--- title: eSputnik Reviews meta_title: 'eSputnik Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 72 reviews by the users' company size, role or industry to find out how eSputnik works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 72 scale: '5' date_modified: '2026-08-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # eSputnik Reviews **Vendor:** eSputnik **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.7/5.0 **Total Reviews:** 72 ## About eSputnik eSputnik is an omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into automated, personalized marketing across nine channels. Powered by AI, behavioral triggers, and product recommendations — no coding required. eSputnik integrates with Shopify, WooCommerce, Magento, and other popular platforms, making it easy to connect your tech stack and activate customer data faster. With eSputnik, teams can: • Track customer behavior across websites and mobile apps. • Use AI to generate personalized product recommendations. • Build advanced customer segments using unlimited parameters and conditions. • Identify ready-to-buy and high-intent customers with AI. • Create effective triggered workflows that support customers throughout the entire lifecycle. • Launch omnichannel campaigns across email, web push, mobile push, App Inbox, in-app messages, widgets, SMS, Viber, and Telegram bots. With eSputnik, advanced marketing automation doesn’t require a technical team. Marketers can work independently using ready-to-use tools to drive sales, repeat purchases, and long-term customer loyalty. ## eSputnik Pros & Cons **What users like:** - Users commend eSputnik for its **strong customer engagement tools** , significantly enhancing user retention and growth. (2 reviews) - Users commend eSputnik for its **easy integration** , achieving smooth setup and timely support throughout the process. (2 reviews) - Users praise the **seamless integration** of eSputnik, appreciating timely support and smooth implementation into their systems. (2 reviews) - Users commend eSputnik's **user-friendly interface** , enabling smooth integration and effective utilization with ongoing support. (2 reviews) - Users commend eSputnik's **analytics expertise** , which significantly enhances marketing effectiveness and user engagement strategies. (1 reviews) - Users commend eSputnik for its **automation efficiency** , seamlessly optimizing our omnichannel marketing and saving valuable time. (1 reviews) - Customer Support (1 reviews) - Easy Creation (1 reviews) - Easy Setup (1 reviews) - Users highlight the **engagement efficiency** of eSputnik, greatly enhancing their marketing strategies and customer interactions. (1 reviews) ## eSputnik Reviews ### 1. Excellent Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Oleh Y. | Data Scientist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2018 **What do you like best about eSputnik?** I use this service for email newsletters. I like the contact importing, segmenting contacts is very easy. Their team was incredibly helpful when setting up the tool. Also gave us contact support during the all marketing campaign. **What do you dislike about eSputnik?** Nothing to dislike. Comparing to other email marketing tools I can say that eSputnik offers even better functionality for lower prices. **Recommendations to others considering eSputnik:** Useful marketing automation features for ecommerce projects who need to upgrade current email marketing to powerful marketing automation tool. **What problems is eSputnik solving and how is that benefiting you?** Their customer service is reliable and fast, they are very helpful regarding the technology and business point of view. ### 2. Great Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about eSputnik?** Because of the excellent help articles and online support, I have learned how to create segments based on tagging, and automations. I plan to segment potential clients and customize campaigns based on interest. This will help me serve my blog list by giving them what they need. **What do you dislike about eSputnik?** Everything is perfect as of now. Don’t know the future, support is better than excellent. **What problems is eSputnik solving and how is that benefiting you?** I use eSputnik mostly for email marketing on behalf of clients. For me now, it is the main communication source. ### 3. Great marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Marie S. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2018 **What do you like best about eSputnik?** It is easy to set up different groups for different emails. It also has an intuitive interface and powerful analytics. **What do you dislike about eSputnik?** Nothing to dislike. There were no problems and inconveniences for all time of using. **What problems is eSputnik solving and how is that benefiting you?** If you are using emails to communicate with customers you really can do a much better job with a service like eSputnik. You can create and store templates, get instant reports on opens and clicks, and other data. Customer service is better than excellent. ### 4. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about eSputnik?** eSputnik allows us to create very effective email marketing campaigns to increase sales and reach many potential customers. The system has a great variety of templates. As a plus, they offer first template in your own style for free. That’s awesome! **What do you dislike about eSputnik?** Nothing really. The only thing that I can say we ever had a problem which was eliminated in customer support service. **What problems is eSputnik solving and how is that benefiting you?** I think, it is a service that every entrepreneurial company should have, since it helps to create advertising campaigns through email marketing ### 5. Powerful email-automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2018 **What do you like best about eSputnik?** Automated communication including segmentation and personalization. High-level data reporting for campaigns management. **What do you dislike about eSputnik?