Reporting - really good out of the box and customizable.

Campaign flows - new approach for me, but able to accomplish some pretty sophisticated campaigns in short order. Review collected by and hosted on G2.com.

No "suppression list" was a bit of a surprise, but easily accomplished the same result with the campaign workflows. With all of these MA tools, it is a matter of getting aligned with their approach to doing things. Review collected by and hosted on G2.com.

marketing automation platform built by and for demand generation marketers - it has most of the high end features that Marketo and Eloqua have however it does not require a full time administrator and it is easy to make changes to campaigns on the fly Review collected by and hosted on G2.com.

while it is easy to use you do need to learn how to use it so it takes time to get up to speed Review collected by and hosted on G2.com.

The dashboards and reporting tools are very helpful and insightful. You can customize the types of things you want to see and things your boss wants to see. Review collected by and hosted on G2.com.

Some parts are not very intuitive or user friendly. Takes a lot of practice to get it right and remember it for the next time. Review collected by and hosted on G2.com.

Other SaaS providers have multiple criteria to evaluate in order to come up with your subscription price. With eTrigue it is solely based on the number of prospects in the system. Which works well for us who are in the process of expanding our Sales and Marketing systems, and didn't appreciate our sales system vendor bumping up the price for every new way we found to use the system. Review collected by and hosted on G2.com.

I would have liked the ability to perform math based on custom number fields. For example, if I had two different number fields to store the number of times we sold Product A to a prospect, and the second stored the number of times we sold product B to a customer, then it would be helpful to be able to sum these together, and do something after a cretin threshold is meet. While there is comparison operations on custom number fields, it's too static for me. Review collected by and hosted on G2.com.

Ease of use and response time of help desk. Many helpful videos listed to help with problems. If those don't work, helpdesk takes max an hour to respond with a suggestion for fix. Review collected by and hosted on G2.com.

A few too many steps for building campaigns. Landing pages are another step in the process which takes many windows to be open for completion Review collected by and hosted on G2.com.

eTrigue is the best balanced marketing automation platform. It is very powerful and very intuitive. Other platforms require substantial sacrifices in either ease of use or functionality. The result: pound for pound eTrigue is the highest performance marketing automation platform. Review collected by and hosted on G2.com.

Would like complete integration with gmail and other inside sales productivity tools. Review collected by and hosted on G2.com.

DemandCenter is nicely simplistic, scales as you want your campaigns to scale, and is affordable. The interface is intuitive and eTrigue has great support. Integration with Salesforce is straightforward. Campaign management and the landing pages are easily customizable. Great solution! Review collected by and hosted on G2.com.

Its not for all of our clients. Its the right fit for small to medium size organizations. Review collected by and hosted on G2.com.

Very powerful digital marketing features that allow automated decision making and customization in the lead management stages of sales. The lead scoring ability enable leads to transition into prospects and opportunities within your CRM or PRM technology. Review collected by and hosted on G2.com.

I do not have any dislikes about eTrigue at the moment. Review collected by and hosted on G2.com.

The different features on easily building multi faceted campaigns. Review collected by and hosted on G2.com.

Learning curve, but once you pass that it's a great marketing tool. Review collected by and hosted on G2.com.

The clear and simple interface. It's easy to link up HTML emails, landing pages and forms with eTrigue, and build a better picture of a sales qualified lead. Review collected by and hosted on G2.com.

It took sometime to tailor some of the reports to our liking. However now it's set-up, the reporting is easy to use. Review collected by and hosted on G2.com.