Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Had to use it, wish I didn't have to"
2/5
What do you like best about Ethnio?

I love how they know what the research process is like. Their features are tailored towards User Researchers, so I find that to be extremely helpful. I also really like how you can easily manually confirm users, reinvite users, etc. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

I HATE how unreliable it is. I feel like there's always bugs. Additionally, there's many small, hidden settings that are critical to set correctly in order to have the screener work appropriately. Review collected by and hosted on G2.com.

Response from Kyle Robertson of Ethnio

Dear User in Computer Software,

Thank you for sharing your experience here. As UX researchers, we really appreciate you highlighting that aspect of Ethnio. Incredibly sorry for the bugs and hidden settings that you experienced!

We’ve made huge strides in reliability, usability, and performance and hope that if you’re still using it that your experience has improved and if not that you might consider emailing us directly at info@ethn.io so we can try and do better.

Verified User in Higher Education
AH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Makes managing usability testers a lot easier!"
4.5/5
What do you like best about Ethnio?

The ease of managing and paying incentives to users. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

There are a ton of configuration settings, it can be confusing and overwhelming at times. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Ethnio for research in a financial tech company was a huge help!"
5/5
What do you like best about Ethnio?

At a large financial tech company, Ethnio provided us with compliance and security customization like crazy, which was hugely important. Aside from Qualtrics, Ethnio was the only other product that got through security. Ethnio is created specifically for UX Research, and it shows. There are a bunch of tools out there, but none with Ethnio's functionality. You can tell Ethnio was built with real research projects in mind. Every research project is different, needs specific participants, screeners, etc., and Ethnio really understands that and has tons of tools that help you really customize and templatize projects. We leaned heavily on Ethnio's "Pool" feature to house our participant database, where we could filter for specific criteria, and set up "Pool Rules" so we weren't emailing people too often or having the same people in our research projects back to back. The difference between using Ethnio and using tools that were not designed for participant management was like night and day. Lastly, customer service was incredible. Very friendly, quick response time, always available to jump on a call or demo, and just a great team to work with all around.  Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

There's a bit of a learning curve at first, with a lot of new settings to keep track of, but once you learn the workflow and get more familiar with the tool, it’s not an issue. Having many ways to customize your project is such a huge plus! Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Mid-Market (51-1000 emp.)
"Worst Customer Service"
1.5/5
What do you like best about Ethnio?

It does what we need it to do. It's a little overwhelming to use at first but it is a useful product. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

The WORST customer service. I signed up and got an email to schedule a walkthrough demo. I was excited because I thought it would be really helpful and I was looking forward to using their product. I scheduled a time and no one showed up. I sent an email, no response. I sent another email and I got a nasty response with no apology, no offer to reschedule, just a 'ask me questions and I'll answer' response. I said I wanted a walkthrough and she basically said no.I asked why they even offered walkthrough if I wasn't going to get one and no response. I told her that this interaction was not great customer service and she was like, 'there should have been a cancellation notice to you, thanks for your feedback'. I was so mad. I would NEVER imagine treating a customer this way. Unfortunately this is the only product that does what I need so I have to use it. I would have went with someone else if I could Review collected by and hosted on G2.com.

Response from Nate Bolt of Ethnio

Dear User in Internet and "G2 User in,"

Very sorry for cancelling your demos and thank you for highlighting that you never used Ethnio 🙏🏼. Our goal was to save your time since we could tell Ethnio was not a fit for your needs, but clearly we missed the mark on thoughtful communication. Please follow up with us directly at info@ethn.io to see if there's anything else we can do!

Sarah K.
SK
Sarah K.
UX Researcher
Insurance
Mid-Market (51-1000 emp.)
"Helping manage large research teams and automate operations for small research teams- in one tool!"
5/5
What do you like best about Ethnio?