** Didn’t find yet. Absolutely convenient service **What problems is eSputnik solving and how is that benefiting you?** Campaigns with multichannel scenario generated new leads. I think it's perfect for the SMBs or Enterprises who have plenty of segments to target. ### 6. Great soft for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2018 **What do you like best about eSputnik?** I like work with segments and i think that dashbords are awesome. One more useful think it's push-notofications. For me one of the most important thing it's support and this guys have great team. **What do you dislike about eSputnik?** They have a lot of features but FAQ don't include answer about all of that. **Recommendations to others considering eSputnik:** try it **What problems is eSputnik solving and how is that benefiting you?** Email marketing, Push-notification, Viber. We work with small base but do it very effective because all of our massage personolized and consist of right offer for each one. ### 7. Powerful email marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2018 **What do you like best about eSputnik?** We are using eSputnik not so long ago. We decided to start with an email marketing channel. The first email template made in our corporate style was free. On this template basis, new emails have been creating within message editor in a few minutes. For us, this is important because every time creating personalized mailing, creating different messages for each segment may take a time. **What do you dislike about eSputnik?** Nothing I can think of. I have nothing to say. **Recommendations to others considering eSputnik:** If you have a large number of contacts in email list, then you know how long it takes to create a custom segment. In eSputnik this process takes a few seconds (despite the fact that we have more than 1 million contacts). And if you consider that segments can be created in the report interface (analytics), then a more convenient system is difficult to imagine. **What problems is eSputnik solving and how is that benefiting you?** We tried it for creating segments and running scenarios to activate special offers for our customers. Working with real-time data saves time. The speed of work with the segments has increased at times. Now we can be as flexible as possible. ### 8. Great marketing automation solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about eSputnik?** When we decided that we need to do a mass mailing, we began to look for something simple and reliable, in order to send letters few times a month. We have chosen eSputnik. Six months passed, and we had automated all communication channels with the client. So it turned out that the opportunities for email marketing are much greater than we thought. With eSputnik it became obvious) **What do you dislike about eSputnik?** It would be great if there were more How To videos **Recommendations to others considering eSputnik:** It’s marketing automation tool that matches all my requirements and has powerful analytic features **What problems is eSputnik solving and how is that benefiting you?** We have some onboarding campaigns, return clients by abandoned carts emails and inform clients about our new products. ### 9. Review of eSputnik **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2018 **What do you like best about eSputnik?** We build personalized email campaigns without knowing a very advanced programming languages and analyze it easily. Segments constructor and segment tracking features are extremely easy to use. Creation of the same type of letters for personalized mailings with a large number of segments takes a few minutes. **What do you dislike about eSputnik?** API integration was a bit trickier than we expected, but via Zapier we did it and everything goes well. **Recommendations to others considering eSputnik:** Best complete email marketing management package on the market for SMBs and Enterprises **What problems is eSputnik solving and how is that benefiting you?** The automation of creating same type of letters with content personalization to different user segments made our work easier. I think it's perfect for the SMBs or Enterprises who have plenty of segments to target. ### 10. All-in-one email marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2018 **What do you like best about eSputnik?** Esputnik provides complex marketing automation solution with great analytic tools. Comparing to other products on the market, eSputnik seems to be all-in-one email marketing platform for eCommerce business. **What do you dislike about eSputnik?** After sending first mass mailing It took about 1 month to get representative statistic data, But there are data of opens and transitions, so you can build new segments directly from reports and create new campaigns with data. **What problems is eSputnik solving and how is that benefiting you?** By analyzing the cohort report for 12 months we recalculated our LTV and understood the life cycle of our customers better. Thereby we reconsidered our email strategy and marketing strategy through other channels. ## eSputnik Discussions - [What is eSputnik used for?](https://www.g2.com/discussions/what-is-esputnik-used-for) - [View eSputnik pricing details and edition comparison](https://www.g2.com/products/esputnik/reviews?filters%5Bnps_score%5D=5&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+07%3A03%3A35+-0500&secure%5Bsession_id%5D=2021f6cb-14ab-4487-a3fc-f59682928734&secure%5Btoken%5D=39d6c052200e10f72f665f93ca283da797db8b546fe6097ecb949858a284fde5&format=llm_user) ## eSputnik Integrations - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) ## eSputnik Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top eSputnik Alternatives - [Omnisend](https://www.g2.com/products/omnisend/reviews) - 4.6/5.0 (1,222 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (618 reviews) - [OneSignal](https://www.g2.com/products/onesignal/reviews) - 4.7/5.0 (1,211 reviews)