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Extend Reviews & Product Details

Extend is designed to help brands boost their profit margins and build post-purchase customer relationships that last. Our modern, AI-powered technology platform powers both product and shipping protection offerings, making it easy to integrate into any retail infrastructure. Extend’s easy and approachable customer-first experience keeps your customers using your products. We handle everything from offer merchandising and optimization to claims adjudication, so your customers are never passed off to a third-party insurance provider. Customers’ claims get resolved fast, with our automated claim intake processing 98% of claims in 90 seconds. Extend Product Protection Modern product protection resolves product issues and accidents with easy replacements and repairs. It can also drive revenue across multiple sales channels. Extend comes at no cost, so the revenue you make goes directly to your bottom line. Our merchants see a 2% lift in revenue on average. Plus, Extend keeps customers in your brand’s ecosystem. We see that customers who purchase warranties have a 4.5% repeat purchase rate. Extend Shipping Protection Modern shipping protection eliminates costs to resolve deliveries that are lost, stolen, or damaged in transit. Protect your brand by ensuring your customers have every opportunity to enjoy a working product. Extend’s no-cost platform reduces the operational overhead you need to do just that, saving you time and money. How Extend Works 1. Merchants sell proprietary protection plans at online checkout (product and shipping protection) and/or in-store, by email, over the phone, or in your mobile app (product protection). 2. If an issue arises, customers file claims with Extend’s chatbot, Kaley; Extend customer support; or merchant customer support. 3. Extend fulfills the claims with a replacement product from the original merchant or repair (product protection only) leveraging Extend’s service network or the merchant’s repair team.

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Extend

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Overview by

Caleb Roberts

Pricing

Pricing provided by Extend.

No-Cost Platform for Every Merchant

Free

Dedicated Resources

Free

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Extend Media

Extend Demo - Kaley - 24/7 claims chatbot

Kaley is our automated claims agent, who adjudicates 98% of claims adjudicated in second.

Sell protection plans online, in-store, and in-app.

Modern shipping protection eliminates costs to resolve deliveries that are lost, stolen, or damaged during transit. See how it can help improve your profit margins.

All of our offers can be curated to a merchant’s brand and product. Increases plan sales with customized messaging, creative, store, product, device, coverage type, and service. Extend has online offers as a pop-up modal, on the product details page, and in the cart. The pop-up modal is by far th...

Extend’s Merchant Portal enables self-service management for products, plans, contracts, claims, and upsell leads. Along with Enhanced reporting & dashboards: customer segmentation, catalog analysis, trends and performance.

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Jason M.

10/16/2025

"Frustrating Warranty Experience, Not Recommended"

0.5/5

What do you like best about Extend?

I found setting up Extend to be easy. Review collected by and hosted on G2.com.

What do you dislike about Extend?

I am very disappointed with the warranty process provided by Extend. The communication was poor, as the return mail went to my spam, which caused delays. When I finally attempted to send back the item, I had to reapply for the replacement and was denied, despite being previously approved for the exact same issue. This lack of clarity and consistency has caused me significant frustration. Moreover, the warranty process has been a waste of my time and money, providing no tangible benefit. I also dislike that promised coverage was not upheld, and the process to return and repair items was not straightforward. Overall, my experience has been negative, and I would not recommend Extend based on this service. Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

6/16/2025

"Extend Does Not Care About Customers"

0/5

What do you like best about Extend?

There is absolutely nothing about Extend that I like, nothing at all. They do not care about customers at all. Review collected by and hosted on G2.com.

What do you dislike about Extend?

Everything. Absolutely everything. They are terrible to deal with and do not want to help when you call. And asking for a supervisor is no better. I was treated horribly. Review collected by and hosted on G2.com.

Bobby S.

Small-Business (50 or fewer emp.)

4/25/2023

"Exceptional Product & Shipping Protection Coverage"

5/5

What do you like best about Extend?

Extend Shipping and Product Protection allows Felix Gray to add further value for our customers. Extend is a crucial part of our efforts to deliver a best-in-class digital experience that drives customer lifetime value and increases brand loyalty. Shipping protection is a value-added service that provides protection for replacement when customers’ packages are lost, stolen, or damaged in transit. Similar to Product Protection, it turns a customer pain point into a positive brand interaction. Review collected by and hosted on G2.com.

What do you dislike about Extend?

No downsides! Extend is easy to opt into and filing a claim is seamless with their chatbot and/or customer support team via phone call and email. I highly recommend merchants to evaluate adding Extend to their offerings to protect customer purchases! Review collected by and hosted on G2.com.

