# Best Publisher Ad Server Software

## How Many Publisher Ad Server Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Quantcast Platform (+0.14%) - Among all products in this category, Quantcast Platform recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Publisher Ad Server Software
 ![G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence](https://www.g2.com/categories/publisher-ad-server/grids.png?focus%5B%5D=54267&focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=170207&focus%5B%5D=63667&focus%5B%5D=121742&focus%5B%5D=5436&focus%5B%5D=79350)

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-08-02T23%3A06%3A30Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3Fopen_modal_url%3D%252Fproducts%252Fex-co%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fpublisher-ad-server%2526source%253Dcategory&secure%5Btoken%5D=ff31918593b2d3eeef46a6f2db181e8ff4774de610fbc24f71594f0b55751259&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

### [AdSense](https://www.g2.com/products/adsense/reviews)

Google AdSense is a program that enables website owners and content creators to monetize their online content by displaying targeted advertisements. By integrating AdSense, publishers can earn revenue as Google matches ads to their site based on content and visitors. Key Features and Functionality: - Automated Ad Placement: AdSense uses Google AI to optimize ad placements, ensuring ads are displayed in locations that maximize visibility and engagement. - Customizable Ad Formats: Publishers can choose from various ad formats, including text, display, and native ads, to match their site's design and user experience. - Performance Reports: AdSense provides detailed reports on ad performance, allowing users to track earnings, impressions, and clicks to make informed decisions. - Ad Control: Users have the ability to block ads they find unsuitable and customize the types of ads that appear on their site. Primary Value and Solutions: AdSense offers a straightforward way for publishers to generate income from their online content without the need for direct advertiser relationships. It connects publishers with a vast network of advertisers, ensuring relevant ads are displayed to their audience. This not only enhances the user experience by showing pertinent ads but also allows publishers to focus on creating quality content while AdSense handles the ad management and optimization.

**Average Rating:** 4.2/5.0

**Total Reviews:** 247

#### How Do G2 Users Rate AdSense?

- **Ease of Admin:** 8.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdSense?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Manager, Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 81% Small, 14% Medium

#### What Are Recent G2 Reviews of AdSense?

**["Great CPM and Optimization with AdSense Auto Ads"](https://www.g2.com/survey_responses/adsense-review-12952437)**

**Rating:** 5.0/5.0 stars

_— Satya V._

[Read full review](https://www.g2.com/survey_responses/adsense-review-12952437)

**["Straightforward AdSense Setup for Long-Term Website & Blog Monetization"](https://www.g2.com/survey_responses/adsense-review-12253354)**

**Rating:** 4.0/5.0 stars

_— Ankit D._

[Read full review](https://www.g2.com/survey_responses/adsense-review-12253354)

#### What Are G2 Users Discussing About AdSense?

- [What is AdSense used for?](https://www.g2.com/discussions/what-is-adsense-used-for) - 3 comments
- [Who uses Google AdSense?](https://www.g2.com/discussions/who-uses-google-adsense) - 1 comment
- [Is AdSense still profitable 2019?](https://www.g2.com/discussions/is-adsense-still-profitable-2019)
- [What is AdSense for content?](https://www.g2.com/discussions/what-is-adsense-for-content) - 1 comment
- [How much does AdSense pay per 1000 views?](https://www.g2.com/discussions/how-much-does-adsense-pay-per-1000-views)

### [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews)

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

**Average Rating:** 4.2/5.0

**Total Reviews:** 232

#### How Do G2 Users Rate Google Ad Manager?

- **Ease of Admin:** 7.9/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Google Ad Manager?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 42% Medium, 37% Small

#### What Are Recent G2 Reviews of Google Ad Manager?

**["All-in-One Ad Management with Powerful Targeting and Clear Reporting"](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)**

**Rating:** 5.0/5.0 stars

_— pankaj p._

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12640899)

**["Maximizes Revenue, But Complex Setup"](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)**

**Rating:** 4.5/5.0 stars

_— Wijbren v._

[Read full review](https://www.g2.com/survey_responses/google-ad-manager-review-12731507)

#### What Are G2 Users Discussing About Google Ad Manager?

- [What is Google Ad Manager used for?](https://www.g2.com/discussions/google-ad-manager-what-is-google-ad-manager-used-for)
- [What is Google's SSP called?](https://www.g2.com/discussions/what-is-google-s-ssp-called)
- [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) - 1 comment
- [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) - 2 comments
- [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) - 1 comment

### [Opti Digital](https://www.g2.com/products/opti-digital/reviews)

Opti Digital is an advertising technology (AdTech) designed to help media publishers optimize their advertising revenue through innovative and effective strategies. Established in 2018, Opti Digital focuses on providing advanced technologies that enhance the monetization capabilities of publishers and advertisers alike. With a commitment to innovation and efficiency, the company employs cutting-edge solutions such as dynamic flooring, original ad formats, ad optimization features, real-time granular insights and an ad management wrapper to meet the evolving needs of the digital advertising landscape. The target audience for Opti Digital includes global media publishers and channel partners seeking to maximize their advertising revenue while navigating the complexities of the digital marketplace. By leveraging artificial intelligence and data-driven strategies, Opti Digital empowers its clients to unlock new monetization opportunities and remain competitive in a rapidly changing environment. The platform is particularly beneficial for publishers who are looking to enhance their ad performance and optimize their ad inventory management. Key features of Opti Digital include dynamic price flooring, which allows publishers to set flexible pricing strategies for their ad inventory, and innovative ad formats, based on social display ads that engage users while maximizing revenue potential. The ad management wrapper simplifies the integration of various ad technologies, enabling publishers to streamline their operations and improve overall efficiency. Additionally, Opti Digital is committed to providing cookieless solutions, which are increasingly important in today's privacy-conscious digital landscape. This focus not only helps clients stay compliant with regulations but also positions them to adapt to future changes in the advertising ecosystem. Opti Digital's partnerships with notable publishers and organizations, such as Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, and the IAB’s Transparency and Consent Framework, further enhance its credibility and reach within the industry. As a recognized Google Certified Publishing Partner (GCPP) and a technology partner of Prebid, Opti Digital demonstrates its commitment to transparency and best practices in digital advertising. By prioritizing sustainability and reducing the carbon footprint of ads, Opti Digital also aligns with the growing demand for environmentally responsible advertising solutions. This multifaceted approach ensures that publishers can not only optimize their revenue but also contribute positively to the industry and the environment.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **Ease of Admin:** 9.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Opti Digital?

