches. - Users report **delivery issues** with SmartyAds DSP, citing lengthy review times for new creatives. #### What Are Recent G2 Reviews of SmartyAds DSP? **"[Ad platform that is easy to use](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856) --- **"[It is a user-friendly platform and has good technical support.](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607)"** **Rating:** 4.5/5.0 stars *— Carolina C.* [Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607) --- #### What Are G2 Users Discussing About SmartyAds DSP? - [What is SmartyAds DSP used for?](https://www.g2.com/discussions/what-is-smartyads-dsp-used-for) - 1 comment ### 3. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms **Average Rating:** 3.6/5.0 **Total Reviews:** 175 **How Do G2 Users Rate Yahoo AdTech DSP?** - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 6.7/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Yahoo AdTech DSP?** - **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @FlurryMobile (16,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 45% Small-Business, 37% Mid-Market #### What Are Yahoo AdTech DSP's Pros and Cons? **Pros:** - Advertising Management (1 reviews) - Audience Targeting (1 reviews) - Campaigns (1 reviews) - Design Quality (1 reviews) - Ease of Use (1 reviews) **Cons:** - Ad Issues (1 reviews) - Ad Management Issues (1 reviews) - Campaign Management Issues (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) ### What Do G2 Reviewers Say About Yahoo AdTech DSP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unified buying experience** of Yahoo AdTech DSP, seamlessly integrating inventory, targeting, and tracking. - Users value the **advanced audience targeting** capabilities of Yahoo AdTech DSP for precise segmentation and effective campaigns. - Users value the **unified platform experience** of Yahoo AdTech DSP, simplifying campaign management and enhancing performance tracking. - Users value the **unified buying experience** of Yahoo AdTech DSP, seamlessly integrating premium inventory and advanced targeting. - Users find the **intuitive user interface** of Yahoo AdTech DSP simplifies campaign setup and tracking effectively. **Cons:** - Users face **reporting and creative approval delays** that hinder efficiency and impact campaign timelines significantly. - Users often face **ad management issues** due to delays in reporting and creative approval affecting campaign efficiency. - Users face challenges with **campaign management issues** due to reporting and creative approval delays impacting performance and timelines. - Users face **delayed implementation** due to slow reporting and creative approval, impacting campaign launch timelines. - Users often face **delay issues** with reporting and creative approvals, impacting overall campaign performance and timelines. #### What Are Recent G2 Reviews of Yahoo AdTech DSP? **"[Exceptional Targeting with a Complex Interface](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024)"** **Rating:** 4.5/5.0 stars *— Sanket D.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12606024) --- **"[Easy Campaign Programming with an Efficient Setup Process](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990)"** **Rating:** 4.0/5.0 stars *— Edward R.* [Read full review](https://www.g2.com/survey_responses/yahoo-adtech-dsp-review-12502990) --- #### What Are G2 Users Discussing About Yahoo AdTech DSP? - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) ### 4. [Nexxen](https://www.g2.com/products/nexxen/reviews) We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **How Do G2 Users Rate Nexxen?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Nexxen?** - **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/nexxen-inc/ (792 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Enterprise, 35% Mid-Market #### What Are Recent G2 Reviews of Nexxen? **"[A Great SSP to help monetize your channels.](https://www.g2.com/survey_responses/nexxen-review-10706621)"** **Rating:** 4.5/5.0 stars *— Sampreeth D.* [Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621) --- **"[Support Amobee Reps](https://www.g2.com/survey_responses/nexxen-review-5430480)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480) --- #### What Are G2 Users Discussing About Nexxen? - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) ### 5. [Magnite, for Buyers](https://www.g2.com/products/magnite-for-buyers/reviews) Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results. **Average Rating:** 3.7/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Magnite, for Buyers?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.5/10) - **Performance and Reliability:** 7.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Magnite, for Buyers?** - **Seller:** [Magnite](https://www.g2.com/sellers/magnite) - **Year Founded:** 2007 - **HQ Location:** Playa Vista, CA - **Twitter:** @magnite (36,314 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/magnite/ (987 employees on LinkedIn®) - **Ownership:** NASDAQ: MGNI **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Mid-Market, 56% Enterprise #### What Are Recent G2 Reviews of Magnite, for Buyers? **"[One of the best SSPs](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012) --- **"[Definitely must have software for programmatic!](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023) --- ### 6. [Liftoff](https://www.g2.com/products/liftoff/reviews) Liftoff is a cloud-based eCommerce selling, shipping, and site content management solution for B2B and B2C sellers. The platform allows users to set up their own custom company store or retail site, without requiring any coding or website building experience. Liftoff offers a range of website templates and themes which users can customize with their company logo, color schemes, and fonts. Template HTML and CSS can also be modified, giving users greater control over store customization. The Liftoff dashboard allows users to manage site content, products, users, and discounts, and configure metrics, analytics, and ERP integrations in a single interface. Stores can be given custom domain names, custom SSL certificates are supported, and users can also add blogs, news feeds, and other data-driven content to their site. For payment processing, Liftoff supports multiple payment gateways, including PayPal, Authorize.Net, Payflow Pro and PayTrace. Purchase orders are also supported, and users can control customer credit, discounts, gift cards, and more. Inventory levels are updated automatically with every sale, and users are alerted when inventory drops below specified levels. Taxes are automatically calculated, and automatic shipment rating for both UPS and USPS is supported, for domestic and international shipments. The ordering process can be customized using workflow rules to manage customer messaging, hold orders for approval, and more. **Average Rating:** 4.5/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Liftoff?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Liftoff?