---
title: Everflow Reviews
meta_title: 'Everflow Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 192 reviews by the users' company size, role or industry
  to find out how Everflow works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 192
  scale: '5'
date_modified: '2026-07-13'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Everflow Reviews
**Vendor:** Everflow  
**Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 192
## About Everflow
Everflow is the leading all-in-one Partner Marketing Platform designed for high-growth brands, agencies and ad networks to track, manage, and optimize every performance channel. You can manage your affiliate marketing programs and scale beyond to all of your other channels. Everflow unifies tracking for influencers, content publishers, in-app referrals, and media buying into a single source of truth. With a curated Marketplace for partner discovery, automated global payments via Everflow Pay, and deep integrations with Google Ads, Meta, and CRMs like HubSpot and Salesforce, Everflow empowers 1,200+ brands—including Playtika, JG Wentworth, and Golden Hippo—to scale ROI with granular, real-time analytics. Learn more at everflow.io.



## Everflow Pros & Cons
**What users like:**

- Users find Everflow to be **exceptionally easy to use** , enhancing efficiency for both partners and managers alike. (25 reviews)
- Users praise the **excellent customer support** of Everflow, noting timely help and effective problem resolution. (24 reviews)
- Users appreciate the **customer-centric culture** at Everflow, ensuring excellent support and a user-friendly experience. (12 reviews)
- Users appreciate the **efficient reporting system** of Everflow, enabling quick data gathering and custom report creation. (12 reviews)
- Users value the **ease of generating analytics reports** with Everflow, appreciating its flexibility and insightful data. (11 reviews)
- Features (8 reviews)
- Users highlight the **ease of tracking** in Everflow, facilitating efficient management of sales and affiliate earnings. (8 reviews)
- Platform Usability (7 reviews)
- Attribution Accuracy (6 reviews)
- Customer Success (6 reviews)

**What users dislike:**

- Users find the **improvement needed** in Everflow&#39;s UI and API functionality to be inconvenient and confusing. (6 reviews)
- Users feel there is **limited functionality** with Everflow, particularly in bulk actions and managing historical conversions. (6 reviews)
- Users find the **poor UI** of Everflow overwhelming and sometimes confusing, impacting their overall experience with the platform. (6 reviews)
- Users find the **poor design** of Everflow frustrating, highlighting the confusing UI and unclear settings. (5 reviews)
- Users face a **steep learning curve** with Everflow, requiring significant developer support and challenging navigation across interfaces. (4 reviews)
- Users report **dashboard issues** , citing minor experience flaws and a desire for improved design and quick search features. (3 reviews)
- Users feel the **layout issues** of Everflow detract from its overall great platform experience and design appeal. (3 reviews)
- Limited Customization (3 reviews)
- Users find the **overwhelming complexity** of Everflow&#39;s features challenging, requiring significant time to learn effectively. (3 reviews)
- Poor Interface Design (3 reviews)

## Everflow Reviews
  ### 1. Fast setup, solid support, ideal tracking platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kevin S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2023

**What do you like best about Everflow?**

Extensive data insights, easy partner- and brand integration, great looking dashboard and all of it is super straight forward. I've worked with CAKE before but Everflow is way smoother in all it's options.

**What do you dislike about Everflow?**

The only downside I can find is setting the payouts in different currencies.

**What problems is Everflow solving and how is that benefiting you?**

Solid tracking of all of our conversions. Easy to differentiate between countries, affiliates and sub sources. Grabbing affiliate links for my partners is also extremely easy and straight forward.

  ### 2. Empowering Marketers with Cutting-Edge Performance Marketing Solutions

**Rating:** 0.5/5.0 stars

**Reviewed by:** Ashay . | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2023

**What do you like best about Everflow?**

verflow provides dedicated customer support to assist users with any queries or issues promptly. This ensures a positive user experience and addresses any potential roadblocks effectively.

**What do you dislike about Everflow?**

Strengthening fraud detection mechanisms can ensure a higher level of security and protect advertisers from potential fraudulent activities. Also Offering more customization options and flexible features would cater to the diverse needs of different businesses and industries.

**What problems is Everflow solving and how is that benefiting you?**

Everflow's seamless user interface facilitates effortless navigation, ensuring campaign integrity and optimal results through precise tracking and fraud detection. Alongside its scalability, customizable dashboards, and exceptional customer support, Everflow emerges as the prime option for businesses aiming to achieve unparalleled success in performance marketing.

