UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

4/24/2015

Business partner of the seller or seller's competitor, not included in G2 scores.

"eTrigue DemandCenter helps us launch campaigns quickly, with less people and minimal training needed"

5/5

What do you like best about eTrigue?

eTrigue Demand Center is very easy to use. To setup a campaign you just drag the action items to the dashboard, and rearrange the order if you change your mind. We can usually teach a new hire how to competently use eTrigue within a few hours. And they can setup their own campaign the same day. The support team calls us back within an hour or so, and guides us through setting up more complex campaigns when we have questions. We can build landing pages in the eTrigue editor or in other tools and just import it.

eTrigue is quick to master, and very flexible for more complex campaigns. The ROI reporting is pretty cool, and gives us data even if our sales team does not. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

I dont have any complaints. The previous reporting was harder to use, though the new reporting is very fast, has time based measurements for comparison, and has some pretty advanced features that are easy to test theories, and change campaign messaging based on results. Review collected by and hosted on G2.com.

Recommendations to others considering eTrigue:

They genuinely care about our success. The support team is available by phone, and does not charge for premium support. We are able to get a new account setup within 2 - 4 days, and are running campaigns within a week. We have seen new features released regularly, and are excited about some new functionality being added. I recommend for anyone that wants to generate results quickly and needs to add people to their team and ramp up without requiring lots of training. Review collected by and hosted on G2.com.

What problems is eTrigue solving and how is that benefiting you?

We paid for eTrigue 5x with our first deal a week after implementing. The ROI is very high. We can have new employees setting up campaigns and running in their first week. We launch about 3 campaigns per week, and dont need a dedicated team. We can usually setup a landing page, email, and follow on assets within a couple hours. Then test the campaign and have it live within 20 minutes. One thing that has helped us tremenously is that we dont have to create all of the emails and asssets before we start a campaign. With other tools we had to create all of the assets first, before we could build the campaign. In eTrigue, we can create the who campaign flow, and add assets as they are completed. We can even start the campaign when only the first asset is completed. This enables us to launch campaigns sooner and not lose time waiting for the asset to be completed. Obviously this has been created by marketing people who know that customers change their minds yet the deadline remains the same. Review collected by and hosted on G2.com.

CI

Charleen I.

Sales & Office Manager

Medical Devices

Small-Business (50 or fewer emp.)

5/26/2015

"Marketing Automation that rocks"

4.5/5

What do you like best about eTrigue?

This is our second time around with marketing automation and eTrigue made it much easier. We got it running in the first week instead of the weeks it took before. If you understand the concepts behind marketing and a clear idea of your goals, you can get some serious campaigns and lead flow going quickly. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

Forms take a few steps to get them to look and work like our website. Having a good web guy definitely helps. Review collected by and hosted on G2.com.

Recommendations to others considering eTrigue:

Have a competent web coder around when you are setting up the forms and links onto your website. Review collected by and hosted on G2.com.

What problems is eTrigue solving and how is that benefiting you?

Drive more visits to our website and capture enough information about visitors to bring them into the sales process. We have a much better idea of what's working in marketing and we know if sales is following up every lead. Review collected by and hosted on G2.com.

AS

Andréa S.

Principal

Executive Office

Mid-Market (51-1000 emp.)

4/23/2015

Business partner of the seller or seller's competitor, not included in G2 scores.

"eTrigue Demand Center delivers the leads to ramp revenue."

5/5

What do you like best about eTrigue?

For CRM systems, there are 5 key "must haves" for cost-effective lead generation:

1) Fast and well supported implementation and training. Time to effective operation, 2 weeks maximum

2) Excellent customer service and responsiveness to client requests. The eTrigue support staff are knowledgeable and available to assure client success.

3) Intuitive operation. eTrigue Demand Center is a robust product spawned from detailed marketing requirements and field tested for many years across companies of all sizes.

4) Robust feature set. Demand Center was not conceived in a developers head but rather it has evolved by market use and demand; thus it fits the real-life needs of the marketing department objectives.

5) Annual return-on-investment within the initial 90 days of operation. Investment small or large in marketing systems must clearly demonstrate a near term ROI. My measure is annual cost must be realized with the first 90 days of operation. Demand Center delivers this ROI. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

In the past, eTrigue Demand Center was not available in a version well suited to small business budgets. However, this is no longer true. In fact, I have implemented Demand Center in a number of small client companies who are now reaping the benefits that mid through Enterprise companies have enjoyed for years. Review collected by and hosted on G2.com.

Recommendations to others considering eTrigue:

It is a great product and stands above the competition. Review collected by and hosted on G2.com.

What problems is eTrigue solving and how is that benefiting you?

As a marketing and business consultant it is my responsibility to work with companies to realize optimal operational and ROI benefit from their marketing and sales (CRM, SFA, etc.) system selections. Frequently, the client's primary objective is to implement and ramp lead generation to drive revenue growth. I have worked with a variety of the CRM systems in the market and, over the years, I have honed my list of "must haves" for any system I recommend to a client. (see my "must haves" list).

It is critical to my reputation as a consultant that my clients are successful using the systems that I recommend. I can bet on success and client satisfaction with eTrigue Review collected by and hosted on G2.com.

AI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

4/27/2015

"eTrigue is the best marketing automation tool available"

4.5/5

What do you like best about eTrigue?

Email campaigns are now easy. We have several newsletter and event campaigns setup that we modify (add to - in the case of newsletters) or clone (for webinars). We don’t have to start from scratch each time, and can see the statistics (opens, visits, opt-outs..) for the campaign right in the campaign window. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

The alerts require that you build logic to narrow down specific search criteria for each alert, assign named users and set the conditions for each alert. Review collected by and hosted on G2.com.