** - **Seller:** [Launchpad Intelligent Software](https://www.g2.com/sellers/launchpad-intelligent-software) - **Year Founded:** 2012 - **HQ Location:** Austell, Georgia - **LinkedIn® Page:** https://www.linkedin.com/company/7802380 (18 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 73% Small-Business, 18% Enterprise #### What Are Liftoff's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Customer Support (2 reviews) - App Variety (1 reviews) - Inventory Management (1 reviews) - No Coding (1 reviews) **Cons:** - Confusion (1 reviews) - Expensive (1 reviews) - Learning Curve (1 reviews) - Missing Features (1 reviews) - Poor Customer Support (1 reviews) ### What Do G2 Reviewers Say About Liftoff? *AI-generated summary from verified user reviews* **Pros:** - Users find Liftoff's **ease of use** exceptional, allowing effortless navigation and efficient management without coding skills. - Users find the **customer support** of Liftoff to be quick and extremely helpful, enhancing their experience significantly. - Users love the **app variety** in Liftoff, appreciating the ease of use across multiple integrated services. - Users value the **automated inventory management** of Liftoff, simplifying operations and enhancing efficiency without coding knowledge. - Users love how Liftoff's **no coding required** approach makes it effortless for everyone to use the platform. **Cons:** - Users find the initial experience **somewhat confusing** and suggest the need for better tutorials for new users. - Users find the **cost of Liftoff to be expensive** , raising concerns about its affordability before use. - Users find the **learning curve challenging** and suggest improved tutorials for better onboarding experiences. - Users feel that Liftoff lacks **missing features** such as website building support and effective customer assistance. - Users express frustration over **poor customer support** from Liftoff, hindering assistance and overall satisfaction with the product. #### What Are Recent G2 Reviews of Liftoff? **"[Great platform for monetization and acquistion](https://www.g2.com/survey_responses/liftoff-review-8523502)"** **Rating:** 5.0/5.0 stars *— Chris M.* [Read full review](https://www.g2.com/survey_responses/liftoff-review-8523502) --- **"[a very cool experience](https://www.g2.com/survey_responses/liftoff-review-8569211)"** **Rating:** 4.5/5.0 stars *— george m.* [Read full review](https://www.g2.com/survey_responses/liftoff-review-8569211) --- #### What Are G2 Users Discussing About Liftoff? - [What is Liftoff used for?](https://www.g2.com/discussions/what-is-liftoff-used-for) ### 7. [mediasmart](https://www.g2.com/products/mediasmart/reviews) mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io **Average Rating:** 4.4/5.0 **Total Reviews:** 73 **How Do G2 Users Rate mediasmart?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind mediasmart?** - **Seller:** [mediasmart](https://www.g2.com/sellers/mediasmart) - **Year Founded:** 2011 - **HQ Location:** Madrid - **Twitter:** @mediasmartio (707 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mediasmart-mobile/ (76 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 71% Small-Business, 22% Mid-Market #### What Are mediasmart's Pros and Cons? **Pros:** - Audience Targeting (2 reviews) - Creativity (2 reviews) - Ease of Use (2 reviews) - Advertising Management (1 reviews) - Automation (1 reviews) **Cons:** - Dependency Issues (1 reviews) - Difficult Navigation (1 reviews) - Inventory Management (1 reviews) - Lack of Clarity (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About mediasmart? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective audience targeting** capabilities of Mediasmart, enhancing their advertising success and engagement significantly. - Users commend Mediasmart for its **cutting-edge creativity** in mobile advertising, enhancing campaign effectiveness and optimization. - Users appreciate the **user-friendly interface** of Mediasmart, allowing for effortless ad campaign management and optimization. - Users value the **innovative programmatic advertising** of Mediasmart, enhancing their ability to reach target audiences efficiently. - Users value the **automation features** of Mediasmart, enabling efficient, targeted, and optimized ad campaigns for better ROI. **Cons:** - Users find that **dependency issues** arise as MediaSmart consumes their other OTT and CTV purchases. - Users face **difficult navigation** , making it hard to find features, especially for newcomers to programmatic advertising. - Users express concern about **limited inventory** affecting the implementation of new ad formats in LATAM. - Users find it **difficult to identify which websites are used for user acquisition** , leading to confusion and inefficiencies. - Users face a **steep learning curve** when navigating the platform, making it challenging for newcomers to programmatic advertising. #### What Are Recent G2 Reviews of mediasmart? **"[Household Sync a new innovation](https://www.g2.com/survey_responses/mediasmart-review-8807345)"** **Rating:** 4.5/5.0 stars *— fabio l.* [Read full review](https://www.g2.com/survey_responses/mediasmart-review-8807345) --- **"[My experience with MediaSmart DSP.](https://www.g2.com/survey_responses/mediasmart-review-4835645)"** **Rating:** 5.0/5.0 stars *— Oscar B.* [Read full review](https://www.g2.com/survey_responses/mediasmart-review-4835645) --- #### What Are G2 Users Discussing About mediasmart? - [What is mediasmart used for?](https://www.g2.com/discussions/what-is-mediasmart-used-for) ### 8. [Choozle](https://www.g2.com/products/choozle/reviews) Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support. **Average Rating:** 4.2/5.0 **Total Reviews:** 198 **How Do G2 Users Rate Choozle?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Choozle?** - **Seller:** [Choozle, Inc.](https://www.g2.com/sellers/choozle-inc) - **Company Website:** https://www.choozle.com - **Year Founded:** 2012 - **HQ Location:** Denver, Colorado - **Twitter:** @choozle (1,235 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2893114/ (52 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 73% Small-Business, 21% Mid-Market #### What Are Choozle's Pros and Cons? **Pros:** - Team Helpfulness (3 reviews) - Audience Targeting (2 reviews) - Campaign Management (2 reviews) - Campaigns (2 reviews) - Ease of Use (2 reviews) **Cons:** - Insufficient Training (2 reviews) - Account Issues (1 reviews) - Account Management Issues (1 reviews) - Campaign Management (1 reviews) - Data Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Choozle? *AI-generated summary from verified user reviews* **Pros:** - Users value the **team's helpfulness** in providing guidance and support, enhancing the overall experience with Choozle. - Users value the **brilliant audience targeting** features of Choozle, enhancing campaign performance with precise data insights. - Users value the **supportive and collaborative team** at Choozle, enhancing the campaign management experience and implementation. - Users value the **supportive and collaborative campaign team** that enhances their advertising operations with strategic insights. - Users appreciate the **ease of use** of Choozle, finding it user-friendly and simple to manage campaigns. **Cons:** - Users face challenges with **insufficient training** in Choozle, impacting effective performance for beginners navigating the platform. - Users express concern over **missed account details** due to the team's struggle to manage multiple accounts effectively. - Users report **account management issues** , noting that attention to detail can be overlooked amid a high account volume. - Users experience **numerous errors** during campaign management, causing delays and complicating the process of achieving results. - Users find the **lack of reporting** limits data analysis capabilities, hindering effective decision-making. #### What Are Recent G2 Reviews of Choozle? **"[Great Transparency](https://www.g2.com/survey_responses/choozle-review-9421269)"** **Rating:** 4.0/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/choozle-review-9421269) --- **"[Great partner for programmatic.](https://www.g2.com/survey_responses/choozle-review-10383643)"** **Rating:** 5.0/5.0 stars *— Matt W.