  ### 3. Best Software for affiliate network

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nirmala B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 09, 2023

**What do you like best about Everflow?**

Everflow has all the features one needs in an affiliate network. It's easy to integrate with other platforms, too, for tracking. And very easy to use as well. And their reports are super detailed.

**What do you dislike about Everflow?**

One thing I don't like about Everflow is that it slows down when handling heavy traffic. And also, I wouldn't say I like their pricing models; only two are available, and the cheapest is $750/m. It's too expensive for anyone who want's to get into this business.

**What problems is Everflow solving and how is that benefiting you?**

Everglow is helping me run an affiliate network where I can onboard both advertisers & customers. I have tried many similar software out there, and I have to tell you, Everflow is among the top 3.

  ### 4. Effortless Efficiency

**Rating:** 4.5/5.0 stars

**Reviewed by:** Akshay R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2023

**What do you like best about Everflow?**

Everflow is an exceptional platform for performance marketing. Its user-friendly interface and robust features optimizes campaign tracking and reporting effortlessly. From seamless integration to reliable analytics, it's a must-have tool for businesses seeking to boost their marketing performance and achieve remarkable results. Highly recommended!

**What do you dislike about Everflow?**

Nothing to dislike in everflow if you start using it, great support team they help in every step.

**What problems is Everflow solving and how is that benefiting you?**

reports tracking

  ### 5. Love working with Everflow team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 07, 2023

**What do you like best about Everflow?**

I love working with their team. There is never a chance that someone says I don't know. The amount of training they put into customer care is on point an appreciated.

**What do you dislike about Everflow?**

I wish the tutorials were easier to find, sometimes you have to be pretty specific about what you are looking for and even then more than basic info is hard to find.

**What problems is Everflow solving and how is that benefiting you?**

Using lead events has allowed us to centralize basic reporting for our account managers to get data quickly on the buys that are coming through. 
Also, having an interface that allows partner pixel tracking without using martech resources is a great help.

  ### 6. They show genuine care and concern.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel Z. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2023

**What do you like best about Everflow?**

The marketplace is really showing us the partners who want to engage with us. The reporting and dashboard are clear and our tech team loves the postback settings.

**What do you dislike about Everflow?**

Nothing. Every comment, suggestion, and feedback is met with enthusiasm and a deep desire to improve.

**What problems is Everflow solving and how is that benefiting you?**

Partnerships are the lifeblood of our company and Everflow provides the tools to effectively manage attribution and partners like no one else.

  ### 7. Excellent Tracking platform with great service levels

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2019

**What do you like best about Everflow?**

Excellent service level with great technical support and timely feature releases

**What do you dislike about Everflow?**

Some minor negative user experience on dashboard that could be improved,
Service level is great however seems like response time are getting longer.

**Recommendations to others considering Everflow:**

If you are looking for a reliable advertisement tracking solution with excellent technical support, you should consider Everflow as one of your top picks.

**What problems is Everflow solving and how is that benefiting you?**

Everflow provides excellent tracking solutions with great amount of useful features that smoothens our day to day operations allowing us to grow rapidly and focus on our core business.

  ### 8. Everflow is our platform of choice when it comes to managing affiliates and advertisers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stojan J. | Business Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2023

**What do you like best about Everflow?**

User friendly interface, a lot of integration options, reliability, great support, marketplace for connecting users of Everflow.

**What do you dislike about Everflow?**

No dislikes, Everything is working as expected.

**What problems is Everflow solving and how is that benefiting you?**

Everflow is allowing us to manage affiliate and advertisers in a easy way... We used other affiliate platforms in the past, and Everflow does the same thing but better.

  ### 9. One of the best platform to launch affiliate network

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bhabishya B. | Content Writer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2023

**What do you like best about Everflow?**

Everflow has many features compared to similar software I have seen in the market. I have used Everflow & also joined multiple affiliate networks using Everflow to run their affiliate network. And it's fantastic.

**What do you dislike about Everflow?**

What I dislike about Everflow is its pricing model. It starts from $750/m. I have tried other platforms too, but none cost that much. It's just too expensive. It would be great if they could lower it or bring more plans.

**What problems is Everflow solving and how is that benefiting you?**

I used Everlow to run an affiliate network and have joined multiple affiliate networks using Everflow to run their affiliate network.

