--- title: Ethnio Reviews meta\_title: 'Ethnio Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 30 reviews by the users' company size, role or industry to find out how Ethnio works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 30 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

### Ethnio Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the **responsive customer support** of Ethnio, which enhances their research operations and overall efficiency. [(5 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099546&qs=pros-and-cons#reviews)

Users find Ethnio to be **easy to use** , praising its intuitive interface and clear directions for efficient study management. [(5 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099556&qs=pros-and-cons#reviews)

Users value the **intuitive interface** of Ethnio, which significantly enhances efficiency in research operations. [(3 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099515&qs=pros-and-cons#reviews)

Users appreciate the **easy-to-use interface** of Ethnio, praising its clarity, layout, and responsive support. [(3 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099505&qs=pros-and-cons#reviews)

Users appreciate the **ease of recruiting and managing participants** with Ethnio, significantly enhancing their qualitative research efforts. [(2 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2242797&qs=pros-and-cons#reviews)

Users feel the **dashboard issues** limit their ability to see trends and narratives, impacting overall user experience. [(1 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2242784&qs=pros-and-cons#reviews)

Users feel the platform has **limited customization** , requesting more options for better trend visibility and narrative insights. [(1 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2242761&qs=pros-and-cons#reviews)

Users desire **missing features** like proper branching in screeners for enhanced functionality and improved consent processes. [(1 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2383730&qs=pros-and-cons#reviews)

Users experience **minor bugs** on Ethnio, though they are usually resolved within a few hours. [(1 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099512&qs=pros-and-cons#reviews)

Users find certain fields **confusing** , leading to a lack of clarity in Ethnio's explanation and usability. [(1 mentions)](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2425172&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Ethnio

##### 1. Customer Support

Users value the **responsive customer support** of Ethnio, which enhances their research operations and overall efficiency.
[
See 5 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099546&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

5.0/5

"A thoughtfully designed platform for UX research operations and participant management"

What do you like about Ethnio?

Continued partnership with Ethnio has proven their dedication to their customers and their desire for platform quality.

AN

5.0/5

"Made by people who care about quality research"

What do you like about Ethnio?

Ethnio makes it so much easier to recruit and manage participants who represent the populations and usage patterns my clients need to understand. Once

##### 2. Ease of Use

Users find Ethnio to be **easy to use** , praising its intuitive interface and clear directions for efficient study management.
[
See 5 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099556&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Paola M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paola M.")
PM

Paola M.

4.5/5

"Super good!"

What do you like about Ethnio?

It is easy to use and I get immediate and accurate response

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

5.0/5

"Easy to use and supportive customer service"

What do you like about Ethnio?

Platform is easy to use and has clear directions! I like the layout and the different templates!

##### 3. Intuitive

Users value the **intuitive interface** of Ethnio, which significantly enhances efficiency in research operations.
[
See 3 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099515&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Paola M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paola M.")
PM

Paola M.

4.5/5

"Super good!"

What do you like about Ethnio?

It is easy to use and I get immediate and accurate response

AN

5.0/5

"Effective high-volume ReOps platform"

What do you like about Ethnio?

Ethnio is an essential part of our research operations toolkit. It has enabled me to centralize screener creation, scheduling, incentives, and panel m

##### 4. User Interface

Users appreciate the **easy-to-use interface** of Ethnio, praising its clarity, layout, and responsive support.
[
See 3 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099505&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Paola M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paola M.")
PM

Paola M.

4.5/5

"Super good!"

What do you like about Ethnio?

It is easy to use and I get immediate and accurate response

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
C

Verified User

5.0/5

"Easy to use and supportive customer service"

What do you like about Ethnio?

Platform is easy to use and has clear directions! I like the layout and the different templates!

##### 5. Features

Users appreciate the **ease of recruiting and managing participants** with Ethnio, significantly enhancing their qualitative research efforts.
[
See 2 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2242797&qs=pros-and-cons#reviews)

See Related User Reviews

AN

5.0/5

"Made by people who care about quality research"

What do you like about Ethnio?

Ethnio makes it so much easier to recruit and manage participants who represent the populations and usage patterns my clients need to understand. Once

AN

5.0/5

"Effective high-volume ReOps platform"

What do you like about Ethnio?

Ethnio is an essential part of our research operations toolkit. It has enabled me to centralize screener creation, scheduling, incentives, and panel m

### 5 Cons or Disadvantages of Ethnio

##### 1. Dashboard Issues

Users feel the **dashboard issues** limit their ability to see trends and narratives, impacting overall user experience.
[
See 1 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2242784&qs=pros-and-cons#reviews)

See Related User Reviews

AN

5.0/5

"Effective high-volume ReOps platform"

What do you dislike about Ethnio?

