# Best Demand Side Platform (DSP) for Small Business

## How Many Demand Side Platform (DSP) Products Does G2 Track?

**Total Products under this Category:** 158

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Epom Market DSP (+0.59%) - Among all products in this category, Epom Market DSP recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Demand Side Platform (DSP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,000+ Authentic Reviews
- 158+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Demand Side Platform (DSP)
 ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=64423&focus%5B%5D=5010&focus%5B%5D=5532&focus%5B%5D=2935&focus%5B%5D=126174&focus%5B%5D=6771)

Highlighted products: StackAdapt, The Trade Desk, illumin, Simpli.fi, Quantcast Platform, Google Marketing Platform, AdLib DSP, and Basis.

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=illumin-illumin&focus%5B%5D=simpli-fi&focus%5B%5D=quantcast-platform&focus%5B%5D=google-marketing-platform&focus%5B%5D=adlib-dsp&focus%5B%5D=basis&segment=small-business)

**Sponsored**

### Teikametrics

Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-04T04%3A15%3A35Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%2Fsmall-business%3Fopen_modal_url%3D%252Fproducts%252Feskimi%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fdemand-side-platform-dsp%25252Fsmall-business%2526source%253Dcategory&secure%5Btoken%5D=04e4395f5bc02d9547b3c81bc113d7cb525c429459d61319a6aed6e3ff9aa6b9&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url)

### [StackAdapt](https://www.g2.com/products/stackadapt/reviews)

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

**Average Rating:** 4.7/5.0

**Total Reviews:** 885

#### How Do G2 Users Rate StackAdapt?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind StackAdapt?

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt  
2,579 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,790 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 62% Small, 32% Medium

#### What Do G2 Reviewers Say About StackAdapt?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management.
- Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management.
- Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights.
- Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively.
- Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management.

##### Cons

- Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management.
- Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization.
- Users find the **budget management** process complex and the billing limits frustrating for effective financial planning.
- Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access.
- Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data.

#### What Are Recent G2 Reviews of StackAdapt?

**["Strong performance with hands-on support for small teams"](https://www.g2.com/survey_responses/stackadapt-review-13163500)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13163500)

**["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)**

**Rating:** 5.0/5.0 stars

_— Isabelle L._

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802)

#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

**Average Rating:** 4.4/5.0

**Total Reviews:** 177

#### How Do G2 Users Rate The Trade Desk?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind The Trade Desk?

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk  
20,680 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,738 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Medium, 32% Small

#### What Do G2 Reviewers Say About The Trade Desk?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

##### Cons

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)**

**Rating:** 4.5/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

**["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)**

**Rating:** 4.0/5.0 stars

_— sai v._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### [illumin](https://www.g2.com/products/illumin-illumin/reviews)

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 154

#### How Do G2 Users Rate illumin?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind illumin?

- **Seller:** [illumin](https://www.g2.com/sellers/illumin)
- **Company Website:** illumin.com
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @AcuityAds  
174 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
239 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 57% Small, 29% Medium

#### What Do G2 Reviewers Say About illumin?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently.
- Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience.
- Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting.
- Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations.
- Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin.

##### Cons

- Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization.
- Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process.
- Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights.
- Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights.
- Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin.

#### What Are Recent G2 Reviews of illumin?

**["Ilumin: the algorithm delivers, the configuration decides."](https://www.g2.com/survey_responses/illumin-review-13118986)**

**Rating:** 4.5/5.0 stars

_— Oscar R._

[Read full review](https://www.g2.com/survey_responses/illumin-review-13118986)

**["User-Friendly DSP with Strong Performance Features"](https://www.g2.com/survey_responses/illumin-review-13120128)**

**Rating:** 5.0/5.0 stars

_— Aldana M._

[Read full review](https://www.g2.com/survey_responses/illumin-review-13120128)

### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Simpli.fi?

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** www.simpli.fi
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
618 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

##### Cons

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

**["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.5/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Quantcast Platform?

