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Estorra

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Estorra is an ecommerce platform for building and running an online store without writing code. The storefront, orders, inventory, payments, shipping and analytics sit in one system, so merchants manage the whole operation from a single dashboard instead of stitching together a website, an inventory tool and a set of plugins. Building the store. Pages and product layouts are built by dragging and dropping. Themes are mobile-ready out of the box, and the catalogue, categories, variants and product attributes are managed in the same place. Hosting is included, so there are no servers to set up or maintain. Running it day to day. Orders arrive in one list regardless of where the customer bought. Stock updates automatically across every channel, with low-stock alerts, barcode and SKU support and multi-location tracking. Shipping connects to carriers for live rates and tracking. Analytics show what is selling, which products carry margin and which stock is moving slowly. Selling internationally. Estorra supports 12 currencies, and merchants currently sell into more than 40 countries. Prices can be shown in the customer’s currency either through a switcher in the site header or detected automatically from their location. Tax, VAT and regional duties are calculated at checkout based on the shipping country, and prices, discounts and offers can be set differently per market. One store serves every country a merchant sells to, rather than a separate site for each. WhatsApp ordering. Customers can order through WhatsApp, and the order lands in the same dashboard as a website order with stock already adjusted. Abandoned-cart follow-ups can be sent through the merchant’s own WhatsApp Business account. This is built into the platform rather than added through a third-party app. Payments. All major international payment gateways are supported, so customers pay by card, wallet or local method in their own currency. If a merchant needs a gateway that is not already available, it can be integrated on request. Who builds it. Estorra is made by TMD Software, which has been developing ecommerce stores and custom business software for international clients since 2012. Plans include hosting, integrations and international selling. There is no commission on orders and no separate app-store charges on top of the subscription.

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