  ### 10. Efficient, Reliable , User Friendly, Multi-channel tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dipal P. | Sr. Affiliate Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2023

**What do you like best about Everflow?**

Deep Analytics, Great support team,  Seamless integrations

**What do you dislike about Everflow?**

Honestly, I have no complaints. But they could launch Low pricing plans.

**What problems is Everflow solving and how is that benefiting you?**

We are using everflow daily to track our campaigns. We have real-time metrics so we know if performance is good or bad.

  ### 11. Easy to use tracking platform with responsive customer support.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2023

**What do you like best about Everflow?**

Customer support is responsive, easy to talk to, and very knowledgeable
Documentation on how to use platform is easy to read and understand.
Offer options are diverse

**What do you dislike about Everflow?**

UI is not easy to use after reverting to new format
Roles and Permission settings can be confusing at times
Marketplace opportunities could be made more apparent

**What problems is Everflow solving and how is that benefiting you?**

Everflow is constantly adding new features to accommodate the ever changing environment of digital marketing so platform offerings are usually up to date on current issues and relevant for today's ad operations.

  ### 12. Very reliable platform!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Everflow?**

Everflow has been consistent in providing the most accurate data we needed for our business. Their platform is very easy to use and understand. Customer service are very friendly and knowledgeable and they always reply on a timely manner.

**What do you dislike about Everflow?**

There are very little feature that arent available yet in everflow like traffic blocking for subid combo.

**What problems is Everflow solving and how is that benefiting you?**

I have not yet encountered a major problem using everflow except for some feature limitation which they have ticketed and hopefully will be available in the future.

  ### 13. USER FRIENDLY INTERFACE

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mahadev P. | Director of Ad Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 24, 2023

**What do you like best about Everflow?**

I work for a network and useing everflow from past 3 years, its has user friendly interface and great supporting team that are availabel to help around the clock.

**What do you dislike about Everflow?**

Noting to dislike if you are using evrflow for your tracking.

**What problems is Everflow solving and how is that benefiting you?**

Hassle free tracking

  ### 14. Awful experience

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Everflow?**

Product value isn't there and customer service for agency partner needs a complete revamp. Culture of their team very much is antagonistic.

**What do you dislike about Everflow?**

The sheer attitude of management and service team is deplorable - these guys won't last as their product isn't that great.

**What problems is Everflow solving and how is that benefiting you?**

None

  ### 15. Amazing platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Bogdan S. | Senior Linux System Administrator, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2023

**What do you like best about Everflow?**

Easy to use platform, very good support team, the update the platform regularly, they listen to customers requests and integrate new features

**What do you dislike about Everflow?**

Sometimes they push changes without proper notifications or verifications and those changes might affect some users in a bad way

**What problems is Everflow solving and how is that benefiting you?**

Tracking and Analytics

  ### 16. Best Affiliate Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Akshay R V . | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Everflow?**

Excellent support team with a speedy response.

**What do you dislike about Everflow?**

Not available all the time. Needs 24x7 support.

**What problems is Everflow solving and how is that benefiting you?**

Resolving queries, finding out the spams.

  ### 17. Affiliate Marketing Expert

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sandeep K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Everflow?**

Unique features, UI design, support team, reporting.

**What do you dislike about Everflow?**

Availability of support team. Needs UK time support

**What problems is Everflow solving and how is that benefiting you?**

Reports, spam detection

  ### 18. Everflow is smooth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul S. | Affiliate Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 06, 2023

**What do you like best about Everflow?**

Everflow has a easy flow between information

**What do you dislike about Everflow?**

Everflow still wont do all my work for me :)

**What problems is Everflow solving and how is that benefiting you?**

Everflow tracks and reports sales with all my publishers

  ### 19. User friendly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dayna N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2023

**What do you like best about Everflow?**

Very simple design which is easy to follow

**What do you dislike about Everflow?**

The widget set up on the dashboard could be designed a little better

**What problems is Everflow solving and how is that benefiting you?**

Tracking

  ### 20. Very easy UI to work with. I worked with a couple of platform before and everflow is the best.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2021

**What do you like best about Everflow?**

The UI, reporting, and overall ease of use.

**What do you dislike about Everflow?**

Not much to be honest, dev team is understanding of needs and feedback that everything is always super sharp

**Recommendations to others considering Everflow:**

I would go ahead and do the jump! Support is amazing so no need to worry!