I've been working with Ethnio for five years at three different companies. At Facebook and Airbnb, I used Ethnio to manage research operations (specifically intercepts and participant management) across teams of 60+ researchers. Now that I work as a team of two, I use Ethnio to carry the burden of research operations for my own studies. I've found Ethnio to be extremely adept to a variety of situations, and the customer service at Ethnio is second-to-none. Any question I have I get an answer to often within an hour, sometimes I notice they just fix the issue on my behalf and send a quick notification about it. I like that with Ethnio I can do everything from source participants on my own site, to run brand surveys, to create email templates, to manage my pool of participants. I love the incentive features, too and have used them since the days of just Amazon gift cards. It's such an easy tool and my go-to starting place for almost every project I start. I can't recommend it enough for budding research operations teams trying to handle multiple streams of work across researchers, all the way down to scrappy startups of one or two researchers. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Ethnio, like most small research tool companies, has bugs occasionally. To get around issues with this I try to test my projects with Ethnio before I launch to avoid unexpected errors. The Ethnio team is always learning, so I've found that being honest and proactive with my feedback has helped resolve any issues I have. Review collected by and hosted on G2.com.

Verified User in Research
AR
Verified User in Research
Mid-Market (51-1000 emp.)
"Ethnio needs work"
2/5
What do you like best about Ethnio?

I like the interface on some of the features. I like the filters available when they work. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

The colors that are used in the calendar view are not very well thought out and easy to confuse what they are intended to mean. Ask there are a lot of bugs. Review collected by and hosted on G2.com.

Verified User in Animation
UA
Verified User in Animation
Small-Business (50 or fewer emp.)
"Exponential Payoffs for UX Research Recruiting"
5/5
What do you like best about Ethnio?

The best part of Ethnio is how much time my research team saves recruiting participants. Prior to using Ethnio, our team would spend days trying to track down and screen people for user testing. With Ethnio, I'm able to target specific types of users and contact respondents almost instantly! Such a game changer not only in saving tons of time, but its enabled my team to advocate more the value of UX research to stakeholders. Now stakeholders are beginning to understand UX from our perspective. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

It's such a powerful tool with lots of features. At first, the experience might feel a bit overwhelming, but once I got past the learning curve I feel so much more in control of managing all the logistics that go into UX research. They're support team is solid at getting feedback and they're constantly working on improving their UX. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Mid-Market (51-1000 emp.)
"Recruiting is a Breeze. Organization Aspect is Improving..."
4/5
What do you like best about Ethnio?

There are so many steps involved in finding, recruiting, scheduling, and paying participants for a study, and Ethnio makes the process so much easier. This isn't just because they have intercepts that pop up on our website; they also make recruiting through email much smoother. I have so much more time to focus on my actual research, thanks to Ethnio. Additionally, having the possibility to intercept customers has opened up the possibilities of what kinds of research my team can do, and the kinds of users we can talk to. We've gotten more creative with our projects as a result, which yielded great insights. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

I wish it was easier to add people that we recruited outside of Ethnio. For example, from time to time, we use different recruiting services to find people who are outside of my company's customer base. It's a little tricky to add them. Additionally, there is a learning curve, and I'm still having the most trouble, admittedly, with the Pool feature (which helps you keep track of participants and potential participants). It's still more confusing than I would like it to be, considering it's supposed to make it easy for me to keep track of people who responded to my emails or screeners, and people who participated in research. I know the Ethnio team is still working hard at it though and I look forward to seeing more improvements. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Mid-Market (51-1000 emp.)
"There's just nothing else out there"
1.5/5
What do you like best about Ethnio?

Ethnio's good quality is that it screens/recruits AND schedules. Otherwise, there's not much else to like, unfortunately. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Ethnio is the bane of my team's existence. But it is a necessary evil because it's really the only tool out there that does what we need. The interface is not great- it's very limited. When creating screener surveys, we are also limited in the types of questions we can ask and how we can order them. For example, we can't have branching question tracks. This can be incredibly frustrating. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Learning Curve but Powerful"
5/5
What do you like best about Ethnio?

I use Ethnio every day - my team does a pretty high volume of qual UX research, and this gets us direct access to our users through intercepts, and lets us schedule and pay them pretty easily. Did it take me a while to learn? Yes. But most of our studies aren't that simple either, and we do mostly international remote testing, so I need tools that accommodate a lot of different scenarios. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

The learning curve. There are so many settings it's easy to lose track of things, but once you do a few projects, it's not an issue. Review collected by and hosted on G2.com.