* [Read full review](https://www.g2.com/survey_responses/choozle-review-10383643) --- #### What Are G2 Users Discussing About Choozle? - [What is Choozle used for?](https://www.g2.com/discussions/what-is-choozle-used-for) - 1 comment ### 9. [AdCritter](https://www.g2.com/products/adcritter/reviews) ABOUT US AdCritter is shockingly easy advertising for small businesses. Giving them access to Targeted TV, Programmatic Display and Digital Billboards. Allowing them to use high quality pre-designed ads and data-driven targeting technology to find customers. Businesses can use the self-serve platform to choose from suggested ads based on business category or build one themselves. Don't find a category that fits your unique business, we'll build it for you.Then, you can use premium tools such as location-based targeting, audience-based targeting and search-based targeting to deliver the ads on Targeted TV, Top Sites & Digital Billboards. TARGETING OPTIONS INCLUDE... - Geofencing - Addressable Geofencing - Geo-targeting - Job-Title Targeting - Corporate-Location Targeting - Conference/Event Targeting - Retargeting - Site Targeting - Cross-Device Targeting - Behavioral Targeting - Data Targeting - Contextual Category Targeting - Contextual Keyword Targeting - CRM & Custom Audience Targeting PROGRAMMATIC INTEGRATIONS & PUBLISHER / INVENTORY PARTNERS INCLUDE.... - 200+ Inventory Partners, including MoPub, AppNexus, PubMatic, Rubicon, Google Ad Exchange, OpenX, 33 Across, TripleLift, Index Exchange, Taboola, Verizon, Zynga DATA PARTNERS INCLUDE... - Neilsen, LiveRamp, Acxiom, Neustar, BlueKai, ComScore, Cross Pixel, D&B, Experian, DoubleVerify, Distillery, Equifax, IBM, Infogroup, Integral, Lotame, Oracle, Salesforce, TransUnion, TruSignal, Visa Audiences, Yelp **Average Rating:** 4.0/5.0 **Total Reviews:** 11 **How Do G2 Users Rate AdCritter?** - **Cross Channel Capabilities :** 8.9/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.9/10 (Category avg: 8.1/10) **Who Is the Company Behind AdCritter?** - **Seller:** [AdCritter](https://www.g2.com/sellers/adcritter) - **Year Founded:** 2014 - **HQ Location:** Nashville, Tennessee - **LinkedIn® Page:** https://www.linkedin.com/company/adcritter/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 83% Small-Business, 17% Mid-Market #### What Are Recent G2 Reviews of AdCritter? **"[An Exceptional Advertising Solution.](https://www.g2.com/survey_responses/adcritter-review-8283558)"** **Rating:** 4.5/5.0 stars *— Rajat C.* [Read full review](https://www.g2.com/survey_responses/adcritter-review-8283558) --- **"[User Friendly Dashboard](https://www.g2.com/survey_responses/adcritter-review-8301801)"** **Rating:** 5.0/5.0 stars *— Ali Rıza O.* [Read full review](https://www.g2.com/survey_responses/adcritter-review-8301801) --- #### What Are G2 Users Discussing About AdCritter? - [What is AdCritter used for?](https://www.g2.com/discussions/what-is-adcritter-used-for) ### 10. [LiveIntent](https://www.g2.com/products/liveintent/reviews) LiveIntent's Marketer Solutions empower brands to engage with over 240 million verified individuals through premium publisher newsletters, offering a unique and effective channel for email marketing. By integrating seamlessly into 2,500+ publisher newsletters, LiveIntent enables marketers to reach audiences in a context where they are actively engaged and attentive. Unlike traditional advertising platforms, LiveIntent provides comprehensive data feedback, allowing brands to make informed decisions and optimize their campaigns across various channels. Key Features and Functionality: - Premium Publisher Inventory Access: Gain exclusive access to a curated selection of premium publisher newsletters, ensuring brand safety and relevance. - People-Based Targeting: Utilize email addresses as stable identifiers to connect with logged-in readers, offering a reliable alternative to third-party cookies. - Personalized Ad Experiences: Deliver tailored advertisements directly to user inboxes using innovative formats like native ads and animated teasers, enhancing user engagement. - Actionable Insights: Obtain detailed analytics on clicks, conversions, and impressions to understand customer journeys and refine marketing strategies for maximum ROI. Primary Value and Solutions Provided: LiveIntent addresses the challenge of reaching and engaging audiences in a fragmented digital landscape by leveraging the trusted environment of email newsletters. By offering access to a vast network of premium publishers and providing tools for personalized, data-driven marketing, LiveIntent helps brands diversify their marketing channels, enhance customer engagement, and drive performance throughout the customer journey—from building brand awareness to accelerating acquisition and fostering customer loyalty. **Average Rating:** 3.4/5.0 **Total Reviews:** 16 **How Do G2 Users Rate LiveIntent?** - **Has the product been a good partner in doing business?:** 5.7/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind LiveIntent?** - **Seller:** [LiveIntent](https://www.g2.com/sellers/liveintent) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/734773/ (80 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 44% Mid-Market, 31% Small-Business #### What Are LiveIntent's Pros and Cons? **Pros:** - Affordable (1 reviews) - Audience Reach (1 reviews) - Budget Management (1 reviews) - Efficiency (1 reviews) - Low Costs (1 reviews) **Cons:** - Ad Restrictions (1 reviews) - Functionality Limitations (1 reviews) - Integration Issues (1 reviews) - Limited Features (1 reviews) - Limited Functionality (1 reviews) ### What Do G2 Reviewers Say About LiveIntent? *AI-generated summary from verified user reviews* **Pros:** - Users find LiveIntent to be **affordable** , delivering a broad reach at a cost-effective CPM. - Users value the **efficient large audience reach** provided by LiveIntent, making it a cost-effective choice. - Users value the **cost-effective CPM** of LiveIntent, enabling them to achieve a large reach efficiently. - Users highlight the **cost-effective CPM** of LiveIntent, appreciating its ability to reach a large audience efficiently. - Users love the **low costs** of LiveIntent, achieving a broad reach efficiently and effectively. **Cons:** - Users report **ad restrictions** limit customization and efficiency, making the system feel unresponsive to changes. - Users criticize the **functionality limitations** of LiveIntent, noting few controls and issues with the system resetting. - Users face **integration issues** with LiveIntent, as the system lacks flexibility and resets often when changing creatives. - Users find **limited features** in LiveIntent, noting few options and issues with the system resetting frequently. - Users find **limited functionality** in LiveIntent, as it lacks options and resets settings with every creative change. #### What Are Recent G2 Reviews of LiveIntent? **"[Excellent self serve platform](https://www.g2.com/survey_responses/liveintent-review-3248551)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/liveintent-review-3248551) --- **"[We currently use liveintent for marketing on our consumer facing ecommerce emails](https://www.g2.com/survey_responses/liveintent-review-3722337)"** **Rating:** 4.0/5.0 stars *— Greg A.* [Read full review](https://www.g2.com/survey_responses/liveintent-review-3722337) --- #### What Are G2 Users Discussing About LiveIntent? - [What is LiveIntent used for?](https://www.g2.com/discussions/what-is-liveintent-used-for) ### 11. [Epom Market DSP](https://www.g2.com/products/epom-market-dsp/reviews) Epom Market is a zero-waste performance advertising platform designed for affiliates, agencies, and ambitious brands. It empowers marketers to launch high-impact campaigns with brand-safe, verified traffic, advanced optimization tools, and dedicated personal support — all from one platform. With access to 80+ premium SSPs, 1,500+ publishers, and coverage across 190+ GEOs, Epom Market ensures global reach with less than 2% invalid traffic. Run banner, video, native, interstitial, and HTML5 rich-media ads with full protection from bots and fraud, verified by Pixalate, and target precisely using Lotame audience data. **Average Rating:** 4.8/5.0 **Total Reviews:** 9 **How Do G2 Users Rate Epom Market DSP?