- **Seller:** [Opti Digital](https://www.g2.com/sellers/opti-digital)
- **Company Website:** www.optidigital.com
- **Year Founded:** 2018
- **HQ Location:** Céret, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Cutting-edge Technology and Responsive Team"](https://www.g2.com/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-12960556)

**["Responsive Team, Global Reach, Real Results"](https://www.g2.com/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/opti-digital-review-13035441)

### [SAS Customer Intelligence 360](https://www.g2.com/es/products/sas-customer-intelligence-360-sas/reviews)

SAS Customer Intelligence 360 es una sofisticada plataforma de compromiso con el cliente diseñada para ayudar a los mercadólogos a transformar los conocimientos en estrategias accionables que fomenten experiencias de cliente fluidas y personalizadas. Esta plataforma sirve como una solución integral para las empresas que buscan mejorar sus esfuerzos de marketing al ir más allá de los sistemas MarTech obsoletos. Al permitir interacciones personalizadas que responden a las necesidades del cliente en tiempo real, SAS Customer Intelligence 360 empodera a las organizaciones para interactuar eficazmente con su audiencia. Dirigido principalmente a profesionales del marketing y organizaciones que buscan optimizar sus estrategias de compromiso con el cliente, SAS Customer Intelligence 360 es particularmente beneficioso para aquellos que requieren una herramienta robusta para la segmentación de audiencia, el diseño de campañas y la personalización. La plataforma está diseñada para atender una variedad de casos de uso, incluyendo la necesidad de un perfilado detallado del cliente y la integración de interacciones tanto en línea como fuera de línea. Al consolidar estas interacciones, los mercadólogos obtienen una vista de 360 grados del comportamiento del cliente, lo que permite una toma de decisiones más informada y un compromiso mejorado con el cliente. Una de las características clave de SAS Customer Intelligence 360 es su interfaz fácil de usar, que simplifica tareas complejas como la segmentación de audiencia y la gestión de campañas. Esta accesibilidad permite a los mercadólogos actuar rápida y eficazmente sin necesidad de una amplia experiencia técnica. La capacidad de la plataforma para conectar dinámicamente actividades digitales conocidas y desconocidas enriquece aún más los perfiles de los clientes, proporcionando a los mercadólogos una comprensión más profunda de las preferencias y comportamientos de los clientes. Además, SAS Customer Intelligence 360 se destaca por sus capacidades de integración sin fisuras. Puede conectarse con datos que residen en diversos entornos, ya sea en la nube, en las instalaciones o dentro de otras herramientas MarTech. Esta flexibilidad elimina la necesidad de migraciones costosas y permite a las organizaciones aprovechar su infraestructura de datos existente. La plataforma captura comportamientos detallados de los clientes, incluyendo la intención de compra y eventos significativos de la vida, facilitando comunicaciones personalizadas y dirigidas a través de múltiples canales. Metodologías avanzadas de toma de decisiones, que van desde reglas de negocio tradicionales hasta modelos sofisticados de IA, aseguran que cada interacción con el cliente sea relevante e impactante. Esta capacidad no solo mejora la efectividad de las campañas de marketing, sino que también fomenta relaciones más sólidas entre las marcas y sus clientes. Al utilizar SAS Customer Intelligence 360, las organizaciones pueden elevar sus esfuerzos de marketing, ofreciendo experiencias significativas y personalizadas que resuenan con su audiencia.

**Average Rating:** 4.4/5.0

**Total Reviews:** 145

#### How Do G2 Users Rate SAS Customer Intelligence 360?

- **Facilidad de administración:** 7.5/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 8.2/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.5/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 7.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind SAS Customer Intelligence 360?

- **Vendedor:** [SAS Institute Inc.](https://www.g2.com/es/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Sitio web de la empresa:** www.sas.com
- **Año de fundación:** 1976
- **Ubicación de la sede:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Banca
- **Company Size:** 47% Medium, 33% Large

#### What Do G2 Reviewers Say About SAS Customer Intelligence 360?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **visión integral y unificada de los clientes** de SAS Customer Intelligence 360 para estrategias de marketing efectivas.
- Los usuarios destacan la **facilidad de uso** en SAS Customer Intelligence 360, haciendo que la gestión de datos y la elaboración de informes sean sencillas.
- Los usuarios valoran las capacidades de **análisis avanzado** de SAS Customer Intelligence 360 para elaborar estrategias de marketing efectivas y basadas en datos.
- Los usuarios valoran la **visión única de los clientes** que proporciona SAS Customer Intelligence 360, mejorando la comprensión de las necesidades de los clientes.
- Los usuarios aprecian la **flexibilidad diferenciadora** de SAS Customer Intelligence 360 para desarrollar estrategias y campañas de marketing personalizadas.

