Epsilon Reviews & Product Details

TS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

I use Epsilon Harmony to orchestrate all of my business's email marketing communications (1.7M audience). Despite our large audience, we are a lean digital marketing team and I am the only person running day-to-day operations in the platform. We use an on-prem Data Warehouse that stores our purchase data and CRM which does not integrate with Epsilon.

We have an ongoing contract with them including monthly check-in calls to talk strategy, optimization, and innovations we can implement into our marketing strategy. Review collected by and hosted on G2.com.

What do you like best?

The platform has a nice report highlighting your engaged, high-risk, not-active, and never emailed contacts as well as a report for when your emails are getting opened (time of day and days of the week). Aside from that, I have to build pretty much all of our other reports in Excel to get accurate measurements around each of our segments over different time-periods.

Their account management team is pretty innovative, especially Marlene and Polina. They've come up with many creative solutions to work around the platform's weaknesses and are pretty knowledgeable about the product. We had some communication friction when getting started, but since setting up regular check-in calls the process and experience has drastically improved. Review collected by and hosted on G2.com.

What do you dislike?

Taking into account the load times and the multi-step processes required for a simple request (exporting all contacts from a segment, creating dynamic content, running segment counts, and saving/deploying emails), I waste a lot of my time waiting on page loads and count updates.

Few to no systems have integrations with Epsilon so you will need your own developer to integrate data feeds into the system, otherwise you need to devote 10-30 minutes to manipulate the CSV data from your data feed to correspond to Epsilon's finicky importing needs. The software has the ability to do advanced projects if you have the time to set them up and the development resources to set the appropriate API integrations to use as a trigger.

The biggest frustration is the lack of control you have over your business and preference pages. All Epsilon Harmony forms (including your sign-up form and preference center) must be hosted on the Epsilon server and you will not have any ability to make updates as a user. Instead, you will need to pay upwards of $2,000 to make minor changes to this page, based on their time and scope estimates. Even with these scopes, it took over 12 weeks from request to completion to get a form field removed from our form. Heaven forbid we wanted to update the form fonts, colors, and images to better match our branding we likely would have been quoted well over $20,000 for the update.

While it may be the cheapest option for an ESP of its caliber, you make up those costs in ad-hoc projects or software to support a multi-channel marketing program.

If you run your lead-collection through several different sources that are not linking to the Epsilon sign-up or Manage Preferences form, you'll have a challenge adhering to subscriber preferences if you have several preference channels (i.e. Newsletter, Sales/Offers, Special Events, etc.) As they do not keep records of when someone opted out to a specific channel. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

This platform is best for businesses that have programming and developer resources to help with API integrations in addition to those familiar with email code and best practices. I do not recommend using if one person needs to execute all campaigns from start to finish in addition to reporting, database management, etc.

If you run your business and data through one site with only a couple of partners, you won't face as many challenges. We have data and information and subscribers coming in from 15 different partners and do not have the developer manpower to write the appropriate APIs needed for all of this data to sync together so we have to manually do it in Excel and import into Epsilon which creates a time inefficiency and leaves room for errors. It can take upwards of 30 minutes just to format the data into the format Epsilon needs in order to accept it. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Our POCs at Epsilon are really helpful and strive to help solve our problems in creative ways, but it seems they are basically trying to bandaid the platform rather than update the platform to adapt to today's digital communications capabilities and expectations.

Some interesting solutions they've mentioned include automating our regular newsletter using an RSS feed from our website, reactivation campaign to re-engage lapsed subscribers and clean out deadweight contacts, and consulting around setting up email drip sequences around our giveaways and partner data collection. Review collected by and hosted on G2.com.

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Epsilon Overview

What is Epsilon?

Epsilon provides a services including marketing data, insights-strategy, marketing technology, creative services and media reach to create connections between people and brands.

Epsilon Details
Website
Product Description

Epsilon provides a services including marketing data, insights-strategy, marketing technology, creative services and media reach to create connections between people and brands.


Seller Details
Seller
Epsilon
Ownership
NYSE:ADS
Company Website
Phone
1-800-309-0505
Year Founded
1969
HQ Location
Irving, TX
Total Revenue (USD mm)
$7,138
Twitter
@EpsilonMktg
6,779 Twitter followers
LinkedIn® Page
www.linkedin.com
8,095 employees on LinkedIn®
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Have you used Epsilon before?
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Epsilon Reviews

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Android developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

It's very good to use in publicizing the content. Review collected by and hosted on G2.com.

What do you like best?

The way it uses crawling and helps to publicize. Review collected by and hosted on G2.com.

What do you dislike?

Nothing much to dislike about Epsilon, its good to use. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

`Publicizing the brand Review collected by and hosted on G2.com.