** - **Performance and Reliability:** 9.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Epom Market DSP?** - **Seller:** [Epom](https://www.g2.com/sellers/epom) - **Year Founded:** 2011 - **HQ Location:** Kiev, Ukraine - **Twitter:** @EpomAdServer (983 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2412434/ (112 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Small-Business, 44% Mid-Market #### What Are Recent G2 Reviews of Epom Market DSP? **"[Good DSP With Excellent Support Team](https://www.g2.com/survey_responses/epom-market-dsp-review-12569237)"** **Rating:** 5.0/5.0 stars *— Ana G.* [Read full review](https://www.g2.com/survey_responses/epom-market-dsp-review-12569237) --- **"[Efficient scaling and good results after learning phase](https://www.g2.com/survey_responses/epom-market-dsp-review-13049238)"** **Rating:** 5.0/5.0 stars *— Natalia A.* [Read full review](https://www.g2.com/survey_responses/epom-market-dsp-review-13049238) --- ### 12. [LoopMe](https://www.g2.com/products/loopme/reviews) LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. **Average Rating:** 4.4/5.0 **Total Reviews:** 11 **How Do G2 Users Rate LoopMe?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10) **Who Is the Company Behind LoopMe?** - **Seller:** [LoopMe](https://www.g2.com/sellers/loopme) - **Year Founded:** 2012 - **HQ Location:** London, England - **Twitter:** @LoopMe (2,445 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/loopme/ (436 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 91% Small-Business, 9% Mid-Market #### What Are Recent G2 Reviews of LoopMe? **"[Awesome Supply and Demand](https://www.g2.com/survey_responses/loopme-review-7019609)"** **Rating:** 5.0/5.0 stars *— Verified User in Animation* [Read full review](https://www.g2.com/survey_responses/loopme-review-7019609) --- **"[Loopme Review](https://www.g2.com/survey_responses/loopme-review-6939194)"** **Rating:** 4.5/5.0 stars *— Ankit D.* [Read full review](https://www.g2.com/survey_responses/loopme-review-6939194) --- ### 13. [Moloco](https://www.g2.com/products/moloco/reviews) Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. \* Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. \* Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. \* Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. **Average Rating:** 4.3/5.0 **Total Reviews:** 14 **How Do G2 Users Rate Moloco?** - **Performance and Reliability:** 7.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 6.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Moloco?** - **Seller:** [Moloco, Inc](https://www.g2.com/sellers/moloco-inc) - **Year Founded:** 2013 - **HQ Location:** Redwood City, California - **Twitter:** @MolocoHQ (1,062 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/moloco (941 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Mid-Market, 33% Small-Business #### What Are Moloco's Pros and Cons? **Pros:** - Account Management (1 reviews) - Analytics (1 reviews) - Campaign Management (1 reviews) - Customer Support (1 reviews) - Ease of Use (1 reviews) ### What Do G2 Reviewers Say About Moloco? *AI-generated summary from verified user reviews* **Pros:** - Users value the **proactive account management** of Moloco, enhancing their campaign efficiency and support for new initiatives. - Users value the **efficient campaign execution** and proactive support from Moloco, leading to increased marketing budgets. - Users value the **efficient campaign management** of Moloco, praising its ease of use and excellent support. - Users value the **proactive customer support** from Moloco, enhancing campaign execution and overall efficiency in marketing efforts. - Users find Moloco's **ease of use** enhances campaign efficiency, simplifying ad launches and performance monitoring. #### What Are Recent G2 Reviews of Moloco? **"[Moloco has been a powerful tool for optimizing our mobile ad campaigns with machine learning](https://www.g2.com/survey_responses/moloco-review-10168808)"** **Rating:** 4.5/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/moloco-review-10168808) --- **"[It's a good platform.](https://www.g2.com/survey_responses/moloco-review-10023960)"** **Rating:** 5.0/5.0 stars *— Tanya J.* [Read full review](https://www.g2.com/survey_responses/moloco-review-10023960) --- #### What Are G2 Users Discussing About Moloco? - [What is Moloco used for?](https://www.g2.com/discussions/what-is-moloco-used-for) ### 14. [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) Enterprise brands don't just run marketing campaigns — they manage complex ecosystems of dealers, franchisees, distributors, agents, and local partners. Without coordination, these networks become fragmented, leading to inconsistent messaging, inefficient spend, and limited visibility into performance. The Ansira platform is purpose-built to solve that by unifying the technology, data, and expertise that brands and their partners need to operate as one synchronized ecosystem. **Average Rating:** 4.9/5.0 **Total Reviews:** 280 **How Do G2 Users Rate The Ansira platform?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.5/10) **Who Is the Company Behind The Ansira platform?** - **Seller:** [Ansira](https://www.g2.com/sellers/ansira) - **Company Website:** https://ansira.com - **Year Founded:** 1919 - **HQ Location:** St. Louis, US - **LinkedIn® Page:** https://www.linkedin.com/company/15013/ (1,256 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Travel Advisor, Marketing Manager - **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising - **Company Size:** 60% Small-Business, 21% Mid-Market #### What Are The Ansira platform's Pros and Cons? **Pros:** - Ease of Use (12 reviews) - Easy Integration (8 reviews) - Easy Integrations (8 reviews) - Integrations (8 reviews) - Features (6 reviews) **Cons:** - Difficult Learning (3 reviews) - Expensive (3 reviews) - High Pricing (3 reviews) - Improvement Needed (3 reviews) - Inadequate Support (3 reviews) ### What Do G2 Reviewers Say About The Ansira platform? *AI-generated summary from verified user reviews* **Pros:** - Users find Ansira to be **easy to use** , greatly aiding in team task analysis and marketing management. - Users find Ansira's **easy integration** invaluable for enhancing marketing analytics and automating tasks efficiently. - Users praise the **easy integrations** of the Ansira platform, enhancing their marketing efficiency and effectiveness with minimal effort. - Users value the **easy integrations** offered by Ansira, streamlining their marketing efforts and enhancing efficiency. - Users appreciate the **user-friendly features** of Ansira, enabling deep analysis and effective management of marketing efforts. **Cons:** - Users find the platform **difficult to learn** , noting its complexity and challenging automation processes. - Users find the **cost prohibitive** , noting cheaper alternatives that offer similar quality and functionality. - Users find the **high pricing** of the Ansira platform concerning, suggesting more affordable alternatives are available. - Users feel the **customer service and integration processes need improvement** to enhance overall efficiency and satisfaction. - Users experience **inadequate support** from Ansira, with unresponsive service and delays affecting their overall satisfaction. #### What Are Recent G2 Reviews of The Ansira platform? **"[Helped me improve sales insights and marketing performance](https://www.g2.com/survey_responses/the-ansira-platform-review-7132366)"** **Rating:** 4.5/5.0 stars *— Nitin S.