##### Cons

- Los usuarios experimentan una **curva de aprendizaje pronunciada** con SAS Customer Intelligence 360, lo que hace que el uso inicial sea desafiante y complejo.
- Los usuarios a menudo enfrentan **problemas de integración** que complican la configuración y la conectividad con los sistemas existentes en SAS Customer Intelligence 360.
- Los usuarios señalan que SAS Customer Intelligence 360 tiene un **precio elevado** , lo que lo hace menos accesible para algunas empresas.
- Los usuarios encuentran la **configuración difícil** de SAS Customer Intelligence 360 desafiante, requiriendo un tiempo y capacitación significativos para integrar.
- Los usuarios encuentran **la complejidad de la interfaz** desafiante, requiriendo un entrenamiento significativo para el uso efectivo de SAS Customer Intelligence 360.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**["Integraciones flexibles y soporte siempre disponible"](https://www.g2.com/es/survey_responses/sas-customer-intelligence-360-review-13106699)**

**Rating:** 4.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/es/survey_responses/sas-customer-intelligence-360-review-13106699)

**["Plataforma poderosa para la interacción en tiempo real con clientes"](https://www.g2.com/es/survey_responses/sas-customer-intelligence-360-review-13118670)**

**Rating:** 4.5/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/es/survey_responses/sas-customer-intelligence-360-review-13118670)

#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [¿Para qué se utiliza SAS Intelligent Advertising for Publishers?](https://www.g2.com/es/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [¿Para qué se utiliza SAS Intelligent Advertising for Publishers?](https://www.g2.com/es/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### [EX.CO](https://www.g2.com/es/products/ex-co/reviews)

EX.CO es la empresa de tecnología de video más inteligente que aprovecha el poder del aprendizaje automático para maximizar los ingresos en todas las pantallas: web, aplicaciones móviles, CTV y DOOH. Como socio de confianza de las principales organizaciones de medios en todo el mundo, incluidas Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group y Ziff Davis, EX.CO establece el estándar para la monetización de videos con su plataforma de video en línea y su motor de rendimiento impulsado por IA, diseñado para el crecimiento, el control y la transparencia. Desde 2012, EX.CO ha estado moldeando el futuro del video. Con sede en la ciudad de Nueva York y un equipo global, la empresa cuenta con el respaldo de The Walt Disney Company, Saban Ventures, Viola Group, 83North y otros.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **Facilidad de administración:** 8.5/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.4/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EX.CO?

- **Vendedor:** [EX.CO](https://www.g2.com/es/sellers/ex-co)
- **Año de fundación:** 2012
- **Ubicación de la sede:** New York, US
- **Twitter:** @EXCOPlatform  
196 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6f82ecf7133b5cab19dc99274dfd0550adc1b0d450d7948488ef2d65aa92378&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexcoplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
262 empleados en LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios destacan el **sobresaliente soporte al cliente** de EX.CO, señalando la capacidad de respuesta y la colaboración excepcional durante todo el proceso de configuración.
- Los usuarios elogian a EX.CO por su **excepcional satisfacción del cliente** , destacando un servicio sobresaliente y una capacidad de respuesta a las necesidades individuales.
- Los usuarios valoran el **impacto inmediato en los ingresos** de EX.CO, mejorando el crecimiento del negocio con un excelente soporte y facilidad de uso.
- Los usuarios valoran la **flexibilidad y el soporte de monetización** de EX.CO, mejorando la experiencia del usuario y la generación de ingresos.
- Los usuarios aprecian la **facilidad de uso** de EX.CO, disfrutando de una configuración sin problemas y un soporte al cliente efectivo en todo momento.

##### Cons

- Los usuarios encuentran que los **problemas del panel** en EX.CO dificultan su capacidad para analizar eficazmente el rendimiento y las métricas de video.
- Los usuarios señalan las **limitaciones de análisis** de EX.CO, deseando una mayor profundidad en las métricas de rendimiento de video.
- Los usuarios enfrentan **limitaciones de costo** con EX.CO, lo que afecta el acceso a contenido sindicado personalizado para necesidades específicas.
- Los usuarios experimentan una **curva de aprendizaje corta** con EX.CO mientras optimizan las ubicaciones, aunque el soporte es útil.
- Los usuarios señalan que los **datos geográficos limitados** restringen el acceso a contenido sindicado relevante para necesidades hiperlocales.

#### What Are Recent G2 Reviews of EX.CO?

**["Monetización de Video sin Interrupciones con Excelente Soporte"](https://www.g2.com/es/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/es/survey_responses/ex-co-review-12307406)

**["El apoyo excepcional y la visión estratégica elevan nuestra experiencia."](https://www.g2.com/es/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/es/survey_responses/ex-co-review-12114614)

### [Sizmek Ad Server](https://www.g2.com/es/products/sizmek-ad-server/reviews)

Sizmek Ad Suite te ofrece todo lo que necesitas para crear, distribuir y optimizar tus mensajes, incluyendo la entrega de anuncios, la creación de contenido creativo y la optimización creativa dinámica líder en la industria. Aprovecha el poder de una plataforma mundial, que entrega más de 1.5 billones de impresiones al año.

**Average Rating:** 4.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Sizmek Ad Server?

- **Facilidad de administración:** 9.2/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 10.0/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 9.3/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Sizmek Ad Server?

- **Vendedor:** [Amazon](https://www.g2.com/es/sellers/amazon)
- **Año de fundación:** 1994
- **Ubicación de la sede:** Seattle, WA
- **Twitter:** @amazon  
5,898,422 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c055ba2a1f3c1541b6e4d9a5f943579bd59ec9e85a0d4123f3c647d14324a5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1586%2F&secure%5Burl_type%5D=linkedin_company_website)  
765,691 empleados en LinkedIn®
- **Propiedad:** AMZN

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad
- **Company Size:** 45% Small, 36% Medium

#### What Are Recent G2 Reviews of Sizmek Ad Server?

**["Una de las mejores plataformas de gestión de campañas."](https://www.g2.com/es/survey_responses/sizmek-ad-server-review-8591002)**

**Rating:** 5.0/5.0 stars

_— Krishna Murari S._

[Read full review](https://www.g2.com/es/survey_responses/sizmek-ad-server-review-8591002)

**["Mejor aplicación de gestión de campañas"](https://www.g2.com/es/survey_responses/sizmek-ad-server-review-8654813)**

**Rating:** 5.0/5.0 stars

_— REYAZ AHMED K._

[Read full review](https://www.g2.com/es/survey_responses/sizmek-ad-server-review-8654813)