**What problems is Everflow solving and how is that benefiting you?**

Access to data, the reporting is outstanding!

  ### 21. Its is the best platform I have worked upon.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2023

**What do you like best about Everflow?**

So much flexibility for reporting makes it the most convenient platform, and the support team is always helpful.

**What do you dislike about Everflow?**

Would like to have more options in bulk edit feature.

**What problems is Everflow solving and how is that benefiting you?**

Helping us keep track of day to day montitoring of revenue and cost, and also dynamic reports are really helpful.

  ### 22. The best performance marketing tracker I've come across

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2023

**What do you like best about Everflow?**

The intuitive UI, the knowledgable and available support staff, the effortless integrations

**What do you dislike about Everflow?**

The reporting could be more streamlined, but it works. Also an over reliance on smartlinks for rotation

**What problems is Everflow solving and how is that benefiting you?**

Tracking affiliate traffic, performance, postbacks, etc.

  ### 23. Operations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Everflow?**

Everflow is easy to learn and access. Support are easy to contact

**What do you dislike about Everflow?**

Getting slow at times. But not that's very often

**What problems is Everflow solving and how is that benefiting you?**

How to create reports in easier ways

  ### 24. Best Tracking Platform For Affiliate Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Frederic J. | Founder & Affiliate Partnership Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2022

**What do you like best about Everflow?**

I loved the support provided by their team. Building and managing an affiliate program is a complex project, where you run into many hurdles on a weekly basis. Our rep Kristin was always quick to respond and provide knowledgeable solutions to all of the problems we threw her way. We had initially setup our programs on 2 separate tracking platforms and within a few weeks we quickly realized EF was the superior solution!

**What do you dislike about Everflow?**

There's not much to dislike about the platform. It would be great if they had a marketplace to connect affiliates with advertisers, but I believe this is something that's currently on their roadmap

**What problems is Everflow solving and how is that benefiting you?**

The ability to accurately track affiliate campaigns, without the need to sign 12 month contracts

  ### 25. The Backbone of our Business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justin P. | Chief Development Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

The feature set is robust, and the tracking is consistent and reliable. Support is very helpful and quick to reply.

**What do you dislike about Everflow?**

A few features are not as intuitive as I would think, so it takes a bit longer to learn their functionality. The good news is the help desk does a comprehensive job explaining these things, but the learning curve can often be a bit longer.

**What problems is Everflow solving and how is that benefiting you?**

It's at the core of connecting our brand partners and marketing partners, allowing us all to come together to work and provide proper attribution of sales. It is serving the exact purpose for our business model as a network and agency.

  ### 26. Everflow is a must have in the affiliate space

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tim H. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

The customer service is outstanding. If I have an issue or difficulty implementing something within Everflow, their team is always there to walk me through.

**What do you dislike about Everflow?**

That I didn't start using it sooner. Honestly, I have no complaints.

**Recommendations to others considering Everflow:**

If you've ever had trouble with tracking, bad affiliates or implementation, Everflow is a must.

**What problems is Everflow solving and how is that benefiting you?**

Tracking and limiting what my affiliates can and can't do.

  ### 27. Everflow makes it easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ignacio L. | Ad Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2021

**What do you like best about Everflow?**

Whether you have to set up a complex campaign or pull an extensive report, Everflow platform is there to help you out with all the trackers you need.
Did I mention that their macros help a lot with integrating? We just love it.
Thank you Everflow!

**What do you dislike about Everflow?**

Sometimes it might be a little bit slow. It doesn't bother me too much though because you can just download the CSV file and work in-depth in the report with the help of pivot tables, for example.

**What problems is Everflow solving and how is that benefiting you?**

We are using everflow daily to track our campaigns. We have found benefits at easy-to-look dashboards like the initial home screen that you can customize to your liking, or some of the reports that help with visualizations too.

  ### 28. Fantastic tracking platform!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mathieu R. | Business Development and Publisher Success Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

The interface is easy to understand. The platform is super reactive. Great user support.Supports Facebook tracking.

**What do you dislike about Everflow?**

Not able to create affiliate groups such as the feature is available for offers.

**What problems is Everflow solving and how is that benefiting you?**

Ability to offer solid traffic tracking. Ability to manage offers in a self- serve way.

