What do you like best?
We started with Exponea 3 years ago and have been using them ever since. I worked with so many different tools before that, but Exponea is the most complex because it's capable of integrating analysis, emailing, SMS and Facebook messages. This makes it so much more easy to design multi-channel campaigns, automate, test and evaluate the results, all in one place. To me, this is a huge benefit. Keep in mind that the platform, for the most part, is user-friendly as well.
Also, with Exponea we are now able to answer more complex questions, since we have all our data in just one tool.
Additionally, Exponea has very good Customer Support. They have a chat integrated right into Exponea, so you can always bounce your ideas off the help desk, and they are super responsive
What do you dislike?
Exponea is easy, it’s a robust tool, but some UX aspects need to be strengthened. If you’re doing basic functions, it’s ok, but if you’re working on a more complex task, it’s not always easy to complete it. At this point you have to talk to Support. Certain activities require experience of working with the platform. E
Exponea does, however, have some great knowledge-base articles, but sometimes you may need some extra help from their team. In short, the learning curve can be a bit steep but it's worth it in the end.
What problems are you solving with the product? What benefits have you realized?
We mainly work with A/B testing in emails and marketing automation. In the past, we used MailChimp, and it was really hard to run campaigns every day or on a weekly basis. With Exponea we are easily able to automate and now we can plan campaigns for a whole month, or so, without hesitation.
Additionally, we also work with cart abandonment emails, and before Exponea we were simply lacking this data. Now we are able to trigger the cart abandonment messaging for those who have left the cart and this is a great way to get those conversions. It's helped us quite a bit.
We use weblayers/banners, which help us track customer actions on the website, in real time, and we are able to show personalized weblayers to our customers on our webpage, which resulted in a sales increase. Because of this we started to focus a bit more on this aspect of the Exponea tool. Yeah, the weblayers are great. We also started testing the "experiments“ module to update some pages on our website and A/B test these updates.