--- title: Equals Reviews meta\_title: 'Equals Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 39 reviews by the users' company size, role or industry to find out how Equals works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 39 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity ---

### Equals Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the **ease of use** of Equals, enjoying effortless formula writing and intuitive query building. [(9 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211057&qs=pros-and-cons#reviews)

Users praise the **setup ease** of Equals, highlighting efficient onboarding and expert assistance for seamless integration. [(5 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211720&qs=pros-and-cons#reviews)

Users highlight the **efficiency** of Equals in managing complex data without needing to export to Excel. [(4 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1212029&qs=pros-and-cons#reviews)

Users appreciate the **seamless integrations** of Equals, allowing efficient data management and analysis from multiple sources. [(4 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1210958&qs=pros-and-cons#reviews)

Users value the **centralized data reporting** of Equals, enhancing workflow and saving significant time on analysis tasks. [(3 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211117&qs=pros-and-cons#reviews)

Users experience occasional **bugs** , including crashes with large data sets and date formatting issues affecting sorting. [(2 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1210989&qs=pros-and-cons#reviews)

Users report a **slight learning curve** with Equals, finding the interface confusing for newcomers despite good support resources. [(2 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211427&qs=pros-and-cons#reviews)

Users often feel the need for a **filters feature** in Equals, noting it as a missing yet essential tool. [(2 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211289&qs=pros-and-cons#reviews)

Users find the **complex usage** of Equals can be confusing, particularly for beginners trying to navigate the interface. [(1 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1941759&qs=pros-and-cons#reviews)

Users find **copy-paste issues** with Equals, noting it lacks the functionality and shortcuts of Excel. [(1 mentions)](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1941728&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Equals

##### 1. Ease of Use

Users praise the **ease of use** of Equals, enjoying effortless formula writing and intuitive query building.
[
See 9 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211057&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Zvi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zvi B.")
ZB

Zvi B.

Small-Business (50 or fewer emp.)

5.0/5

"The love-child of your datastore and excel"

What do you like about Equals?

That we can view, manipulate, and assemble our own live data as if lived in an excel spreadsheet!

 ![Arjun P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arjun P.")
AP

Arjun P.

Small-Business (50 or fewer emp.)

5.0/5

"Best of both worlds - Ease of using excel and the real time updating of a database."

What do you like about Equals?

I landed on equals after experimenting with a lot of platforms - Domo, Power Bi and tableau . finally found something where i could tie - 2 strip

##### 2. Setup Ease

Users praise the **setup ease** of Equals, highlighting efficient onboarding and expert assistance for seamless integration.
[
See 5 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211720&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vladislav C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vladislav C.")
VC

Vladislav C.

Small-Business (50 or fewer emp.)

5.0/5

"Using Equals for better reports in Intercom"

What do you like about Equals?

Ability to sync the Data from Intercom Flexible table functionality Support and onboarding

 ![Arjun P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arjun P.")
AP

Arjun P.

Small-Business (50 or fewer emp.)

5.0/5

"Best of both worlds - Ease of using excel and the real time updating of a database."

What do you like about Equals?

I landed on equals after experimenting with a lot of platforms - Domo, Power Bi and tableau . finally found something where i could tie - 2 strip

##### 3. Efficiency

Users highlight the **efficiency** of Equals in managing complex data without needing to export to Excel.
[
See 4 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1212029&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Gets my company's ARR right"

What do you like about Equals?

Most reporting tools I've used get the job most of the way done at which point data needs to be exported to excel and manipulated to get reporting whe

 ![Zvi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zvi B.")
ZB

Zvi B.

Small-Business (50 or fewer emp.)

5.0/5

"The love-child of your datastore and excel"

What do you like about Equals?

That we can view, manipulate, and assemble our own live data as if lived in an excel spreadsheet!

##### 4. Integrations

Users appreciate the **seamless integrations** of Equals, allowing efficient data management and analysis from multiple sources.
[
See 4 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1210958&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vladislav C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vladislav C.")
VC

Vladislav C.

Small-Business (50 or fewer emp.)

5.0/5

"Using Equals for better reports in Intercom"

What do you like about Equals?

Ability to sync the Data from Intercom Flexible table functionality Support and onboarding

 ![Arjun P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arjun P.")
AP

Arjun P.

Small-Business (50 or fewer emp.)

5.0/5

"Best of both worlds - Ease of using excel and the real time updating of a database."

What do you like about Equals?

I landed on equals after experimenting with a lot of platforms - Domo, Power Bi and tableau . finally found something where i could tie - 2 strip

##### 5. Analysis

Users value the **centralized data reporting** of Equals, enhancing workflow and saving significant time on analysis tasks.
[
See 3 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211117&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Equals streamlines our data & analysis process"

What do you like about Equals?

Equals has simplified our workflow tremendously by centralizing our data reporting. Instead of pulling data from multiple sources and manually updatin

 ![Jin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jin C.")
JC

Jin C.

Small-Business (50 or fewer emp.)

5.0/5

"Great, user-friendly tool"

What do you like about Equals?

