[ Exatom Reviews ](https://www.g2.com/products/exatom/reviews) [ Exatom Reviews ](https://www.g2.com/products/exatom/reviews) # Exatom Features ##### ## Metrics (8) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (6) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (6) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (7) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Data Storage The ability to store large quantities of data for analysis within the platform itself. A/B Testing Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. Integrations Integrations with other software tools in order to fascilitate the exchange of data collected by various software. Show More ##### ## Marketing Operations (4) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Show More ##### ## Campaign Activity (5) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## User Behavior (3) Click Tracking Tracks where users are clicking on a web page. Mouse Movement Tracks mouse movement over a web page. Frustration Tracking See where users experience the most difficulty on a web page. Show More ##### ## A/B Testing (4) Error and Bug Tracking Tracks sessions where users encountered errors and bugs. Split URL Testing Split web traffic to a page between two different URLs. Data Analysis Offers insights into relationships between user information and user behavior. Notes Leave notes on sessions and bugs. Show More ##### ## Visitor Information (2) User Identification Collects user information (location, IP address, email, etc.). Search Box Search sessions by keywords or IP address. Show More ##### ## Analytics (6) Reports Data collected and analyzed by the platform delivered in an easily digestible format. Dashboard Reports and other relevant data housed in a single, easy-to-navigate location. Web Analytics Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. Campaign Tracking Tools to track the success of various marketing campaigns in order to optimize marketing efforts. Customer Demographics The ability to collect and analyze customer data in order to determine which demographics make up a customer base. Predictive Analytics Predictions of future behavior based on past and present data. Show More ##### ## Design and Customization (4) Pre-Designed Templates Provides pre-designed themes and templates for pop-up messages Pop-Up Types Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. No-Code Customization Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface Mobile Optimized Pop-ups are optimized to display correctly on mobile devices Show More ##### ## Campaigns (4) Targeting Ability to target specific visitors based on referrer, geo-location, cookies, or previous history Triggered Campaigns Ability to trigger time-based or behavior-based pop-up campaigns A/B Testing Tools for creating split A/B tests Analytics Measure and visualize campaign performance and conversion rates Show More ##### ## Integrations (4) CRM/Email Integrations Integrates with popular CRMs and email marketing software WCM Integrations Integrates with web content management systems E-Commerce Integrations Integrates with e-commerce platforms Social Media Integrations Integrates with social networks Show More ##### ## Generative AI (2) AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Agentic AI - Session Replay (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Vulnerability Scanner (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - E-Commerce Analytics (5) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow") Mouseflow 4.6/5(690) ](https://www.g2.com/products/mouseflow/reviews) [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") Fullstory 4.5/5(1,051) ](https://www.g2.com/products/fullstory/reviews) [ View All Alternatives ](https://www.g2.com/products/exatom/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Pop-Up Builder ](https://www.g2.com/categories/pop-up-builder) [ Session Replay ](https://www.g2.com/categories/session-replay)[ E-Commerce Analytics ](https://www.g2.com/categories/e-commerce-analytics) Show More ##### Explore More [ Top project management tool for software development ](https://www.g2.com/discussions/what-s-the-top-project-management-tool-for-software-development-teams)[ Best HCI Solutions ](https://www.g2.com/discussions/best-hci-solutions-for-2025)[ Top tools for automating software deployment pipelines ](https://www.g2.com/discussions/top-tools-for-automating-software-deployment-pipelines) [ Best IAM software for securing remote workforces ](https://www.g2.com/discussions/identity-and-access-management-iam-best-identity-management-tool-with-multi-factor-authentication-which-ones-lead-in-2025)[ Best revenue operations software for mid-sized tech company ](https://www.g2.com/discussions/what-s-the-best-revenue-operations-software-for-mid-sized-tech-teams)[ Pros and Cons Details ](https://www.g2.com/products/exatom/reviews?qs=pros-and-cons) Show More [ Top project management tool for software development ](https://www.g2.com/discussions/what-s-the-top-project-management-tool-for-software-development-teams)[ Best HCI Solutions ](https://www.g2.com/discussions/best-hci-solutions-for-2025)[ Top tools for automating software deployment pipelines ](https://www.g2.com/discussions/top-tools-for-automating-software-deployment-pipelines) [ Best IAM software for securing remote workforces ](https://www.g2.com/discussions/identity-and-access-management-iam-best-identity-management-tool-with-multi-factor-authentication-which-ones-lead-in-2025)[ Best revenue operations software for mid-sized tech company ](https://www.g2.com/discussions/what-s-the-best-revenue-operations-software-for-mid-sized-tech-teams)[ Pros and Cons Details ](https://www.g2.com/products/exatom/reviews?qs=pros-and-cons)