The platform is really good, but a few additional customization options would be beneficial. I've found that the dashboard data is heavily focused on

##### 2. Limited Customization

Users feel the platform has **limited customization** , requesting more options for better trend visibility and narrative insights.
[
See 1 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2242761&qs=pros-and-cons#reviews)

See Related User Reviews

AN

5.0/5

"Effective high-volume ReOps platform"

What do you dislike about Ethnio?

The platform is really good, but a few additional customization options would be beneficial. I've found that the dashboard data is heavily focused on

##### 3. Missing Features

Users desire **missing features** like proper branching in screeners for enhanced functionality and improved consent processes.
[
See 1 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2383730&qs=pros-and-cons#reviews)

See Related User Reviews

AN

5.0/5

"Fantastic support"

What do you dislike about Ethnio?

We've had to do some consent hacks and would love branching in the screeners

##### 4. Software Bugs

Users experience **minor bugs** on Ethnio, though they are usually resolved within a few hours.
[
See 1 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2099512&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

5.0/5

"The Ethnio team is such a pleasure to work with!"

What do you dislike about Ethnio?

While we occasionally encounter minor bugs or inconsistencies on the site, they’re typically resolved within a few hours.

##### 5. Unclear Explanation

Users find certain fields **confusing** , leading to a lack of clarity in Ethnio's explanation and usability.
[
See 1 mentions
](https://www.g2.com/products/ethnio/reviews?filters%5Bsentiment_snippet%5D=2425172&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Paola M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paola M.")
PM

Paola M.

4.5/5

"Super good!"

What do you dislike about Ethnio?

Sometimes some of the fields are confusing

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 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

11/21/2019

"Had to use it, wish I didn't have to"

2/5

What do you like best about Ethnio?

I love how they know what the research process is like. Their features are tailored towards User Researchers, so I find that to be extremely helpful. I also really like how you can easily manually confirm users, reinvite users, etc. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

I HATE how unreliable it is. I feel like there's always bugs. Additionally, there's many small, hidden settings that are critical to set correctly in order to have the screener work appropriately. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

It's great for User Research, but it gets expensive and not worth the bugs/performance issues. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

There's many small, hidden settings that are critical to set correctly in order to have the screener work appropriately. Also, it's BUGGY! Review collected by and hosted on G2.com.

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Response from Kyle Robertson of Ethnio

[Editedit](https://www.g2.com/survey_responses/ethnio-review-3721106/official_response/edit)

Dear User in Computer Software,

Thank you for sharing your experience here. As UX researchers, we really appreciate you highlighting that aspect of Ethnio. Incredibly sorry for the bugs and hidden settings that you experienced!

We’ve made huge strides in reliability, usability, and performance and hope that if you’re still using it that your experience has improved and if not that you might consider emailing us directly at info@ethn.io so we can try and do better.

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education")
AH

Verified User in Higher Education

Enterprise (\> 1000 emp.)

7/9/2020

"Makes managing usability testers a lot easier!"

4.5/5

What do you like best about Ethnio?

The ease of managing and paying incentives to users. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

There are a ton of configuration settings, it can be confusing and overwhelming at times. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

Easier management of users and paying out incentives. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Enterprise (\> 1000 emp.)

9/30/2019

"Ethnio for research in a financial tech company was a huge help!"

5/5

What do you like best about Ethnio?

At a large financial tech company, Ethnio provided us with compliance and security customization like crazy, which was hugely important. Aside from Qualtrics, Ethnio was the only other product that got through security. Ethnio is created specifically for UX Research, and it shows. There are a bunch of tools out there, but none with Ethnio's functionality. You can tell Ethnio was built with real research projects in mind. Every research project is different, needs specific participants, screeners, etc., and Ethnio really understands that and has tons of tools that help you really customize and templatize projects. We leaned heavily on Ethnio's "Pool" feature to house our participant database, where we could filter for specific criteria, and set up "Pool Rules" so we weren't emailing people too often or having the same people in our research projects back to back. The difference between using Ethnio and using tools that were not designed for participant management was like night and day. Lastly, customer service was incredible. Very friendly, quick response time, always available to jump on a call or demo, and just a great team to work with all around.&nbsp; Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

There's a bit of a learning curve at first, with a lot of new settings to keep track of, but once you learn the workflow and get more familiar with the tool, it’s not an issue. Having many ways to customize your project is such a huge plus! Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Do it! I always recommend Ethnio to anyone in this field. Again, there really just isn't anything else out there with the capabilities that Ethnio has. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

Screening - with logic!