  ### 29. We use Everflow to manage our Affiliate partnerships at NextGen Leads.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

The ability to have transparency on revenue/payout with our partners makes it easy for us to have clarity on performance and invoicing.

**What do you dislike about Everflow?**

Tracking is often an issue when onboarding new partners. The reporting capabilities can be improved as well. This is a specific issue - but for us we often need to see performance at the Sub1 level for specific date ranges. We can't filter this on the main reporting page with different date ranges - the current process requires us to set the date range, run the report, then click into the affiliate's link before we can filter by sub1 / sub2 etc. It should be available as a filter right on the main page.

**Recommendations to others considering Everflow:**

Anyone who is managing multiple affiliate partners would benefit greatly from using Everflow. It is the easiest way to keep track of budgets and provide transparency on both sides of the partnership.

**What problems is Everflow solving and how is that benefiting you?**

For us the transparency of conversions between our partners and us is the most important part of your service - we have real-time metrics so we know if performance is good or bad.

  ### 30. 🎶I can see clearly now...🎶 Wonderful tool with all the bells and whistles!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

Everflow has caused my role in managing our affiliate marketing and advertising partners a breeze! I can pull data quickly, customize my views, and provide resources to my partners without asking me for custom reports. HUGE TIME SAVER!

**What do you dislike about Everflow?**

I don't necessarily have anything to dislike Everflow. Compared to our custom reporting portal that was very basic and inefficient, Everflow was a no-brainer for us to make the switch. One improvement I would recommend is a faster/fewer clicks method to impersonate a partner's account. Maybe have some shortcuts options or often used features box on the side of the screen for quicker access.

**What problems is Everflow solving and how is that benefiting you?**

We have better visibility into click and conversion data. I don't have to wait a long time to download data as everything is always up and running. We've been able to use postback URL pixels, and it's easy to set up for our partners.  Reporting commission payouts for partners with various pricing structures make reconciling very simple. Everflow has full transparency for our reporting needs and for our partners.

  ### 31. Amazing platform, great customer support, reliable service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julian H. | Business Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2021

**What do you like best about Everflow?**

How easy the platform is to use. How fast customer support replies and how efficient they are with their answers.

**What do you dislike about Everflow?**

The only thing I don't like is something I've discussed with the team a few times in the past is that the click cap should be more efficient. If I set a 25K cap, for example, it should block anything coming after that, no matter how fast the clicks come.

**Recommendations to others considering Everflow:**

It is an effective tracking tool, with easy integration with Facebook and also with fraud tools.

**What problems is Everflow solving and how is that benefiting you?**

Mostly, fraud issues we have had in the past. We are getting less deductions on the CPI side.

  ### 32. Everflow Makes Life Easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

Organisation of layout for Everflow is my favourite feature both for myself and for login accounts for publishers and advertisers. I also love the Veem integration, it has really simplified our AP. Also, their customer service team is among the best I have ever used.

**What do you dislike about Everflow?**

I think some of the reporting features need to be simplified so data can spit out and I can use a pivot table to get what I need. The Dimensional Reporting and Flex Reports are great, but could be better. Limiting the the download and having to have it emailed or scheduled is always a pain when I need more than 10k entries.

**Recommendations to others considering Everflow:**

I have used or interacted with all of the  major reporting systems--Everflow beats them all.

**What problems is Everflow solving and how is that benefiting you?**

Most of the benefits for me are ease of navigation in getting information. I also love the new easy postbacks and testing pages.

  ### 33. EverFlow is amazing!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Osvaldo P. | CEO & Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2021

**What do you like best about Everflow?**

The system is great, there's a ton of features, and they're consistently adding more to it. Above all, I love their customer support.

**What do you dislike about Everflow?**

There's nothing I dislike about EverFlow.

**Recommendations to others considering Everflow:**

Save yourself some time, and go with Everflow. I've used many other platforms, and ended up having an issue somewhere along the line with all of them. EverFlow listens to their customers, and has developed a great system that can meet all of your needs.

**What problems is Everflow solving and how is that benefiting you?**

I've saved a lot of time with EverFlow, their uptime is better than any other system I've used. The system itself is easier to use and navigate, it's a time saver.

