It's hard to pick a favorite feature. The ease of building assets and campaigns is great. But then the downstream analytics and insights into how your specific prospects and customers are interacting with your emails and your web site are invaluable. The team at etrigue is super helpful as well. If I ever have an issue or get stuck on something they are on it. I think every marketing team should be on this platform. Review collected by and hosted on G2.com.

I understand why but I wish onboarding was a little quicker. Expectations these days are that everything is plug and play. The process is worth it here though. If you are a marketer that doesn't understand the IT side of the onboarding you will need to engage a partner/vendor to help you (i.e. if you don't know how to setup a subdomain or an SSL cert you'll need help). Review collected by and hosted on G2.com.

Cost-effective. Simple user interface. Easy data import. Review collected by and hosted on G2.com.

False positive on email open rates due to security tools at contact companies. Review collected by and hosted on G2.com.

DemandCenter by eTrigue offers flexibility that is non-existent in other MAP systems. From the incredibly easy to use email and Landing Page templates to the form builder, eTrigue has constructed a "wunderkind" of an MA system to be used by everyone who seeks to learn marketing automation in both theory and in execution.

One of the things that makes eTrigue so successful is their customer support. It's simply what tech support was 40 years ago......responsive and of high quality/value. The eTrigue support team gets all over issues without delay and they give you a resolution same day or an ETA for a fix, or an immediate work around. They do not pretend that it's a perfect world/product and that approach is refreshing. Without that level of support we couldn't be successful. It's quite an achievement. Review collected by and hosted on G2.com.

While the reporting is extensive I would like to see some more packaged reports that can give me a quicker summary of where I am in a campaign. Currently I have to look at several reports and I would like the ability to gen up ad hoc reporting easier than I can currently. Having just written that, in fairness to eTrigue, because of our heavy use for multiple clients, our reporting requirements are a bit different. Review collected by and hosted on G2.com.

Very easy to use, great features and economical. Review collected by and hosted on G2.com.

There isn't much to dislike. Great product and responsive support. Review collected by and hosted on G2.com.

I really like the visualized campaign flows and the ability to valid each campaign step Review collected by and hosted on G2.com.

Some aspects of emails do not work well with Outlook. Some of the tracking features do not extend as far as I'd like. Review collected by and hosted on G2.com.

Simple product to use with lots of features. Integrates with most CRM tools as well as Webinar solutions. Easy to read reports which give a great insight into website visitors and their actions (pages visited, length of stay on each page, etc). Nice email creation tools and simple to build nurture campaigns. Review collected by and hosted on G2.com.

Product looks a little dated but still has all the features of Marketo and Act-On. Review collected by and hosted on G2.com.

I loved how easy it was to make lists and keep the lists consistent. I didn't have to go in every time to pull a new list to email the same people. I could be consistent with my address & not have to worry if they were right or not.

The email templates were easy to use & fun to work with. The hard-coded areas were not limiting and were over all, user friendly. Review collected by and hosted on G2.com.

I didn't like how limited it was compare to other on metrics and reviews and performance metrics. We also had SEVERAL email address that were not "deduplicated" so they would get the same email several times, that was horrible for us & we had to do a lot of manual clean up.

Support was limited, and very unprofessional.

We were told that eTrigue integrated with Microsoft Dynamics CRM, which i guess in a way, it did, but it did HORRIBLY. Almost broke our CRM, just wasn't a good experience and should not have been recommended to us. Review collected by and hosted on G2.com.

eTrigue is built only for B2B business so they truly understand the differences with business-to-business marketing. We had Marketo previously, and the first change was that while Marketo takes hours of in-depth online training or offsite seminars, eTrigue was simple to learn and we were up and running within a couple days. The interface is so simple - yet robust. The way that email campaign assets, lists, forms and alerts are all each under their own tabs makes it very clean and easy to look at. Building a campaign is super simple. It takes logic, of course, and we hit a few snags when we first started, but the Help team always figured it out and got back to us within 24 hours, usually only one or two hours. Marketo often wouldn't get back to us for days. With customizable reports, an easy form-building tool, and lots of integrations with other programs - we love working with eTrigue. Designing emails is also a snap for our marketing team, without any major programming knowledge needed. Review collected by and hosted on G2.com.

The lead scoring is a little less customizable than Marketo because we can't combine the demographic score and campaign scores. So we are still tweaking our lead alert settings. Review collected by and hosted on G2.com.

This is the perfect tool for those that like ultimate freedom/flexibility when designing their marketing automation (MA). eTrigue's "DemandCenter" application keeps up with all of the best MA tools out there, but has a few key features and speedy interface that make me recommend it above others, if you value your time.

Specifically, the UI is not a 'wizard/guided/steps' kind of approach. Instead, you have all of the options/criteria/actions available to you, and you can speedily compile lists and campaigns. So once you know where everything is, you can really hum along without constant interruptions or multiple screens of setup.

The same UI components (for the list building criteria, for example) is the same/consistent in other parts of the application. Like the reports builder or criteria for actions/triggers within campaigns. So once you've learned it in one location, it is intuitive to use in other areas.

Data/contacts visibility and hygiene also seems easy, due to this setup. You can quickly review your database, applying filters for drilled-down views. Wildcards and boolean functionality available throughout to be able to see what you really want to see.

But, above all else, eTrigue has the best support I've ever experienced for a SaaS / online app. They're very responsive to tickets, open to new features, and it's always the same group of people that I'm dealing with. Review collected by and hosted on G2.com.

Initially, I was frustrated with DemandCenter's first take at enhanced reporting. Not being familiar with standard report designing, I found the flexibility overwhelming. They've since re-vamped their entire reporting system, and it seems much more straight forward now - though, limiting. I'm still not quite sure they've struck the perfect balance, but they sure are trying.

I'll list out an industry standard 'dislike', but it's something I actually appreciate. DemandCenter's flow and UI design seems to boil down to speed, rather than guided walkthroughs and validation. Meaning, the system is flexible and doesn't stop you from performing invalid or mismatched actions. Sure, there are validation and testing mechanisms to test your final product, but it's not going to baby you through the setup or interrupt you with dialogs or page refreshes. Likewise, with the database setup and segmentation, you will need to know what you want and how you want to segment - because the system isn't going to walk you through it. You have ultimate control over custom fields, and how those fields play into campaign triggers, or list building. There's no boilerplate setup. Review collected by and hosted on G2.com.

It's packed with features. It seems like anytime you use it, you are always finding something new to tools to leverage to really take my campaigns up a few levels.

eTrigue DemandCenter is easier to use than most other marketing automation tools I've previously used.

The support team is great. Anytime I contacted them, they were extremely helpful, responsive and enjoyable to work with.

Review collected by and hosted on G2.com.

It can take some extra time to learn if you really want to dive into how granular you can get with some of the features. Review collected by and hosted on G2.com.