Everhaze is built around three connected modules: CORE, LUMIN and LUMINaiT, designed to support the full media relations lifecycle. CORE is the media engagement layer, giving communications teams access to a structured global media database and tools to build targeted media lists, distribute press releases, and manage journalist relationships in one place. It replaces fragmented spreadsheets and ad-hoc outreach with a clear, auditable workflow for day-to-day PR activity. LUMIN provides real-time monitoring across online, print, radio, TV and selected social channels, capturing coverage as it happens and turning it into usable reporting. LUMINaiT adds an AI-driven intelligence layer, analysing coverage to identify narratives, trends and drivers of attention, and breaking results down by audience, geography and media type. Together, the three modules allow organisations not only to engage with the media and track coverage, but to understand how stories form, spread and influence public perception over time.