  ### 34. Amazing Tracking System and More with the GREATEST SUPPORT TEAM ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dr. Warren S. | Senior Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 26, 2020

**What do you like best about Everflow?**

Very short learning curve meaning very easy to use
On-boarding like hand holding
You can find partners here through EverFlow Xchange
They are always improving the software
Incredible support pages
Amazing tech support - you have to try it to understand as they redefine Amazing

**What do you dislike about Everflow?**

That I cannot buy the company as yet but maybe one day I will because it is just the best

**Recommendations to others considering Everflow:**

This is the real deal
I have tested a lot of software alternatives in the past and have been in the industry for a long time; EverFlow really exceeds expectations in functionality and ease of use; most importantly, their tech support and service system, structure, and staffing are beyond an A+ ; as I stated earlier, you really need to try it to see what I mean
Don't waste your time with anything else

**What problems is Everflow solving and how is that benefiting you?**

Automation of many processes like easy offer setups through copying prior offers or offer templates you can use

Invoice generation

Partner and Advertiser management

  ### 35. It is quick easy to go and great to work with tracking complete tracking platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dheeraj R. | Assistant team lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 11, 2021

**What do you like best about Everflow?**

Different analytics sections, especially dynamic nested variance and flex it provides a wide variety of reports to extract on the go and create the best report out of the box.

**What do you dislike about Everflow?**

it's not too self-explanatory. overall its good and clear but it should contains some more features live alearts on KPI's which will improve it very well.

**Recommendations to others considering Everflow:**

It is easy to use and handy with great analytical tools available go for it if you want a tracking support for your business I am sure you won't regret it.

**What problems is Everflow solving and how is that benefiting you?**

We have looked into it and found that looking into unique clicks is more important than gross clicks and it creates two same parameters unique clicks and clicks its not good to have two same parameter on same data however we can remove that, but it creates distraction .

  ### 36. Great tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dovydas D. | Affiliate Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2021

**What do you like best about Everflow?**

Easy to get into, but can get deep if you want to dive into it. Support is helpful, although could be faster at times. 
Works fast and doesn't take ages to display the data that you need.

**What do you dislike about Everflow?**

A few things could be improved. Support is good but can take a while to respond, and it's great if you just have some questions, but not as great when you're troubleshooting something with an affiliate.

**Recommendations to others considering Everflow:**

The tool certainly achieves what it's meant to achieve

**What problems is Everflow solving and how is that benefiting you?**

Helps me track, analyze and visualize data, quickly adjust payouts and see what needs optimizing

  ### 37. A great affiliate management tool with lots of features, updates and real time support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2021

**What do you like best about Everflow?**

real-time support, features & flexibility

**What do you dislike about Everflow?**

1) the same offer cannot be paid in a different currency, need to create a different offer. This is necessary when we are working with partners around the world, some want to be paid in USD and some want to be paid in CAD.
2) not able to offer a different payout for sub pubs (need to reconcile manually monthly)

**Recommendations to others considering Everflow:**

Great tool with great support... one of the best affiliate management software out there

**What problems is Everflow solving and how is that benefiting you?**

Be able to throttle sales -> making sure the program is profitable (only downside is unable to throttle social and search pubs which has facebook and google tracking)
Be able to manage and see the affiliate program performance easily
Server side tracking for different channels

  ### 38. Super Convenient Tracking Solution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christoph J. | Managing director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

It's very easy to handle, the stats are perfect, it's fast, you can chose your own design and almost everything you can imagine is possible. The first level support is super fast and can help with almost everything and if not you quickly get on a call with your Account Manager.

**What do you dislike about Everflow?**

It's not cheap and revenues cannot be negative...if I have to find something.

**What problems is Everflow solving and how is that benefiting you?**

The whole tracking process from Advertiser to Affiliate, also setting up affiliate programs for eCommerce advertisers are straightforward to configure.

  ### 39. It works for what you need- but it's not the most new-user friendly UI

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 12, 2021

**What do you like best about Everflow?**

The reports are great once you know how to make them.

**What do you dislike about Everflow?**

It's not super simple for someone who is new to use the interface and get aquainted with everything. My colleagues helped of course but it wouldn't be easy to fully understand everything without their support.

**Recommendations to others considering Everflow:**

Run yourself through the analytics a few times. 

Teams- figure out a training process to onboard new members.

**What problems is Everflow solving and how is that benefiting you?**

I'm trying to analyze our SEO data to gain clarity and understanding for where we can make gains but it takes a lot of effort to figure it out. 