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AF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Management of data collected in promotions Review collected by and hosted on G2.com.

What do you like best?

Primary contact is knowledgeable and efficienf Review collected by and hosted on G2.com.

What do you dislike?

If our primary contact is OOO then nothing gets done because he doesn’t have a backup that has been trained. Review collected by and hosted on G2.com.

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TE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

The tool helped us with the storing of consumer sign up information. Review collected by and hosted on G2.com.

What do you like best?

Useful partner that helps us engage with consumers using targeting and predictive analytics. Review collected by and hosted on G2.com.

What do you dislike?

Nothing at point. The relationship was very productive. Review collected by and hosted on G2.com.

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AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Used conversant as a way to get audiences integrated in digital campaigns Review collected by and hosted on G2.com.

What do you like best?

had great service with our partners and detailed audience planning Review collected by and hosted on G2.com.

What do you dislike?

wish there was a client dashboard we could access directly Review collected by and hosted on G2.com.

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Talent Acquisition Specialist
Staffing and Recruiting
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

It helped organize tasks and data efficiently. Review collected by and hosted on G2.com.

What do you like best?

The efficiency and how easy it is to use the system Review collected by and hosted on G2.com.

What do you dislike?

I wish there were more options for tasks Review collected by and hosted on G2.com.

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TT
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

We worked with Epslion to create postcards Review collected by and hosted on G2.com.

What do you like best?

Easy to work with and they produced our product quickly. Review collected by and hosted on G2.com.

What do you dislike?

Only allow a few revisions without getting charged extra. Review collected by and hosted on G2.com.

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MC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

We utilize Epsilon for their Direct Mail services. We have always been very impressed with their professionalism, great feedback, and expert guidance. They are also very efficient and organized. We have also utilized them for a few email marketing campaigns, which were successful. Review collected by and hosted on G2.com.

What do you like best?

We like their efficiency, professionalism, and customer service. Review collected by and hosted on G2.com.

What do you dislike?

There is nothing we dislike at this time Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Definitely use them for direct mail campaigns. Review collected by and hosted on G2.com.

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TN
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Used Epsilon owned organizations for running our retargeting campaigns, as well as for our marketing database. Review collected by and hosted on G2.com.

What do you like best?

Good customer service, responsive and willing to work with you Review collected by and hosted on G2.com.

What do you dislike?

Their tools can be more user friendly

Need better reporting Review collected by and hosted on G2.com.

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MA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

At the dealership at which I'm employed, we are mandated to use Epsilon for email and direct mail marketing services for both service and sales. The creative provided is strict, unaesthetic and provides little to no room for individuality. In total, awful. Review collected by and hosted on G2.com.

What do you like best?

Our rep is fantastic in that she responds quickly to communication and often will have or immediately seek the answer to our question. Review collected by and hosted on G2.com.

What do you dislike?

It's Epsilon. See review above pointing to poor creative, symmetry across competition and lackluster delivery. Review collected by and hosted on G2.com.

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MI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

To run marketing email and direct mail campaigns with target audience as customers Review collected by and hosted on G2.com.

What do you like best?

1. access to data

2. huge workforce

3. end to end capabilities to run a campaign so dont have to go to multiple vendors Review collected by and hosted on G2.com.

What do you dislike?

1. Poor time management

2. Do not use top in class technology.

3. very old school

4. very expensive and traditional Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Please look for new firms. they provide end to end solution but very expensive and old school Review collected by and hosted on G2.com.

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TM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

We use epsilon to give us customer data and insights that help target our campaigns. Review collected by and hosted on G2.com.

What do you like best?

Ease of use, a lot of detailed data, I love their website design Review collected by and hosted on G2.com.

What do you dislike?

I haven't ran in to anything that I've had an issue with yet. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

As long as you provide the correct information they will get you what you need. Review collected by and hosted on G2.com.

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MR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

The target's that epsilon provided for customer acquisition in a new market were not as effective at creating new customers as expected Review collected by and hosted on G2.com.

What do you like best?

The customer rep was great. communication was prompt. Review collected by and hosted on G2.com.

What do you dislike?

performance of the groups they targeted for customer acquisition Review collected by and hosted on G2.com.

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MA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

The product is great that they offer. We have Epsilon through a couple different manufacturers that use it. We have had several hiccups with the setup and mailers were sent to customers that should not have received them... Review collected by and hosted on G2.com.

What do you like best?

Once setup correctly you can almost set and forget it. Review collected by and hosted on G2.com.

What do you dislike?

Support and setup are not great, make sure you go over your setup very carefully before you implement anything. Review collected by and hosted on G2.com.

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