* [Read full review](https://www.g2.com/survey_responses/the-ansira-platform-review-7132366) --- **"[Wide variety of marketing options I get with SproutLoud!!](https://www.g2.com/survey_responses/the-ansira-platform-review-9377739)"** **Rating:** 5.0/5.0 stars *— Sara C.* [Read full review](https://www.g2.com/survey_responses/the-ansira-platform-review-9377739) --- #### What Are G2 Users Discussing About The Ansira platform? - [What is the Ansira platform used for?](https://www.g2.com/discussions/what-is-the-ansira-platform-used-for) - [How do you use Ansira?](https://www.g2.com/discussions/how-do-you-use-ansira) - 1 comment - [How much does Ansira cost?](https://www.g2.com/discussions/how-much-does-ansira-cost) - 1 comment - [What is Ansira?](https://www.g2.com/discussions/what-is-ansira) - 1 comment ### 15. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.8/10 (Category avg: 8.1/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, highlighting its intuitive interfaces and efficient dashboard. - Users value the **strong customer support** of Zeta Marketing Platform, enhancing their overall experience and satisfaction. - Users value the **intuitive interfaces** and streamlined features of Zeta Marketing Platform, enhancing usability and efficiency. - Users find the **timely support** and ease of use of Zeta Marketing Platform invaluable for generating quality leads. - Users commend Zeta for its **extraordinary performance results** , delivering excellent outcomes and fostering team collaboration. **Cons:** - Users find the **learning curve steep** for dynamic content creation, complicating the personalization process and user experience. - Users face significant challenges due to **campaign issues** , including cumbersome functionality and poor support, affecting efficiency. - Users are frustrated with the **lack of essential features** in Zeta Marketing Platform, impacting usability and support. - Users find the **complex usability** of Zeta Marketing Platform overwhelming, complicating navigation and content personalization efforts. - Users face **poor usability** with Zeta Marketing Platform, struggling with navigation and a convoluted user interface. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 16. [Admixer.DSP](https://www.g2.com/products/admixer-dsp/reviews) A self-service programmatic buying platform with comprehensive data and mainstream technology that helps global advertisers purchase the most relevant audiences across desktop and mobile media. Admixer.DSP ensures full transparency of programmatic media buying and empowers every ad campaign with 1st party data targeting. Main benefits: - A 100% self-service platform, simple to set up and manage ad campaigns - Transparency in programmatic media buying across more than 100 supply channels (SSPs) - Guaranteed brand protection with anti-fraud protection partners, click-spam verifiers, and brand safe inventory - Customer success team provides fast advice and support - Access to data management tools for a substantial data-driven buying strategy - Detailed real-time reporting and exportable reporting tools - WOW formats for maximum user engagement Want to learn more and request a demo? Contact us at https://admixer.net/contactus **Average Rating:** 4.6/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Admixer.DSP?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Admixer.DSP?** - **Seller:** [Admixer](https://www.g2.com/sellers/admixer) - **Year Founded:** 2008 - **HQ Location:** London, GB - **Twitter:** @admixer (135 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/258884/ (91 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 86% Small-Business, 14% Mid-Market #### What Are Recent G2 Reviews of Admixer.DSP? **"[Regain control over media buying](https://www.g2.com/survey_responses/admixer-dsp-review-4979447)"** **Rating:** 5.0/5.0 stars *— Valerie F.* [Read full review](https://www.g2.com/survey_responses/admixer-dsp-review-4979447) --- **"[Great find for our market](https://www.g2.com/survey_responses/admixer-dsp-review-6997877)"** **Rating:** 4.0/5.0 stars *— George Z.* [Read full review](https://www.g2.com/survey_responses/admixer-dsp-review-6997877) --- ### 17. [infolinks](https://www.g2.com/products/infolinks/reviews) Gives the ability to grab the attention of consumers with intent-based ads. **Average Rating:** 2.9/5.0 **Total Reviews:** 7 **How Do G2 Users Rate infolinks?** - **Has the product been a good partner in doing business?:** 5.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 6.7/10 (Category avg: 8.3/10) - **Performance and Reliability:** 5.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 5.0/10 (Category avg: 8.1/10) **Who Is the Company Behind infolinks?** - **Seller:** [infolinks](https://www.g2.com/sellers/infolinks) - **Year Founded:** 2007 - **HQ Location:** Ridgewood, US - **Twitter:** @InfolinksInc (14,906 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/927241 (48 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 86% Small-Business, 14% Mid-Market #### What Are Recent G2 Reviews of infolinks? **"[Very Easy to Get Started and Set Up.](https://www.g2.com/survey_responses/infolinks-review-7929422)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/infolinks-review-7929422) --- **"[Game changing advertising platform!](https://www.g2.com/survey_responses/infolinks-review-9692815)"** **Rating:** 4.5/5.0 stars *— Shaurya K.* [Read full review](https://www.g2.com/survey_responses/infolinks-review-9692815) --- #### What Are G2 Users Discussing About infolinks? - [How do I use Infolinks?](https://www.g2.com/discussions/how-do-i-use-infolinks) - [How do you get approved for Infolinks?](https://www.g2.com/discussions/infolinks-how-do-you-get-approved-for-infolinks) - [How do you get approved for Infolinks?](https://www.g2.com/discussions/how-do-you-get-approved-for-infolinks) - [Is Infolinks any good?](https://www.g2.com/discussions/infolinks-is-infolinks-any-good) - [Is Infolinks any good?](https://www.g2.com/discussions/is-infolinks-any-good) ### 18. [TubeMogul](https://www.g2.com/products/tubemogul/reviews) TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control. **Average Rating:** 3.5/5.0 **Total Reviews:** 32 **How Do G2 Users Rate TubeMogul?** - **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 8.5/10) - **Performance and Reliability:** 7.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10) **Who Is the Company Behind TubeMogul?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 66% Mid-Market, 25% Enterprise #### What Are Recent G2 Reviews of TubeMogul? **"[Programmatic becomes easy with Tubemogul](https://www.g2.com/survey_responses/tubemogul-review-4315330)"** **Rating:** 4.5/5.0 stars *— Anurag T.* [Read full review](https://www.g2.com/survey_responses/tubemogul-review-4315330) --- **"[Great platform for both Display and Video advertising.](https://www.g2.com/survey_responses/tubemogul-review-569147)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/tubemogul-review-569147) --- ### 19. [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints. **Average Rating:** 3.7/5.0 **Total Reviews:** 93 **How Do G2 Users Rate Adobe Advertising Cloud?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 10.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Adobe Advertising Cloud?