The flex reports in the analytics is what I use all the time and once I'm used to it, it's gotten easier.

  ### 40. Best way to track affiliate sales and advertiser earnings!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kelly D. | Riding Instructor, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Everflow?**

Everflow is very accurate and easy to use. You can create custom reports, easily track affiliate earnings and advertiser spend. Links are easy to update and create and it allows access for as many parties as needed. I appreciate the flexibility it gives our team.

**What do you dislike about Everflow?**

Everflow takes a little while to get used to, but once you understand how to use it, it makes most tasks quite easy. It is important to keep links and naming conventions organized or otherwise the data can become hard to manage.

**What problems is Everflow solving and how is that benefiting you?**

Everflow allows my team to easily keep track of performance both internally and through our partners. It allows you to manage traffic sources and see who is converting, who is not, and through which pages. EF makes it very easy to track affiliate IDs in order to optimize offers.

  ### 41. Best tracking platform available

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2021

**What do you like best about Everflow?**

Easy to navigate
UI is clean
Straight forward
Support is quick

**What do you dislike about Everflow?**

It's not the cheapest  tracker out there so if you're running campaigns with a low CVR then the click costs can add up.

**Recommendations to others considering Everflow:**

At least give it a shot. I've used hasoffers, cake, affise and even some propriatery trackers but Everflow is the clear winner.

**What problems is Everflow solving and how is that benefiting you?**

We were on Affise before moving to Everflow and while Affise technically could get the job done, it was certainly not easier to use.

If you have a person who's never used both trackers, they'll be able to adapt to Everflow much quicker

  ### 42. The best Affiliate tracking platform in the Industry!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anthony M. | Marketing Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

Easy to use.  The Throttle feature is one of my favorites.  Customer Service is also top notch!

**What do you dislike about Everflow?**

You can't add google pixels to the postback area and have them fire correctly.  It prevents you from using the throttle feature.

**Recommendations to others considering Everflow:**

The only tracking system to consider is Everflow!  The nearest competitor is 3 times the cost.

**What problems is Everflow solving and how is that benefiting you?**

THe most obvious is affiliate tracking.

  ### 43. Quick to set up with great support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lizzie B. | Director of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2021

**What do you like best about Everflow?**

Working with both advertisers and publishers is simple and clearly organized using Everflow. Everything integrates to see all the information together or separate and build insight reports that help us make quick decisions. There's just enough customization to include all the internal codes and expand our tracking capabilities to reach other areas of our business within one app. You can also set custom report to deliver right to your email so you can stay connected even when your not logged into your account.

**What do you dislike about Everflow?**

Some of the native excel functions are limited through their interface which required download and export to excel.

**Recommendations to others considering Everflow:**

When you partner with Everflow you're getting much more than just a tracking software. There's a real team behind Everflow from their business development team to their customer support that really makes working with their software enjoyable on top of being a successful decision for our business.

**What problems is Everflow solving and how is that benefiting you?**

Simple onboarding and offer integration. Tracking custom lists or creatives for A/B and optimization testing. Easy to track all company notes in 1 location, easily accessible when offers need custom settings not listed. Can set custom fields. All of these combined streamline daily workflow and help server as a useable backup to our CRM.

  ### 44. Everflow for affiliate network

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nick T. | Webmaster, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

Massive selection of settings and functions. Very fast. Responsive support that quickly solves the tasks, even if you need to change something for this radically.

**What do you dislike about Everflow?**

Heavy analytical system. Cookies errors.

**What problems is Everflow solving and how is that benefiting you?**

Cookies errors. When used from multiple tabs/browsers/devices, the problem of loading the main page appeared. But everything is quickly resolved by Everflow team .

  ### 45. Everflow is a seamless platform for our company and affiliates.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tyler K. | Affiliate Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

The platform has everything in one bucket. It houses our offers for affiliates to market, analytics, and invoicing.

**What do you dislike about Everflow?**

Mass uploading an offer to make available to all partners within Everflow can be a bit of a process.

**What problems is Everflow solving and how is that benefiting you?**

The most significant benefit from a previous platform that our company used was invoicing.

  ### 46. Not the best but better than most of what's out there

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

Access to all the data that is available on every click.

**What do you dislike about Everflow?**

The pricing system, the ugliness of the interface.