#### What Are G2 Users Discussing About Sizmek Ad Server?

- [¿Para qué se utiliza el servidor de anuncios de Sizmek?](https://www.g2.com/es/discussions/what-is-sizmek-ad-server-used-for)

### [AdButler](https://www.g2.com/products/adbutler/reviews)

AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card. Open your inventory to micro-budget small and medium businesses while also serving your direct and programmatic bookings. Programmatic Ad Server Conduct programmatic auctions with client-side header bidding, server-side openRTB, S2S and dedicated connectors. Native Ad Server Create and serve Native ads the use of paid ads that match the look and feel or your website, app or other media. Fully customizable templates. Video Ad Server Schedule and serve all VAST compatible video ads to any client. Full analytics support. Email Ad Server Complement your existing web program with self-serve and direct-sold ads in email campaigns and newsletters. AdButler’s email ad server works with the popular email providers like mail chimp, SendGrid and more. Mobile Ad Server Serve ads to mobile web and in your mobile app using AdButler’s mobile SDK. Digital Out of Home Ad Server Serve to digital out of home screens anywhere, billboards, smart mirrors, taxi-cabs, elevators, where ever. API Ad Server Build your own Ad Server with AdButler’s APIs in weeks instead of months of years. APIs also let you Monetize ad-block users with server-side ad calls. Demand-side platform Manage your programmatic and direct buying through one simple interface. Global CDN With over 30 points of presence worldwide AdButler serves your creative assets with blazing speed. AdButler is the fastest Ad Server in the world. Custom Solutions, AdButler’s experienced Ad Tech engineers can help you build a custom solution based on the AdButler Platform. Customized workflows, business logic, and interfaces. Fully White Labeled Take control with a fully white-labeled experience. All of our solutions can be white-labeled giving your Advertisers and Publishers a bespoke customized portal.

**Average Rating:** 4.5/5.0

**Total Reviews:** 62

#### How Do G2 Users Rate AdButler?

- **Ease of Admin:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdButler?

- **Seller:** [SparkLIT](https://www.g2.com/sellers/sparklit)
- **Year Founded:** 1998
- **HQ Location:** Victoria, Canada
- **Twitter:** @sparklit\_apps  
9 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d19073c3fcfd24e203cac4869546ae023472c0511e151b163976760100211da7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8654259%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 88% Small, 13% Medium

#### What Do G2 Reviewers Say About AdButler?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of AdButler, noting its straightforward implementation and user-friendly interface.
- Users find the **easy setup** of AdButler to be beneficial, integrating seamlessly with their solutions.
- Users commend AdButler for its **impressive performance insights** , greatly enhancing ad management and campaign effectiveness.
- Users find it effortless to make **easy updates** to their ad programs with AdButler, enhancing their advertising experience.
- Users appreciate how **AdButler streamlines campaign management** , making it easy to handle multiple advertisers effectively.

##### Cons

- Users find the **budget management** process confusing due to complex pricing and unhelpful customer support for integrations.
- Users struggle with **complex setup** due to inadequate support for integration and confusing pricing models.
- Users find the **navigation issues** in AdButler's interface can be overwhelming, hindering easy access to features.
- Users face issues with **poor customer support** regarding integration and pricing, complicating their experience with AdButler.
- Users feel the need for more **training resources** for AdButler to enhance their overall experience.

#### What Are Recent G2 Reviews of AdButler?

**["Simplifying Ad Management for high-traffic websites"](https://www.g2.com/survey_responses/adbutler-review-10532638)**

**Rating:** 4.5/5.0 stars

_— Dan L._

[Read full review](https://www.g2.com/survey_responses/adbutler-review-10532638)

**["Excellent and Cost Effective Ad Server"](https://www.g2.com/survey_responses/adbutler-review-4018127)**

**Rating:** 5.0/5.0 stars

_— Eduardo R._

[Read full review](https://www.g2.com/survey_responses/adbutler-review-4018127)

#### What Are G2 Users Discussing About AdButler?

- [Does Google Ad Manager cost money?](https://www.g2.com/discussions/does-google-ad-manager-cost-money)
- [What is AdGlare net?](https://www.g2.com/discussions/what-is-adglare-net)
- [What are ad serving tools?](https://www.g2.com/discussions/what-are-ad-serving-tools)
- [What is AdButler?](https://www.g2.com/discussions/what-is-adbutler)

### [Adpushup](https://www.g2.com/products/adpushup/reviews)

AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.

**Average Rating:** 4.4/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Adpushup?

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Setup:** 7.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Adpushup?

- **Seller:** [AdPushup](https://www.g2.com/sellers/adpushup)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @adpushup  
1,604 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7caf515f38b7b5fdf1c16cfbf4203f2f6200530959d2d95ba1e4e4a4dfbd1509&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadpushup%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 96% Small, 4% Medium

#### What Are Recent G2 Reviews of Adpushup?

**["Abhijeet is one of the best adops managers I have ever worked with"](https://www.g2.com/survey_responses/adpushup-review-7504715)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/adpushup-review-7504715)

**["Recommend"](https://www.g2.com/survey_responses/adpushup-review-11158022)**

**Rating:** 5.0/5.0 stars

_— Ben M._

[Read full review](https://www.g2.com/survey_responses/adpushup-review-11158022)

#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/discussions/what-does-adpushup-do)

### [Broadstreet](https://www.g2.com/products/broadstreet/reviews)

Broadstreet is an Ad Manager that caters specifically to the needs of direct, digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.

**Average Rating:** 4.8/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate Broadstreet?

- **Ease of Admin:** 9.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Broadstreet?