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 38% Enterprise, 35% Mid-Market #### What Are Adobe Advertising Cloud's Pros and Cons? **Pros:** - All-in-One (2 reviews) - Collaboration (1 reviews) - Comprehensive Tools (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) **Cons:** - Functionality Limitations (1 reviews) - High Competition (1 reviews) - Lack of Clarity (1 reviews) - Not Intuitive (1 reviews) - Poor Usability (1 reviews) ### What Do G2 Reviewers Say About Adobe Advertising Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **seamless integration** and collaboration features of Adobe Advertising Cloud, enhancing their workflow efficiency. - Users praise the **collaborative integration** of Adobe Advertising Cloud, enhancing productivity and file syncing across apps. - Users appreciate the **comprehensive tools** of Adobe Advertising Cloud, enjoying its integrated and efficient capabilities. - Users appreciate the **ease of use** of Adobe Advertising Cloud, highlighting its seamless app integration and collaboration. - Users love the **easy integrations** of Adobe Advertising Cloud, enhancing collaboration and streamlining workflow across apps. **Cons:** - Users find the **functionality limitations** of Adobe Advertising Cloud hinder community contributions compared to competitors. - Users find that Adobe Advertising Cloud has **high competition** , making it hard to create complementary apps compared to others. - Users find a **lack of clarity** in creating complements, making it harder compared to competitors. - Users find the **lack of intuitiveness** in Adobe Advertising Cloud frustrating, hindering their ability to create efficient complements. - Users find **poor usability** in Adobe Advertising Cloud, especially in creating complementary apps compared to competitors. #### What Are Recent G2 Reviews of Adobe Advertising Cloud? **"[A perfect package for cloud advertising services](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)"** **Rating:** 4.5/5.0 stars *— Stephanie H.* [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722) --- **"[Adobe is the most powerful creative ecosystem to work with](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)"** **Rating:** 5.0/5.0 stars *— Bairon P.* [Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671) --- #### What Are G2 Users Discussing About Adobe Advertising Cloud? - [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts) - [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for) ### 20. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Facebook for Business?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 8.9/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Facebook for Business?** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,891,711 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Facebook for Business's Pros and Cons? **Pros:** - Audience Targeting (28 reviews) - Ease of Use (26 reviews) - Advertising Management (24 reviews) - Campaign Management (22 reviews) - Features (22 reviews) **Cons:** - Ad Issues (19 reviews) - Poor Customer Support (15 reviews) - Ad Management Issues (14 reviews) - Poor Interface Design (14 reviews) - Limited Features (11 reviews) ### What Do G2 Reviewers Say About Facebook for Business? *AI-generated summary from verified user reviews* **Pros:** - Users value the **advanced audience targeting** features of Facebook for Business, enhancing their ability to connect with potential customers. - Users appreciate the **user-friendly interface** of Facebook for Business, simplifying management and enhancing audience engagement. - Users value the **powerful ad creation tools** of Facebook for Business, enhancing effective customer engagement and targeting. - Users appreciate the **seamless campaign management** of Facebook for Business, unifying all marketing efforts and insights. - Users value the **versatile features** of Facebook for Business, particularly for ad creation and post scheduling. **Cons:** - Users often face **ad issues** like double payments, limited creativity, and frequent changes that hinder usability and visibility. - Users struggle with **poor customer support** , finding it difficult to contact them for assistance with issues. - Users struggle with **ad management issues** due to automatic feature changes and difficulties in navigating advertising policies. - Users find Facebook for Business's **poor interface design** frustrating and unhelpful, hampering ad creation and user experience. - Users are frustrated with the **limited features** of Facebook for Business that hinder creativity and usability. #### What Are Recent G2 Reviews of Facebook for Business? **"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"** **Rating:** 4.0/5.0 stars *— ADnan C.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) --- **"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"** **Rating:** 4.0/5.0 stars *— Mrudu P.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) --- #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### 21. [Feedvisor](https://www.g2.com/products/feedvisor/reviews) Feedvisor is an agentic commerce platform for brands and large sellers on Amazon, Walmart, and other e-marketplaces. Its unified engine connects advertising, pricing, inventory, and demand to make continuous, real-time decisions powered by AI that maximize profit and growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 35 **How Do G2 Users Rate Feedvisor?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10) - **Performance and Reliability:** 9.6/10 (Category avg: 8.4/10) **Who Is the Company Behind Feedvisor?** - **Seller:** [Feedvisor](https://www.g2.com/sellers/feedvisor) - **Company Website:** https://feedvisor.com - **Year Founded:** 2011 - **HQ Location:** New York, NY - **Twitter:** @feedvisor (1,662 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1202146/ (64 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 83% Small-Business, 14% Mid-Market #### What Are Feedvisor's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Customer Support (4 reviews) - Pricing Optimization (4 reviews) - Data Accuracy (3 reviews) - Data Analysis (3 reviews) **Cons:** - Expensive (4 reviews) - Data Inaccuracy (3 reviews) - Data Management Issues (3 reviews) - Data Management (2 reviews) - Update Issues (2 reviews) ### What Do G2 Reviewers Say About Feedvisor? *AI-generated summary from verified user reviews* **Pros:** - Users find Feedvisor to be **user-friendly** , making it accessible for everyone, including non-tech-savvy users. - Users appreciate the **exceptional customer support** from Feedvisor, highlighting timely and knowledgeable assistance from the team. - Users value the **insightful pricing optimization** from Feedvisor, enhancing decision-making and boosting profitability effectively. - Users commend the **data accuracy** of Feedvisor, significantly enhancing pricing strategies and margins in a competitive market. - Users appreciate the **powerful suite of analytics dashboards** from Feedvisor, enhancing data insights and decision-making efficiency. **Cons:** - Users find Feedvisor to be **expensive** , particularly challenging for smaller businesses compared to competitors. - Users face **data inaccuracy** issues with Feedvisor, leading to confusion about Buy Box status and pricing updates. - Users report **data management issues** with Feedvisor, particularly with data reporting and historical data limitations. - Users face **data management issues** such as limited historical data import and reporting difficulties with Feedvisor. - Users face **update issues** with Feedvisor, leading to incorrect Buy Box status and delayed floor price changes. #### What Are Recent G2 Reviews of Feedvisor? **"[Great Product](https://www.g2.com/survey_responses/feedvisor-review-8415886)"** **Rating:** 4.5/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/feedvisor-review-8415886) --- **"[FeedVisor - Excellent Amazon Repricer with Powerful Data Visualizations](https://www.g2.com/survey_responses/feedvisor-review-10714156)"** **Rating:** 4.5/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/feedvisor-review-10714156) --- #### What Are G2 Users Discussing About Feedvisor? - [What is Feedvisor used for?](https://www.g2.com/discussions/what-is-feedvisor-used-for) ### 22. [IQM](https://www.g2.com/products/iqm/reviews) IQM is a specialized demand-side platform (DSP) designed to assist advertisers and agencies in high-stakes advertising verticals, where campaign outcomes can lead to significant real-world decisions, such as casting a vote, writing a prescription, or making substantial financial commitments. This platform is tailored for industries like political campaigning and healthcare, where precision and compliance are paramount. IQM enables users to transform complex audience data into actionable insights, ensuring that advertising efforts are both effective and compliant with industry regulations. Unlike traditional, general purpose DSPs that are built for mass-market applications, IQM focuses on the unique needs of high-stakes environments. These legacy platforms often lack the necessary compliance frameworks, granular targeting tools, and specialized workflows that are essential for advertisers operating in regulated sectors. As a result, many advertisers find themselves compromising on accuracy in favor of broader reach, which can be detrimental in scenarios where every decision counts. IQM addresses this critical gap by providing a platform that prioritizes precision over generalization. The key features of IQM include an integrated DSP and data management platform (DMP) architecture that enhances media efficiency and data integrity without relying on third-party identity resolution. This allows advertisers to maintain direct control over their audience strategies. The platform also facilitates seamless first-party data integration, enabling advertisers to match and activate their own audience assets directly within IQM. This capability significantly improves targeting precision and campaign outcomes, particularly in high-stakes scenarios. Additionally, IQM offers access to premium, brand-safe inventory across various channels, including connected TV (CTV), over-the-top television (OTT), and online video (OLV). This ensures that advertisers can deliver impactful storytelling at scale in trusted environments. Advanced geo-targeting features allow for precise, localized activation, which is crucial for campaigns that require surgical accuracy, such as those targeting specific districts or clinics. Furthermore, IQM includes Power Segments tailored for policy and legislative influence campaigns, where audience composition is directly linked to real-world impact. IQM also serves as a strategic extension for agency and in-house teams navigating the complexities of time-sensitive campaigns. Its focus on regulated and high consequence verticals means that the platform's development and service model are directly informed by the needs of its users. This results in a product that not only provides the necessary vertical expertise and data infrastructure but also offers operational responsiveness that is essential for outcomes driven advertising. With features like AI-driven optimization and chat-based campaign building, IQM streamlines workflows while ensuring full transparency and control for advertisers. **Average Rating:** 5.0/5.0 **Total Reviews:** 5 **How Do G2 Users Rate IQM?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind IQM?** - **Seller:** [IQM](https://www.g2.com/sellers/iqm) - **Company Website:** https://iqm.com - **Year Founded:** 2014 - **HQ Location:** Manhasset, US - **LinkedIn® Page:** https://www.linkedin.com/company/10274942 (136 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 60% Small-Business, 40% Mid-Market #### What Are Recent G2 Reviews of IQM? **"[Unified DMP/DSP with an Exceptional Team](https://www.g2.com/survey_responses/iqm-review-13051348)"** **Rating:** 5.0/5.0 stars *— Justin H.* [Read full review](https://www.g2.com/survey_responses/iqm-review-13051348) --- **"[Intuitive DSP with Stellar Support, Rapid Integrations, and Best-in-Class Performance](https://www.g2.com/survey_responses/iqm-review-13045935)"** **Rating:** 5.0/5.0 stars *— Will O.* [Read full review](https://www.g2.com/survey_responses/iqm-review-13045935) --- ### 23. [WideOrbit](https://www.g2.com/products/wideorbit/reviews) Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. **Average Rating:** 4.1/5.0 **Total Reviews:** 50 **How Do G2 Users Rate WideOrbit?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.5/10) - **Performance and Reliability:** 7.2/10 (Category avg: 8.4/10) **Who Is the Company Behind WideOrbit?** - **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group) - **Year Founded:** 1999 - **HQ Location:** Toronto, Ontario - **LinkedIn® Page:** https://www.linkedin.com/company/lumine-group/ (199 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Broadcast Media, Marketing and Advertising - **Company Size:** 44% Mid-Market, 34% Enterprise #### What Are WideOrbit's Pros and Cons? **Pros:** - Automation (1 reviews) - Ease of Use (1 reviews) - Features (1 reviews) - Options (1 reviews) - Results (1 reviews) **Cons:** - Budget Management (1 reviews) - Delayed Implementation (1 reviews) - Delay Issues (1 reviews) - Editing Difficulties (1 reviews) - Functionality Limitations (1 reviews) ### What Do G2 Reviewers Say About WideOrbit? *AI-generated summary from verified user reviews* **Pros:** - Users find WideOrbit's **automation reliable** , ensuring continuous programming even during computer failures or restarts. - Users appreciate the **ease of use** of WideOrbit, benefiting from its familiar layout and reliable performance. - Users value the **reliable on-air performance** of WideOrbit, appreciating its seamless programming and editing capabilities. - Users appreciate the **reliable on-air automation** of WideOrbit, ensuring seamless programming even during computer failures. - Users praise the **reliability and seamless playback** of WideOrbit, ensuring consistent performance even during technical issues. **Cons:** - Users experience **budget management delays** with WideOrbit, as configuration issues hamper real-time usage and functionality. - Users experience **delayed implementation** issues with WideOrbit, affecting playback speed and overall usability during live usage. - Users experience significant **delay issues** with WideOrbit, impacting live usage and playback responsiveness. - Users face **editing difficulties** with WideOrbit, experiencing delays and unpredictable behavior during configuration and usage. - Users experience **functionality limitations** with WideOrbit, including delays, clumsy interface, and crashes during fast usage. #### What Are Recent G2 Reviews of WideOrbit? **"[Best Traffic System of 2022](https://www.g2.com/survey_responses/wideorbit-review-4538257)"** **Rating:** 5.0/5.0 stars *— Linda C.* [Read full review](https://www.g2.com/survey_responses/wideorbit-review-4538257) --- **"[Wide Orbit is user friendly and very efficient!](https://www.g2.com/survey_responses/wideorbit-review-6623852)"** **Rating:** 5.0/5.0 stars *— Shannon D.