**Recommendations to others considering Everflow:**

Make sure to look at your click pricing in your contract and realize that you are most likely going to paying more
for those clicks in the near future.

Also, don't pay to have your old details imported.  Set it up from scratch yourself.  It will save you money and it will be done correctly. :)

**What problems is Everflow solving and how is that benefiting you?**

high quality affiliate tracking.
Proxy scoring of ips

  ### 47. Very Happy with Everflow

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christian  E. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

Everflow is extremely cost effective for the features and benefits of the platform. It's very intuitive and robust. I find it easier to use than other affiliate tracking platforms and less expensive too.

**What do you dislike about Everflow?**

There are specific types of applications and implementations that aren't turn key yet, such as tracking multiple offers across a co reg path.

**Recommendations to others considering Everflow:**

We have been so happy with Everflow that we've recommended the platform to multiple other parties.

**What problems is Everflow solving and how is that benefiting you?**

We use Everflow as an affiliate tracking platform to manage affiliate conversion attribution.

  ### 48. Easy to Use!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2021

**What do you like best about Everflow?**

EF has made it really easy to learn and use the platform. I also really like that it is customizable for our company as we are in a niche space, so finding what we need is often difficult.

**What do you dislike about Everflow?**

I think there are a lot of steps once you are creating an offer, but it is just a little tedious. Other than that, I love it!

**What problems is Everflow solving and how is that benefiting you?**

We can evaluate the performance of our vendors, which has put things into perspective for us.

  ### 49. Best platform out there and it's not even close

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lucian C. | Affiliate Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2021

**What do you like best about Everflow?**

Easy to use and amazing customer support

**What do you dislike about Everflow?**

Didn't find something so far to dislike.

**Recommendations to others considering Everflow:**

Give it a trial and don't hesitate to reach out to the customer support chat, they're really friendly and helpful!

**What problems is Everflow solving and how is that benefiting you?**

Day to day tasks in our affiliate and advertiser management

  ### 50. It's easy understand and to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Crizelle P. | Operations assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2021

**What do you like best about Everflow?**

Sorting, filtering and Exporting csv reports.

**What do you dislike about Everflow?**

When I cannot edit data in bulk. I'm having a hard to do it.

**Recommendations to others considering Everflow:**

Better if you add tutorials videos for some processing of reports.

**What problems is Everflow solving and how is that benefiting you?**

Most of it is about editing bulk data.


## Everflow Discussions
  - [What is Everflow?](https://www.g2.com/discussions/what-is-everflow) - 1 comment, 1 upvote
  - [Not sure about this but are there any video tutorials on exporting some reports?](https://www.g2.com/discussions/not-sure-about-this-but-are-there-any-video-tutorials-on-exporting-some-reports) - 1 comment, 1 upvote
  - [How do I write up an IO for a publisher?  Does Everflow have a template that I could use as a basis?](https://www.g2.com/discussions/37716-how-do-i-write-up-an-io-for-a-publisher-does-everflow-have-a-template-that-i-could-use-as-a-basis) - 1 comment, 1 upvote
  - [How do I create an IO for a publisher?  Does Everflow have any templates on file that I could use for a basis?](https://www.g2.com/discussions/37714-how-do-i-create-an-io-for-a-publisher-does-everflow-have-any-templates-on-file-that-i-could-use-for-a-basis) - 1 comment, 1 upvote

- [View Everflow pricing details and edition comparison](https://www.g2.com/products/everflow/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-13+14%3A46%3A40+-0500&secure%5Bsession_id%5D=7694e745-092c-4fed-9eaf-1811474f9850&secure%5Btoken%5D=e76270beee7b54f41d21552a2ff7e6dd33ca26423e61a3a532dd927a4460eae4&format=llm_user)

## Everflow Features
**Link Options**
- Custom Links
- Referral Link Generator
- Smart Link

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Cross-Device Attribution
- Offline Attribution

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Affiliate Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Tracking Options**
- Email Updates
- Affiliate Tracking
- Cookieless Tracking

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Affiliate Management**
- Affiliate Network
- Commissions and Payouts
- Customization

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

## Top Everflow Alternatives
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,317 reviews)
  - [TUNE](https://www.g2.com/products/tune/reviews) - 4.2/5.0 (110 reviews)
  - [CAKE](https://www.g2.com/products/cake/reviews) - 4.5/5.0 (60 reviews)