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
527 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management.
- Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively.
- Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
- Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management.
- Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly.

##### Cons

- Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing.
- Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency.
- Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data.
- Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data.
- Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)

**["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

**Average Rating:** 4.1/5.0

**Total Reviews:** 278

#### How Do G2 Users Rate Google Marketing Platform?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Google Marketing Platform?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 47% Medium, 27% Large

#### What Do G2 Reviewers Say About Google Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns.
- Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking.
- Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking.
- Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management.
- Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management.

##### Cons

- Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively.
- Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech.
- Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve.
- Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
- Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features.

#### What Are Recent G2 Reviews of Google Marketing Platform?

**["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)**

**Rating:** 4.0/5.0 stars

_— Michele C._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)

**["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)**

**Rating:** 4.0/5.0 stars

_— Rohit K._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)

#### What Are G2 Users Discussing About Google Marketing Platform?

- [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for)

### [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

**Average Rating:** 4.7/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate AdLib DSP?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdLib DSP?

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d528f604d1d03a6e04bae574344c31acd2c82b236d2b3806958d919b8bd56423&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10997713%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 85% Small, 15% Medium

#### What Do G2 Reviewers Say About AdLib DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support.
- Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization.
- Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience.
- Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals.
- Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities.

##### Cons

- Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform.
- Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges.
- Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance.
- Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities.
- Users face **ad approval delays** that can prolong the creative process and impact campaign timelines.

#### What Are Recent G2 Reviews of AdLib DSP?

**["Straightforward UI, Unmatched Inventory, and Excellent Support"](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)**

**Rating:** 4.5/5.0 stars

_— Jesse B._

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)

**["Fantastic Platform"](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)

#### What Are G2 Users Discussing About AdLib DSP?

- [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment

### [Basis](https://www.g2.com/products/basis/reviews)

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 263

#### How Do G2 Users Rate Basis?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Basis?

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech  
4,732 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website)  
1,469 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Media Planner
- **Top Industries:** Marketing and Advertising, Newspapers
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Basis?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations.
- Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations.
- Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies.
- Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness.
- Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency.

##### Cons

- Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports.
- Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate.
- Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals.
- Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI.
- Users find the **complex usability** of Basis challenging, making it less accessible for everyone.

#### What Are Recent G2 Reviews of Basis?

**["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)**

**Rating:** 5.0/5.0 stars

_— Jessica C._

[Read full review](https://www.g2.com/survey_responses/basis-review-10305690)

**["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/basis-review-12180293)

### [Opera Ads](https://www.g2.com/products/opera-ads/reviews)

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads.

**Average Rating:** 4.0/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Opera Ads?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Opera Ads?

- **Seller:** [Opera](https://www.g2.com/sellers/opera)
- **Year Founded:** 1995
- **HQ Location:** Oslo, Norway
- **Twitter:** @opera  
570,990 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5119dbc1763105008eb272bf085db659fe139f1dba8a4c805e0b936a35212a97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7327%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,426 employees on LinkedIn®
- **Ownership:** Opera Limited (NASDAQ: OPRA)

#### Who Uses This Product?

- **Company Size:** 63% Small, 25% Medium

#### What Do G2 Reviewers Say About Opera Ads?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Opera Ads, enabling quick setup and effective results without complications.
- Users appreciate the **effective audience targeting** of Opera Ads, leading to genuine engagement and improved campaign performance.
- Users value the **easy audience reach** of Opera Ads, appreciating genuine results and high engagement from the platform.
- Users love the **easy setup and simplicity** of Opera Ads, enabling effective campaign management with great results.
- Users appreciate the **easy setup** of Opera Ads, finding it straightforward and efficient for managing campaigns.