Great, user-friendly tool - great visualizations and loads much faster than other tools like Tableau.

### 5 Cons or Disadvantages of Equals

##### 1. Bugs

Users experience occasional **bugs** , including crashes with large data sets and date formatting issues affecting sorting.
[
See 2 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1210989&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"We picked up equals to easily pull data from our warehouse."

What do you dislike about Equals?

The spreadsheet is still a bit funky from time to time. Its not Excel and I'd love to use more shortcuts.

 ![David O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David O.")
DO

David O.

Small-Business (50 or fewer emp.)

5.0/5

"An awesome tool in its early days; excited for the potential!"

What do you dislike about Equals?

Few small nits to fix (which they will address over time no doubt!), such as: - Workbooks crashing every so often when running large data sets - Dep

##### 2. Learning Curve

Users report a **slight learning curve** with Equals, finding the interface confusing for newcomers despite good support resources.
[
See 2 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211427&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vladislav C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vladislav C.")
VC

Vladislav C.

Small-Business (50 or fewer emp.)

5.0/5

"Using Equals for better reports in Intercom"

What do you dislike about Equals?

Interface is not user friendly, can be confusing to people just starting out

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Equals streamlines our data & analysis process"

What do you dislike about Equals?

The product is still evolving, and while I appreciate the frequent updates and improvements, I sometimes find myself wanting for certain features. Tha

##### 3. Missing Features

Users often feel the need for a **filters feature** in Equals, noting it as a missing yet essential tool.
[
See 2 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1211289&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Arjun P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arjun P.")
AP

Arjun P.

Small-Business (50 or fewer emp.)

5.0/5

"Best of both worlds - Ease of using excel and the real time updating of a database."

What do you dislike about Equals?

I expected a filters feature. They are working on it and have an early version out. To get other people (non engineers) in my team to play with , i w

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Equals streamlines our data & analysis process"

What do you dislike about Equals?

The product is still evolving, and while I appreciate the frequent updates and improvements, I sometimes find myself wanting for certain features. Tha

##### 4. Complex Usage

Users find the **complex usage** of Equals can be confusing, particularly for beginners trying to navigate the interface.
[
See 1 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1941759&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vladislav C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vladislav C.")
VC

Vladislav C.

Small-Business (50 or fewer emp.)

5.0/5

"Using Equals for better reports in Intercom"

What do you dislike about Equals?

Interface is not user friendly, can be confusing to people just starting out

##### 5. Copy-Paste Issues

Users find **copy-paste issues** with Equals, noting it lacks the functionality and shortcuts of Excel.
[
See 1 mentions
](https://www.g2.com/products/equals/reviews?filters%5Bsentiment_snippet%5D=1941728&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"We picked up equals to easily pull data from our warehouse."

What do you dislike about Equals?

The spreadsheet is still a bit funky from time to time. Its not Excel and I'd love to use more shortcuts.

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 ![Vladislav C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vladislav C.")
VC

Vladislav C.

Small-Business (50 or fewer emp.)

11/14/2024

"Using Equals for better reports in Intercom"

5/5

What do you like best about Equals?

Ability to sync the Data from Intercom

Flexible table functionality

Support and onboarding Review collected by and hosted on G2.com.

What do you dislike about Equals?

Interface is not user friendly, can be confusing to people just starting out Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

Ability to have a better reports using our data from Intercom Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![James P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James P.")
JP

James P.

VP Product

Small-Business (50 or fewer emp.)

8/15/2024

"Great product and amazing support"

5/5

What do you like best about Equals?

Slick product, improving all the time, and Abbey from the team is a great help. Review collected by and hosted on G2.com.

What do you dislike about Equals?

We had some issues with non-US date formatting initially, but those issues got squashed quickly. Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

- Single source of analysis Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/9/2024

"Great BI tool with DB integration if you want fast and easy results"

4.5/5

What do you like best about Equals?

we use it to connect to our mysql DB, giving employees access to key data. good user rights and data rights classification possible. combines DB tools, spreadsheets and dashboards, in our opinion much better than over the top BI tools which require onboarding, guidelines and oftentimes too much back and forth with the software provider. absolutely recommended, specifically if you are someone who wants (needs) results fast Review collected by and hosted on G2.com.

What do you dislike about Equals?

we've been using it since they launched, so pricing and pricing models have changed over the time Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

making our internal data accessible to our employees, giving us much better ways to analyze it Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Verified User in Furniture](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Furniture")
UF

Verified User in Furniture

Small-Business (50 or fewer emp.)

8/9/2024

"BI Tool For The Masses"

5/5

What do you like best about Equals?

Simple UI, easy to adopt and great customer support. Excellent tool for FP&A and a no brainer for startups. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Lacks some of the more complex formulas you would see inside google sheets or excel. Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

Allowing more stakeholders to self serve with the simple UI and query builder that everyone is already familiar with. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness")
UH

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

8/16/2024

"Makes startup analytics fun again :D"

5/5

What do you like best about Equals?

The data integrations with Stripe, Meta, GADs, and our data warehouse combined with the charting tools are great for setup and maintaining an up-to-date dashboard - without hassle!

