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Experian ChannelView (UK)

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Experian's ChannelView is a comprehensive solution designed to help organizations effectively target and engage relevant audiences across various online and digital marketing channels. By integrating permissioned data from trusted partners, ChannelView constructs a unified database of linkage identifiers, such as email and mobile records, connected to verified names and addresses. This integration, combined with Experian’s ConsumerView insights and segmentation solutions, provides a deeper understanding of target audiences, enabling consistent communication across multiple platforms, including social media, display advertising, and addressable TV. Key Features and Functionality: - Offline to Online Connectivity: Bridges the gap between offline marketing audiences and online digital channels, ensuring cohesive and targeted outreach. - Digital Data Enrichment: Enhances digital CRM systems by linking them with Experian’s core modeled attributes, propensities, and segmentations, enriching customer profiles. - Simple Integration: Offers access via API for data enrichment and through Experian's Bureau Delivery team for online audience activation, facilitating seamless integration into existing systems. - Continuous Data Enhancement: Rebuilt monthly to maintain high data quality and adhere to data subject preferences, ensuring up-to-date and compliant information. - Utilization of Experian Insights: Connects digital identifiers to Experian’s consumer behavioral insights, enabling informed decisions about digital marketing strategies. Primary Value and User Solutions: ChannelView addresses the challenge of reaching the right consumers by providing a consistent and comprehensive view of target audiences across both offline and online channels. By leveraging enriched data and insights, organizations can enhance their marketing strategies, improve customer engagement, and drive growth through more effective and personalized communication.

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