##### Cons

- Users find the **reporting limited** , lacking depth for optimal campaign performance and audience insights on Opera Ads.
- Users find the **reporting limited** in Opera Ads, wishing for more detailed insights and analytics for better optimization.
- Users find **inefficient targeting** options in Opera Ads, limiting campaign effectiveness and optimization opportunities.
- Users find the **limited features** of Opera Ads hinder deeper optimization and customization for advanced campaigns.
- Users find the **limited targeting options** in Opera Ads hinder deeper optimization and detailed reporting capabilities.

#### What Are Recent G2 Reviews of Opera Ads?

**["Excellent 👍"](https://www.g2.com/survey_responses/opera-ads-review-11780714)**

**Rating:** 4.5/5.0 stars

_— Rahul S._

[Read full review](https://www.g2.com/survey_responses/opera-ads-review-11780714)

**["Effortless Ad Management with Reliable Results"](https://www.g2.com/survey_responses/opera-ads-review-11923033)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/opera-ads-review-11923033)

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.7/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 218

#### How Do G2 Users Rate Criteo Commerce Growth?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 0.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.8/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Criteo Commerce Growth?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 48% Medium, 41% Small

#### What Are Recent G2 Reviews of Criteo Commerce Growth?

**["Effective Ad Placement with Room for Cost Improvement"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)**

**Rating:** 4.5/5.0 stars

_— Prahlad K._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)

**["Scalable, Efficient, and User-Friendly for Retail Expansion"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)**

**Rating:** 4.5/5.0 stars

_— Ritik S._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)

#### What Are G2 Users Discussing About Criteo Commerce Growth?

- [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook)
- [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook)
- [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for)
- [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting)

### [Eskimi DSP](https://www.g2.com/products/eskimi/reviews)

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention, premium local supply, precise audience targeting, reaching 2.5 billion users, and local relevance. Work with us however you like – run your campaigns on Eskimi DSP or your DSP of choice.

**Average Rating:** 4.8/5.0

**Total Reviews:** 101

#### How Do G2 Users Rate Eskimi DSP?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.1/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Eskimi DSP?

- **Seller:** [Eskimi](https://www.g2.com/sellers/eskimi)
- **Year Founded:** 2006
- **HQ Location:** Vilnius, LT
- **Twitter:** @eskimidsp  
421 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=832256bcd540e0b31a0f569a1171147ac60c6d44b505e6bc2a7784113e953a85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feskimi%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Food & Beverages
- **Company Size:** 62% Small, 24% Medium

#### What Are Recent G2 Reviews of Eskimi DSP?

**["Eskimi provides us smart solution and they are very helpful."](https://www.g2.com/survey_responses/eskimi-dsp-review-10197777)**

**Rating:** 5.0/5.0 stars

_— Sadia R._

[Read full review](https://www.g2.com/survey_responses/eskimi-dsp-review-10197777)

**["Eskimi does an excellent job starting from pre-campaign insights, launching, optimization reporting."](https://www.g2.com/survey_responses/eskimi-dsp-review-9894509)**

**Rating:** 4.0/5.0 stars

_— Abdullah Al Nahian A._

[Read full review](https://www.g2.com/survey_responses/eskimi-dsp-review-9894509)

#### What Are G2 Users Discussing About Eskimi DSP?

- [What is Eskimi used for?](https://www.g2.com/discussions/what-is-eskimi-used-for)

### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Roku OneView (formerly Dataxu)?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Roku OneView (formerly Dataxu)?

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku  
247,565 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,365 employees on LinkedIn®
- **Ownership:** NASDAQ:ROKU

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 41% Medium, 31% Small

#### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

**["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)

**["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)**

**Rating:** 5.0/5.0 stars

_— Monetia S._

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)

#### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

- [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made)
- [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for)

### [BidTheatre](https://www.g2.com/products/bidtheatre/reviews)

Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. BidTheatre DSP provides effective marketing towards your target audiences, providing a rich set of targeting options and valuable insights. Vitec BidTheatre serves media buyers in all industries, and is trusted by agencies, publishers, brands and software companies.

**Average Rating:** 4.7/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate BidTheatre?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind BidTheatre?