* [Read full review](https://www.g2.com/survey_responses/wideorbit-review-6623852) --- #### What Are G2 Users Discussing About WideOrbit? - [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit) - [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit) - [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic) - [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for) ### 24. [Adform Demand Side Platform](https://www.g2.com/products/adform-demand-side-platform/reviews) Leverage Adform’s DSP to reach your audience by first-party data, third-party data, ISP, location, behavior, context, device and keywords to connect with the consumers most likely to engage, click or convert – wherever they are in the digital universe. Ideal for medium to large enterprises in local or global markets. **Average Rating:** 4.0/5.0 **Total Reviews:** 4 **How Do G2 Users Rate Adform Demand Side Platform?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10) - **Cross Channel Capabilities :** 5.8/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Adform Demand Side Platform?** - **Seller:** [Adform](https://www.g2.com/sellers/adform) - **Year Founded:** 2002 - **HQ Location:** Copenhagen, Capital Region - **LinkedIn® Page:** https://www.linkedin.com/company/adform (871 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Adform Demand Side Platform? **"[Campaign setup](https://www.g2.com/survey_responses/adform-demand-side-platform-review-2380396)"** **Rating:** 4.5/5.0 stars *— Adam K.* [Read full review](https://www.g2.com/survey_responses/adform-demand-side-platform-review-2380396) --- **"[Good DSP alternative](https://www.g2.com/survey_responses/adform-demand-side-platform-review-6756430)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adform-demand-side-platform-review-6756430) --- ### 25. [Brandzooka](https://www.g2.com/products/brandzooka/reviews) Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed technology company; founded, funded and run by the most successful professionals working in media today. Trusted by 60,000 advertisers across 110 countries, we are disrupting the $500b digital and programmatic media ecosystems. We're proud to have built the first scalable platform connecting millions of business and agencies worldwide to the power of premium media. **Average Rating:** 4.5/5.0 **Total Reviews:** 41 **How Do G2 Users Rate Brandzooka?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.4/10) **Who Is the Company Behind Brandzooka?** - **Seller:** [Brandzooka](https://www.g2.com/sellers/brandzooka) - **Year Founded:** 2015 - **HQ Location:** Boulder, Colorado - **Twitter:** @Brandzooka (11,088 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9281930/ (9 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 75% Small-Business, 18% Mid-Market #### What Are Recent G2 Reviews of Brandzooka? **"[Go with the Best!](https://www.g2.com/survey_responses/brandzooka-review-6719836)"** **Rating:** 5.0/5.0 stars *— Sean T.* [Read full review](https://www.g2.com/survey_responses/brandzooka-review-6719836) --- **"[Great service and communication](https://www.g2.com/survey_responses/brandzooka-review-6907185)"** **Rating:** 5.0/5.0 stars *— Brad H.* [Read full review](https://www.g2.com/survey_responses/brandzooka-review-6907185) --- #### What Are G2 Users Discussing About Brandzooka? - [What is Brandzooka used for?](https://www.g2.com/discussions/what-is-brandzooka-used-for) ## What Is Demand Side Platform (DSP)? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Demand Side Platform (DSP)? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) --- ## How Do You Choose the Right Demand Side Platform (DSP)? ### What You Should Know About Demand Side Platforms ### What is a Demand Side Platform (DSP)? Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals.  DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies.  **What Does DSP Stand For?** DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience.  #### What Types of Demand Side Platform (DSP) Exists? **Mobile DSP** When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying. **Omnichannel DSP** Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms.  **Single-channel or niche DSP** These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy.  ### What are the Common Features of Demand Side Platform (DSP)? The following are some core features within DSPs that can help users in a variety of ways: 1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels. 2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch.  3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace.  4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences. 5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.). 6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on. 7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory. 8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). 9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity.  Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management). ### What are the Benefits of Demand Side Platform (DSP)? Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS).  Some of the challenges advertisers face nowadays that can be addressed by DSP software are: **Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient. **Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts. **Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract. ### Who Uses Demand Side Platform (DSP)? DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer. **Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance. **Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns. ### What’s the best DSP platform for mobile ad campaigns? For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns. - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach. - [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies. ### What’s the most reliable DSP for advertising agencies? For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include: - [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations. - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes. ### What’s the best demand-side platform for e-commerce marketing? For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include: - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns. - [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices. - [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies. #### Software Related to Demand Side Platform (DSP) Related solutions that can be used together with DSPs include: [Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs. [Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks. [Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage. ### Challenges with Demand Side Platform (DSP) DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated. **Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay. **Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers.  ### How to Buy Demand Side Platform (DSP) The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved.  #### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP) When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include: - How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR? - What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.) - How is the data collected for targeting ads? - Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)? - Does the DSP offer artificial intelligence (AI) capabilities for ad bidding? #### Compare Demand Side Platform (DSP) Products When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities.  **Conduct demos** When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback.  ### Implementation of Demand Side Platform (DSP) **Who is Responsible for Demand Side Platform (DSP) Implementation?** Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP.  **What Does the Implementation Process Look Like for Demand Side Platform (DSP)?** For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified.  ### Demand Side Platform (DSP) Trends **Unification or omnichannel DSPs** More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place.  **Transparency ** Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.