Recruitment management and scheduling - the 'picky' scheduling tool is my favorite!

Incentive payments - so easy and lots of options!

Participant database - there's nothing like the 'Pool' tool out there that I've found. Super helpful to track and manage. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet")
UI

Verified User in Internet

Mid-Market (51-1000 emp.)

8/14/2019

"Worst Customer Service"

1.5/5

What do you like best about Ethnio?

It does what we need it to do. It's a little overwhelming to use at first but it is a useful product. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

The WORST customer service. I signed up and got an email to schedule a walkthrough demo. I was excited because I thought it would be really helpful and I was looking forward to using their product. I scheduled a time and no one showed up. I sent an email, no response. I sent another email and I got a nasty response with no apology, no offer to reschedule, just a 'ask me questions and I'll answer' response. I said I wanted a walkthrough and she basically said no.I asked why they even offered walkthrough if I wasn't going to get one and no response. I told her that this interaction was not great customer service and she was like, 'there should have been a cancellation notice to you, thanks for your feedback'. I was so mad. I would NEVER imagine treating a customer this way. Unfortunately this is the only product that does what I need so I have to use it. I would have went with someone else if I could Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

Quick recruiting and scheduling. Review collected by and hosted on G2.com.

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Response from Nate Bolt of Ethnio

[Editedit](https://www.g2.com/survey_responses/ethnio-review-2986331/official_response/edit)

Dear User in Internet and "G2 User in,"

Very sorry for cancelling your demos and thank you for highlighting that you never used Ethnio 🙏🏼. Our goal was to save your time since we could tell Ethnio was not a fit for your needs, but clearly we missed the mark on thoughtful communication. Please follow up with us directly at info@ethn.io to see if there's anything else we can do!

Validated ReviewerSource: Organic

 ![Sarah K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah K.")
SK

Sarah K.

UX Researcher

Insurance

Mid-Market (51-1000 emp.)

8/3/2018

"Helping manage large research teams and automate operations for small research teams- in one tool!"

5/5

What do you like best about Ethnio?

I've been working with Ethnio for five years at three different companies. At Facebook and Airbnb, I used Ethnio to manage research operations (specifically intercepts and participant management) across teams of 60+ researchers. Now that I work as a team of two, I use Ethnio to carry the burden of research operations for my own studies. I've found Ethnio to be extremely adept to a variety of situations, and the customer service at Ethnio is second-to-none. Any question I have I get an answer to often within an hour, sometimes I notice they just fix the issue on my behalf and send a quick notification about it. I like that with Ethnio I can do everything from source participants on my own site, to run brand surveys, to create email templates, to manage my pool of participants. I love the incentive features, too and have used them since the days of just Amazon gift cards. It's such an easy tool and my go-to starting place for almost every project I start. I can't recommend it enough for budding research operations teams trying to handle multiple streams of work across researchers, all the way down to scrappy startups of one or two researchers. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Ethnio, like most small research tool companies, has bugs occasionally. To get around issues with this I try to test my projects with Ethnio before I launch to avoid unexpected errors. The Ethnio team is always learning, so I've found that being honest and proactive with my feedback has helped resolve any issues I have. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Be sure to email info@ethn.io if you have any questions at all. I've saved a ton of time by just asking! Further, be sure to use tagging whenever possible. Ethnio is feature rich, so it's important to use tags and naming conventions that will pay dividends later as you utilize more features or start more studies. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

With a lack of user data to pull from, Ethnio allows me to easily get access to real customers through their intercept tool. Additionally, our team is scrappy and not ready to buy into a managed brand survey platform so I use Ethnio has a quick way to get feedback about our tool and experience for our brand team. Finally, Ethnio makes it easy to manage participants across a variety of projects and easily keep tabs on where they came from, when and what interaction they've had with our research team. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Seller invite

 ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research")
AR

Verified User in Research

Mid-Market (51-1000 emp.)

1/29/2019

"Ethnio needs work"

2/5

What do you like best about Ethnio?

I like the interface on some of the features. I like the filters available when they work. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

The colors that are used in the calendar view are not very well thought out and easy to confuse what they are intended to mean. Ask there are a lot of bugs. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

I use Ethnio to schedule and pay clients. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Animation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Animation")
UA

Verified User in Animation

Small-Business (50 or fewer emp.)

6/28/2018

"Exponential Payoffs for UX Research Recruiting"

5/5

What do you like best about Ethnio?