What problems is Extend solving and how is that benefiting you?

The Extend ADH Protection Plan begins at the time the customer purchases the product and lasts for the duration of the term it was purchased for. The ADH plan covers damage caused by accidents such as drops, breaks, and spills. Extend provides you peace of mind and financial protection should there be a product failure or accidental damage. The Extend ACH protection plan provides accident coverage, replacements, malfunctions, and a $0 deductible. Review collected by and hosted on G2.com.

Mike M.

Retail

Small-Business (50 or fewer emp.)

4/25/2023

"An easy installing extended warranty."

4/5

What do you like best about Extend?

Extend did a lot of the prep work on finding manufacturer warranty information. They sent us a short list of brands they could not find information about. They were easy to install on our BigCommerce store. They provided resources and training for us. Their support team quickly answered issues. After products are in their system, it is easy to remove warranty offerings. Review collected by and hosted on G2.com.

What do you dislike about Extend?

I have not used another service and only helped set up. Besides BigCommerce, we also used Brightpearl as our ROS. Since the SKUs are not static, we cannot easily track orders like warranties. Besides that, we have had only small issues that happen to orders. Review collected by and hosted on G2.com.

Bailey B.

Mid-Market (51-1000 emp.)

4/18/2023

"Amazing partnership to add value to our products!"

5/5

What do you like best about Extend?

Extend seems to be a product that our customers know, recognize, and add to their cart when they decide to invest in one of our products. Working with Kate and the team has been one of the easiest and most communicative processes I've had with a vendor. Review collected by and hosted on G2.com.

What do you dislike about Extend?

The only downside we've faced is some minor complications with SKU #s/ refurb units but our rep Kate was on top of it, put us in touch with the right engineers to figure it out. Review collected by and hosted on G2.com.

What problems is Extend solving and how is that benefiting you?

Customers are wary of buying our product because of the high price point and highly technical nature. Many of them want to build businesses with the product as their main investment/tool to start - so having the option of Extend warranties makes customers more comfortable completing their order, knowing they'll be covered for years to come. Review collected by and hosted on G2.com.

James M.

Enterprise (> 1000 emp.)

4/25/2023

"Expand your virtual shelf with virtual product."

4.5/5

What do you like best about Extend?

It's a no-brainer, better security for consumer purchases. Also, it's a new revenue stream with no risk. The revenue is split between the vendor and brand implementing the solution. Review collected by and hosted on G2.com.

What do you dislike about Extend?

It can be challenging to implement with headless commerce. This is really true with any vendor/solutions implemented. Development is required to work with the front-end. Also, you should be sure when using a warranty vendor. Switching down the line could be a poor experience with consumers trying to redeem the warranty. Review collected by and hosted on G2.com.

Beckie S.

Ecommerce & Marketing Manager

Small-Business (50 or fewer emp.)

4/27/2023

"Win-Win!"

5/5

What do you like best about Extend?

Our customers see value in extending their warranty, while it is a painless way for us to offer them just that. Review collected by and hosted on G2.com.

What do you dislike about Extend?

There is nothing to dislike! I will say we haven't reached the one year mark when any of these extended warranties would start kicking in. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

4/27/2023

"Great idea, great execution, average customer service"

4/5

What do you like best about Extend?

We've been using Extend for a while now. It's simple, intuitive, and convenient. The onboarding was great, we were looked after during the whole process and they made specific amendments as requested. Review collected by and hosted on G2.com.

What do you dislike about Extend?

Their customer service can be slow, and we requested for some changes to the wording of claims as they didn't make sense for our products (they weren't applicable). They said there was nothing they could do. Review collected by and hosted on G2.com.

Shobhit K.

Asst manager logisitcs and order management

Mid-Market (51-1000 emp.)

7/5/2023

"We integrate EXTEND protection plan"

4/5

What do you like best about Extend?

It gives instant claims to our customers Review collected by and hosted on G2.com.

What do you dislike about Extend?

theri customer service responded in 24 hours Review collected by and hosted on G2.com.

Raymond M.

COO

Small-Business (50 or fewer emp.)

4/25/2023

"Fanastic Service with Great Support"

5/5

What do you like best about Extend?

The Support team is top notch. Proactive and willin to take feedback to improve. they are great bunch of people and a good company. Review collected by and hosted on G2.com.

What do you dislike about Extend?

technologies needs a bit of improvement. but they are making strides. Review collected by and hosted on G2.com.