- **Seller:** [Broadstreet Ads](https://www.g2.com/sellers/broadstreet-ads)
- **Year Founded:** 2012
- **HQ Location:** Red Bank, NJ
- **Twitter:** @Broadstreetads  
590 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf7c5cb73203f825fe3cd98b23b71adcf5213cd80ed4d5a018fd4f4b969daa90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2779023%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Publisher
- **Top Industries:** Publishing, Online Media
- **Company Size:** 98% Small, 2% Medium

#### What Are Recent G2 Reviews of Broadstreet?

**["Necessary"](https://www.g2.com/survey_responses/broadstreet-review-8718782)**

**Rating:** 5.0/5.0 stars

_— Megan M._

[Read full review](https://www.g2.com/survey_responses/broadstreet-review-8718782)

**["An ad server with real human tech support"](https://www.g2.com/survey_responses/broadstreet-review-7949724)**

**Rating:** 5.0/5.0 stars

_— Stacy N._

[Read full review](https://www.g2.com/survey_responses/broadstreet-review-7949724)

#### What Are G2 Users Discussing About Broadstreet?

- [What is Broadstreet used for?](https://www.g2.com/discussions/what-is-broadstreet-used-for)

### [MonetizeMore](https://www.g2.com/products/monetizemore/reviews)

MonetizeMore is a Google Certified Publishing Partner that has built an award-winning ad tech platform (PubGuru) to empower web publishers and app developers. 1000+ digital publishers trust us to manage their ad revenue optimization across 40 countries.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate MonetizeMore?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Setup:** 9.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind MonetizeMore?

- **Seller:** [MonetizeMore](https://www.g2.com/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Year Founded:** 2010
- **HQ Location:** White Rock, CA
- **Twitter:** @monetizemore  
3,970 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b096b5a82034756f861ad97ecd436cf838c01a0ced393213fcb06211c82d71d4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonetizemore&secure%5Burl_type%5D=linkedin_company_website)  
78 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 26% Medium

#### What Are Recent G2 Reviews of MonetizeMore?

**["Highly skilled group"](https://www.g2.com/survey_responses/monetizemore-review-6594261)**

**Rating:** 5.0/5.0 stars

_— Alex Z._

[Read full review](https://www.g2.com/survey_responses/monetizemore-review-6594261)

**["Essential partners for inventory management"](https://www.g2.com/survey_responses/monetizemore-review-7169849)**

**Rating:** 5.0/5.0 stars

_— Wellington P._

[Read full review](https://www.g2.com/survey_responses/monetizemore-review-7169849)

#### What Are G2 Users Discussing About MonetizeMore?

- [What is MonetizeMore used for?](https://www.g2.com/discussions/what-is-monetizemore-used-for)

### [Kevel](https://www.g2.com/products/kevel/reviews)

Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more - allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. Learn more at www.kevel.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 43

#### How Do G2 Users Rate Kevel?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Kevel?

- **Seller:** [Kevel](https://www.g2.com/sellers/kevel)
- **Year Founded:** 2010
- **HQ Location:** Durham, North Carolina
- **Twitter:** @kevelapi  
1,916 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a5be7e09c5fdf90a50f6d8f87a9d6752b6d93fe22dea20b8613b2280639c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1717780%2F&secure%5Burl_type%5D=linkedin_company_website)  
173 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 49% Small, 42% Medium

#### What Are Recent G2 Reviews of Kevel?

**["Its been a great expierience and easy to get started!"](https://www.g2.com/survey_responses/kevel-review-5174661)**

**Rating:** 4.5/5.0 stars

_— Daniel N._

[Read full review](https://www.g2.com/survey_responses/kevel-review-5174661)

**["Nice ad technology"](https://www.g2.com/survey_responses/kevel-review-9122290)**

**Rating:** 5.0/5.0 stars

_— Jitendra k._

[Read full review](https://www.g2.com/survey_responses/kevel-review-9122290)

#### What Are G2 Users Discussing About Kevel?

- [What is Kevel used for?](https://www.g2.com/discussions/what-is-kevel-used-for)

### [Perion One](https://www.g2.com/es/products/perion-one/reviews)

Perion One: La publicidad más inteligente comienza aquí El panorama mediático fragmentado de hoy necesita más que ejecución: exige orquestación. Perion One unifica conocimientos, inteligencia artificial y creatividad para impulsar publicidad en tiempo real y multicanal que se adapta al momento y ofrece resultados medibles a gran escala.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Facilidad de administración:** 7.5/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 8.0/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 7.8/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 7.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Perion One?

- **Vendedor:** [Perion](https://www.g2.com/es/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Año de fundación:** 2001
- **Ubicación de la sede:** New York
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
668 empleados en LinkedIn®
- **Propiedad:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **facilidad de uso** de Perion One, permitiendo un acceso sin esfuerzo a información esencial en todas las plataformas.
- Los usuarios aprecian las **funciones de automatización** de Perion One, permitiendo un fácil acceso a todas las plataformas y ahorrando tiempo.
- Los usuarios valoran la **gestión centralizada** de Perion One, mejorando la eficiencia y proporcionando facilidad de acceso a través de plataformas.
- Los usuarios elogian el **excelente servicio al cliente** de Perion One, mejorando su experiencia de servicio en general.
- Los usuarios valoran las opciones de **personalización** en Perion One, considerándolas esenciales para la gestión diaria de datos.

##### Cons

- Los usuarios informan desafíos con la **inexactitud de los datos** , señalando dificultades en la categorización adecuada a pesar de usar convenciones de nomenclatura estrictas.
- Los usuarios experimentan dificultades ocasionales con la **categorización de datos** en Perion One, incluso con convenciones de nomenclatura adecuadas.
- Los usuarios encuentran **preocupante el precio elevado** de Perion One, sintiendo que el valor no justifica el costo.
- Los usuarios informan de **inexactitudes ocasionales en la categorización de datos** , incluso cuando utilizan convenciones de nomenclatura y etiquetas estrictas.

