Escalafy is a real-time profit and cashflow analytics platform built specifically for the realities of LATAM e-commerce. Most tools stop at revenue or ROAS. Escalafy goes further by connecting your sales channels (Shopify, Tiendanube, Mercado Libre), ad platforms (Meta, Google), and payment providers to calculate what actually matters: true profit and cashflow. Escalafy accounts for the costs that typically destroy margins in LATAM but are ignored or hard to track elsewhere, including Mercado Pago fees, payment installments, delayed payouts, shipping costs, taxes like IVA, agency fees, discounts, and product costs. In one dashboard, founders can see which products, campaigns, and channels make or lose money in real time—without spreadsheets, manual formulas, or end-of-month surprises. With Escalafy, teams stop guessing, stop trusting inflated ROAS, and start making decisions based on real numbers: what to scale, what to pause, when to buy stock, and how to protect cash. Built for founders who want control, clarity, and confidence before they grow.