[
Extu Reviews
](https://www.g2.com/products/extu/reviews)

[
Extu Reviews
](https://www.g2.com/products/extu/reviews)

# Extu Features

##### 
## Platform Basics (6)

Lead Management

Ability to upload and automatically distribute leads, as well as lead nurturing and scoring capabilities.

Content Management

Allows channel partners to create co-branded or locally customized content from centrally managed templates.

Group and User Management

Ability to assign groups and users different levels of access depending on the role of those groups and users.

Reporting

Provides analytics tools that reveal important business metrics and track progress.

Dashboard

Has a centralized dashboard for users to interact with.

Performance

Is consistently available (uptime) and allows users to complete tasks reliably.

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##### 
## Campaign Execution (6)

Email Marketing

Ability for channel partners to create personalized emails, newsletters, or announcements using your branding and content.

Search Marketing

Allow channel partners to generate traffic and enhance visibility via search engines through both paid and unpaid activities.

Web Syndication Management

Ability to distribute and showcase your product and solutions via your channel partners’ websites.

Social Media Management

Ability for partners to schedule and manage content across social media channels.

Events

Provides partners with pre-built event templates that include automated email workflows for event management (i.e. webinars, in-person event registration, etc.).

Microsite Management

Ability to setup and personalize co-branded microsites or landing pages.

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##### 
## Reporting (3)

Campaign Performance

Provides visibility into marketing campaign performance to then optimize strategy moving forward.

Partner Performance

Identifies high performing channel partners to be able to target them with more content, campaigns, and marketing development funds.

Fund Tracking

Provides the ability to track marketing development funds (MDF), like funds uploaded, funds claimed, and funds dispersed.

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##### 
## Additional Features (1)

Partner Engagement

Ability to enourage partners to use your platform, which can involve learning and engagement (i.e. leaderboards, gamification, etc.).

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##### 
## Platform Content (3)

Automation

Automates some or all operation related tasks.

File Sharing

Provides robust sharing options for communication with both internal and external stakeholders.

Content Library

Provides users with a pre-built library of useable content.

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##### 
## Platform Additional Functionality (5)

Integrations

Integrates with business solutions such as HRIS systems and social tools.

Mobility

Is accessible from a mobile device and by users on the go.

Corporate Discounts

Corporate discount platforms provide employees with access to discounts on products and services.

Employee Engagement

Provides employee survey and feedback features.

Rewards

Provides flexible and easy-to-manage employee reward options.

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##### 
## Rewards & Incentives (9)

Reward Catalog

Offers an extensive catalog of gift cards which can be redeemed at a variety of merchants, retailers, etc.

Customization

Allows users to customize their reward catalog and add personalized messages for reward recipients.

Bulk Ordering

Allows users to order and send gift cards in bulk.

Budget Management

Includes features for managing budgets and funds for teams or individuals.

Dashboard

Has a centralized dashboard for users to track reward deliveries, view account history, and take administrative actions.

Analytics & Reporting

Offers reports and analytics dashboards to track funds, orders, deliveries, and redemptions.

User, Role, and Access Management

Grants access to select data, features, objects, etc. based on the users, user role, groups, etc.

Integrations

Ability to integrate with other software solutions to automate the delivery of rewards and incentives.

Reward API

Provides an API allowing business to integrate and automate rewards and incentives within their own application.

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##### 
## Incentives Management (4)

Analytics/Reporting

Provide analytics on incentive programs to better manage and track

Customization

Ability to customize incentive programs based on partner

Gamification

Provide gamification features to encourage channel partners

Design & Creation

Ability to create and design a channel incentive program

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##### 
## Incentive Types (6)

Rewards

Provide rewards, monetary or non-monetary, based on incentive programs

SPIFs

Manage sales performance incentive funds (SPIFs) for channel partners

Discounts

Manage partner discounts for large volume sales

MDF Management

Monitor and track MDFs across partner activities

Rebate Management

Provide automation of the rebate process

Other Incentive Programs

Manage and track the performance of other incentive programs

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##### 
## Agentic AI - Rewards and Incentives (2)

Cross-system Integration

Works across multiple software systems or databases

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - Secure Email Gateway (1)

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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## Top-Rated Alternatives

[

 ![Unifyr](https://images.g2crowd.com/uploads/product/hd_favicon/a364db7a86ce76a0a38e69a348d15961/unifyr-unifyr.svg "Unifyr")

Unifyr

4.4/5(505)

](https://www.g2.com/products/unifyr-unifyr/reviews)

[

 ![ZINFI Unified Partner Management (UPM)](https://images.g2crowd.com/uploads/product/hd_favicon/f58c8d49358e95ca95e47f2aa9b4acef/zinfi-unified-partner-management-upm.svg "ZINFI Unified Partner Management (UPM)")

ZINFI Unified Partner Management (UPM)

4.9/5(725)

](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews)

[

 ![Impartner PRM](https://images.g2crowd.com/uploads/product/hd_favicon/ea14dbcc81e23eb954838721a85dbb38/impartner-prm.svg "Impartner PRM")

Impartner PRM

4.5/5(560)

](https://www.g2.com/products/impartner-prm/reviews)

[
View All Alternatives
](https://www.g2.com/products/extu/competitors/alternatives)

Extu Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_512ce42871a512d8875f5c8db4b1d5e9/zinfi-unified-partner-management-upm.png "Product Avatar Image")

ZINFI Unified Partner...

4.9/5(725)

[
Compare Now
](https://www.g2.com/compare/extu-vs-zinfi-unified-partner-management-upm)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5ee837b638fcd04cd85d512feeeb5cd2/unifyr-unifyr.png "Product Avatar Image")

Unifyr

4.4/5(505)

[
Compare Now
](https://www.g2.com/compare/extu-vs-unifyr-unifyr)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4c804aede16cf0138744c2df778ff087/structured.png "Product Avatar Image")

Structured

4.9/5(73)

[
Compare Now
](https://www.g2.com/compare/extu-vs-structured)

##### Categories on G2

[
Employee Recognition
](https://www.g2.com/categories/employee-recognition)[
Rewards and Incentives
](https://www.g2.com/categories/rewards-and-incentives)[
Channel Incentives Management (CIM) 
](https://www.g2.com/categories/channel-incentives-management-cim)

[
Through-Channel Marketing
](https://www.g2.com/categories/through-channel-marketing)

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Pros and Cons Details
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