#### What Are Recent G2 Reviews of Perion One?

**["Plataforma fácil de usar y centrada en el cliente"](https://www.g2.com/es/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/es/survey_responses/perion-one-review-10732486)

**["Racionaliza el trabajo"](https://www.g2.com/es/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/es/survey_responses/perion-one-review-7712988)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/es/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/es/discussions/what-is-undertone-used-for)

### [Insticator](https://www.g2.com/es/products/insticator/reviews)

En Insticator, estamos en una misión para crear una plataforma inteligente y unificada diseñada para recopilar, agregar y monetizar todos los datos de primera mano de un editor. Nuestra suite de productos de participación empodera tanto a editores como a consumidores para amplificar sus voces y expresar sus opiniones en entornos seguros e interactivos. Desde nuestra Plataforma de Comentarios respaldada por IA híbrida y moderación humana hasta nuestra Unidad de Trivia y Encuestas que permite a las audiencias interactuar con contenido que les habla directamente, Insticator alcanza y extrae información de más de 350 millones de usuarios mensualmente. Nuestra amplia lista de socios incluye Gannett, USA Today, Major League Baseball, Ancestry, WebMD y muchos otros. Con sede en la ciudad de Nueva York, la presencia global de Insticator abarca oficinas en Miami, Canadá, India, Filipinas, Ucrania y el Reino Unido.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Insticator?

- **Facilidad de administración:** 9.0/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 10.0/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.6/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Insticator?

- **Vendedor:** [Insticator](https://www.g2.com/es/sellers/insticator)
- **Año de fundación:** 2012
- **Ubicación de la sede:** New York, NY
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f540812708ad81af3cb1b2e5fc76958955f63470a17fd0daefb113c6ff846875&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2757474%2F&secure%5Burl_type%5D=linkedin_company_website)  
68 empleados en LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Small, 43% Medium

#### What Are Recent G2 Reviews of Insticator?

**["Ha sido una experiencia favorable trabajar con Insticator."](https://www.g2.com/es/survey_responses/insticator-review-7331681)**

**Rating:** 5.0/5.0 stars

_— Usuario verificado en Editorial_

[Read full review](https://www.g2.com/es/survey_responses/insticator-review-7331681)

**["Fue una gran experiencia trabajar en una herramienta tan interactiva."](https://www.g2.com/es/survey_responses/insticator-review-4202006)**

**Rating:** 5.0/5.0 stars

_— Sanket A._

[Read full review](https://www.g2.com/es/survey_responses/insticator-review-4202006)

#### What Are G2 Users Discussing About Insticator?

- [¿Para qué se utiliza Insticator?](https://www.g2.com/es/discussions/what-is-insticator-used-for)

### [EXADS](https://www.g2.com/es/products/exads/reviews)

EXADS es un proveedor de tecnología de servicio de anuncios de marca blanca que ha estado desarrollando plataformas para anunciantes, editores, redes publicitarias y agencias durante más de 10 años. En EXADS, construimos soluciones escalables para grandes y pequeñas empresas y atendemos todas sus necesidades de servicio de anuncios. EXADS ofrece plataformas de anuncios potentes y personalizadas que vienen con una amplia gama de características, desde optimizaciones automáticas hasta algunas de las mejores capacidades analíticas, sin costos adicionales. Nuestro equipo de expertos en tecnología publicitaria siempre está disponible para proporcionar el mejor soporte posible y responder cualquier pregunta. Con EXADS puedes ahorrar tiempo y dinero al tener tu propia plataforma de anuncios lista en semanas.

**Average Rating:** 5.0/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate EXADS?

- **Facilidad de administración:** 9.2/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 9.6/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 9.6/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 9.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind EXADS?

- **Vendedor:** [EXADS](https://www.g2.com/es/sellers/exads)
- **Año de fundación:** 2013
- **Ubicación de la sede:** Sandyford, IE
- **Twitter:** @exads  
90 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db79bc0022146dea4011455be45bf2aafcfd06ea3dd506ecb479775a1d1bb875&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexads%2F&secure%5Burl_type%5D=linkedin_company_website)  
60 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad
- **Company Size:** 75% Medium, 19% Small

#### What Do G2 Reviewers Say About EXADS?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran la **configuración receptiva** de EXADS, apreciando la simplicidad de implementar su tecnología de servicio de anuncios de marca blanca.
- Los usuarios aprecian la **facilidad de uso** de EXADS, destacando su proceso de configuración receptivo y su interfaz fácil de usar.
- A los usuarios les encanta la **fácil configuración** de EXADS, encontrándola muy receptiva y rápida de implementar.
- Los usuarios encuentran que EXADS es **muy receptivo y fácil de configurar** , mejorando su experiencia general sin esfuerzo.
- Los usuarios encuentran la **configuración receptiva y fácil** de la interfaz de usuario de EXADS muy beneficiosa para sus necesidades de servicio de anuncios.

#### What Are Recent G2 Reviews of EXADS?

**["Solución de etiqueta blanca robusta para su DSP"](https://www.g2.com/es/survey_responses/exads-review-9129573)**

**Rating:** 5.0/5.0 stars

_— Ana S._

[Read full review](https://www.g2.com/es/survey_responses/exads-review-9129573)

**["solución completa de servidor de anuncios y sistema de gestión de campañas"](https://www.g2.com/es/survey_responses/exads-review-11236631)**

**Rating:** 5.0/5.0 stars

_— Benoit C._

[Read full review](https://www.g2.com/es/survey_responses/exads-review-11236631)

#### What Are G2 Users Discussing About EXADS?

- [¿Para qué se utiliza EXADS?](https://www.g2.com/es/discussions/what-is-exads-used-for)

### [DanAds](https://www.g2.com/es/products/danads/reviews)

DanAds es la empresa líder mundial de SaaS que empodera a empresas de todos los tamaños con una plataforma de publicidad de autoservicio intuitiva, escalable y automatizada que utiliza IA y aprendizaje automático para simplificar la compra de medios y fomentar un crecimiento medible a través de tecnología de vanguardia. En 2013, dos emprendedores suecos hicieron una pregunta audaz: "¿Y si los editores pudieran gestionar su propia infraestructura publicitaria, automatizada, transparente y en sus propios términos?" Esa pregunta inspiró a Peo Persson e Istvan Beres a fundar DanAds años antes de que el autoservicio se convirtiera en una tendencia de la industria. Desde el principio, su visión fue clara: construir herramientas que permitieran a los editores y anunciantes evitar las ineficiencias de las agencias de publicidad y la tecnología tradicionales.