- **Seller:** [Vitec BidTheatre](https://www.g2.com/sellers/vitec-bidtheatre)
- **Year Founded:** 2012
- **HQ Location:** Stockholm
- **Twitter:** @BidTheatre  
53 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=716117ed2882acee6bcaa52354658e2ef15700f36bf6e867c9e2f2395e21e690&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2849969%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Small, 8% Large

#### What Do G2 Reviewers Say About BidTheatre?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy audience targeting** feature, enabling efficient setups and optimal audience selection.
- Users praise the **ease of use** of BidTheatre, benefiting from its intuitive interface and efficient setup.
- Users value the **easy setup** of BidTheatre, which enhances efficiency and audience targeting.
- Users find BidTheatre's **intuitive interface** facilitates efficient setup and simplifies audience targeting.
- Users value the **navigation ease** of BidTheatre, leading to a more efficient setup and audience discovery.

#### What Are Recent G2 Reviews of BidTheatre?

**["Great interface and support"](https://www.g2.com/survey_responses/bidtheatre-review-10943145)**

**Rating:** 5.0/5.0 stars

_— Michelle L._

[Read full review](https://www.g2.com/survey_responses/bidtheatre-review-10943145)

**["Simple UI and Responsive Support That Solves Problems"](https://www.g2.com/survey_responses/bidtheatre-review-12593094)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/bidtheatre-review-12593094)

#### What Are G2 Users Discussing About BidTheatre?

- [What is Bidtheatre used for?](https://www.g2.com/discussions/what-is-bidtheatre-used-for)

### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.

**Average Rating:** 4.2/5.0

**Total Reviews:** 310

#### How Do G2 Users Rate Viant Technology?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.4/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Viant Technology?

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** viantinc.com
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant\_tech  
2,996 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website)  
453 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Trader
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Medium, 39% Small

#### What Do G2 Reviewers Say About Viant Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform.
- Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates.
- Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform.
- Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support.
- Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform.

##### Cons

- Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms.
- Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis.
- Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics.
- Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features.
- Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology.

#### What Are Recent G2 Reviews of Viant Technology?

**["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)**

**Rating:** 4.5/5.0 stars

_— Stephanie F._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009)

**["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544)

#### What Are G2 Users Discussing About Viant Technology?

- [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp)
- [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located)
- [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments
- [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do)

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[Browse Demand Side Platform (DSP) Themes](/categories/demand-side-platform-dsp/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated 

Products classified in the overall Demand Side Platform (DSP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Demand Side Platform (DSP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Demand Side Platform (DSP) category.

In addition to qualifying for inclusion in the Demand Side Platform (DSP) category, to qualify for inclusion in the Small Business Demand Side Platform (DSP) category, a product must have at least 10 reviews left by a reviewer from a small business.

Top Tools at a Glance

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Omnichannel programmatic buying with white-glove support

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User Review

"Strong performance with hands-on support for small teams"

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Omnichannel programmatic buying with buyer-side transparency

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User Review

"More Control and Real-Time Campaign Adjustments with The Trade Desk"

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AI-driven programmatic targeting with cookieless audiences

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User Review

"Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"

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Visual full-funnel journey-based programmatic activation

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User Review

"User-Friendly DSP with Strong Performance Features"

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Hyperlocal geofencing with cookieless audience targeting

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User Review

"User-Friendly with Prompt Support"

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Cookieless CTV activation with household-level attribution

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User Review

"Intuitive DSP with Stellar UI, Needs Better Planning Tools"

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Account-level programmatic display with intent targeting

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User Review

"A Valuable Platform for Account-Based Marketing and Display Advertising"

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Cross-channel programmatic buying with Google-native attribution

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User Review

"Essential suite for web marketing"

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Cross-border programmatic with premium inventory transparency

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User Review

"Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity"

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Programmatic DOOH buying with lift measurement

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User Review

"Smart and Data-Driven Ad Solutions from Vistar Media"

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