The best part of Ethnio is how much time my research team saves recruiting participants. Prior to using Ethnio, our team would spend days trying to track down and screen people for user testing. With Ethnio, I'm able to target specific types of users and contact respondents almost instantly! Such a game changer not only in saving tons of time, but its enabled my team to advocate more the value of UX research to stakeholders. Now stakeholders are beginning to understand UX from our perspective. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

It's such a powerful tool with lots of features. At first, the experience might feel a bit overwhelming, but once I got past the learning curve I feel so much more in control of managing all the logistics that go into UX research. They're support team is solid at getting feedback and they're constantly working on improving their UX. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Give it a try. There's so many features within the product that you'll find solutions to a LOT of UX research needs. Also, their customer support is fantastic and super responsive. If you're not using Ethnio, you're behind in the game. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

Ethnio allows my team to intercept real users in real time. This has proven extremely beneficial because of the amount of qualitative data we are receiving. Our business as a whole is able to empathize holistically with our customers which strengthens our relationship with them and ultimately gives us a competitive edge. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Seller invite

 ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet")
UI

Verified User in Internet

Mid-Market (51-1000 emp.)

6/15/2018

"Recruiting is a Breeze. Organization Aspect is Improving..."

4/5

What do you like best about Ethnio?

There are so many steps involved in finding, recruiting, scheduling, and paying participants for a study, and Ethnio makes the process so much easier. This isn't just because they have intercepts that pop up on our website; they also make recruiting through email much smoother. I have so much more time to focus on my actual research, thanks to Ethnio. Additionally, having the possibility to intercept customers has opened up the possibilities of what kinds of research my team can do, and the kinds of users we can talk to. We've gotten more creative with our projects as a result, which yielded great insights. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

I wish it was easier to add people that we recruited outside of Ethnio. For example, from time to time, we use different recruiting services to find people who are outside of my company's customer base. It's a little tricky to add them. Additionally, there is a learning curve, and I'm still having the most trouble, admittedly, with the Pool feature (which helps you keep track of participants and potential participants). It's still more confusing than I would like it to be, considering it's supposed to make it easy for me to keep track of people who responded to my emails or screeners, and people who participated in research. I know the Ethnio team is still working hard at it though and I look forward to seeing more improvements. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Schedule several calls with Ethnio's time to go over everything you need. They have SO many useful features but you may need help discovering them. Also, they have lots of creative ideas/solutions that they're happy to share. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

I am streamlining recruiting and scheduling, and keeping a record of everyone my team has 'touched' for research. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet")
UI

Verified User in Internet

Mid-Market (51-1000 emp.)

3/12/2018

"There's just nothing else out there"

1.5/5

What do you like best about Ethnio?

Ethnio's good quality is that it screens/recruits AND schedules. Otherwise, there's not much else to like, unfortunately. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Ethnio is the bane of my team's existence. But it is a necessary evil because it's really the only tool out there that does what we need. The interface is not great- it's very limited. When creating screener surveys, we are also limited in the types of questions we can ask and how we can order them. For example, we can't have branching question tracks. This can be incredibly frustrating. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Really consider if this does everything you need it to do, or not. If recruiting participants is already a quick and easy process for you, you may not need anything like this. If this would actually help your team, despite its shortcomings, then sure, consider it seriously. Just keep in mind that you will most like not be able to create anything more than simple screeners- AKA you will still have a fair amount of manual work to do regarding recruiting. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

With Ethnio, we aim to solve the problem of complicated recruiting processes. The purpose is to streamline recruiting, screening, and scheduling research participants. While it basically does what it strives to do, the overall experience of using Ethnio hasn't been great, and really doesn't allow UX researchers to do everything we need to do with a tool like this. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

5/19/2018

"Learning Curve but Powerful"

5/5

What do you like best about Ethnio?

I use Ethnio every day - my team does a pretty high volume of qual UX research, and this gets us direct access to our users through intercepts, and lets us schedule and pay them pretty easily. Did it take me a while to learn? Yes. But most of our studies aren't that simple either, and we do mostly international remote testing, so I need tools that accommodate a lot of different scenarios. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

The learning curve. There are so many settings it's easy to lose track of things, but once you do a few projects, it's not an issue. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Take them up on their phone call demo things. Without that it can definitely be tricky. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

I was wasting 10x more time working with agencies or panels that yielded the wrong participants. Now I can get direct access to my users in a few seconds, and more importantly get them in the moment as they use our products. Scheduling and paying them all in one place is just a huge time-saver. Big fan of Ethnio! Review collected by and hosted on G2.com.

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##### Categories on G2

[Experience Management](https://www.g2.com/categories/experience-management)[User Research](https://www.g2.com/categories/user-research)

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