Recommendations to others considering eTrigue:

Use Demand Center and stay away from the “all-in-one” marketing suites if you’re looking for real marketing automation. Review collected by and hosted on G2.com.

What problems is eTrigue solving and how is that benefiting you?

We were not getting enough information from campaigns and we were not able to see how much time was spent on pages from our previous system. Review collected by and hosted on G2.com.

PP

Pendy P.

Strategic Advisory Board Member & Consultant

Computer Software

Mid-Market (51-1000 emp.)

4/24/2015

"Powerful yet quick to get going!"

4.5/5

What do you like best about eTrigue?

Ease of use and speed of implementation. Excellent customer support if and when you need it. The team found it very easy to get started due to its intuitive nature. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

Can't think of anything to dislike. Definitely meets the needs of SMB's and divisions of large companies. Haven't tried in the context of org wide implementation of a Fortune 100 company. Review collected by and hosted on G2.com.

Recommendations to others considering eTrigue:

Has the right functionality combined with ease of use and customer support. Review collected by and hosted on G2.com.

What problems is eTrigue solving and how is that benefiting you?

Streamlining handling of sales leads and realizing revenues quickly by minimizing time from lead generation to revenue generation. More robust campaign management, lead generation and utilization of leads in a timely manner. Resulted in better ROI due to increased revenues. Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

4/24/2015

"Reasonably new to eTrigue but so far a very positive experience"

5/5

What do you like best about eTrigue?

The tools are easy to use and it's easy to navigate the various functions once you know what is included in each heading. We have three campaigns running at the moment, and although it's early days to measure results due to the nature of our business and of the campaigns, we are extremely pleased with the way the campaigns are proceeding and in particular the monitoring functions available. Support in answering queries is fantastic - a very quick turnaround which is vital when new to a system. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

Online 'Support' is good, but as the system is complex it is difficult to work through at the outset and it's not always possible to find answers to queries online. However, the support desk response is fantastic (see above). If possible, a longer training phase would be good, particularly as I have been unaware of some of the exceptionally useful functionality until pointed there by the support desk - for example the statistics facility in campaigns. Review collected by and hosted on G2.com.

CC

Verified User in Computer & Network Security

Enterprise (> 1000 emp.)

4/23/2015

"eTrigue provided the support needed to smoothly manage multi-step campaigns."

5/5

What do you like best about eTrigue?

eTrigue's automation solution takes the hassle out of getting a multi-step campaign ready to launch in 4 days. At a reasonable price, it provides the flexibililty to change your campaign at the moment you need to. Plus, if needed, there is live phone support at no additional charge. After trying other solutions, eTrigue can provide a more sophisticated experience for running complex marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

There are a lot of options out there and eTrigue is consistent with delivering on what's needed to get the job done. I think there could be some minor tweaks made so the options are even clearer and would like to see that they keep up with innovative features. Review collected by and hosted on G2.com.

DD

Dave D.

Underwriting Specialist

Insurance

Enterprise (> 1000 emp.)

4/24/2015

"Straightforward Marketing Automation "

4.5/5

What do you like best about eTrigue?

The lead alerts and anonymous reports are the first two big benefits. Campaigns are easy, although multi-step campaigns require planning; when to send, what content to use, how quickly to follow up. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

There should be a wizard built-in to make some steps easier to learn, without having to look at the help and support material. Review collected by and hosted on G2.com.

Recommendations to others considering eTrigue:

Put the tracking in place as soon as possible. Don’t wait until you are ready for sending out a campaign.. Review collected by and hosted on G2.com.

What problems is eTrigue solving and how is that benefiting you?

Better lead generation. We were spending a lot of time building and sending email, and then manually redoing campaigns every time we wanted to contact our newsletter and contact lists. We also were not getting good statistics on who was returning to our website. Review collected by and hosted on G2.com.

CH

Cal H.

President

Security and Investigations

Mid-Market (51-1000 emp.)

4/24/2015

"eTrigue is a simple to use Marketing Automation Platform"

4.5/5

What do you like best about eTrigue?

From our set up to the first campaign - including importing contacts – it was pretty easy and we received good support. We didn’t have much experience with marketing automation so we had to be trained in some of the more complex aspects of the product. Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

We were hoping to use this for surveys, but it’s easier to just continue with tools like Survey Monkey. Review collected by and hosted on G2.com.

Recommendations to others considering eTrigue:

Get your contact list in quickly and send an email campaign to capture visits as soon as possible. Review collected by and hosted on G2.com.

What problems is eTrigue solving and how is that benefiting you?

We wanted to track activity from outside adverting and Google AdWords plus see what effect email campaigns were having on site visits, and return visits. Review collected by and hosted on G2.com.

DP

Damian P.

Chief Internet Marketing Strategist focused on SEO, SEM, Social Media, & Online Traffic Conversion

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/26/2014

"Great support and service!"

4.5/5

What do you like best about eTrigue?

The folks at eTrigue have been very responsive and the support has been great. We have migrated from other marketing automation systems and have found it to be very problematic and frustrating. They made the process significantly smoother and provided great support every step of the way! Review collected by and hosted on G2.com.

What do you dislike about eTrigue?

Wish we found eTrigue sooner. Although the don't have all of the features we would like to see (yet!), we are excited to see how we will get the most out of using the system for our business objectives. Review collected by and hosted on G2.com.

Recommendations to others considering eTrigue:

Talk some time to talk to the folks at eTrigue and see a demo of how the system works and how you could potentially utilize it for your business objectives. Review collected by and hosted on G2.com.

What problems is eTrigue solving and how is that benefiting you?

A couple of very well known marketing automation systems that we have used in the past have fell short. We think that eTrigue can provide us with the functionality and flexibility that we have not found with other systems, allowing us to focus on reaching our business objectives and not wasting time with technical issues. Review collected by and hosted on G2.com.