"We chose eSputnik because of the possibility of omnichannel campaigns. We can use communication channels from cheap to expensive, depending on the type of content and customer segments.

We would also like to emphasize the ease of use of the system. The generative AI implemented in the system plays a vital role in this. It allows us to work on email content directly in the editor: translate, shorten, and expand texts. Also, thanks to the integrated AI in eSputnik, we can automate the creation of entire email modules. Just insert a link to the required page of your website into the module, and AI will generate the block using the description, price, and image on the page. The same gen AI allows you to create texts for push notifications. These solutions significantly reduce the team's time for routine tasks. At the same time, such campaigns receive high CTR. " Review collected by and hosted on G2.com.

Our team has not found any problems with this product, we plan to continue using eSputnik CDP Review collected by and hosted on G2.com.

The eSputnik customer data platform has built-in functionality for organizing omnichannel marketing campaigns, while other systems require additional integrations. Thanks to this system, we have implemented omnichannel marketing using the following channels: email, push, In-App, and App Inbox. By combining data from different sources and channels and constantly enriching and analyzing information, we can better understand our customers and provide them with relevant content.

This has allowed us to create valuable and exciting campaigns for each audience segment. As a result, conversion from direct marketing increased by +7% over the past year. Review collected by and hosted on G2.com.

We haven't found any significant or noteworthy shortcomings. Review collected by and hosted on G2.com.

Our company caters to a diverse audience, so omnichannel functionality is fundamentally important for us. Various age groups within our customer base prefer communication through different channels: some find it more convenient to receive messages in a mobile application, while others prefer email. CDP eSputnik perfectly fulfills our omnichannel needs, supporting communication through email, web and mobile push, In-App, App Inbox, SMS, Viber, and widgets.

I would like to highlight web push separately. Conveniently, it can be used for communication with both registered users and those who have not yet registered on the site. Through web push, we capture the attention of new users, offer personalized discounts, send AI-generated product recommendations, provide updates on product ranges, and remind users about abandoned carts. Importantly, all these processes are automated and do not require additional time from our team. Review collected by and hosted on G2.com.

While using the system, my team did not identify any significant shortcomings. Review collected by and hosted on G2.com.

"Thanks to eSputnik CDP, we were able to increase conversion rates and customer loyalty, and get better analytics.

Compared to other solutions on the market, the main advantage of eSputnik CDP is the ability to collect all customer data in a single customer profile. This guarantees the completeness and relevance of information, which is the basis for further communication. We can be sure that campaigns are sent to the right audience for the right occasion. And even when we use expensive channels for mailing, these costs will pay off.

If we have questions about using the platform, the support team always responds promptly and solves all our problems." Review collected by and hosted on G2.com.

The eSputnik customer data platform fully solves our tasks, and we have not found any problems. Review collected by and hosted on G2.com.

When we realized the need for marketing automation, we chose omnichannel CDP eSputnik. Here are the reasons:

- Advanced segmentation -- based on customer behavioral data that is constantly changing.

- Personalized communication with all users. We're not just talking about simply calling them by name, but also matching personalized product recommendations, identifying the user's language, reducing annoyance by optimizing the number of campaigns.

- The platform allows for flexible customization our communication strategies. Using omnichannel approach we promote new products, implement cross-selling and upselling techniques, transfer customers between categories, send transactional messages, and attract users' attention to other communication channels, such as social media. We use such channels as email, web push, SMS, and App Inbox.

- eSputnik provides integrations with website builders, landing page platforms, and online stores through APIs.

- The platform boasts comprehensive and convenient functionality, enabling us to launch complex campaigns and analyze their effectiveness without requiring additional technical specialists.

- Integrated AI features in the email editor include translation, grammar checking, shortening or lengthening written texts, changing the tone of voice, and creating expert explanations.

- Excellent customer support. This was particularly helpful when we encountered a problem with one of our mailings, as the issue was resolved promptly.

We have not regretted our choice once; all available functionality works well and is continually expanding. Review collected by and hosted on G2.com.

There were no visible shortcomings that I noticed — a convenient and, most importantly, effective system. Review collected by and hosted on G2.com.

The customer data platform helped us to build detailed segments without unnecessary integrations, with which we can continue to work in the system (organize omnichannel mailings in different channels: email, app inbox, web push). We automatically transfer behavioral data from the website via web tracking, and use data on user behavior in mailings. Group building is fast and cohesive. We can use any static and behavioral customer data for segmentation. CDP also provides the ability to build segments based on event parameters; for example, create a segment of users who purchased X product for a certain amount of money during a specific period. Review collected by and hosted on G2.com.

We haven't noticed any problems with this customer data platform Review collected by and hosted on G2.com.

Various communication channels, including mobile, web push, emails, and messengers, have significantly contributed to increased customer engagement. Using omnichannel has allowed us to strengthen customer relationships and increase loyalty and trust. As a result, we receive a higher number of repeat orders from satisfied and loyal customers, confirming our strategy's effectiveness. Review collected by and hosted on G2.com.

No shortcomings were found, eSputnik CDP is the best solution for omnichannel interaction with each customer. Review collected by and hosted on G2.com.

I think the main eSputnik's advantage is the deep customer segmentation feature that allows to collect and unify client's data in a single profile and set up automated personalized messages according to their behaviour. No need to segment the audience manually. Thanks to web-tracking scripts and AI-algorithms eSputnik will do all the work automatically.

Another great option is multilingual campaigns. You can easily translate your email template into any language in a few seconds. Review collected by and hosted on G2.com.

The setting up of event-triggered messages seemed a bit tangled. However, the dashboard is quite intuitive. Review collected by and hosted on G2.com.

"The functionality of this omnichannel system goes beyond a regular ESP or standard email marketing tool. eSputnik is a veritable CDP platform which provides a lot of unique features for Ecommerce:

- Advanced data collection and deep contact list segmentation;

- Profile unification features: personalizaed product recommendations, triggered messages etc;

- AI-based algorithms for launching automated campaigns;

- Multilingual transactional messages etc.

In addition, eSputnik can be easily integrated with almost any CRM system via API, ApiX-Drive or Zapier. A really good tool from ukrainian developpers!" Review collected by and hosted on G2.com.

There's no serious cons in my opinion. The dashboard is really convenient. Besides that, eSputnik's support team can connect any advanced feature for you in case you can't do this by yourself. Review collected by and hosted on G2.com.

E-Sputnik combines all ways and channels you need to communicate with your cusomers. It is very comfortable to run your email, Viber, sms, PUSH campaign from one dashboard. Review collected by and hosted on G2.com.

I have not used e-Sputnik long enough to find some disadvantages. It is not that popular among my colleages, so sometimes new people in the team need time to learn the dashboard. Review collected by and hosted on G2.com.