Great and fast support too! Review collected by and hosted on G2.com.

What do you dislike about Equals?

Complex pricing model with increasing prices Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

Accurate dashboards for growh and user analytics Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Matt K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt K.")
MK

Matt K.

Founder

Small-Business (50 or fewer emp.)

8/9/2024

"I have been looking for a more flexible datat display tool since 2 years"

5/5

What do you like best about Equals?

Dashboards are amazing to display data based on quick spreadsheet analysis. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Quite expensive for us as a seed stage company Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

i have all relevant data from snowflake in a spreadsheet. always up to date. then i can run one-off analysis, the recurring insights i pit in a dashboatd Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

 ![Kyle H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle H.")
KH

Kyle H.

Mid-Market (51-1000 emp.)

10/30/2023

"Bi Tool that can grow with you"

5/5

What do you like best about Equals?

We are a growing firm but our analytics team has limited resources. We looked at other BI tools but the lift to get them properly functioning and the maintenance required was prohibitive for us. We also found that the majority of our ad hoc anlysis was still happening in excel, therefore inneficient and not scaleable as the team grew and analysis became more complex.

Equals is built like a spreadsheet, its as easy to use as Excel or Sheets but made for the way businesses work today. You can easily connect multiple data sources and automate reports/dashboards to be sent to executive steams, stakeholders etc. The implementation is seamless and takes seconds, we mainly use the Hubspot and Salesforce connectors but they have many more and can connect to data warehouses too.

The customer support has been incredible, they have consistently responded in seconds with help and have offered to let us participate in the roadmap of the product. Product fixes are very quick.

The new Dashbaording features are fantasic, it's great to have both the feel of a spreadsheet combined with the capability to make the views you build self update on one presentable tab that can easily be exported to sheets,slack,email etc. For tables especially, which are very hard to dashboard for us in other products, Equals saves us a tremendous amount of time fiddling with Excel screenshots and powerpoint.

The prodcuct is incredibly well designed and made for finance/ops teams. Equals will save any team (especially resource limited ones) hours a week. For the first time in my career, I have pretty much all the data I need at my fingertips in one product and I can pre-build self-updating presentable views for the most important pieces. I rarely am caught unable to quickly respond to questions by our exec team because of Equals. I don't think I'll ever leave Equals for another BI-Tool.... We may even get rid of Excel (the idea of which still shocks me). Review collected by and hosted on G2.com.

What do you dislike about Equals?

At times it can be a little glitchy and there are still functions found in Excel and Sheets that don't exist yet in Equals. You will immediately see the great work they've done to match Equals and Excel's capabilities in terms of formulas but some key formulas/functions are missing... I've been able to find workarounds to many of these issues but not ideal. Sometimes randomly there will be some glitchyness but so far it has not been an issue (with the exception of the Query builder).

They definitely built the product to be SQL first so their non SQL query builder is slow and hard to use. This has forced us to get better at SQL (definitely not a bad thing) but the AI enabled helper has been a very valuable resource for us when we get stuck. Our team has had no major problems with speed when we use the SQL editor.

Currently the product can do about a quarter million rows... we have only tested this a couple times with activity data from Salesforce but have had no major issues. Our company rarely needs this amount of compute power but they did say they are in the process of bringing the limit to a million rows I believe. Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

Equals has become our primary tool for data analysis, visualization and promalgation. The product works bvery much like Excel or Sheets so is super easy to use but has many really powerful features like dashboards and reporting that allows us to easily send prebuild views to execs or simply create really well formatted reports to track key areas of the business. Its essentially a BI-Tool for us. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Sarah Elizabeth S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah Elizabeth S.")
SS

Sarah Elizabeth S.

Small-Business (50 or fewer emp.)

2/28/2023

"Equals automates our data reporting"

5/5

What do you like best about Equals?

Previously I was downloading from 16 different places to power our metrics – it was a nightmare: nobody knew if things were updated or if there were errors. On Equals, our reports automatically refresh and new info is just a click away. Review collected by and hosted on G2.com.

What do you dislike about Equals?

I love the Equals vision. As a growing startup, they are working hard to get all of the features launched. I love that they take our product feedback very seriously (ex. I asked for an integration with Stripe metadata and bam! There it was.) But wish all of the features were live already! Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

All of our PostgreSQL, Stripe, and Monday.com data is in Equals automatically refreshed. I have set up daily views for our team to do the work they most need to do. We also set up KPIs and dashboards in Equals. In Equals everyone on the business team has been able to self-serve, because they feel comfortable working in a spreadsheet canvas with the newly accessible data. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Goraksh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Goraksh K.")
GK

Goraksh K.

Information Technology and Services

Small-Business (50 or fewer emp.)

3/30/2023

"Very lightweight BI tool"

4/5

What do you like best about Equals?

Query builder and data modifications feasibility in excel format are very helpful. Review collected by and hosted on G2.com.

What do you dislike about Equals?

sometimes page becomes unresponsive even though query results are small. hence reloading the page is required. Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

Equals helps to get all data in excel format and are very easy to analyze and work on while data testing. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

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