**Average Rating:** 4.3/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate DanAds?

- **Facilidad de administración:** 8.4/10 (Category avg: 8.6/10)
- **¿Ha sido the product un buen socio para hacer negocios?:** 9.3/10 (Category avg: 8.7/10)
- **Facilidad de uso:** 8.4/10 (Category avg: 8.7/10)
- **Facilidad de configuración:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind DanAds?

- **Vendedor:** [DanAds](https://www.g2.com/es/sellers/danads)
- **Sitio web de la empresa:** danads.com
- **Año de fundación:** 2013
- **Ubicación de la sede:** New York, NY
- **Twitter:** @danadsselfserve  
1,533 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=712f1c1bc7526d7ed2544ea1221bb3edd538e110d411b4b042f8bd6ef4300bbe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdanads%2F&secure%5Burl_type%5D=linkedin_company_website)  
110 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Medios en línea
- **Company Size:** 41% Large, 34% Medium

#### What Do G2 Reviewers Say About DanAds?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios valoran al **equipo amigable y dedicado** en DanAds, mejorando la colaboración y promoviendo integraciones exitosas.
- Los usuarios valoran el **apoyo al crecimiento empresarial** del equipo dedicado de DanAds, mejorando las capacidades de autoservicio y la diferenciación competitiva.
- Los usuarios valoran al **equipo amigable y dedicado** en DanAds, mejorando la colaboración y la capacidad de respuesta a los comentarios.
- Los usuarios elogian la **excelente gestión de cuentas** de DanAds, destacando el apoyo y la colaboración en el crecimiento empresarial.
- Los usuarios valoran el **soporte al cliente receptivo** de DanAds, mejorando su experiencia de integración y adopción.

##### Cons

- Los usuarios experimentan **un mal servicio al cliente** debido a los retrasos por diferencias horarias y el seguimiento inconsistente de los problemas técnicos.
- Los usuarios notan **problemas de gestión de cuentas** debido a la alta rotación, pero DanAds está mejorando al alinearse con los gerentes senior.
- Los usuarios encuentran desafiante gestionar **campañas más grandes con múltiples elementos de línea** en DanAds si tienen experiencia en la compra de medios tradicionales.
- Los usuarios encuentran **problemas de gestión de campañas** con DanAds, especialmente al intentar escalar campañas publicitarias más grandes para compradores experimentados.
- Los usuarios sienten que hay una necesidad de mejorar las **herramientas de gestión de datos** en DanAds para mejorar las operaciones comerciales y el marketing.

#### What Are Recent G2 Reviews of DanAds?

**["Una asociación revolucionaria: DanAds y Opera Ads ofrecen un valor excepcional"](https://www.g2.com/es/survey_responses/danads-review-8515530)**

**Rating:** 4.0/5.0 stars

_— Usuario verificado en Marketing y publicidad_

[Read full review](https://www.g2.com/es/survey_responses/danads-review-8515530)

**["Asombroso apoyo y disponibilidad durante todo el proyecto."](https://www.g2.com/es/survey_responses/danads-review-10597541)**

**Rating:** 4.5/5.0 stars

_— Vincent M._

[Read full review](https://www.g2.com/es/survey_responses/danads-review-10597541)

#### What Are G2 Users Discussing About DanAds?

- [What does Danads do?](https://www.g2.com/es/discussions/what-does-danads-do)
- [What is the use of Danads?](https://www.g2.com/es/discussions/what-is-the-use-of-danads)
- [What is a self-serve ad platform?](https://www.g2.com/es/discussions/what-is-a-self-serve-ad-platform)
- [What is DanAds?](https://www.g2.com/es/discussions/what-is-danads)

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[Browse Publisher Ad Server Themes](/categories/publisher-ad-server/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated November 8, 2024

Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information

Show More

* * *

## How Do You Choose the Right Publisher Ad Server Software?

### What You Should Know About Publisher Ad Server Software

### What is an Ad Server? 

An ad server is a fundamental [advertising technology](https://www.g2.com/articles/history-of-advertising) responsible for placing ads on websites and apps. It manages and delivers digital ads, ensuring they reach the right audiences. Publisher ad servers store ad data and distribute ads across multiple platforms, tracking impressions, clicks, and other vital statistics. They can also target specific ads to users based on predefined criteria, enhancing relevance and engagement.

Two main types of publisher ad server software exist: hosted solutions, which are maintained by a third party, and self-hosted solutions, managed in-house on a private server. Selecting the top publisher ad servers depends on your business needs, considering factors such as scalability and user features. The best publisher ad server software offers seamless integration with ad networks, robust analytics, and advanced targeting, positioning it as a critical tool in optimizing ad effectiveness and revenue.

### Why do Publishers Need Ad Servers?

Ad servers are essential for publishers aiming to monetize digital content effectively. Here’s a closer look at why publishers rely heavily on ad server technologies.

- **Efficient ad management:** Ad servers automate the delivery and tracking of ads, enabling publishers to manage diverse ad formats with ease and precision. This automation ensures that [advertising](https://www.g2.com/articles/types-of-advertising) efforts are both scalable and efficient.
- **Maximizing revenue streams:** By connecting with a larger pool of advertisers and managing inventory effectively, ad servers help publishers increase their revenue potential through targeted ad placements and competitive pricing strategies.
- **Real-time analytics and reporting:** Ad servers provide detailed insights into campaign performance, allowing publishers to make data-driven decisions. This real-time feedback loop helps optimize ad strategies for better engagement and profitability.
- **Inventory control and pricing:** With an ad server, publishers can maintain control over their ad inventory and set pricing strategies that align with their financial goals, ensuring transparent and profitable ad operations.
- **Integration with ad networks and exchanges:** Ad servers support seamless integration with various ad networks and exchanges, broadening exposure to potential advertisers and enhancing ad fill rates, which boosts overall revenue.
- **Strategic advantage:** Ad servers enable effective [app monetization strategies](https://www.g2.com/articles/app-monetization), ensuring publishers remain agile and competitive.

### What are the Common Features of Publisher Ad Server Software?

The following are some core features within publisher ad server programs that can help users identify if this type of software will meet their business needs:

- **Ad creation and management:** Publisher ad servers enable efficient creation and management of ads and campaigns. They facilitate inventory sales through ad networks, bundling ad units across publishers for advertisers.
- **Third-party integrations:** The best ad server software integrates easily with third-party ad networks and exchanges, offering proprietary ad inventory. They often function as SSPs, allowing real-time, impression-based marketplace transactions.
- **Ad automation:** Top publisher ad servers automate ad deployment to achieve campaign goals such as views and clicks. They have customizable settings (e.g., time frame, location) that align with business objectives and require minimal user intervention.
- **Tracking and analytics:** Publisher ad server software provides robust analytics for tracking ad performance and revenue generation. These tools offer insights into audience behavior to inform future ad strategies and enhance effectiveness.

### What are the Benefits of Publisher Ad Server Software?

Ad server software has many benefits, whether for a small company with a limited budget or large conglomerates. Below are some examples: 

- **Easy implementation:** This software often requires little setup. Once bought, the total onboarding to publishing time is relatively short. This helps the publisher move quickly and efficiently in starting revenue flow. 
- **Simple publishing tools:** Publisher ad server software's goal is to generate revenue from advertisements. However, the goal is also to save time and effort to maximize profit. Therefore, the simplicity of a single dashboard to run all elements of a campaign is preferred. 
- **Diverse revenue stream:** Publishers are often reliant on a singular method of income. These tools allow them to incorporate different types of ads digitally (also in multiple formats) to bring a more consistent revenue stream. 

### Who Uses Publisher Ad Server Software?

While multiple stakeholders can use publisher ad server software, its purpose is very specific. 

- **Marketing professionals:** The entire purpose of this software is to create an easy and accessible way to manage advertisements across a variety of channels, regardless of industry. This could mean anyone with the ability to learn how to use the software can, but more often than not, a marketing or social media professional would be tasked with this role. 
- **Growth marketing managers:** Creating and publishing ads that meet the requirements, publication on an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

### Challenges with Publisher Ad Server Software

Below are the top challenges of using these tools:

- **Finding the right publisher:** It’s common experience to look for the right fit for any software that is well-trusted and has a good reputation. Publisher ad servers are no different, especially since they are attached to revenue goals. Be sure to check if the functionality suits the business needs and that the server is financially stable to facilitate a smooth payout. 
- **ROI:** Since an ad server is used to create an alternative revenue stream, the main goal is actually to make money. One should ask if the [return on investment (ROI)](https://www.g2.com/glossary/return-on-investment-definition) is worth the software. It’s crucial to monitor the targeting and performance, which can affect revenue goals. 

### Which Companies Should Buy Publisher Ad Server Software?

- **Digital marketing agencies or services:** Creating advertisements (via native or mobile) costs time and money. Some agencies and independent services provide end-to-end creation, campaign deployment, and monetization services, so they’ll need to utilize publisher ad servers to generate additional revenue for clients. Depending on the type of agency and the type of ad goals one is trying to accomplish, it could be more cost-effective to use this type of service. 
- **Any business looking to increase digital ad revenue:** Because of its simplicity, a publisher ad server can be utilized by many different industries and businesses. Any [type of digital ad](https://www.g2.com/articles/types-of-advertising) (mobile, native, digital, out-of-home, display, etc.) can be created and run from a publisher ad server. Finding software solutions to speed up that process without compromising the product can be invaluable. 

### How to Buy Publisher Ad Server Software?

Start by systematically approaching the purchase of top publisher ad server software to ensure alignment with business goals and requirements. Follow these steps for gathering requirements, comparing products, and making informed decisions.

- **Requirements gathering (RFI/RFP):** Identify software that enables digital publishers to monetize their websites effectively through online ads. Ensure the product aligns with core business objectives.
- **Create a long list:** Start by understanding which products don't meet your key needs. Focus on essential features—like publishing channels and content types—and exclude options lacking these. Remember, if a product offers non-essential, unique features that don't align with primary goals, it's prudent to exclude it.
- **Create a Shortlist:** Select products that closely match your necessary features and business requirements. Utilize reviews and third-party evaluations to refine your choices further and ensure reliability.
- **Conduct Demos:** Opt for free trials, often between one week and a month, to evaluate how the software suits your needs. Use this period to assess features and prepare questions crucial to your purchasing decision. Review tiered pricing plans to ensure they align with your business size and needs during discussions with sales contacts.

### How to choose the best Publisher Ad Server Software?

Selecting the best publisher ad server software involves careful consideration and collaboration with internal teams to match the software's capabilities with business needs. Follow these outlined steps to make a wise investment.

- **Choose a selection team:** Involve key internal stakeholders, like managers and department heads, in the purchasing decision to align strategy and ensure transparency in cost and implementation. Consider both financial implications and implementation timelines.
- **Negotiation:** While negotiation may not always be necessary, never compromise on essential features, add-ons, or services. Evaluate extra costs for potentially beneficial features and attempt to include them in the base package where possible.
- **Final decision:** Base the decision on aligning with business objectives and staying within budget. Ensure all stakeholders agree on how this software will enhance business outcomes.

_Researched and written by_ [_Victoria Blackwell_](https://research.g2.com/insights/author/victoria-blackwell)